Blueprint for Success

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1:14 Do you want to figure out how to stop being held back in your career? Are passed over for promotion, then you're in the right place. Hi, I'm doctor Madeloni and lewis president and CEO of the Executive Women's Success Institute. I have decades of experience in the military, the federal government, and corporate America. And my mission is to help women succeed and tap into their full potential. I want to reach a million plus women around the world to become the leaders they are meant to be. So if you want to move into a management or executive level position, or maybe you're a female veteran transitioning out of the military into business entrepreneurship, then reach out to the Executive Women's Success Institute at three zero one six ninety three three two eight four.

2:07 Let us get you on the fast track to success. Well, hello, and welcome to the Success for Women's Show, where you can view us on Talk for TV and listen to us on the Women for Women Network. I am doctor Madeline Anne Lewis your host, and my mission is to help women accelerate the path to success. Well, today we're going to be talking about Blueprint for Success and my guest is Sydney Warmsby. Let me just tell you a little bit about Sydney Warmsby. He is an experienced business executive with demonstrated success in developing and implementing strategic solutions that integrate all functions of business for solving complex and high impact situations. In addition to owning and leading his own organization for almost a decade. He has held significant roles for some of the top Fortune one hundred companies, including global product management and business development for J.

3:34 P. Morgan Chase investor Services, leadership in one of PepsiCo's retail restaurant business units, leadership of a retail banking business unit for City Group, and plant management for Eastman Kodak's office equipment division. Throughout his career, he has displayed an ability to establish compelling visions, set clear objectives, and inspire staff that has resulted in high levels of performance. I would like to bring to our viewers and our listeners mister Sidney Warmsby. Good afternoon, Wow, welcome to the show. Is such a pleasure to have you here, just to have you share some of your success nuggets and some of the things that you've been doing. But before we get started, I always give the standard bio on my guests, but then we'd like to ask the guests to tell us.

4:41 So you tell us what you want us to know about Sydney Warmsby. Well, I think the thing that I like folks to know and understand is one I'm the prototypical generalist. I have maybe one of the most diverse, UM and deep backgrounds in all the functions of business and all the different kinds of industries, and that has served me well. But it was also my interest in having that kind of diverse background. So whether it was um, you know, some of the corporate you know experiences that I had that you mentioned with the PepsiCo's, the city groups, the JP Morgan chases, international papers, et cetera. Or whether it was the entrepreneurial you know, having my own restaurant group, UM and you know, I owned an operated fifteen UM location restaurant group. UH. And um my was also an adjunct professor so teaching in you know, College of Business for one of the Uney school City of City University of New York system schools. So you know, based on all that, I come at it from a variety of perspectives. I understand it from UM how each of the functions are integrated. Uh. And through my career also had that diversity of experience from engineering, UM and operations and manufacturing local ops, global ops, in product development in h you know, product management and business management. So all of that really just helped me understand how things connect and work together and what really gets me passionate about business.

6:15 You know, that's how everything relates you to one another. Wow, So tell us about your business and what services you actually do provide. Okay, So I'm a business growth and improvement guide and I use the phrase guide because I'm more hands on than the typical coach. I'm not just about giving you ideas, recommendations, or suggestions. I also assist in the implementation. Uh. And what I focus on or you know, the five key areas where all growth comes from in all businesses. I don't care whether you're talking about a PepsiCo or a JP Morgan Chase, or if you're talking about acting chemical company, or whether you're talking about you know, the mom and pop store in the neighborhood. Growth only comes from five categories of activity, and I get CEOs and founders business owners to focus on those things um to drive you know, the growth for their business. So that's what I do, any industry, any level of business, any phase of that business. So startups turnarounds those who have kind of felt like a plateaued but want to expand and don't know how, or try to expand and maybe it didn't work out the way that they thought it would or hope that it would. Um, I work with those folks on you know, implementing, identifying and implementing those strategies that will take them to the next level. Well, well, what made you what made you decide to even start your own business or to go into

7:45 business? Was it just um seeing like you said, how things, how businesses and everything relate, or how it worked the inner functions? What made you want to start your own business? Well, you know it's it's it's always funny to me now, Um, I always knew that I wanted to run stuff. Okay, even in high school, I knew I wanted to run stuff. Um, I wanted to be the person you know that was, you know, being able to make the decisions, et cetera. I was always the captain on all of you know, the teams that today. So I like that. But I found out that I got that from um my family, all of my you know, aunt, uncles, my dad after he left the military, all had um you know, entrepreneurial spirits, owned businesses, you know, etcetera, et ce. So I always knew I wanted that. M I didn't care if I did it for someone else.

