Blueprint for Success

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and their guests, and not those
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Radio It's employees or affiliates. Any questions

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or comments should be directed to those
show hosts. Thank you for choosing W

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four w N Radio. I got
the of time and then and did you

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know women represent just three percent of
Fortune five hundred CEOs and less than fifteen

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percent of corporate executives at top companies
worldwide. Have you wondered what the secrets

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are to getting into the top ranks, whether in the private or public sector?

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Do you want to figure out how
to stop being held back in your

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career? Are passed over for promotion, then you're in the right place.

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Hi, I'm doctor Madeloni and lewis
president and CEO of the Executive Women's Success

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Institute. I have decades of experience
in the military, the federal government,

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and corporate America. And my mission
is to help women succeed and tap into

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their full potential. I want to
reach a million plus women around the world

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to become the leaders they are meant
to be. So if you want to

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move into a management or executive level
position, or maybe you're a female veteran

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transitioning out of the military into business
entrepreneurship, then reach out to the Executive

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Women's Success Institute at three zero one
six ninety three three two eight four.

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Let us get you on the fast
track to success. Well, hello,

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and welcome to the Success for Women's
Show, where you can view us on

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Talk for TV and listen to us
on the Women for Women Network. I

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am doctor Madeline Anne Lewis your host, and my mission is to help women

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accelerate the path to success. Well, today we're going to be talking about

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Blueprint for Success and my guest is
Sydney Warmsby. Let me just tell you

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a little bit about Sydney Warmsby.
He is an experienced business executive with demonstrated

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success in developing and implementing strategic solutions
that integrate all functions of business for solving

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complex and high impact situations. In
addition to owning and leading his own organization

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for almost a decade. He has
held significant roles for some of the top

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Fortune one hundred companies, including global
product management and business development for J.

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P. Morgan Chase investor Services,
leadership in one of PepsiCo's retail restaurant business

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units, leadership of a retail banking
business unit for City Group, and plant

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management for Eastman Kodak's office equipment division. Throughout his career, he has displayed

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an ability to establish compelling visions,
set clear objectives, and inspire staff that

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has resulted in high levels of performance. I would like to bring to our

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viewers and our listeners mister Sidney Warmsby. Good afternoon, Wow, welcome to

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the show. Is such a pleasure
to have you here, just to have

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you share some of your success nuggets
and some of the things that you've been

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doing. But before we get started, I always give the standard bio on

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my guests, but then we'd like
to ask the guests to tell us.

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So you tell us what you want
us to know about Sydney Warmsby. Well,

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I think the thing that I like
folks to know and understand is one

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I'm the prototypical generalist. I have
maybe one of the most diverse, UM

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and deep backgrounds in all the functions
of business and all the different kinds of

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industries, and that has served me
well. But it was also my interest

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in having that kind of diverse background. So whether it was um, you

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know, some of the corporate you
know experiences that I had that you mentioned

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with the PepsiCo's, the city groups, the JP Morgan chases, international papers,

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et cetera. Or whether it was
the entrepreneurial you know, having my

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own restaurant group, UM and you
know, I owned an operated fifteen UM

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location restaurant group. UH. And
um my was also an adjunct professor so

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teaching in you know, College of
Business for one of the Uney school City

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of City University of New York system
schools. So you know, based on

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all that, I come at it
from a variety of perspectives. I understand

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it from UM how each of the
functions are integrated. Uh. And through

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my career also had that diversity of
experience from engineering, UM and operations and

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manufacturing local ops, global ops,
in product development in h you know,

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product management and business management. So
all of that really just helped me understand

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how things connect and work together and
what really gets me passionate about business.

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You know, that's how everything relates
you to one another. Wow, So

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tell us about your business and what
services you actually do provide. Okay,

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So I'm a business growth and improvement
guide and I use the phrase guide because

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I'm more hands on than the typical
coach. I'm not just about giving you

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ideas, recommendations, or suggestions.
I also assist in the implementation. Uh.

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And what I focus on or you
know, the five key areas where

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all growth comes from in all businesses. I don't care whether you're talking about

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a PepsiCo or a JP Morgan Chase, or if you're talking about acting chemical

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company, or whether you're talking about
you know, the mom and pop store

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in the neighborhood. Growth only comes
from five categories of activity, and I

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get CEOs and founders business owners to
focus on those things um to drive you

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know, the growth for their business. So that's what I do, any

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industry, any level of business,
any phase of that business. So startups

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turnarounds those who have kind of felt
like a plateaued but want to expand and

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don't know how, or try to
expand and maybe it didn't work out the

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way that they thought it would or
hope that it would. Um, I

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work with those folks on you know, implementing, identifying and implementing those strategies

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that will take them to the next
level. Well, well, what made

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you what made you decide to even
start your own business or to go into

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business? Was it just um seeing
like you said, how things, how

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businesses and everything relate, or how
it worked the inner functions? What made

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you want to start your own business? Well, you know it's it's it's

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always funny to me now, Um, I always knew that I wanted to

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run stuff. Okay, even in
high school, I knew I wanted to

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run stuff. Um, I wanted
to be the person you know that was,

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you know, being able to make
the decisions, et cetera. I

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was always the captain on all of
you know, the teams that today.

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So I like that. But I
found out that I got that from um

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my family, all of my you
know, aunt, uncles, my dad

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after he left the military, all
had um you know, entrepreneurial spirits,

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owned businesses, you know, etcetera, et ce. So I always knew

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I wanted that. M I didn't
care if I did it for someone else.

