Jan. 22, 2026

5 Star Brand

5 Star Brand

Join Dr. Lewis in a conversation with Grant McGaugh, CEO of 5 Star BDM. Grant is the creator of the BRAVE Blueprint™ and host of Follow The Brand™. He helps leaders transform their expertise into executive presence, market authority, and premium opportunities by combining brand strategy with AI-powered visibility systems. Email: grantmcgaugh@5starbdm. com Website: www.5starbdm.com

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The topics and opinions expressed on the following show are

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solely those of the hosts and their guests, and not

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those of W four WN Radio It's employees or affiliates.

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We make no recommendations or endorsements for radio show programs, services,

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or products mentioned on air or on our web. No liability,

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explicit or implied shall be extended to W four WN

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Radio It's employees or affiliates. Any questions or comment should

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be directed to those show hosts. Thank you for choosing

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W four WN Radios.

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Success, Successful, Heart, Sunset.

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Rise Successful Women.

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Did you know women represent just three of Fortune five

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hundred CEOs and less than fifteen percent of corporate executives

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at top companies worldwide? Have you wondered what the secrets

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are to getting into the top ranks, whether in the

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private or public sector. Do you want to figure out

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how to stop being held back in your career?

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Are pasted over for promotion? Then you're in the right place.

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Hi.

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I'm doctor Mattlanane lewis President and CEO of the Executive

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Women's Success Institute. I have decades of experience in the military,

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the federal government, and corporate America, and my mission is

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to help women succeed and tap into their full potential.

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I want to reach a million plus women around the

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world to become the leaders they are meant to be. So,

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if you want to move into a management or executive

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level position, or maybe you are a female veteran transitioning

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out of the military into business entrepreneurship, and reach out

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to the Executive Women's Success Institute at three zero one

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six nine three three two eight four let us get

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you on the fast track to success.

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Well.

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Hello, and welcome to the Success for Women's Show, where

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you can view us on Talk for TV and listen

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to us.

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On the Women for Women Network.

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I am doctor Madeline Ann Lewis your host, and my

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mission is to help women accelerate the.

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Path to success.

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Well, today's topic is five Star Brand and my guest

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is mister Grant Maga.

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Let me just give you a little bit about Grant.

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Grant Magad is the founder and CEO of five Star BDM,

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a businessusiness development and personal branding firm. His mission is

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to empower entrepreneurs and small to mid sized businesses by

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combining data driven AI strategies with human centered storytelling. Grant

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is recognized by Legacy Magazine as a thought leader and

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super connector for healthcare professionals. He is also the host

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of the Follow the Brand podcast and TV show. In

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January twenty of twenty four, he was named one of

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Thinker Thinkers three sixties Top fifty global thought leaders in

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personal branding. Grant has more than twenty years of business

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development experience, with training in branding strategies to help clients

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build authentic personal brands. I would like to bring on

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the show, mister Grant Magath.

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Hey, how you doing.

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I am doing very well.

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I am excited to have you here just to give

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us some great success nuggets for our business.

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I know that you are doing some.

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Great things with your retreats and different things like that.

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But you know, this AI thing is just all over

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the place, so everybody wants to know about it.

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So we're gonna pick your brains to death before we

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get started. Though.

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I always give the standard bio on my guests and then,

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but I just like to ask them, like, I just

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want you to tell us what you want us to

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know about Grant Magth.

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Number one thing I want you to know about Grant

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mcgad that I just opened up my office in my

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hometown of Omaha, Nebraska, and I've been here, you know, since,

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and it's been wonderful. I've come full circle, you know.

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I graduated high school year in nineteen eighty one. Have

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not been back to live here since nineteen ninety one,

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and it has been at whirlwind trip. I tell everybody

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that it's like living in the past the president in

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the future at the same time, and it's so much

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change has happened, but then not a lot of change,

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so you just kind of lived through a lot of

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the decades that have been happening. And I want to

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return with a lot of the things that I've learned

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because I've spent thirty years in Miami, Florida, and I've

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learned a lot. A lot of those accolades that you

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talk about is things that I accomplished why I was

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in Miami, and I am so happy about those things

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because I'm getting those things out to the audience.

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I'm getting in.

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Getting a lot of the skills that I learned into

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the hands of people that need them.

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And that is why I'm in Omaha right now.

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I'm launching my Omaha AI Business Accelerator for businesses small

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business owners in the Omaha ecosystem and it's really starting

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to take off. I'm very, very proud of that. So

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I want your audience to know that about Grant McGall

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right now.

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Wow, And I tell you it's exciting. I'm excited too.

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Because I saw the video of your of the new

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office space the building.

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I was like, ooh, this is just beautiful. So now

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is that going to be the new headquarters?

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Are you still going to be operating out of Miami

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or how are you going to do that?

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That's a good question.

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And actually, as I operated three geographies in on my Nebraska, Miami, Florida,

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Florida excuse me, and Saint Croix, Virgin Islands. So I

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just came back from Saint Croix. You kind of mentioned

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that in the Islands, I'm not just there for vacation.

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I actually have business down there and we are operating,

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you know, building a business tourism product in the Virgin

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Islands that I'm going to invite all of you down

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to actually do a lot of think takes some master

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classes to bring together small intermate groups of people that

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are subject matter experts, whether.

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It's an AI attendity.

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I We're actually doing a precision medicine clinic in the

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Virgin Islands right now that we're looking to be a

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successful project. So there's a lot we have going on

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in the Virgin Islands. In Miami, we're also doing another

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AI incubator through ICAMBO. That's the International Career in Business Alliance.

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It's a black professional group that's there been working with

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them for a number of different years, and we want

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to upscale a lot of people when it comes to AI.

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I know a lot of people, Hey, you're doing it

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themselves a DIY approach. But then if we can get

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really to you for you to acquire a skill set

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in the area so you are proficient in the workflow

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that you have and building out just not just text

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based answer engines and chatbox, vide creation, audio creation, but

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now and do the world of legitic AI what you

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can begin to automate business processes. At the same time,

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this is a very very delicate time. We need to

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get up on these things. It's just as important as

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learning the Internet, you know, twenty five thirty years ago,

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or Microsoft Office products, things of that age. And you

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have to have these skill sets, know that to compete

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in the world now and into the future.

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So those three geographies is how I operate.

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Wow, that is that is fantastic.

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I can't wait, and I definitely want an invitation to

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come to Saint Croix because it's been a while I've

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been there.

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But it's been a while since I've been to Saint Croix.

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But I did see it. I think I saw a

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picture of you. I don't know on Facebook stuff. Looked

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like you were having a good time. I don't know

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if y'all were fishing on a boat or something like that,

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but you look like y'all were having a good time.

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Yeah, great, great time.

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And my business partner there, his name is Anthony Weeks.

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We have the because SETIKS was the Saint Croix Economic

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Development Initiative in Cariban crimean American single economy, and he's

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got me involved, not just out with the locals are

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bro so the government there, So we spent time with

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the governor, We spent time with Congresswoman Stacey Plasket as well,

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and talking about how we can get more Mainlanders to

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understand the business opportunities that are available in the USVI

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just beyond tourism. So business tourism is a big, big

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thing that's there. And when I talk to my African

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American people, especially you out there in Maryland where you

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were a lot. This is the only place that I

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know of that you can have an African Caribbean American experience.

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Because the USVI is a part of the United States,

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it is a territory of the United States. It has

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the only well, we have one other black governor now

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I think it is in Maryland, but they have a

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black governor there, Governor Brian has been empowered now last

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seven or eight years.