8:35 Now exactly or if I was doing it on my own. But I then took on all of those kinds of roles throughout my career when I was working with corporate that would allow me to build a skill or develop a skill, put a tool in my toolbox that would ultimately let me run stuff, and just got to a point, UM where I decided I wanted to do it on my own. I was tired of some of the restrictions and inhibitions you know that you get in a corporate you know environment. Wanted to test those things you know for myself, UM And so I went off on my own. But I also wanted to Why I got involved in the coaching, consulting, guiding, you know, business advisory business for small business owners is I wanted to give back to those who um didn't have access to maybe to the kinds of people that had my skill set, you know, resources, abilities, etc. So that they could learn how to grow and build their businesses as well. So it was a it was a a progressive um place.

9:37 But I knew from the beginning I wanted to do something like that. I just didn't know exactly what Now In all your um you know, being in business, all your years of experience being in business, helping other uh startups, helping other businesses, and going in consulting. Do you find that uh you get more? Um? Are you give more advice I should say to women business owners? Or do you work more with men businesses? Or do you see that uh? Are you don't see as many women trying to start businesses as men? Oh? No, no, no, UM, They're probably more women starting businesses than men starting businesses. Uh. My focus is intentional, um, and it's on women and minority owned businesses. UM.

10:33 So that's who I market two and four. I you know, have clients that are across the spectrum. UM. But my you know, my passion commitment um, and why I got in this was to help those again who didn't always have access to folks with my kind of background, skills and experiences. UM. And you know, often from you know, marginalized communities, whether that's you know, uh, you know, people of color, mynorities or women. UM, you know, they don't always have you know, the access, um you know to folks you know who might be able to help them or who who are willing to help them get to that level. But clearly women are starting businesses at a much higher rate UM per capital per population than men are. Wow. Um. One of the things I also wanted to ask you, I noticed when I was looking at some of your material and just kind of looking at your website and everything, you uh you help people find uh not only resources but also cash and funding. Is that correct? Because I think I saw somewhere you said you could help them to get like a hundred thousand dollars and uh such a limited amount of time.

11:54 So is this helping them by putting them through some type of training or do you just direct them to where they need to go or how they need to set themselves up to be able to get this type of funding. Well, there's two aspects to that. So the the one hundred thousand is about finding that level of improvement, UM, that amount of improvement in their business, um, you know, in an initial consultation basically within forty five minutes. But to answer your question about you know, do I get involved in helping businesses access capital and finding Yes, absolutely, UM. I look at all aspects of growth and how I can help somebody, um grow their business.

12:37 In most cases, it's um, it's not necessary to the level. You know, most people think to you know, have new funding, et cetera. There are ways that you can alternative you know sources, even through internal growth et cetera, organic growth. But I do help folks identify grants, loans, lenders, and I work with um you know, lenders or funding companies and organizations to help um uh, you know, help place people who are in need of capital. Uh, you know, for new equipment or for new systems, or for marketing programs or whatever you know might be the true need you know, for their business business. Wow. Now, what have you found has been the greatest challenge or or even the greatest opportunities facing most businesses. Well, what we were just talking about there actually probably the biggest challenge that I uh see in business. And you know, surveys and studies you know bear this out. Uh. It's about either cash flow or access to capital. You know. So most businesses fail, UM.

13:46 And most businesses that fail fail because of cash flow problems. UM. Not the revenue that's coming in, but the amount of cash that's left at the end and when it's needed for the next activity. UM. And so that's the biggest challenge, and especially for small businesses. UH, this the the cousins of that. UM is really access to capital UM, meaning that when they want to grow UM or want to do to us something that's going to take them to the next step, UM funding isn't usually there. And I know from when I worked with UM you know, some of the big UM lenders and financial companies UM. You know, often you know, there's a tendency to you know, only focus on the big folks and only the folks you know that have a paper you know kind of UM UH credentials, etc.

14:37 UM, and small businesses get left out. And so you know, I help them to identify, yes, who are some of those you know folks, and that becomes the big one of their big challenges to say, I need it, How where can I find it? Who will lend it to me? UM? And so you know, we'll talk about things about how to get ready for that, which is a big issue UM. You know, a lot of times people aren't doing things that they need to be doing in advance, and so when they are needing and wanting capital, they're not ready, you know, for that. And so I tried to talk with them as well about here are the things you need to be doing in advance, here's how you prepare for that so that you're ready when the when the request is going to be made. Now, I know that in some cases are Let me just ask you, how do what you think of UH certifications? Do you feel that these things are helpful for especially minority owned businesses, to have certain certifications like the UM small Business you know certifications or Minority Business Certification, Veteran Certification you know, there are all types of different certifications.