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Now exactly or if I was doing
it on my own. But I

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then took on all of those kinds
of roles throughout my career when I was

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working with corporate that would allow me
to build a skill or develop a skill,

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put a tool in my toolbox that
would ultimately let me run stuff,

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and just got to a point,
UM where I decided I wanted to do

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it on my own. I was
tired of some of the restrictions and inhibitions

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you know that you get in a
corporate you know environment. Wanted to test

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those things you know for myself,
UM And so I went off on my

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own. But I also wanted to
Why I got involved in the coaching,

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consulting, guiding, you know,
business advisory business for small business owners is

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I wanted to give back to those
who um didn't have access to maybe to

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the kinds of people that had my
skill set, you know, resources,

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abilities, etc. So that they
could learn how to grow and build their

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businesses as well. So it was
a it was a a progressive um place.

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But I knew from the beginning I
wanted to do something like that.

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I just didn't know exactly what Now
In all your um you know, being

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in business, all your years of
experience being in business, helping other uh

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startups, helping other businesses, and
going in consulting. Do you find that

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uh you get more? Um?
Are you give more advice I should say

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to women business owners? Or do
you work more with men businesses? Or

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do you see that uh? Are
you don't see as many women trying to

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start businesses as men? Oh?
No, no, no, UM,

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They're probably more women starting businesses than
men starting businesses. Uh. My focus

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is intentional, um, and it's
on women and minority owned businesses. UM.

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So that's who I market two and
four. I you know, have

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clients that are across the spectrum.
UM. But my you know, my

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passion commitment um, and why I
got in this was to help those again

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who didn't always have access to folks
with my kind of background, skills and

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experiences. UM. And you know, often from you know, marginalized communities,

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whether that's you know, uh,
you know, people of color,

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mynorities or women. UM, you
know, they don't always have you know,

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the access, um you know to
folks you know who might be able

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to help them or who who are
willing to help them get to that level.

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But clearly women are starting businesses at
a much higher rate UM per capital

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per population than men are. Wow. Um. One of the things I

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also wanted to ask you, I
noticed when I was looking at some of

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your material and just kind of looking
at your website and everything, you uh

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you help people find uh not only
resources but also cash and funding. Is

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that correct? Because I think I
saw somewhere you said you could help them

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to get like a hundred thousand dollars
and uh such a limited amount of time.

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So is this helping them by putting
them through some type of training or

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do you just direct them to where
they need to go or how they need

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to set themselves up to be able
to get this type of funding. Well,

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there's two aspects to that. So
the the one hundred thousand is about

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finding that level of improvement, UM, that amount of improvement in their business,

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um, you know, in an
initial consultation basically within forty five minutes.

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But to answer your question about you
know, do I get involved in

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helping businesses access capital and finding Yes, absolutely, UM. I look at

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all aspects of growth and how I
can help somebody, um grow their business.

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In most cases, it's um,
it's not necessary to the level.

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You know, most people think to
you know, have new funding, et

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cetera. There are ways that you
can alternative you know sources, even through

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internal growth et cetera, organic growth. But I do help folks identify grants,

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loans, lenders, and I work
with um you know, lenders or

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funding companies and organizations to help um
uh, you know, help place people

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who are in need of capital.
Uh, you know, for new equipment

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or for new systems, or for
marketing programs or whatever you know might be

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the true need you know, for
their business business. Wow. Now,

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what have you found has been the
greatest challenge or or even the greatest opportunities

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facing most businesses. Well, what
we were just talking about there actually probably

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the biggest challenge that I uh see
in business. And you know, surveys

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and studies you know bear this out. Uh. It's about either cash flow

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or access to capital. You know. So most businesses fail, UM.

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And most businesses that fail fail because
of cash flow problems. UM. Not

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the revenue that's coming in, but
the amount of cash that's left at the

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end and when it's needed for the
next activity. UM. And so that's

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the biggest challenge, and especially for
small businesses. UH, this the the

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cousins of that. UM is really
access to capital UM, meaning that when

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they want to grow UM or want
to do to us something that's going to

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take them to the next step,
UM funding isn't usually there. And I

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know from when I worked with UM
you know, some of the big UM

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lenders and financial companies UM. You
know, often you know, there's a

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tendency to you know, only focus
on the big folks and only the folks

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you know that have a paper you
know kind of UM UH credentials, etc.

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UM, and small businesses get left
out. And so you know,

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I help them to identify, yes, who are some of those you know

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folks, and that becomes the big
one of their big challenges to say,

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I need it, How where can
I find it? Who will lend it

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to me? UM? And so
you know, we'll talk about things about

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how to get ready for that,
which is a big issue UM. You

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know, a lot of times people
aren't doing things that they need to be

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doing in advance, and so when
they are needing and wanting capital, they're

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not ready, you know, for
that. And so I tried to talk

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with them as well about here are
the things you need to be doing in

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advance, here's how you prepare for
that so that you're ready when the when

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the request is going to be made. Now, I know that in some

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cases are Let me just ask you, how do what you think of UH

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certifications? Do you feel that these
things are helpful for especially minority owned businesses,

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to have certain certifications like the UM
small Business you know certifications or Minority

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Business Certification, Veteran Certification you know, there are all types of different certifications.

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What are your thoughts on that the
success of the business more or does

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it matter? M it? Well, as I used to tell my kids

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when they were growing up, everything
matters and nothing matters, right UM,

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and my kids would always look at
me like really that everything nothing UM?

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But meaning this UM. You know, everything matters in the sense that it

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can benefit you, you can use
it, it's helpful, it's an assist.