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This will be his last year coming up.

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But there is such a push now we have to

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make sure that we are aware of what's available to us.

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You don't need a passport, is a part of America,

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and that you can have a very successful vacation and

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business opportunity. Saint Croi, it's more of the business product

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we're Saint Thomas was part of the USVI. That's the

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tourism product. So those are two different things that we

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should be aware of.

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Okay, okay, well, let me ask you this, what motivated

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you to shift from traditional business development into AI powered branding.

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Now, that is a great question.

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I've been involved in information technology for thirty plus years.

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I cut my teeth in at and t loosen a

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via some time of go and got into what you

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call digital voice technologies, or it was analog at the time,

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you know, with your big mobile telephone systems and things

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of that nature. And watch it change to a digital

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platform and then to a voiceover IP platform just like

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we're talking on now, which is more of a conference

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bridge video conferencing.

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All this I was working on twenty five thirty years ago.

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It's very expensive to do, it was possible, it's very

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expensive to do, but then over time it's now become mainstream.

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You can do video conference on anything, your phone, your tablet,

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to your desktop. This is the same kind of proliferation

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forward platform change in AI or artificial intelligence. It's a

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platform and because it is a platform, it's something that

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we will be able to utilize and then a lot

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of different what I call modalities of a communication. There

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are two things that in the technology world that become

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advantageous for people in business. Number One, technology have you

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to communicate better. That's number one. Number two is very

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fast and when you can combine speed and the speed

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of communication together, you have a very powerful platform. And

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then now with AI, you're adding intelligence on top of that,

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now you're exponentially changing the platform arena. Not only are

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you communicating at speed, but the platform is what we

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call context aware. It's aware to a certain degree, is

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consimulate human thought and behavior. And because of that, it

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is a game to It becomes absolutely essential for everyone

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to become professional in these tool sets and what this

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artificial intelligence is bringing to the table.

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Wow, you are absolutely right about that. But what about

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for business owners or executives who don't consider themselves tech savvy,

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such as you know, I'm gonna put myself in that category.

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What's the first smart step they you know, that we

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can take or should take to begin integrating AI into

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our brand or business development strategy.

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And I will answer that in a way that you

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probably wouldn't think I would. First of all, you don't

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have to be tech savvy, okay, AI of itself is

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not a platform that you have to understand the technology

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behind it. I mean, it's it's very smart, just like

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you utilize your cell phone. But I'm going to say,

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you probably don't know exactly how it works.

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You know how to use it, but you don't know

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exactly how it works. So you don't have to spend

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a lot of.

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Time knowing exactly how the AI works unless you want to.

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But you do have to know how to utilize it

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for your business.

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You utilize your cell phone for your own particular circumstances,

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and you're probably pretty proficient and get into the different

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applications that are available on it, and you know how

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to download and get the right right applications that you

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need right, And that's just you just from experience in.

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Working with it and understanding it. AI is no different.

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You're going to have to first understand that it's a

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tool set, right, but then you have to apply skill sets.

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And the only way you do that is you've got

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to become familiar with it. I encourage everybody to gobble.

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Take ten minutes out of your day if you're going

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to utilize a check TPT. That's just one large language model.

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It's a type of AI. I like Claude, Cloud is

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a great tool, right. You have Perplexity, you have Gemini.

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There's a lot of flavors.

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That are out there is but the only way.

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You're gonna know which one works for you, you got to

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play with them. And it's a playbox.

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It's a sandbox, So turn your downtime into a sandbox

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of experience. Let's get a lot of these instances. When

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you first get them, they're free. They don't they don't

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charge you to use them. Right Over time there could

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be a charge like I think Chat's like twenty dollars

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a month, and you'll see once you do that, there

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is a big difference in the responses that.

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It will give.

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But becomes like, you know what, look at what do

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I'm doing on a daily basis? And I'm gonna go

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back to what I said earlier about speed and communication.

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What do I need to speed.

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Up in my business processes to get a better result?

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What do I need to how do I need to

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communicate better in my business? I'm just talking business right now,

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also office and other things that I need to do

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that in a more clear with more clarity and a

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modality that I can trust. Those are the things you

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start looking at. What is the best AI tool that

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I can use for that?

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Right So we're.

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Starting to see a fundamental shift in like Google Search

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and also in social because the AI engine that's now

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in front of us can do all of that and

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they can advise you on the best type of email

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sending that situation that you're in. So if you take

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everything into context what you said, you're starting to see

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what you have as an assistant, your own AI assistant

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that's geared directly to you and what you do, because

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you've given it enough information to be customized and personalized

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for your particular work style.

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And it's like, OK, and you tell it what you want.

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I need for you to be my assistant, and I

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need for you to communicate with me or advice on

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communications in my business with different individuals and relationships at

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the best possible way through video, through text, through audio.

285
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I just gave you a great prompt you could probably.

286
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Yes you did.

287
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Yes, look, and I'm sitting here searching for my pen

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socker write that day.

289
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Yes, look, I recognized that that was a problem.

290
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It is, Yes, it is.

291
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Oh my goodness, this is great. And that's what I

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was just yesterday I was talking to another young lady.

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We were talking about AI and she's she's trying to

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do some things, and so I was showing her a

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couple of things that I had done, like you say,

296
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playing around with you at GBT, and a couple of

297
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other ones, and I was telling her, I said, you know,

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when you put the prompt in, you just have to

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be as specific as you can to tell it what

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you want so that because if you don't tell it

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what you want, then it's gonna just kind of do

302
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it on its own, because it's all sort of like

303
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it thinks on its own, and so you have to

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be as specific as possible.

305
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That's what I was saying. She was like, oh, my.

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Goodness, I didn't realize that, you know. So I just

307
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showed her a couple of things that I had done,

308
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and she really, you know, she's trying to do some things.

309
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She has some horses, and she creates these pads that

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go on under the saddle, and so she wants to

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be able to market that.

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And you know, show different scenes and stuff like that.

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And I said, well, you can definitely do that, and

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that's not probably I will definitely, you know, create and

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I so I showed her one that I had done

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where I'm in this western outfit and I told it

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I wanted the horse behind me, and but it's basically

318
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I just said what I wanted, even to the color

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of the horse that I wanted to exactly, and she

320
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didn't realize that, you know, she could do that.

321
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So it's very interesting.

322
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That's why when you started saying those things, I started

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search out. Yeah, so I write that from but it's

324
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just amazing what AI can do.

325
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So tell me how does AI.

326
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Differ from the tools we were using, you know, just

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a few years ago.

328
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Do you think how does it differ from that?

329
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Well, it goes back to what I was said earlier,

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that you were using what I call passive tools, using

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tools that you're giving instructions and as it just goes

332
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and does them. Now you're starting to get something that

333
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can actually what I'm going to flip to agentic.

334
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AI because it's very important to understand what you mean.

335
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It's an agent.

336
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It can actually perform tasks, multi step tasks that you

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could not do you know before, and communicate what it's

338
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done to you in English. I don't think a lot

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of people realize your TAT TPT can talk to you.

340
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That's why it's got a little mic down there and

341
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tell you what's going on and what it's doing. Now

342
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you can give instructions for it to you know, I

343
00:19:00.319 --> 00:19:04.079
need you to deliver my emails to me daily. Show

344
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me what's the most important for me that I really

345
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need to take a look at because it's reading. It's

346
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connected now to your outlook or your Gemini or whatnot.