15:43 What are your thoughts on that the success of the business more or does it matter? M it? Well, as I used to tell my kids when they were growing up, everything matters and nothing matters, right UM, and my kids would always look at me like really that everything nothing UM? But meaning this UM. You know, everything matters in the sense that it can benefit you, you can use it, it's helpful, it's an assist. Nothing matters in the sense that if you don't have it, it's not the reason why you're not going to be successful. So there are other ways to make that happen UM. But saying all that, UM certifications are important for small businesses UM for two reasons. One the credibility piece, So you know, you don't have the name I don't have the name you know, uh JP Morgan, Chase, UM Price Waterhouse. So you know, people don't know me. Uh. And so if I had certifications, that's just another way to add credibility, UM you know, to um help you take a deeper dive and a longer look at my capabilities h and what I can do to service you. UM. It's not gonna you know, win the thing all in all, but it'll help to you know, get you in the door or get you you know, reviewed get them to start listening to you. But the other aspect is some of those certifications put you in a pool of folks for job or project opportunity. So if you are a minority

17:15 of women UM certified business, then there are grants, UM, there are projects, their proposals that are you know, available through city, state, and federal governments UM, that you wouldn't have access to if you're not certified. So you're cutting yourself out of the whole market. Now, depending on what your trade is, you know, what your business services or products are, maybe that's not important, um you know, but for almost UM you know, the biggest purchaser of goods and services is a federal government. UM. You know, state governments, you know, if you added them up, you know, after become the second biggest um. You know, so if you have an opportunity to sell your product to that size market, go get the certifications. Get it. Gotcha. That makes sense because and I asked that question because I've heard both ways. You know, some say you don't need the certifications, and then they're you know, I think what you said makes sense because if you want to do business with the federal government to stay whatever, then a lot of times they you know, these certifications will help you, like you say, to get your foot in the door.

18:22 So that's that's absolutely true. UM. But just one extra point on that is that's also true though with certifications that are that are industry specific. You know, so I was working, for example, I was working with a a business. UM. It was a women owned business that was a cleaning business. UM that had certifications you know, through a national association and organization. But they weren't communicating that UM. You know, it wasn't on their website, it wasn't any of their marketing messages, etcetera, etcetera. UM. And you know, uh, you have those kinds of if you can get and hold those kind of certifications. Again, it gives you a credibility and something to say good about you and your business that others can't say.

19:12 Um. And you know that you can use in your marketing and that you can use to attract clients as well. So it's not only about certifications you know for um, you know, for government entities. It's also in terms of you know, certifications if you are a trade a plumber, you know, a construction person who and there are specific or special certifications. If you're in HR um, there are certifications. Um. You know, some of them really are just about you know, getting the the letters behind the name. But you can use those in your marketing and your messaging to help grow your business. Absolutely. Wow. Now you've been very successful in both the corporate world and as an entrepreneur. Do you think there's it's a difference in what it takes to be successful in a large corporation versus being an entrepreneur.

20:08 I don't think there's. Um, there's a difference. Um. Obviously it's a different environment. Um I UM. You know. So I believe that success kind of in any arena is dependent on four things, and I do a talk about three of these um, you know. So I do a talk about, you know, the keys to success being the three DSUM, which our dedication, a determination, and discipline, right, Um. And dedication I define as a commitment to a goal to um uh you know, to an objective, you know, to um you know some uh in in goal or outcome, et cetera. Uh. Discipline is more commitment to a plan, a process, an approach, And determination is just commitment to success regardless of the obstacle, um, you know, regardless of you know, what's put in front of you, et cetera. If you are going to be successful, you need to have those And I don't care whether you're in a corporate environment or entrepreneurial environment big company, small company, etc. Those things, those qualities, those attributes are going to serve you well and are going to allow you to be successful. But then there's a fourth one which is also necessary. I don't care what environment you're in, which is commonly called equ you know, your ability to relate well with others, to develop relationships, to understand and read people, to communicate effectively, et cetera.