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Nothing matters in the sense that if
you don't have it, it's not

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the reason why you're not going to
be successful. So there are other ways

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to make that happen UM. But
saying all that, UM certifications are important

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for small businesses UM for two reasons. One the credibility piece, So you

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know, you don't have the name
I don't have the name you know,

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uh JP Morgan, Chase, UM
Price Waterhouse. So you know, people

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don't know me. Uh. And
so if I had certifications, that's just

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another way to add credibility, UM
you know, to um help you take

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a deeper dive and a longer look
at my capabilities h and what I can

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do to service you. UM.
It's not gonna you know, win the

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thing all in all, but it'll
help to you know, get you in

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the door or get you you know, reviewed get them to start listening to

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you. But the other aspect is
some of those certifications put you in a

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pool of folks for job or project
opportunity. So if you are a minority

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of women UM certified business, then
there are grants, UM, there are

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projects, their proposals that are you
know, available through city, state,

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and federal governments UM, that you
wouldn't have access to if you're not certified.

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So you're cutting yourself out of the
whole market. Now, depending on

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what your trade is, you know, what your business services or products are,

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maybe that's not important, um you
know, but for almost UM you

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know, the biggest purchaser of goods
and services is a federal government. UM.

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You know, state governments, you
know, if you added them up,

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you know, after become the second
biggest um. You know, so

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if you have an opportunity to sell
your product to that size market, go

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get the certifications. Get it.
Gotcha. That makes sense because and I

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asked that question because I've heard both
ways. You know, some say you

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don't need the certifications, and then
they're you know, I think what you

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said makes sense because if you want
to do business with the federal government to

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stay whatever, then a lot of
times they you know, these certifications will

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help you, like you say,
to get your foot in the door.

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So that's that's absolutely true. UM. But just one extra point on that

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is that's also true though with certifications
that are that are industry specific. You

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know, so I was working,
for example, I was working with a

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a business. UM. It was
a women owned business that was a cleaning

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business. UM that had certifications you
know, through a national association and organization.

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But they weren't communicating that UM.
You know, it wasn't on their

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website, it wasn't any of their
marketing messages, etcetera, etcetera. UM.

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And you know, uh, you
have those kinds of if you can

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get and hold those kind of certifications. Again, it gives you a credibility

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and something to say good about you
and your business that others can't say.

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Um. And you know that you
can use in your marketing and that you

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can use to attract clients as well. So it's not only about certifications you

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know for um, you know,
for government entities. It's also in terms

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of you know, certifications if you
are a trade a plumber, you know,

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a construction person who and there are
specific or special certifications. If you're

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in HR um, there are certifications. Um. You know, some of

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them really are just about you know, getting the the letters behind the name.

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But you can use those in your
marketing and your messaging to help grow

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your business. Absolutely. Wow.
Now you've been very successful in both the

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corporate world and as an entrepreneur.
Do you think there's it's a difference in

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what it takes to be successful in
a large corporation versus being an entrepreneur.

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I don't think there's. Um,
there's a difference. Um. Obviously it's

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a different environment. Um I UM. You know. So I believe that

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success kind of in any arena is
dependent on four things, and I do

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a talk about three of these um, you know. So I do a

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talk about, you know, the
keys to success being the three DSUM,

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which our dedication, a determination,
and discipline, right, Um. And

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dedication I define as a commitment to
a goal to um uh you know,

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to an objective, you know,
to um you know some uh in in

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goal or outcome, et cetera.
Uh. Discipline is more commitment to a

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plan, a process, an approach, And determination is just commitment to success

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regardless of the obstacle, um,
you know, regardless of you know,

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what's put in front of you,
et cetera. If you are going to

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be successful, you need to have
those And I don't care whether you're in

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a corporate environment or entrepreneurial environment big
company, small company, etc. Those

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things, those qualities, those attributes
are going to serve you well and are

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going to allow you to be successful. But then there's a fourth one which

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is also necessary. I don't care
what environment you're in, which is commonly

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called equ you know, your ability
to relate well with others, to develop

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relationships, to understand and read people, to communicate effectively, et cetera.

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Um, you're going to need to
be able to do that in a corporate

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environment. It becomes the way that
you can navigate, um you know,

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the structure, um you know,
to find mentors, to play the politics

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whatever that means within your organization.
But it's also how do you work with

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you know, other departments, uh
and agencies, whether you're the manager or

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whether you're the the staff member within
a department. You know, the better

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you are equipped and able to work
well with others and build those um um,

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those bridges to be able to get
things done, the more effectively successful

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you're going to be, the same
is true in an entrepreneurial role, though,

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whether it's a joint ventures or strategic
alliances, or those folks who are

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going to be referral partners for you, or whether it's your clients themselves who

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will ultimately be your word of mouth
marketing for you. You know, all

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of those four things are going to
be really key to you being successful,

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whether you're in a corporation or whether
you're in you know, an entrepreneurial you

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know kind of environment, et cetera. So from that perspective, UM,

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I think that it's the same,
you know, no matter what, the

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environments are very different, you know, And and that's where I say the

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personality traits um that will you'll find
in one versus the other are usually very

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different, you know. So those
who are career corporate you know kinds of

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folks usually like um stability, uniformity, um, uh, predictability, um,

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you know, more so than those
who are you know, entrepreneurial,

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entrepreneurial you know type folks or typically
more comfortable with UM uncertainty that you know,

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they can you know, look at
things and say, you know what

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um ambiguity is. Okay, I'll
figure it out, I'll fill in the

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picture, you know, etc.
Um. You know. They're also a

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little more autonomous and uh and want
more autonomy. And again not people in

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corporations, you know aren't that way, but the tendency is that they're going

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to be more one versus the other
in those environments. So so yes,

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the keys success, I think are
the same no matter which you're in.