347
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Say this is very important to take a look at

348
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this and why and it has to really make good

349
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use of your time, very efficient. So your efficiency is

350
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going to escalate. Scalability is the biggest thing, right, Remember

351
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how long it took you to create a PowerPoint? How

352
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long did it take you to graft a bunch of

353
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emails that if that is what you were doing or

354
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you're going to. Now I got to create a document.

355
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I got to create a word document that I need

356
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to then present to a board or whoever it may be.

357
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All that now can be speeded up to a point

358
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where you can get that information in minutes, not ours

359
00:19:50.079 --> 00:19:52.599
or have our It can give you the template. Remember

360
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you still need the human dimension within it. And I'll

361
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give you the stack of how what AI kind of sits?

362
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AI is the layer of data and information. So data

363
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and information above that is what we call context. And

364
00:20:07.480 --> 00:20:10.240
it's kind of halfway in context now but not allway.

365
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That's the human dimension. Context that gives you what does

366
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the story about right? Only have meaning?

367
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Right? What is the purpose of the story?

368
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See, data, information doesn't necessarily give you that. Most of

369
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the ll ms, the large language models that we have today,

370
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where they're giving is giving you predictive analytics on a

371
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mathematical formula on the predictability of language and words and

372
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that type of thing. It's very very good at that,

373
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but it doesn't understand what it's doing.

374
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This next wave in.

375
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The context area and the experienced layer, it is what

376
00:20:43.039 --> 00:20:46.519
we get into agentic AI that it starts to truly

377
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understand what's happening and agentic and not get too techy

378
00:20:51.880 --> 00:20:53.839
into this, but you have agentic AI and then you

379
00:20:53.880 --> 00:20:55.119
have generative AI.

380
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What you know about that's your MS about that. But

381
00:20:58.839 --> 00:20:59.160
on the.

382
00:20:59.240 --> 00:21:04.759
Side of that generative AIS called spatial AI. Spatial AI

383
00:21:05.079 --> 00:21:08.799
is going to be a game changer because that gives

384
00:21:09.000 --> 00:21:12.799
the AI context. What I mean by spatial AI, it

385
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understands that it's in a room.

386
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It understands that it's driving in a car.

387
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It understands distance and speed, it understands where it's at.

388
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This is how an autonomous vehicle can get around a

389
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city because it has spatial AI intelligence within it.

390
00:21:30.680 --> 00:21:35.000
So spatial AI and generative AI and then without collegetic

391
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when it's doing multi step tasks becomes the robotics of

392
00:21:39.319 --> 00:21:39.960
the future.

393
00:21:40.039 --> 00:21:41.640
We've had robotics for a long.

394
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Time, we've had automation and manufacturing for a long time,

395
00:21:45.839 --> 00:21:49.079
we didn't have this type of intelligence in that in

396
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the layers of that manufacturing.

397
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And then now your decision making is going to be

398
00:21:54.759 --> 00:21:55.720
much much better.

399
00:21:56.160 --> 00:21:59.839
Then you don't have so much risk and the decisions

400
00:21:59.839 --> 00:22:03.519
that you're making because the data is actually more precise.

401
00:22:03.920 --> 00:22:05.160
That's what's important.

402
00:22:05.400 --> 00:22:08.400
Wow, now is what you're telling me.

403
00:22:08.440 --> 00:22:11.240
What you're talking about right now, is that under your

404
00:22:11.359 --> 00:22:13.160
Brave brand blueprint.

405
00:22:13.200 --> 00:22:14.039
I know you have.

406
00:22:15.519 --> 00:22:19.440
A Brave brand blueprint, So could you explain the key

407
00:22:19.519 --> 00:22:22.839
pillars of your Brave framework and how leaders can apply

408
00:22:23.039 --> 00:22:27.799
to build resilient and authentic personal brands and what you

409
00:22:27.839 --> 00:22:33.279
were just talking about does that fall in under that framework.

410
00:22:33.000 --> 00:22:36.880
Because well, Brave is a framework, that's an acronym. You've

411
00:22:36.920 --> 00:22:40.960
got to be brave in this day and time to

412
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achieve the goals that you have set out for yourself.

413
00:22:44.960 --> 00:22:50.000
If you're not brave, then the external realities will overtake

414
00:22:50.160 --> 00:22:55.160
what you're trying to accomplish. Brave is a framework and

415
00:22:55.240 --> 00:22:58.240
what you can utilize AI as a platform.

416
00:22:58.839 --> 00:23:02.000
If that makes sense to toolset. AI is a tool set.

417
00:23:02.440 --> 00:23:04.440
You have to apply the skill set, but it's also

418
00:23:04.480 --> 00:23:07.960
a mindset with the Brave platform. So I want to

419
00:23:07.960 --> 00:23:10.160
have written my book that you see behind me here,

420
00:23:10.680 --> 00:23:13.680
you know, The Brave Path to Authentic Leadership.

421
00:23:14.240 --> 00:23:15.559
Okay, I came.

422
00:23:15.400 --> 00:23:19.640
Out in twenty twenty five, and it is a narrative

423
00:23:19.759 --> 00:23:22.039
that I wrote because I thought it would be in

424
00:23:22.079 --> 00:23:24.200
a format that I want to give you a bunch

425
00:23:24.240 --> 00:23:29.519
of textbook information that shows you a journey of an

426
00:23:29.519 --> 00:23:33.200
individual that I work with that had the north Star

427
00:23:33.400 --> 00:23:38.039
goal of becoming a section chief, but we're going through

428
00:23:38.079 --> 00:23:41.359
the Brave framework. He had to first understand his identity,

429
00:23:42.000 --> 00:23:44.920
the Brave or I would call brand identity. That's to

430
00:23:45.079 --> 00:23:48.400
be in Brave brand identity. And I had to say,

431
00:23:48.640 --> 00:23:51.440
that is a mountain that you're going to have to

432
00:23:51.480 --> 00:23:55.079
climb to get to and going to that Going up

433
00:23:55.079 --> 00:24:00.279
that mountain is a successive steps of understanding your own

434
00:24:00.400 --> 00:24:02.240
architect or archetype.

435
00:24:02.279 --> 00:24:05.680
I would say, are your hero archetype? Are you the joker?

436
00:24:06.319 --> 00:24:09.119
Are you the heat that the ruler? What kind of

437
00:24:09.240 --> 00:24:12.240
archetype are you truly? What do you lead with? And

438
00:24:12.279 --> 00:24:14.920
how do people know you? Or are you the go

439
00:24:15.039 --> 00:24:16.680
to person for what.

440
00:24:17.160 --> 00:24:20.480
You've got to have an identity that can now be

441
00:24:20.640 --> 00:24:25.200
grounded within yourself to achieve the north star that you're

442
00:24:25.519 --> 00:24:28.680
trying to get to the next level that is called

443
00:24:28.720 --> 00:24:30.400
the art or the resilience.

444
00:24:30.720 --> 00:24:33.279
You're going to have to have enough resilience.

445
00:24:33.880 --> 00:24:36.400
But resilience is not just like I need to withstand

446
00:24:36.440 --> 00:24:38.880
whatever I'm going through. You need to understand the skill

447
00:24:38.960 --> 00:24:42.000
sets that you're going to need to acquire to achieve

448
00:24:42.440 --> 00:24:42.960
the goal.

449
00:24:43.519 --> 00:24:43.759
Right.