21:41 Um, you're going to need to be able to do that in a corporate environment. It becomes the way that you can navigate, um you know, the structure, um you know, to find mentors, to play the politics whatever that means within your organization. But it's also how do you work with you know, other departments, uh and agencies, whether you're the manager or whether you're the the staff member within a department. You know, the better you are equipped and able to work well with others and build those um um, those bridges to be able to get things done, the more effectively successful you're going to be, the same is true in an entrepreneurial role, though, whether it's a joint ventures or strategic alliances, or those folks who are going to be referral partners for you, or whether it's your clients themselves who will ultimately be your word of mouth marketing for you. You know, all of those four things are going to be really key to you being successful, whether you're in a corporation or whether you're in you know, an entrepreneurial you know kind of environment, et cetera. So from that perspective, UM, I think that it's the same, you know, no matter what, the environments are very different, you know, And and that's where I say the personality traits um that will you'll find in one versus the other are usually very different, you know. So those who are career corporate you know kinds of folks usually like um stability, uniformity, um, uh, predictability, um,

23:19 you know, more so than those who are you know, entrepreneurial, entrepreneurial you know type folks or typically more comfortable with UM uncertainty that you know, they can you know, look at things and say, you know what um ambiguity is. Okay, I'll figure it out, I'll fill in the picture, you know, etc. Um. You know. They're also a little more autonomous and uh and want more autonomy. And again not people in corporations, you know aren't that way, but the tendency is that they're going to be more one versus the other in those environments. So so yes, the keys success, I think are the same no matter which you're in.

24:03 It's those four things that you know, determination, dedication, discipline, and your ability to relate and work well with others in the sandbox. Okay, well, um, what I'd like to do now is just take a little break so we can show I want to show your promo video, and then we're gonna come back and talk some more about especially the keys to success, because I just I want to know a little bit more about that. But for now, let's take a couple of minutes break so we can show your promo video and get some more information on Sydney Warmsby. Okay, okay,

26:00 wow, UM your video. I really like your video, the information that you have in it at that you know, the things that you provide especially to like you said, startup and businesses and things like that. Now we were you were talking a bit about success as for as if it was different for corporations versus being an entrepreneur. So tell me, using those the keys to success, do you feel that it would also or is it different for women than it might be for men? Um, the keys are not different.

26:41 So the keys for success I think are the same for men or for women. UM. You need to have those things whether you're male or whether you're female. Um. Uh, you know, regardless of you know, race, religion, etc. Et cetera. You have those, you're going to you know, be on a path you know for success. However, and this is a big however big you know. UM, for marginalized communities, the number and the types of obstacles faced are very very different, and you know, so you know, for women, they're going to face more obstacles and different types of obstacles than you know the average male is going to.

27:22 Um. You know, if you're a woman of color, you're going to face even more obstacles and different types of obstacles than even if you're a woman but not of color. So you know that's something to understand. But then it goes back to are you going to be determined and are you going to be disciplined? You know, so you're going to face those and the more determined and it may take more determination than maybe one of your counterparts or peers might need because of the kinds of the you know, the types of and the number of obstacles that you're going to be facing. But it still comes down to are you going to be dedicated to the goal of the outcome that you set? Are you going to be disciplined about the process and approach that you established or that someone has laid out for you, And are you going to be determined enough that, regardless of the obstacles that are put in front of you, placed in front of you, built in front of you, that you're going to overcome those, get around those, knock those down.

28:21 Whatever. It still comes down to that. And quite frankly, the better you are at, you know, building those relationships that EQ, you know, the easier you can make it, you know, on yourself, you know, going forward. I was always great at you know, um the first three. I had no problem with h the EQ piece. I was good at working well with others, but not seeking out mentors and you know folks that could help you know, guide me and navigating I was pretty fortunate I got some of those. I just wasn't as proactive as I probably should have been, And I was fortunate for those you know who came along and helped me through that. But that's where you can also mitigate some of those, you know, other obstacles by building you know, using your EQ you know, capabilities and skill sets to build relationships, um who can help you navigate those you know kind of turbulent waters or um, you know, trouble waters. Wow. And and just to remind the viewers, when he talked about the first three, you're talking about the dedication, the determination, and the discipline. Corre absolutely absolutely okay. Just want to make sure that everyone stays on track with what did I miss? What are those first three?