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It's those four things that you know, determination, dedication, discipline, and

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your ability to relate and work well
with others in the sandbox. Okay,

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well, um, what I'd like
to do now is just take a little

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break so we can show I want
to show your promo video, and then

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we're gonna come back and talk some
more about especially the keys to success,

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because I just I want to know
a little bit more about that. But

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for now, let's take a couple
of minutes break so we can show your

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promo video and get some more information
on Sydney Warmsby. Okay, okay,

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wow, UM your video. I
really like your video, the information that

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you have in it at that you
know, the things that you provide especially

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to like you said, startup and
businesses and things like that. Now we

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were you were talking a bit about
success as for as if it was different

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for corporations versus being an entrepreneur.
So tell me, using those the keys

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to success, do you feel that
it would also or is it different for

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women than it might be for men? Um, the keys are not different.

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So the keys for success I think
are the same for men or for

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women. UM. You need to
have those things whether you're male or whether

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you're female. Um. Uh,
you know, regardless of you know,

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race, religion, etc. Et
cetera. You have those, you're going

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to you know, be on a
path you know for success. However,

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and this is a big however big
you know. UM, for marginalized communities,

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the number and the types of obstacles
faced are very very different, and

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you know, so you know,
for women, they're going to face more

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obstacles and different types of obstacles than
you know the average male is going to.

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Um. You know, if you're
a woman of color, you're going

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to face even more obstacles and different
types of obstacles than even if you're a

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woman but not of color. So
you know that's something to understand. But

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then it goes back to are you
going to be determined and are you going

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to be disciplined? You know,
so you're going to face those and the

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more determined and it may take more
determination than maybe one of your counterparts or

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peers might need because of the kinds
of the you know, the types of

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and the number of obstacles that you're
going to be facing. But it still

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comes down to are you going to
be dedicated to the goal of the outcome

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that you set? Are you going
to be disciplined about the process and approach

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that you established or that someone has
laid out for you, And are you

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going to be determined enough that,
regardless of the obstacles that are put in

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front of you, placed in front
of you, built in front of you,

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that you're going to overcome those,
get around those, knock those down.

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Whatever. It still comes down to
that. And quite frankly, the

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better you are at, you know, building those relationships that EQ, you

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know, the easier you can make
it, you know, on yourself,

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you know, going forward. I
was always great at you know, um

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the first three. I had no
problem with h the EQ piece. I

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was good at working well with others, but not seeking out mentors and you

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know folks that could help you know, guide me and navigating I was pretty

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fortunate I got some of those.
I just wasn't as proactive as I probably

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should have been, And I was
fortunate for those you know who came along

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and helped me through that. But
that's where you can also mitigate some of

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those, you know, other obstacles
by building you know, using your EQ

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you know, capabilities and skill sets
to build relationships, um who can help

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you navigate those you know kind of
turbulent waters or um, you know,

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trouble waters. Wow. And and
just to remind the viewers, when he

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talked about the first three, you're
talking about the dedication, the determination,

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and the discipline. Corre absolutely absolutely
okay. Just want to make sure that

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everyone stays on track with what did
I miss? What are those first three?

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What do you mean say that you're
giving us? So I just want

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to make sure that they know what
you're talking about. UM. Now tell

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me what are the biggest mistakes you
see? Uh, that's made by business

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00:29:52.839 --> 00:29:59.960
owners? Oh? You know what? The one I see that always amaze

347
00:30:00.079 --> 00:30:04.079
is me. And I see this
so often, I would say all the

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time. But nothing, nothing is
not always or never. But the biggest

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one is probably either not understanding or
not effectively communicating what is truly unique about

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them and their business. Yeah.
And that amazes me that you know that

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that's so prevalent. And by that
I mean, um, I you know,

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talk about something that's called a market
dominating position. UM. You know,

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some folks call it, you know, product differentiation or business differentiation or

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unique selling point. You know,
so it goes by a lot of different

355
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names, but it's how do you
set yourself apart you know, from everyone

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else, all your competitors. UM. And that starts with understanding what makes

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you really you, what makes you
unique? What are your strengths and what

358
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are your weaknesses? Um? And
most folks don't understand that I was working

359
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with a client, and she was
new at the time, and she had

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these kind of UM I called them
eclectic product categories. UM. She had

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UH dried flowers, scented candles,
and UM in interior design was the And

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I'm like, how did these things
come together? And you know, in

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all my conversations and initial consultations,
I'm in her shop, I'm you know,

364
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asking a question and it just wasn't
no matter what I asked, the

365
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normal questions, it wasn't coming through. But I knew there had to be

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some reason that these things that are
so different were you know, combined in

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her one business model. And it
was after two hours of you know,

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being in her shop talking with her
dad that it finally came out and she's

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talking because, oh, yeah,
I learned all of these, you know,

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the things that I'm doing the candles, and I learned through UM family

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recipes that were handed down using only
natural ingredium from one of the islands in

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the Caribbean. And like, that's
your market dominatue, why is it taking

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you so long to tell me?
You know these things? But people don't

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always understand that, and therefore they
don't communicate it. So much of the

375
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communication that they do to their their
target market is about the things everyone can

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say, Oh we have X number
of years experience, Oh we have the

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best employees. Oh. I mean
it's like everybody says that, right,

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and and you know, so that's
the biggest mistake that I see most folks

379
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making, that they don't understand what
truly makes them unique. The second biggest

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mistake really is similar to that,
is that most of their messaging is about

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their features, like you know,
what they do, um, what they

382
00:32:50.680 --> 00:32:55.039
have, what the features of their
product are, but not about the customer's

383
00:32:55.119 --> 00:33:00.720
pain points and how their features solve
that pain point. How that you know

384
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and by pain point, I'm sure
you know and your many of your audience

385
00:33:05.920 --> 00:33:07.599
may know, but just for those
who may not. A pain point is

386
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one or two things a problem that
someone has that they don't want, or

387
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a benefit that they want that they
don't have. And your role in marketing

388
00:33:20.839 --> 00:33:25.839
your business and services and products to
others is to help them understand how your

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00:33:27.039 --> 00:33:34.039
uniqueness satisfies their pain point, solves
and resolves their pain point. And you

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know, most businesses aren't communicating that, They're just talking about their feature.