450
00:24:44.000 --> 00:24:46.839
You need to have that very definitive that's like market

451
00:24:46.920 --> 00:24:50.000
research before you go out and make a pizza parlor

452
00:24:50.000 --> 00:24:52.599
in neighborhood, did you do your market research see people

453
00:24:52.680 --> 00:24:54.880
find out or the three or four already in that

454
00:24:54.960 --> 00:24:58.599
neighborhood or is there a certain like that's there. You've

455
00:24:58.599 --> 00:25:03.440
got to understand your success probability in the endeavor that

456
00:25:03.480 --> 00:25:06.680
you're going to do by doing your research and then

457
00:25:06.759 --> 00:25:09.359
having the resilience to achieve that goal.

458
00:25:09.640 --> 00:25:09.839
Right.

459
00:25:10.720 --> 00:25:13.720
That leads to the next step. What are the assets

460
00:25:13.759 --> 00:25:16.799
that you're going to need to acquire to get to

461
00:25:16.920 --> 00:25:22.240
that desired state and understanding what those assets consist of,

462
00:25:23.000 --> 00:25:26.079
what is the audience that you need to influence and

463
00:25:26.119 --> 00:25:30.319
what does that consist of and now are you authentic

464
00:25:30.799 --> 00:25:33.200
in what you're trying to achieve, because if you're not

465
00:25:33.400 --> 00:25:36.920
authentic and you're not two to yourself as you're becoming,

466
00:25:37.000 --> 00:25:41.240
this is to be a process of becoming the state

467
00:25:41.759 --> 00:25:44.559
of your future, state of who you are want to be,

468
00:25:45.319 --> 00:25:47.720
and you be authentic in that world. So if you've

469
00:25:47.720 --> 00:25:51.519
got your identity and then you've done your research and

470
00:25:51.559 --> 00:25:54.960
you're now prepared to be resilient and you require now

471
00:25:55.000 --> 00:26:00.319
your assets and then you understand your audience, right now,

472
00:26:00.319 --> 00:26:03.240
you're getting prepared to be very authentic because you've got

473
00:26:03.240 --> 00:26:05.319
to pick up these tool sets to get to the

474
00:26:05.359 --> 00:26:09.680
next level, which is now that vworld in my brave framework,

475
00:26:09.680 --> 00:26:12.400
and that's to becoming invisible. That's when you become visible

476
00:26:12.440 --> 00:26:15.319
in the marketplace that you're influenced. That's when you present.

477
00:26:15.400 --> 00:26:18.160
Most people get this backward. They want the first thing

478
00:26:18.200 --> 00:26:19.680
they talk to me, like Grant, I need you to

479
00:26:19.680 --> 00:26:22.039
build me a logo or build me a website. It's

480
00:26:22.119 --> 00:26:25.359
a visibility phase. You have not done the work about

481
00:26:25.359 --> 00:26:28.799
brand identity. Do you understand the market and the influence?

482
00:26:28.839 --> 00:26:33.480
Do you have a differentiation strategy, you have a communication strategy?

483
00:26:33.799 --> 00:26:37.599
Do you understand your swat analysis and what you're trying

484
00:26:37.599 --> 00:26:42.119
to accomplish. Are you authentic in yourself? Do you believe

485
00:26:42.200 --> 00:26:45.039
in yourself? Because you have to have absolute belief in

486
00:26:45.079 --> 00:26:49.640
yourself to get above what we call the imposters syndrome.

487
00:26:49.960 --> 00:26:53.359
And that comes because you don't have complete confidence in

488
00:26:53.400 --> 00:26:54.119
what you're doing.

489
00:26:54.599 --> 00:26:55.519
Now I'm giving you.

490
00:26:55.480 --> 00:26:57.400
That because when you get to the field, which I

491
00:26:57.480 --> 00:26:59.039
call it like in the digital world, I call it

492
00:26:59.039 --> 00:27:03.799
the digital colisseum. Think about the rome colisseum, right, that's

493
00:27:03.839 --> 00:27:06.880
what we're in. You're competing in the digital world, which

494
00:27:06.920 --> 00:27:09.680
is highly competitive. How are you going to be visible?

495
00:27:09.960 --> 00:27:12.240
How are you going to get above the noise in

496
00:27:12.319 --> 00:27:14.599
what you're doing. You can't just throw a website together

497
00:27:14.640 --> 00:27:16.880
and throw it out there and expect everybody to see it.

498
00:27:16.920 --> 00:27:18.119
And buy into what you're doing.

499
00:27:18.200 --> 00:27:21.640
You've got to have a true strategy, So Brave as

500
00:27:21.680 --> 00:27:24.680
a strategy, and I get to that next level, which

501
00:27:24.720 --> 00:27:28.359
is the execution. Now you have the whole thing. You've

502
00:27:28.359 --> 00:27:31.720
got to be able to execute on your vision. Okay,

503
00:27:31.799 --> 00:27:34.240
but if you've done all the work, now you have

504
00:27:34.359 --> 00:27:39.480
the Brave framework ready to actualize your goal to get

505
00:27:39.519 --> 00:27:42.519
to where you want to go. Use AI as an

506
00:27:42.680 --> 00:27:46.240
enablement tool to expand and scale to the level that

507
00:27:46.279 --> 00:27:47.000
you need to get to.

508
00:27:47.759 --> 00:27:47.920
Hm.

509
00:27:48.480 --> 00:27:51.480
Wow, that is something else.

510
00:27:51.640 --> 00:27:52.119
Wow.

511
00:27:52.680 --> 00:27:59.240
So now you also you often encourage leaders to transition

512
00:27:59.440 --> 00:28:04.119
from op rad to visionary. What does this identity shift

513
00:28:04.160 --> 00:28:09.039
look like in practice? Especially for small business and healthcare

514
00:28:09.119 --> 00:28:12.960
leaders because you work with health care leaders also, you.

515
00:28:12.960 --> 00:28:15.000
Know, I'm going to take everybody back to my high

516
00:28:15.000 --> 00:28:19.240
school days on that question. And in high school, I

517
00:28:19.279 --> 00:28:22.440
took a course that I really really liked. I wasn't

518
00:28:22.599 --> 00:28:24.759
very good at it, but I got to see in

519
00:28:24.839 --> 00:28:29.039
it and that was physics, and I liked physics.

520
00:28:29.400 --> 00:28:31.319
And people think about physics.

521
00:28:30.880 --> 00:28:35.319
It's math, it's science, yes, but what it teaches you

522
00:28:35.759 --> 00:28:41.519
it is critical thinking, analytical thinking. You know, you used

523
00:28:41.519 --> 00:28:44.200
to bring your homework home and you say, wow, I

524
00:28:44.240 --> 00:28:47.720
got word problems. Nobody liked word problems, But actually word

525
00:28:47.839 --> 00:28:52.400
problems are the best kind of education that you probably

526
00:28:52.400 --> 00:28:55.720
can get because it takes real world situations and what

527
00:28:55.920 --> 00:29:00.839
you can apply your analytical thought for your critical thinking

528
00:29:00.960 --> 00:29:03.440
to get to a desired state. And what the cool

529
00:29:03.519 --> 00:29:07.480
factor of physics was. It wasn't about getting the right answer.

530
00:29:08.400 --> 00:29:11.319
It's like, you know, if you said two plus three

531
00:29:11.480 --> 00:29:15.599
equals seven grade, Show me why is that true or

532
00:29:15.640 --> 00:29:18.039
not true? They want to see your critical thing. How

533
00:29:18.039 --> 00:29:22.279
did you get to that path? And based upon how

534
00:29:22.359 --> 00:29:26.000
you put it together is how you got graded. It

535
00:29:26.119 --> 00:29:28.119
wasn't about getting the right answer. Is how do you

536
00:29:28.200 --> 00:29:31.000
prove your case? How did you see this? How can

537
00:29:31.039 --> 00:29:34.359
you balance an elephant off a cliff at a thousand

538
00:29:34.480 --> 00:29:37.599
feet up without it falling over? You think that's possible?

