WEBVTT
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The topics and opinions expressed on the following show are
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solely those of the hosts and their guests, and not
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those of W four WN Radio It's employees or affiliates.
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BIS Success, Successful, Heart Suces, Rise.
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Successful Women.
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Did you know women represent just three of Fortune five
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hundred CEOs and less than fifteen percent of corporate executives
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at top companies worldwide? Have you wondered what the secrets
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are to getting into the top ranks, whether in the
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private or public sector. Do you want to figure out
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how to stop being held back in your career? Are
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pasted over for promotion? Then you're in the right place.
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Hi.
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I'm doctor Mattlanane lewis President and CEO of the Executive
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Women's Success Institute. I have decades of experience in the military,
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the federal government, and corporate America, and my mission is
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to help women succeed and tap into their full potential.
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I want to reach a million plus women around the
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world to become the leaders they are meant to be.
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So if you want to move into a management or
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executive level position, or maybe you are a female veteran
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transitioning out of the military into business entrepreneurship, and then
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reach out to the Executive Women's Success Institute at three
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zero one six' nine three three two eighty four.
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Let us get you on the fast track to.
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Success, Well, hello and welcome to The success For Women's,
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show where you can view us On talk FOR tv
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and listen to us on The women For Women. NETWORK
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i am Doctor Madeline Ann lewis your, host and my
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mission is to help women.
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Accelerate the path to. Success, well today's.
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Topic Is hello, Clients hello, cash and my guess is
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none other Than Miss Natasha. Hemingway, well let me give
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you just a little background On Miss. Hemingway Natasha hemingway
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is a sales, consultant, coach and speaker who works with, corporations,
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startups and entrepreneurs to build, authentic purpose driven sales. Strategies
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she is the founder Of Heart Not hustle a sales
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coaching firm focused on helping leaders connect their business goals
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to meaningful, motivation driving results without sacrificing. Integrity with over
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sixteen years of experience as a senior sales manager at
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A fortune five hundred, Company natasha brings deep industry expertise
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paired with empathy shaped by personal. Transformation now she helps
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organizations and entrepreneurs master their sales, process strengthen, leadership and
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maximize impact by leading with heart and not. Hustle so
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Today i'd like to bring on to The Successful Women's,
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show Miss Natasha.
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Hemingway thank you so, much Doctor. MADELINE i appreciate the.
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Intro i'm excited to be here and have a.
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Conversation, well it is great to have you to be
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here take time out of your busy. Schedule so before
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we get, STARTED i usually read the standard bio about my,
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guests but THEN i like to have them to just
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just tell us what you want us to know About Natasha.
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Hemingway.
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YEAH i, MEAN i think the bio says all of the, stuff,
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right all of the things that you've done and working
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at corporate and being nine years now in the entrepreneurial.
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Space But, Honestly i'm just really really passionate about helping
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individuals become more.
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Profitable. RIGHT i think all of us has something that
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we're purposed to.
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DO i believe that the thing or the idea or
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the vision or whatever you're pathy, at corporate or, entrepreneurial
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it's purposeful when we're bought into. It but sometimes the
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profitability piece gets, lost and people have these fears or
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preconceived notions around, sales, right it gets a bad rep
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and really it's it's always say this is that you
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know WHEN i think about, sales it's not a personality.
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Trait it's a skill. Set, Right so someone's not born
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being good with.
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Sales BECAUSE i hear that a, lot Like i'm just
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not good with sales in this great, business and Like
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i'm just not good at, sales And i'm, like that's,
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okay that's, okay there's, hope, Right because.
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It's not a personality, trait it's a skill. Set so
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learn what looks.
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Like and even when you're working in, corporate you're you're
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developing and you're selling something all the, time whether it
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be your, brand your, idea your, voice and so really
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it's Just i'm super passionate and intentional about the work
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THAT i. Do And i'm always honored of WHO i
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get to serve because when we can allow.
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And Especially i'm just going to land on this, side
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but especially, women.
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Right, yes, yes money is an, amplifier, right and you
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can do more good or you can do bad with.
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It BUT i know something to be, true like when
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we put money in good women's, hands like we just
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do more, things, right it's not coming from this selfish,
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place like we do more for our, Community we provide
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opportunities within our business for.
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Others there's so.
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Much so that's a little bit about like just WHAT
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i do and. Why, REALLY i think it's more important
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not What i've, done but the.
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Why WHY i needed to do.
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It.
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Absolutely, NOW i have to tell, You i'm one of
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those people that's always, saying you, KNOW.
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I DON'T i don't like. Sales i'm not good at.
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Sales SO i deslutely one of.
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Those but you know, WHAT i have a friend and
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this GUY i ALWAYS i always laugh at him AND
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i tease him all the time BECAUSE i tell, HIM i,
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said you know, what you can sell ice to an?
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Eskimo is that?
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Good and it's like it, is it just doesn't hit you,
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know he'll talk to, you but it doesn't seem like
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he's really selling.
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You but by the time he, finished, yes, YEAH i want,
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that you, know, Right.