391
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I was on a platform the other
day and somebody asked the question, in

392
00:33:43.240 --> 00:33:47.920
ten words or less, tell me
about what your business does. And I

393
00:33:47.960 --> 00:33:52.119
was reading some of those and I'm
just like, oh my lord, why

394
00:33:52.680 --> 00:33:54.839
this is? You know? And
I won't say some of the specific one,

395
00:33:54.920 --> 00:33:59.839
but they just kept saying things like
everybody says that. And first of

396
00:33:59.839 --> 00:34:05.640
all, it's forty words, it's
not ten that's what they ask. Second

397
00:34:05.640 --> 00:34:07.839
of all, if you have to
take forty words, you really don't know.

398
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But third you're just saying a bunch
of stuff that everyone can see and

399
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so nobody's going to be attracted to
you. And you know, so people

400
00:34:16.000 --> 00:34:22.920
wonder why everybody competes on price,
it's because we're not giving them reasons to

401
00:34:22.039 --> 00:34:27.639
choose and select us for the value
that we can offer them. And so

402
00:34:27.760 --> 00:34:34.000
that's where I really work with my
clients on is first understanding their uniqueness,

403
00:34:34.079 --> 00:34:37.199
what truly is unique, not fabricated, made up, but what's really unique

404
00:34:37.199 --> 00:34:40.800
about them? And everyone has something, and then how are we going to

405
00:34:40.960 --> 00:34:46.760
use that to really address what their
target markets pain point is. And that

406
00:34:46.840 --> 00:34:52.559
also helps identify who that target market
really is, because it's someone who will

407
00:34:52.639 --> 00:34:57.719
value your uniqueness and so that may
be a small niche that's okay, but

408
00:34:57.760 --> 00:35:00.360
they're going to really value what you
offer. Therefore you're going to be able

409
00:35:00.360 --> 00:35:06.679
to UM. Uh, you know, have more appeal in alignment with them.

410
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Uh, they're not going to compete
on price because nobody else is gonna

411
00:35:08.159 --> 00:35:12.840
be able to do that or a
fewer other people can do that. Wow.

412
00:35:14.199 --> 00:35:22.000
Now in um, since you've worked
with us, do you and also

413
00:35:22.280 --> 00:35:28.960
you know established businesses, do you
feel that owners of startuffs startups should focus

414
00:35:29.119 --> 00:35:37.880
on different things than the owners of
an established business. UM that probably naturally

415
00:35:37.719 --> 00:35:42.159
yes, there's you know, there
are different dynamics that are going on in

416
00:35:42.239 --> 00:35:47.039
a startup, UM, you know
versus a going concern UM. You know

417
00:35:47.280 --> 00:35:50.480
some of the things I would tell
you, Yeah, you're gonna have to

418
00:35:50.480 --> 00:35:53.079
do this at all levels. But
you know there's a higher there's a higher

419
00:35:53.079 --> 00:35:58.079
percentage of your time being spent on
you know, some things are focused on

420
00:35:58.119 --> 00:36:00.800
some things when you're in a startup
then turnaround. Um. But one of

421
00:36:00.840 --> 00:36:05.320
the bigger things that I think at
the startup, because you should have had

422
00:36:05.360 --> 00:36:07.519
it, you know done, you
should be doing it then versus you know,

423
00:36:07.559 --> 00:36:12.039
waiting to be an existing business,
is that MDP, that market dominating

424
00:36:12.079 --> 00:36:16.079
position, that I was talking about
before, really spending your time understanding that

425
00:36:16.119 --> 00:36:20.719
piece, what's your strength and how
are you going to use that UM.

426
00:36:21.440 --> 00:36:29.119
The second I think is focusing on
simplifying your process UM, not trying to

427
00:36:29.119 --> 00:36:32.719
do everything in house UM, but
outsourcing as much as possible. The costs

428
00:36:32.719 --> 00:36:38.639
are going to be higher UM for
that in some cases, but right now,

429
00:36:38.679 --> 00:36:43.119
what you want to make sure is
I can, you know, spend

430
00:36:43.199 --> 00:36:47.639
enough of my time getting everything done
and those things that I can outsource the

431
00:36:47.760 --> 00:36:52.840
accounting UM, you know, you
know, the HR, the onboarding may

432
00:36:52.880 --> 00:36:57.239
be a variety of things. There
may be even some of the operations pieces

433
00:36:57.239 --> 00:36:59.800
that you can say, look,
I can I can outsource that for now

434
00:37:00.360 --> 00:37:02.639
UM. Ultimately I'll bring that back
in UM. But for now to get

435
00:37:02.719 --> 00:37:07.000
up and running, let me go
do this outside and get my product you

436
00:37:07.280 --> 00:37:12.760
or my service on the map UM
and in business and then I'll work on

437
00:37:12.880 --> 00:37:17.119
efficiency, you know, later on
reducing costs and improving profitability later on UM

438
00:37:17.639 --> 00:37:23.039
and the I guess the other thing
I would suggest for startups is tom to