539
00:29:37.559 --> 00:29:40.759
What theoretical physics says it is possible? Maybe it isn't

540
00:29:40.839 --> 00:29:46.200
or not in the real world. But your analytics, your mathematics,

541
00:29:46.200 --> 00:29:48.839
your science, that you put all this together. Wow, that

542
00:29:48.920 --> 00:29:52.519
was quite an intricate process that you went through, and

543
00:29:52.519 --> 00:29:54.680
that's how you're great it. What I'm saying is because

544
00:29:54.680 --> 00:29:58.440
it's important to understand where is the human element in

545
00:29:58.519 --> 00:30:02.279
an AI driven digital economy. It is in critical thinking,

546
00:30:02.880 --> 00:30:09.160
analytical thinking, problem solving. How are you solving problems utilizing

547
00:30:09.160 --> 00:30:11.039
the tool sets that you have available?

548
00:30:11.599 --> 00:30:13.039
This is what you need to study.

549
00:30:13.160 --> 00:30:15.920
When you answer me before earlier, Hey, what do I

550
00:30:15.920 --> 00:30:18.000
need to really study AI? What you really need to

551
00:30:18.039 --> 00:30:22.799
study is critical thinking, analytical thinking, and how do you

552
00:30:23.079 --> 00:30:26.759
solve business problems in the world that you're looking to

553
00:30:26.880 --> 00:30:29.319
influence that is what's most important.

554
00:30:32.359 --> 00:30:36.799
Wow, yeah, that would make sense. That would make sense.

555
00:30:36.880 --> 00:30:42.200
And you would also be able to if you are

556
00:30:42.279 --> 00:30:46.200
more into the critical thinking and the analytical thinking, which

557
00:30:46.240 --> 00:30:49.680
is when you go even if you're using the AI,

558
00:30:50.559 --> 00:30:55.240
you could better frame your question too. Are the prompts

559
00:30:55.839 --> 00:30:59.440
to give it a better way to be able to.

560
00:30:59.400 --> 00:31:00.319
Respond to you?

561
00:31:00.359 --> 00:31:00.960
I would think?

562
00:31:01.559 --> 00:31:04.039
Actually, is that correct? Yeah?

563
00:31:04.400 --> 00:31:04.960
Absolutely?

564
00:31:05.039 --> 00:31:10.759
Knowing how to speak to machines is a language. That's

565
00:31:10.759 --> 00:31:14.559
why in the world of website creation and DIGITALLD here

566
00:31:14.599 --> 00:31:18.440
of SEO search engine optimization, that's not about talking to

567
00:31:18.519 --> 00:31:19.200
human beings.

568
00:31:19.519 --> 00:31:22.240
That's about how do I get my platform to appear

569
00:31:22.319 --> 00:31:25.240
in certain search engines so that how do you influence

570
00:31:25.440 --> 00:31:30.359
the algorithm more or less? So that's human to machine language.

571
00:31:30.680 --> 00:31:33.680
So that's where we're getting into. And then I understand

572
00:31:33.759 --> 00:31:36.839
how do I get the best output? Now, remember context.

573
00:31:36.920 --> 00:31:40.920
Machines don't understand the human context very well. They don't

574
00:31:41.000 --> 00:31:45.079
understand emotion very well, they don't understand imagination very well.

575
00:31:45.559 --> 00:31:46.839
You have to give that context.

576
00:31:46.920 --> 00:31:50.480
Now, I'll give you an analogy like this that helped

577
00:31:50.519 --> 00:31:54.599
me understand it even more. What is the difference between

578
00:31:54.720 --> 00:31:57.200
and I'll go to star Trek everybody can remember the

579
00:31:57.200 --> 00:32:00.440
star Trek right on the sixties great shows, right.

580
00:32:01.680 --> 00:32:05.559
Traveling and all that. What is the difference between Spock,

581
00:32:05.920 --> 00:32:07.640
the first officer and.

582
00:32:07.599 --> 00:32:11.440
Then Captain Kirk right right, the captain?

583
00:32:11.559 --> 00:32:13.880
What was the difference? Right? Spock?

584
00:32:14.279 --> 00:32:18.839
Very logical, yeah, logical, he was.

585
00:32:19.359 --> 00:32:23.839
Right right, but he couldn't solve everything. No, right, he

586
00:32:23.920 --> 00:32:24.400
was half.

587
00:32:24.279 --> 00:32:26.799
Human, so he has a human side to it. But

588
00:32:26.920 --> 00:32:29.480
what made and I might ask you in your opinion,

589
00:32:29.519 --> 00:32:32.000
what made Captain Kirk so special?

590
00:32:33.559 --> 00:32:39.880
Well, because Captain Kirk was he looked at things from

591
00:32:39.880 --> 00:32:43.240
a different perspective. Spock had a kind of a one

592
00:32:43.720 --> 00:32:47.480
track almost like a one track, uh you go down

593
00:32:47.519 --> 00:32:51.119
that same road almost, He wouldn't veer from it. He

594
00:32:51.200 --> 00:32:54.720
looked at it and he if he came to that conclusion,

595
00:32:55.039 --> 00:32:55.640
he wasn't.

596
00:32:55.880 --> 00:32:58.720
It was hard to get him away from that point

597
00:32:58.720 --> 00:32:59.119
of view.

598
00:32:59.640 --> 00:33:03.680
Where Captain Kirk he that's not the way he looked

599
00:33:03.680 --> 00:33:04.599
at things.

600
00:33:05.079 --> 00:33:08.599
Well, and to your point, you have spot on because

601
00:33:08.680 --> 00:33:12.000
Spark is trained in data and information. Remember I said

602
00:33:12.079 --> 00:33:15.400
before data, information, context and experience.

603
00:33:15.960 --> 00:33:19.079
Captain Kirk was looking at experience.

604
00:33:18.839 --> 00:33:22.599
And context and he would use data and information just

605
00:33:22.799 --> 00:33:27.920
as as another view points, not the absolute rally because

606
00:33:27.960 --> 00:33:30.079
of this, and which is so true.

607
00:33:31.000 --> 00:33:35.279
Variables change. This is the thing within even jetic AI

608
00:33:35.359 --> 00:33:35.799
and AI.

609
00:33:36.480 --> 00:33:42.000
It is contingent upon variables staying the same. So at

610
00:33:42.039 --> 00:33:45.279
three equals three, four equals four. But in real life,

611
00:33:45.599 --> 00:33:49.480
real life, it doesn't work that way. Variable has always changed.

612
00:33:49.519 --> 00:33:52.079
How many times do you wake up every day thinking

613
00:33:52.119 --> 00:33:53.960
your day is going to go a certain way?

614
00:33:54.599 --> 00:34:00.839
Yeah, there was les, Yeah, that happened changed it.

615
00:34:01.119 --> 00:34:05.160
So the outputs that you get from AI is more

616
00:34:05.279 --> 00:34:10.519
or less a predicted outcome or a possible outcome, but

617
00:34:10.559 --> 00:34:15.880
that not an absolute outcome, right, And then Captain Kurk

618
00:34:16.000 --> 00:34:18.760
knows this, that's not an absolute outcome.

619
00:34:18.840 --> 00:34:21.360
That's a probable it could happen.

620
00:34:21.440 --> 00:34:23.480
And the closer you get to wherever you're trying to

621
00:34:23.480 --> 00:34:26.119
go to it becomes very very predictable.