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And there's an art to.
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That like people think skill sales is like this. Thing
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it's this icky exchange or people being pushy or, manipulative
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and it's, like, no there's an art to it that
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allows people to.
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Needy and lead with.
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Heart and because really selling is, serving, Right SO i
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try to demystify a lot of things and really get
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down to the. Root is like your root calls and
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goal is to serve the person that's in front of.
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You you have, something, right it's the problem me to
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need gives them a break, through whatever it, is and it's,
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like that's your, gift, right your thing that you, Do
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like the thing that you do Doctor. Mallin we listen
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to the, intro like your, background you're, wide the thing
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that you do helps unlock someone. Else so when you, say,
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Oh i'm.
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Not good at, sales it's, like, no it's not about.
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Sales it's about you sharing your with other people so
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that they have access or impact your breakthrough what they.
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Need so it's this beautiful mutual exchange and people like
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that that operate like your, friend like they understand.
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That.
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Right it's really about the person you're serving and the
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value and your, belief, right your Belief.
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So, yeah, Wow so tell me, now your brand is
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built around the philosophy of heart not. Hustle what does
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that truly mean and why is it so important in
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today's sales?
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Environment?
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Yeah oh.
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Man so coming from corporate sales in the pharma and
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med device side and being on the sales, side being
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on the management, side it can feel very much like
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a hustle and a. GRIND i was fortunate to be
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able to sell products that actually affect patience, lives, right
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SO i always, say AND i WHEN i started moving
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into the entrepreneurial space of, sales, coaching sales consulting and,
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speaking is, like the thing that literally just went off
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of my head is this is not about. Hustling it's about.
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Heart it's the heart to serve the people that have
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come to you that need something, right and it's making
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sure that that doesn't stay out of. Balance Because i'll say,
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this when you are an, entrepreneur let me.
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Speak from that.
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Side your money does, matter but sometimes that money when
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you're talking to people or you're worry or you're concerned about,
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money can spill over into people and then you start
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hustling them and it feels. Uncomfortable so it's really understanding
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that like sales really isn't about hustling. People it's not
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about manipulating. People it's not about being this, persuasion but
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it's operating from a place of always say, integrity, right
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great and?
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Confidence?
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Right how do you operate from a place of competencies
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and grace to sell and serve the person that's in
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front of, you, Right so it doesn't have to be
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from a place of hustle because nobody wants that. Anyway
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you don't like being sold to that, way, right and
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no one wants to feel like they have to do.
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That so like why are we doing? It why is
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that the perception with.
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Sales so it's breaking that and busting that and, saying,
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really you can operate from a place of heart and
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strategy and process and integrity and confidence and ease and.
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Grace but there is also it's not enough to be.
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Passionate you also have to be, profitable, Right so not
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just the heart behind what you do and who you,
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serve but you also have to be. Profitable so then
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that's where that skill set comes. In is like understanding
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what is the sales process in your? Business do you have?
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ONE a lot of people don't even know that they
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need a sales, process, Right gritting a sales process and
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a sales. Strategy those are foundational pillars to building out
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your business so you can really operate from a place
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of heart and.
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Service and not scarcity and hustling.
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People because you're worried about lack of money in your bank,
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account right or you kind of believe, it or who's
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gonna like?
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It who's going to buy? It and what's the? Price
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like when you have a process and.
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A strategy around sales that gets to be moved and
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then you really truly get to fully show up in, service.
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Right woh absolutely. ABSOLUTELY i mean when you put it that,
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WAY i get.
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It it's just like you, say it's a, skill and you,
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know some people just have that's. THERE i guess that's
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their e that's their, gift and that's that's not WHAT i.
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DO i, Mean i'm not like WHEN i Say i'm
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not good at, it it's BECAUSE i prefer to do something.
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Else that's just not my.
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Area you, know if it's something a, PRODUCT i don't
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care what it. IS i, look, okay you take this
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and you go ahead.
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And you handle that for.
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Me.
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Okay, well and what.
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There's nothing wrong with that is like having a salesperson
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in your business or a biz deaf person in your.
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Business that's, FINE i tell.
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People but you, know as a founder and, owner we
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carry a certain gravitas and there's no one that will
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sell your baby and your idea better than.
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You so it's not even, selling it's, like are you
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willing just to share? It or how about?
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THIS i always, say you're gifting Might let's say, you for,
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example the thing that you you have been blessed, with
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you have worked hard, for that you've bowed and sewn
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into that is a gift that is meant to be.
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Given gifts are not meant to be, hidden, Right SO
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i always, say don't keep someone else's destiny trapped.
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In your own.
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Mouth really, like open your mouth and share the thing
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that you, are that you're so good at that someone else,
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needs and that unlock there's.
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Yourself.
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Right but also there are certain founders or owners that
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get to a point where they're, LIKE i don't want
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to carry that. ROLE i don't want to carry the revenue.
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Seat let's say an order, CHARY i don't want to
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be the revenue. PERSON i don't want to be in