439
00:37:23.159 --> 00:37:28.719
find support groups. UM. It's
tough going, especially if you come from

440
00:37:28.719 --> 00:37:34.400
a corporate environment to being the person, you know, the one that everybody's

441
00:37:34.440 --> 00:37:37.920
looking to or if you're a solopreneur
the only one that's in. That can

442
00:37:37.960 --> 00:37:43.760
be a lonely, challenging, frustrating
thing, and you need to have a

443
00:37:43.840 --> 00:37:47.920
support group. Not family, not
friends there for other things, um,

444
00:37:47.960 --> 00:37:52.880
but a network of you know,
like minded you know, business owners who

445
00:37:52.920 --> 00:37:58.239
can commiserate with you but also help
guide you. Yeah, yeah, yeah,

446
00:37:58.280 --> 00:38:00.599
I understand how for but here's what
you can do. Here's a suggestion.

447
00:38:00.639 --> 00:38:07.880
So now finding that networking group that
will help you through that for going

448
00:38:07.920 --> 00:38:13.159
concerns. Probably the biggest you know, m challenge that I see them dealing

449
00:38:13.159 --> 00:38:16.920
with is time management. And I
talk about in my workshops. Um,

450
00:38:17.119 --> 00:38:24.440
you know, eighty twenty rule a
lot because most CEO's founders, business owners

451
00:38:24.519 --> 00:38:30.119
who've kind of been there for a
while and you have plateaued, are spending

452
00:38:30.440 --> 00:38:35.519
you know, most of their time
on things that aren't driving their business and

453
00:38:35.599 --> 00:38:38.400
driving the growth of their business.
And so I call it you know,

454
00:38:38.440 --> 00:38:44.119
firefighting and rat killing. They're fighting
buyers and they're killing rats, but they're

455
00:38:44.159 --> 00:38:47.159
not growing their business. And you
know, they're getting focused on things and

456
00:38:47.239 --> 00:38:52.480
tied down by things that are seemingly
important. May be important, but definitely

457
00:38:52.679 --> 00:38:58.079
aren't integral to growth, and so
I try to get them to focus then

458
00:38:58.199 --> 00:39:02.360
only on those things that are going
to drive the growth. The trivial you

459
00:39:02.360 --> 00:39:07.920
know many kick out the door,
the critical few or the vital few.

460
00:39:07.400 --> 00:39:12.239
I get them to start focusing their
time on. So that's probably one thing

461
00:39:12.280 --> 00:39:19.360
and the other for going concerns is
probably their financial reports. Most of them

462
00:39:19.400 --> 00:39:23.320
aren't looking at there and analyzing their
financial reports on a routine basis. You

463
00:39:23.360 --> 00:39:28.360
can I tell folks, I can
tell anything that's going on in a business

464
00:39:29.360 --> 00:39:35.199
over the last year, without last
five years, without ever being in their

465
00:39:35.360 --> 00:39:38.599
organization, by just going through their
financial reports. The story is all there.

466
00:39:39.519 --> 00:39:43.599
So if you want to know where
your opportunities are, where your growth

467
00:39:43.760 --> 00:39:47.079
is, I say that I can
find you forty in forty five minutes one

468
00:39:47.119 --> 00:39:51.159
hundred thousand or more, because I'm
going to start asking you the questions that

469
00:39:51.159 --> 00:39:52.679
are gonna give me that info that
says boom there it is right there,

470
00:39:52.719 --> 00:39:57.280
there there, and there there.
And so you know, if you get

471
00:39:57.320 --> 00:40:01.159
into a habit and a routine about
looking at your sports daily basis, weekly

472
00:40:01.199 --> 00:40:06.559
basis, monthly basis, you're going
to know your business inside and out and

473
00:40:06.599 --> 00:40:09.840
when something is changed and be able
to look very quickly as like, why

474
00:40:09.840 --> 00:40:13.119
did that change? Why is that
more than it was before? Why is

475
00:40:13.159 --> 00:40:15.079
that less? That is? Who
made that happen? Why did that occur?

476
00:40:15.199 --> 00:40:19.920
That all of those kinds of things. And then I guess the other

477
00:40:20.039 --> 00:40:23.199
is, you know I said earlier, working on that access to capital before

478
00:40:23.239 --> 00:40:27.960
you need it. Those are the
three things that are probably should be you

479
00:40:28.000 --> 00:40:31.679
know, kind of top of plate, top of list for that CEO or

480
00:40:31.760 --> 00:40:38.360
founder who's in an established business.
Wow. So tell us as we start

481
00:40:38.400 --> 00:40:42.760
to come up on the end of
the show, tell us if you have

482
00:40:42.840 --> 00:40:46.159
anything coming up that you'd like our
views and listeners to know about, any

483
00:40:46.199 --> 00:40:51.400
training or any where you're going to
be speaking where they might be able to

484
00:40:51.440 --> 00:40:55.920
see you again and get some more
of your information. Okay, thank for

485
00:40:57.159 --> 00:41:01.159
that opportunity. I actually I do
have a work shop that's coming up the

486
00:41:01.320 --> 00:41:06.599
seventeenth, June seventeenth. Actually it
was at the end of that promo,

487
00:41:07.639 --> 00:41:10.280
so um, if you know,
uh, you know, folks, if

488
00:41:10.320 --> 00:41:14.440
that plays again or want to go
to my website, you can see that.