622
00:34:26.440 --> 00:34:28.400
But for away it's not as predictable.

623
00:34:28.519 --> 00:34:31.639
So if you can think differently and outside of the box,

624
00:34:31.719 --> 00:34:34.800
you can outthink any computer because they're not built for that.

625
00:34:35.280 --> 00:34:39.719
Your imagination is very very valuable, right, and your experience

626
00:34:39.800 --> 00:34:43.079
is very very valuable because it's not trained and all

627
00:34:43.159 --> 00:34:47.400
the experiences that a human being can have. Right, I

628
00:34:47.400 --> 00:34:49.360
want to say one more thing, and I want people

629
00:34:49.360 --> 00:34:58.239
to understand this. An artificial intelligence takes megawatts to operate.

630
00:35:00.079 --> 00:35:06.599
Human brain takes about twenty watts. We are very very powerful,

631
00:35:06.840 --> 00:35:12.719
intelligent creatures, and if we start unlocking the intelligence that

632
00:35:12.760 --> 00:35:17.400
we have within our own selves and have always been

633
00:35:17.440 --> 00:35:21.480
here for many, many millions of years, we will be

634
00:35:21.639 --> 00:35:25.920
even better with our deployment and understanding the use of

635
00:35:26.079 --> 00:35:28.360
artificial intelligence exactly.

636
00:35:28.760 --> 00:35:33.119
And I think a lot of what people don't realize.

637
00:35:33.519 --> 00:35:35.559
One of the things that you hear a lot is

638
00:35:36.199 --> 00:35:39.239
you know that it's going to take their job away,

639
00:35:39.880 --> 00:35:41.239
you know, and different.

640
00:35:40.920 --> 00:35:43.880
Things like that. But I don't see, if.

641
00:35:43.719 --> 00:35:47.159
You think about it, we had it way back if

642
00:35:47.199 --> 00:35:49.159
you look at if when you went in the store

643
00:35:49.199 --> 00:35:52.280
and they had to self check the lines, you know,

644
00:35:53.760 --> 00:35:57.719
we were sort of dealing with it then. And even

645
00:35:57.760 --> 00:36:01.719
though they say that it'll THELF checkout lines take your job,

646
00:36:01.880 --> 00:36:04.920
well not really, because they still have to have someone

647
00:36:04.960 --> 00:36:10.639
there watching those self checkout lines, you know, before you

648
00:36:10.960 --> 00:36:14.360
actually leave out of the store. So it's not a

649
00:36:14.400 --> 00:36:18.119
matter of like they say about the AI taking your job.

650
00:36:18.639 --> 00:36:22.480
It's that you have to understand how AI works so

651
00:36:22.519 --> 00:36:25.360
you can work along with it, like you said, to

652
00:36:25.519 --> 00:36:30.559
help you to advance in what you're doing. So because

653
00:36:30.760 --> 00:36:33.440
it can definitely do that. I mean, I see that,

654
00:36:33.559 --> 00:36:35.280
and that's one of the reasons why I want to

655
00:36:35.400 --> 00:36:39.639
understand it more because I see the possibilities and what

656
00:36:39.679 --> 00:36:42.119
it can do. So and if you look at it

657
00:36:42.159 --> 00:36:46.239
from that standpoint, then you won't see it as oh.

658
00:36:46.239 --> 00:36:47.280
I'm not I don't know that.

659
00:36:47.320 --> 00:36:49.599
I want to learn how to do that because it's

660
00:36:49.599 --> 00:36:51.679
going to you know, it's taking people's jobs.

661
00:36:51.760 --> 00:36:54.320
No, if you don't learn, it's going to leave you behind.

662
00:36:54.519 --> 00:36:58.679
Absolutely, And I want let's put it that really into context.

663
00:36:58.760 --> 00:37:01.880
As we go through time. You know, there was the

664
00:37:02.119 --> 00:37:08.960
agricultural age, then we went to the manufacturing age, the

665
00:37:08.960 --> 00:37:11.920
information technology age age, and now into what I call

666
00:37:12.000 --> 00:37:18.360
the Intelligent Technology Age. Along those different shifts, there was

667
00:37:18.519 --> 00:37:22.199
job loss and job creation. You're not gonna sit there

668
00:37:22.320 --> 00:37:25.880
and say you're gonna ride a horse to work because

669
00:37:25.920 --> 00:37:28.559
you have a car, right you could.

670
00:37:28.880 --> 00:37:29.719
You wanted to do.

671
00:37:29.679 --> 00:37:32.000
That, It's gonna take a lot longer to do it.

672
00:37:32.280 --> 00:37:34.440
You've got to you know, the maintenance and everything is different.

673
00:37:34.519 --> 00:37:38.400
So and then you look at the manufacturing age, you know, yeah,

674
00:37:38.679 --> 00:37:41.920
you could have got buy maybe without a computer. I

675
00:37:41.920 --> 00:37:44.480
remember people was talking about getting a personal computer, Well,

676
00:37:44.519 --> 00:37:48.320
nobody needs a personal computer. They were wrong, right, A

677
00:37:48.360 --> 00:37:51.960
lot of people utilize these types of tools. Now that

678
00:37:52.119 --> 00:37:54.639
means that there are always going to be some job loss.

679
00:37:54.639 --> 00:37:58.480
I mean it changes the dynamic. You don't need that

680
00:37:58.559 --> 00:38:03.719
particular job function anymore. That's what happens, right, So it

681
00:38:03.840 --> 00:38:07.000
becomes different. You need to understand, I would say to

682
00:38:07.039 --> 00:38:09.519
your people of the audience, what are you doing? Where

683
00:38:09.519 --> 00:38:13.000
are you at? Because if let's say you're a content creator,

684
00:38:13.000 --> 00:38:15.679
you're a graphic designer, like wow, graphic designer? Where they

685
00:38:15.719 --> 00:38:19.639
can people can graphic design? Now utilizing AI tools, what

686
00:38:19.679 --> 00:38:20.320
am I going to do?

687
00:38:20.599 --> 00:38:21.920
What guess you want?

688
00:38:22.239 --> 00:38:24.280
You can do a lot of things because there's certain

689
00:38:24.320 --> 00:38:26.960
things that AI generator art cannot do.

690
00:38:26.920 --> 00:38:29.480
For the graphic designer can do can do?

691
00:38:30.400 --> 00:38:32.519
You need to understand those things so you become now

692
00:38:32.599 --> 00:38:38.960
a preferred or premium brand and what you're doing changes

693
00:38:39.079 --> 00:38:43.159
the dynamics of where you're at, and you need to.

694
00:38:43.199 --> 00:38:45.519
Understand where the shifts are. Now.

695
00:38:45.559 --> 00:38:48.559
Going back to what I said earlier, knowledge workers are

696
00:38:48.559 --> 00:38:51.760
going to be in demand. Digital workers are in demand.

697
00:38:51.760 --> 00:38:57.840
People that can problem solve and demand. So if you're

698
00:38:57.880 --> 00:39:02.320
still doing something rude to mentor that. Yeah, potentially a

699
00:39:02.440 --> 00:39:04.920
robot could do that, you know, but you probably want

700
00:39:04.960 --> 00:39:06.440
the robot to do that because you don't want to

701
00:39:06.440 --> 00:39:07.119
do that anyway.

702
00:39:07.320 --> 00:39:13.280
So anyway, absolutely. But you know what's also so funny

703
00:39:13.280 --> 00:39:15.440
when you when you mentioned about Star Trek and all

704
00:39:15.440 --> 00:39:18.639
of that, think about it when you back all those

705
00:39:18.719 --> 00:39:21.360
years when Star Trek first came out, what did they

706
00:39:21.400 --> 00:39:22.719
have the flip phones?

707
00:39:23.039 --> 00:39:26.719
We weren't using flip phones then, yeah, yeah, now we

708
00:39:26.800 --> 00:39:29.119
have the flip phones. The thing in.

709
00:39:30.960 --> 00:39:35.639
Horror's Ear that we didn't, We weren't doing that, but

710
00:39:35.800 --> 00:39:38.320
now we are. I mean, it's a lot of stuff

711
00:39:38.360 --> 00:39:42.360
that you know that they created in these movies sometimes

712
00:39:42.400 --> 00:39:45.639
that that now we are actually using.

713
00:39:45.880 --> 00:39:50.320
Somebody had that vision and they started.

714
00:39:50.280 --> 00:39:54.519
You know, and now we're we're all using this stuffy

715
00:39:54.679 --> 00:39:55.079
right now.

716
00:39:55.119 --> 00:39:57.119
I want to stop you there because that's so important

717
00:39:58.440 --> 00:40:04.599
understanding the creative process. Yes, that from vision, from imagination

718
00:40:04.840 --> 00:40:10.639
to vision to a created actual object then becomes real.

719
00:40:11.280 --> 00:40:14.480
This is how things work. Yes, you are so right.

720
00:40:14.480 --> 00:40:17.239
The only thing we haven't really been able to truly

721
00:40:17.760 --> 00:40:20.960
develop at scale, I would say we got somewhat of

722
00:40:20.960 --> 00:40:21.599
a spaceship.

723
00:40:21.639 --> 00:40:24.079
It's not great it's still kind of clunky.

724
00:40:25.559 --> 00:40:28.760
But when it comes to teleportation things that we're starting

725
00:40:28.800 --> 00:40:31.800
to get into entanglement and quantum theory, we're.

726
00:40:31.639 --> 00:40:36.679
Starting to understand how actually how to make our imagination real.

727
00:40:37.639 --> 00:40:39.840
That is the creative process.

728
00:40:40.800 --> 00:40:44.719
Yeah, but you had, but you do have if you

729
00:40:44.800 --> 00:40:47.519
remember the jets and cartoon when they did in the

730
00:40:47.559 --> 00:40:51.119
flying cars and all that. We do have the cars

731
00:40:51.159 --> 00:40:53.760
that don't need you, you.

732
00:40:53.840 --> 00:40:56.280
Know, they can drive themselves and all of that. So

733
00:40:56.840 --> 00:40:59.159
it's it's a lot. But tell me this.

734
00:41:00.360 --> 00:41:04.440
Since we know that Ahi ahi AI seem to have

735
00:41:04.519 --> 00:41:07.639
all this ability and all this freedom they can make,

736
00:41:07.920 --> 00:41:11.840
can make all these decisions and act independently and all

737
00:41:11.840 --> 00:41:16.360
of this stuff, what ethical responsibilities do leaders have to

738
00:41:16.519 --> 00:41:23.239
ensure transparency, fairness and trust in how AI represents their brand.

739
00:41:23.800 --> 00:41:25.119
Yeah, that's very important.

740
00:41:25.440 --> 00:41:28.840
Uh, And this is part of the process that our

741
00:41:29.000 --> 00:41:34.960
laws are behind their laggage when it comes to certain

742
00:41:34.960 --> 00:41:37.719
frameworks and creative we're still trying to figure out social

743
00:41:37.760 --> 00:41:41.840
media and how we govern social media used in that

744
00:41:41.920 --> 00:41:42.480
type of thing.

745
00:41:43.000 --> 00:41:45.440
We really don't know and we have to get there.

746
00:41:45.599 --> 00:41:47.920
That's the same way, why don't you just have cars

747
00:41:48.320 --> 00:41:50.719
running all over the place without any.

748
00:41:51.960 --> 00:41:53.400
Lights right, any.

749
00:41:53.159 --> 00:41:56.239
Traffic lights, because you run into each other and that's

750
00:41:56.239 --> 00:41:59.159
what will happen. We'll just end up running into each

751
00:41:59.199 --> 00:42:03.480
other and crashing and you know, just chaos. If you

752
00:42:03.559 --> 00:42:07.719
don't have guardrails in place. They're trying to catch up.

753
00:42:08.280 --> 00:42:13.480
They will, But it comes down to the individual again, responsibility,

754
00:42:13.559 --> 00:42:18.039
accountability of what you are developing and what you are

755
00:42:18.079 --> 00:42:21.920
are using and how you're going to utilize hopefully your

756
00:42:22.119 --> 00:42:25.960
AI for the greater good. And now the opposite there they're

757
00:42:25.960 --> 00:42:28.920
obviously you know, other people where usually there are in

758
00:42:29.000 --> 00:42:31.440
the minority, but they can cause a lot of angst.

759
00:42:31.960 --> 00:42:36.199
And unfortunately they gave most of the headlines, as someone

760
00:42:36.239 --> 00:42:39.480
told me so long ago, and I was so happy that.

761
00:42:39.400 --> 00:42:40.519
They referred this to me.

762
00:42:40.880 --> 00:42:44.599
Most news outlets, and I'll say this is that they

763
00:42:44.679 --> 00:42:47.119
focused on the most negative thing that's.

764
00:42:46.960 --> 00:42:48.000
Happening in the day.

765
00:42:48.639 --> 00:42:51.880
Yet ninety five percent of the people do not are

766
00:42:52.159 --> 00:42:54.639
aren't involving anything like that, and they're doing some very

767
00:42:54.679 --> 00:42:57.679
beautiful things. You just aren't aware of it because we

768
00:42:57.719 --> 00:43:01.360
don't report on it exact And so now you can

769
00:43:01.440 --> 00:43:05.719
find out these things and that information is not in

770
00:43:05.800 --> 00:43:11.360
the soul purper or so palm of the hand of

771
00:43:11.840 --> 00:43:17.199
certain outlets of news media. It's it's proliferated, but we

772
00:43:17.280 --> 00:43:20.320
have to have enough initiative, more than ourselves, to go

773
00:43:20.400 --> 00:43:23.199
out and garner that information, to go out and find

774
00:43:23.199 --> 00:43:24.840
out about those experience.

775
00:43:24.440 --> 00:43:27.119
You know, the truth about things. And the more that

776
00:43:27.159 --> 00:43:28.920
we do that, the better off we're going to be

777
00:43:29.079 --> 00:43:32.079
me and then we're the better use of our AI.

778
00:43:31.880 --> 00:43:35.280
Tools will get us to a point where governance we've

779
00:43:35.320 --> 00:43:38.159
got to have that policies, you've got to have those

780
00:43:38.280 --> 00:43:42.360
kinds of things, we have ethical use of this very

781
00:43:42.559 --> 00:43:48.559
enormous tool set that is actually changing the human and

782
00:43:48.639 --> 00:43:49.639
business dynamic.