489
00:41:14.519 --> 00:41:20.239
But the workshop is June seventeenth,
which is a Saturday from eleven am

490
00:41:20.280 --> 00:41:28.400
to one pm. And the title
of it is Blueprint for Success and it's

491
00:41:28.679 --> 00:41:34.400
uh Doubling your profits through Effective Branding. So we're gonna talk about branding strategies,

492
00:41:34.800 --> 00:41:37.079
UM, taking what's unique about you
and how do you use those things

493
00:41:37.280 --> 00:41:43.519
to really explode your profits to grow
your business. And so it's gonna be

494
00:41:43.599 --> 00:41:45.960
you know, two hours of work. UM. We're gonna be talking about

495
00:41:45.960 --> 00:41:50.280
specific strategies, things that people can
put into place right then and there.

496
00:41:50.719 --> 00:41:52.480
UM. Well, actually when they
walk out of there, um, you

497
00:41:52.519 --> 00:41:57.679
know, on their business. I'll
be doing that with someone you may know,

498
00:41:58.039 --> 00:42:01.079
Grant Magaw. Yeah. Yeah,
so I'll be doing it with Grant.

499
00:42:01.119 --> 00:42:07.719
It will be virtual um. And
so they can go to um my

500
00:42:07.880 --> 00:42:12.480
LinkedIn page uh and find you know, the information or linked to it.

501
00:42:12.480 --> 00:42:16.719
It's going to be uh market it
through event bright um uh. And and

502
00:42:16.800 --> 00:42:22.079
so again I gave you the title
Blueprint to Success, Doubling your profits through

503
00:42:22.119 --> 00:42:25.840
Effective Branding UM. And you know, I think it'll be very effective for

504
00:42:25.840 --> 00:42:30.880
folks. You know, they'll find
it very useful um and love to see

505
00:42:30.920 --> 00:42:37.280
folks there, so uh please please
register uh and show up on Saturday morning.

506
00:42:37.639 --> 00:42:40.679
Wow. Yeah, that that sounds
like it's going to be a great

507
00:42:40.719 --> 00:42:45.400
workshop, and I hope everyone was
taking notes to uh find so that they

508
00:42:45.400 --> 00:42:50.519
can register for it. So before
you go, if you had one piece

509
00:42:50.559 --> 00:42:54.320
of advice to leave with our viewers
and our listeners, what would that piece

510
00:42:54.320 --> 00:43:07.440
of advice be? Wow, you
know what, probably this m make a

511
00:43:07.480 --> 00:43:19.679
difference and become indispensable. So in
whatever arena you're finding yourself in, look

512
00:43:19.760 --> 00:43:23.719
to make a difference, not just
be present. Look to make a difference

513
00:43:24.639 --> 00:43:30.159
and make yourself indispensable that people look
to you and say, you know,

514
00:43:30.719 --> 00:43:34.719
we couldn't do it without her,
or you know if he wasn't here,

515
00:43:34.760 --> 00:43:37.719
I'm not sure what we would have
done. Now we all know they would

516
00:43:37.760 --> 00:43:42.800
have been fine. But you want
to you want to make sure that you're

517
00:43:42.800 --> 00:43:47.039
having your behavior, your actions are
leaving that impression with folks. So I

518
00:43:47.079 --> 00:43:50.119
think that would be the biggest thing, and that will serve you, whether

519
00:43:50.159 --> 00:43:54.000
again you're in a corporate environment or
whether you're in an entrepreneurial environment with with

520
00:43:54.079 --> 00:44:00.280
your clients you know that you're going
out and sourcing, or with you know,

521
00:44:00.440 --> 00:44:05.440
your company's clients that you know you're
working for. Okay, well,

522
00:44:05.480 --> 00:44:08.440
thank you, it's been a pleasure. If you would give us your email

523
00:44:08.800 --> 00:44:14.119
and your website again, how our
viewers and listeners can reach out to you,

524
00:44:14.639 --> 00:44:20.719
especially so that they could register for
your workshop UM on June seventeenth.

525
00:44:20.840 --> 00:44:23.800
Make sure that they can get there, how they can reach you if they

526
00:44:23.840 --> 00:44:30.800
have any more questions, let us
know. So. The website is www.

527
00:44:31.000 --> 00:44:39.719
Dot Solutions with Results dot com.
That's solutions plural with Results plural dot

528
00:44:39.719 --> 00:44:47.639
com. Uh. My email address
is sydneyw that's s I D N E

529
00:44:49.000 --> 00:44:53.519
y W Sydney w at Solutions with
Results dot com. UM. If you

530
00:44:53.559 --> 00:44:57.599
go on my website, you also
will get my phone number. UM.

531
00:44:58.559 --> 00:45:02.280
You can also for the red drink
for the workshop. I would suggest going

532
00:45:02.280 --> 00:45:07.960
to my LinkedIn page. You'll see
my post in the events and stuff listed

533
00:45:07.000 --> 00:45:14.719
there. So my LinkedIn page is
Sydney Wormsby. And again you can also

534
00:45:14.880 --> 00:45:20.519
contact me, you know through my
website, phone or email or with an

535
00:45:20.719 --> 00:45:25.000
asked Sydney gotcha. Well, thank
you so much for joining us today.

536
00:45:25.760 --> 00:45:30.760
We've been listening to Sydney Wormsby.
He's been our guest talking about the Blueprint

537
00:45:30.880 --> 00:45:36.599
for Success, which is also going
to be which is also the title of

538
00:45:36.639 --> 00:45:40.000
his workshop on June seventeenth. So
thank you again for joining us. It's

539
00:45:40.039 --> 00:45:45.280
been a pleasure having you on the
show. Thank you for inviting me.