783
00:43:51.880 --> 00:43:56.280
Well, Grant, we are coming up almost to the end

784
00:43:56.400 --> 00:43:59.480
of the show. I mean you, it's just so many

785
00:43:59.559 --> 00:44:02.800
other quest I could ask, we just don't have the

786
00:44:02.920 --> 00:44:06.159
time to go over it. But I just want to

787
00:44:06.199 --> 00:44:09.679
thank you so much for coming on and sharing the

788
00:44:09.719 --> 00:44:12.800
information that you have shared with us. So, I know

789
00:44:12.880 --> 00:44:16.280
you mentioned your book, would you tell us where we

790
00:44:16.360 --> 00:44:20.559
can get your book? Also, if there's any thing, any

791
00:44:20.599 --> 00:44:23.199
training whatever, that you have coming up that you'd like

792
00:44:23.320 --> 00:44:25.719
us to know about, let us know that, and also

793
00:44:25.880 --> 00:44:28.960
let us know how if my viewers and listeners wanted

794
00:44:29.000 --> 00:44:31.480
to reach out to you how can they do?

795
00:44:31.599 --> 00:44:34.719
So, I think I'll get all of that in and

796
00:44:34.880 --> 00:44:35.760
in one shot.

797
00:44:36.079 --> 00:44:38.159
So I to write the book, and I encourage you

798
00:44:38.159 --> 00:44:40.519
to do so. You can get it on Amazon right now.

799
00:44:40.679 --> 00:44:44.039
Just put it in Amazon First Light, Grant McGall the

800
00:44:44.079 --> 00:44:47.119
Brave Path Rough Authentic Leadership, it'll come right up.

801
00:44:47.440 --> 00:44:48.960
You can get the Kendo version right now.

802
00:44:49.000 --> 00:44:50.960
I think for certain people it's free, so it doesn't

803
00:44:51.000 --> 00:44:53.119
count are anything to get the digital version. To get

804
00:44:53.119 --> 00:44:57.679
the hardbacks about twenty three dollars and for the softbacts

805
00:44:57.719 --> 00:45:00.719
like fifteen dollars. Very simple to do that, right, And

806
00:45:00.800 --> 00:45:03.559
if you want an autograph copy, just email me and

807
00:45:03.599 --> 00:45:06.440
they'll send that out to you. There's additional costs for

808
00:45:06.480 --> 00:45:09.119
that that I have a certain limited edition vi P

809
00:45:09.280 --> 00:45:11.719
books for for those types of.

810
00:45:11.480 --> 00:45:14.000
The book is free, but your autograph autograph.

811
00:45:14.159 --> 00:45:18.360
Yeah, the book is free. But shipping handling all that.

812
00:45:18.280 --> 00:45:25.639
Stuff, uh Ok, got it, No no worries uh. And

813
00:45:25.639 --> 00:45:27.559
then I do have some couple of things coming up.

814
00:45:27.599 --> 00:45:32.400
So and in February, we'll be launching the Kaba Ai

815
00:45:32.599 --> 00:45:38.119
Accelerator for business user, business users as well as office

816
00:45:38.239 --> 00:45:40.119
workers for productivity tools.

817
00:45:40.599 --> 00:45:41.159
Look for that.

818
00:45:41.239 --> 00:45:43.480
They'll be coming out in February KAVA is I C

819
00:45:43.880 --> 00:45:46.960
A B A I KABA World Network. You'll be able

820
00:45:46.960 --> 00:45:49.519
to see information right there. I'll maybe should I get

821
00:45:49.519 --> 00:45:53.320
that information over to you and also in Omaha will

822
00:45:53.360 --> 00:45:55.719
be doing that probably in the market timeframe. That'll be

823
00:45:55.719 --> 00:45:59.239
the AI business accelerator from all small businesses. I'm looking

824
00:45:59.280 --> 00:46:02.159
forward that as well. You go to five Star BTM

825
00:46:02.199 --> 00:46:04.480
that's number five, that's Star s T A R B

826
00:46:04.639 --> 00:46:07.400
d M dot com and you can find out a lot.

827
00:46:07.239 --> 00:46:08.039
Of things out there.

828
00:46:08.119 --> 00:46:10.840
And I'm surprised you ever talked about my podcast at

829
00:46:10.880 --> 00:46:11.880
this point.

830
00:46:11.880 --> 00:46:17.559
Oh yeah, that's the brand was all the brand? Yeah, yeah,

831
00:46:17.760 --> 00:46:18.239
that's right.

832
00:46:18.320 --> 00:46:22.440
You do have the podcast and I actually need to

833
00:46:22.480 --> 00:46:24.679
tune in a little more on that to get some

834
00:46:24.760 --> 00:46:28.039
of your tippits because I know that you all talk,

835
00:46:28.320 --> 00:46:32.039
you know, talk about AI and different things on there too.

836
00:46:32.280 --> 00:46:37.480
So yeah, definitely need to tune in to your to

837
00:46:37.559 --> 00:46:39.920
your podcast and tell us the name of it again

838
00:46:39.960 --> 00:46:40.679
and when when.

839
00:46:40.639 --> 00:46:44.119
Follow the Brand podcast comes out every week, it's available

840
00:46:44.400 --> 00:46:47.760
just about it on every single audio podcast station out there.

841
00:46:47.760 --> 00:46:50.840
It comes on Follow the Brand TV on YouTube and

842
00:46:50.880 --> 00:46:53.800
I go LinkedIn live every week. You've just got an

843
00:46:53.840 --> 00:46:56.440
award from v spot. We are ranked number one.

844
00:46:56.360 --> 00:46:57.039
In the world.

845
00:46:57.960 --> 00:47:03.360
I'm for one in the world for personal brand popot.

846
00:47:02.280 --> 00:47:05.159
Yes indeed, yeah, we're number sixteen, so we're gonna we're

847
00:47:05.159 --> 00:47:08.679
gonna try to knock you out of that number one slide. Okay,

848
00:47:09.320 --> 00:47:12.239
thank you so much, Grant. It has been a pleasure

849
00:47:12.920 --> 00:47:17.800
of having you here. Thank you do totally appreciate it.

850
00:47:17.960 --> 00:47:19.840
And we're definitely gonna have to bring you back to

851
00:47:19.880 --> 00:47:23.199
give us some more nuggets on AI because we know

852
00:47:23.360 --> 00:47:26.079
it is not going away. It is just getting bigger,

853
00:47:26.159 --> 00:47:29.519
so we definitely need as much information on it as

854
00:47:29.519 --> 00:47:33.320
we can. So thank you so much, and I just

855
00:47:33.400 --> 00:47:37.639
want to let everybody know this has been the success.

856
00:47:37.000 --> 00:47:37.880
For women's show.

857
00:47:38.480 --> 00:47:40.840
I want to thank my viewers and my listeners for

858
00:47:40.960 --> 00:47:44.599
joining me today and of course my special guest, mister

859
00:47:44.719 --> 00:47:45.559
Grant McGaugh.

860
00:47:46.000 --> 00:47:49.800
He was fantastic. If you want to reach out to.

861
00:47:49.800 --> 00:47:53.920
Him, don't forget you can go to his website www

862
00:47:54.199 --> 00:48:00.559
dot five Star BDM dot com or Grantmagah at five

863
00:48:00.639 --> 00:48:06.239
Star BDM dot com. I am doctor Madeline and and and.

864
00:48:06.400 --> 00:48:07.519
Lewis your host.

865
00:48:07.960 --> 00:48:11.280
This is the successful women's show. Make sure you subscribe

866
00:48:11.320 --> 00:48:15.599
to our channel. Share this episode with others because again,

867
00:48:15.880 --> 00:48:18.840
like I said, we got some great nuggets. We are

868
00:48:18.960 --> 00:48:24.320
here every week and make sure to join us again

869
00:48:24.840 --> 00:48:29.440
next week. I love you all to life and as always,

870
00:48:30.039 --> 00:48:32.760
be wealth and stay safe out there.

871
00:48:33.800 --> 00:49:03.280
This is success, success, successful women,