540
00:45:45.719 --> 00:45:51.280
Alrighty okay. Just to give you
all the viewers and listeners out there upcoming

541
00:45:51.920 --> 00:45:57.199
events and things with places where you
can also find me, and that's going

542
00:45:57.320 --> 00:46:01.480
on. Still letting you know that
you can pre order your copies of the

543
00:46:01.599 --> 00:46:07.480
Own It anthology. It's your Own, It's your life, Own It Unapologetically,

544
00:46:08.000 --> 00:46:13.559
which is the book and the journal. The journal is three hundred sixty

545
00:46:13.599 --> 00:46:21.039
five days to transformation. To pre
order the paperback book and the journal separately,

546
00:46:21.159 --> 00:46:25.400
each one is twenty four ninety nine. If you order the set together,

547
00:46:25.599 --> 00:46:30.079
it is forty nine ninety nine.
To order your copies, you can

548
00:46:30.119 --> 00:46:36.880
either email me at info at EXWSI
dot com or go to my website.

549
00:46:37.320 --> 00:46:40.639
The links are on there you can
pre order your copies of the book.

550
00:46:42.440 --> 00:46:47.000
Make sure too to tune in this
coming month to the Black Business Olympics.

551
00:46:49.119 --> 00:46:53.639
It is going to be June twenty
six through July second. As you know,

552
00:46:53.719 --> 00:47:00.119
the Black Business Olympics is a fundraiser
to provide scholarships and laptops to high

553
00:47:00.159 --> 00:47:07.599
school seniors going to college and K
through twelve entrepreneurs. The Black Business Olympics

554
00:47:07.599 --> 00:47:14.599
showcases black businesses, black business owners
and corporations all around the world, and

555
00:47:14.679 --> 00:47:17.440
the speakers are also from all around
the world. So if you'd like to

556
00:47:17.480 --> 00:47:23.079
be a speaker on the showcase to
showcase your business on the platform to showcase

557
00:47:23.079 --> 00:47:30.760
your business, you can also email
me about that at info at EXWSI dot

558
00:47:30.840 --> 00:47:37.039
com. Just put in the subject
line speaker for Black Business Olympics also coming

559
00:47:37.159 --> 00:47:42.960
soon and I'm excited about this.
You'll be able to join the Women Show

560
00:47:43.079 --> 00:47:45.760
Up to Rise Up Network. The
mission of the Women Show Up to Rise

561
00:47:45.880 --> 00:47:52.960
Up Network will be to empower and
connect all women in their career, business,

562
00:47:52.039 --> 00:47:59.000
professional and personal lives by helping them
to gain resources, gain buying power,

563
00:47:59.199 --> 00:48:06.239
increase their revenue, and accelerate their
personal business and career growth through unlimited

564
00:48:06.239 --> 00:48:09.639
opportunities. As a member, you
will have access to coaching, training,

565
00:48:09.760 --> 00:48:16.519
events, workshops, resources, networking
opportunities, opportunities, and a lot more.

566
00:48:17.599 --> 00:48:22.400
Also too, if you have not
viewed my TEDx talk, make sure

567
00:48:22.480 --> 00:48:28.400
that you do so. It is
on YouTube and of course the title is

568
00:48:28.440 --> 00:48:31.920
Show Up to Rise Up and to
watch it on YouTube, just put my

569
00:48:32.039 --> 00:48:37.880
name in the search box, which
is doctor Madeline and Lewis, or if

570
00:48:37.920 --> 00:48:40.559
you'd like me to send you the
direct link, you can email me at

571
00:48:40.719 --> 00:48:50.119
info at exw si dot com.
I'm excited because as of today, it's

572
00:48:50.159 --> 00:48:53.480
at one hundred and sixty eight thousand, eight hundred thirty seven views, and

573
00:48:53.519 --> 00:48:59.800
of course my goal is to reach
one million plus, So keep watching,

574
00:49:00.199 --> 00:49:02.920
keep sharing, keep pushing it out
there. And I do think all of

575
00:49:02.960 --> 00:49:07.800
you that have supported the video,
have shared it and have made your comments

576
00:49:08.599 --> 00:49:15.639
regarding the video. I'm also a
contributing writer to the own It magazine where

577
00:49:15.679 --> 00:49:22.480
I share nuggets and resources every month
make sure the Owning Magazine is a resource

578
00:49:22.519 --> 00:49:29.039
for personal, professional and business development. So if you want to get a

579
00:49:29.119 --> 00:49:36.320
subscription or a copy or an annual
subscription of the magazine, you can go

580
00:49:36.400 --> 00:49:45.039
to my website which is info at
exwsi dot com. And those are my

581
00:49:45.280 --> 00:49:49.440
upcoming events. So again I want
to thank my guests who was on the

582
00:49:49.440 --> 00:49:55.920
show today, mister Sidney Warmsby.
I'd also like to thank my viewers and

583
00:49:57.079 --> 00:50:00.480
my listeners for joining me today.
I'm doctor Adeline and Lewis, and then

584
00:50:00.519 --> 00:50:05.320
of course if you'd like to reach
out to me, I'm at info at

585
00:50:05.360 --> 00:50:13.480
exw SI dot com. Make sure
that you shared this episode, make sure

586
00:50:13.559 --> 00:50:17.480
that you subscribe to our channel again. This is a successful women's show.

587
00:50:17.559 --> 00:50:22.840
We're here every Thursday at two pm
Eastern Standard time. I'm your host,

588
00:50:23.000 --> 00:50:29.519
doctor Madeline and Lewis helping women to
accelerate the path to success. Thank you

589
00:50:29.599 --> 00:50:34.559
again for joining me. I love
you all to life and as always,

590
00:50:34.960 --> 00:51:00.119
be well and stay safe out there. Me