29:40 What do you mean say that you're giving us? So I just want to make sure that they know what you're talking about. UM. Now tell me what are the biggest mistakes you see? Uh, that's made by business owners? Oh? You know what? The one I see that always amaze is me. And I see this so often, I would say all the time. But nothing, nothing is not always or never. But the biggest one is probably either not understanding or not effectively communicating what is truly unique about them and their business. Yeah. And that amazes me that you know that that's so prevalent. And by that I mean, um, I you know, talk about something that's called a market dominating position. UM. You know, some folks call it, you know, product differentiation or business differentiation or unique selling point. You know, so it goes by a lot of different names, but it's how do you set yourself apart you know, from everyone else, all your competitors. UM. And that starts with understanding what makes you really you, what makes you unique? What are your strengths and what are your weaknesses? Um? And most folks don't understand that I was working with a client, and she was new at the time, and she had these kind of UM I called them eclectic product categories. UM. She had

31:11 UH dried flowers, scented candles, and UM in interior design was the And I'm like, how did these things come together? And you know, in all my conversations and initial consultations, I'm in her shop, I'm you know, asking a question and it just wasn't no matter what I asked, the normal questions, it wasn't coming through. But I knew there had to be some reason that these things that are so different were you know, combined in her one business model. And it was after two hours of you know, being in her shop talking with her dad that it finally came out and she's talking because, oh, yeah, I learned all of these, you know, the things that I'm doing the candles, and I learned through UM family recipes that were handed down using only natural ingredium from one of the islands in the Caribbean. And like, that's your market dominatue, why is it taking you so long to tell me? You know these things? But people don't always understand that, and therefore they don't communicate it. So much of the communication that they do to their their target market is about the things everyone can say, Oh we have X number of years experience, Oh we have the best employees. Oh. I mean it's like everybody says that, right, and and you know, so that's the biggest mistake that I see most folks making, that they don't understand what truly makes them unique. The second biggest mistake really is similar to that, is that most of their messaging is about

32:45 their features, like you know, what they do, um, what they have, what the features of their product are, but not about the customer's pain points and how their features solve that pain point. How that you know and by pain point, I'm sure you know and your many of your audience may know, but just for those who may not. A pain point is one or two things a problem that someone has that they don't want, or a benefit that they want that they don't have. And your role in marketing your business and services and products to others is to help them understand how your uniqueness satisfies their pain point, solves and resolves their pain point. And you know, most businesses aren't communicating that, They're just talking about their feature.

33:38 I was on a platform the other day and somebody asked the question, in ten words or less, tell me about what your business does. And I was reading some of those and I'm just like, oh my lord, why this is? You know? And I won't say some of the specific one, but they just kept saying things like everybody says that. And first of all, it's forty words, it's not ten that's what they ask. Second of all, if you have to take forty words, you really don't know. But third you're just saying a bunch of stuff that everyone can see and so nobody's going to be attracted to you. And you know, so people wonder why everybody competes on price, it's because we're not giving them reasons to choose and select us for the value that we can offer them. And so that's where I really work with my clients on is first understanding their uniqueness, what truly is unique, not fabricated, made up, but what's really unique about them? And everyone has something, and then how are we going to use that to really address what their target markets pain point is. And that also helps identify who that target market really is, because it's someone who will value your uniqueness and so that may be a small niche that's okay, but they're going to really value what you offer. Therefore you're going to be able to UM. Uh, you know, have more appeal in alignment with them.

35:06 Uh, they're not going to compete on price because nobody else is gonna be able to do that or a fewer other people can do that. Wow. Now in um, since you've worked with us, do you and also you know established businesses, do you feel that owners of startuffs startups should focus on different things than the owners of an established business. UM that probably naturally yes, there's you know, there are different dynamics that are going on in a startup, UM, you know versus a going concern UM. You know some of the things I would tell you, Yeah, you're gonna have to do this at all levels. But you know there's a higher there's a higher percentage of your time being spent on you know, some things are focused on some things when you're in a startup then turnaround. Um. But one of the bigger things that I think at the startup, because you should have had it, you know done, you should be doing it then versus you know, waiting to be an existing business, is that MDP, that market dominating position, that I was talking about before, really spending your time understanding that piece, what's your strength and how are you going to use that UM.

36:21 The second I think is focusing on simplifying your process UM, not trying to do everything in house UM, but outsourcing as much as possible. The costs are going to be higher UM for that in some cases, but right now, what you want to make sure is I can, you know, spend enough of my time getting everything done and those things that I can outsource the accounting UM, you know, you know, the HR, the onboarding may be a variety of things. There may be even some of the operations pieces that you can say, look, I can I can outsource that for now UM. Ultimately I'll bring that back in UM. But for now to get up and running, let me go do this outside and get my product you or my service on the map UM and in business and then I'll work on efficiency, you know, later on reducing costs and improving profitability later on UM and the I guess the other thing I would suggest for startups is tom to find support groups. UM. It's tough going, especially if you come from a corporate environment to being the person, you know, the one that everybody's looking to or if you're a solopreneur the only one that's in. That can be a lonely, challenging, frustrating thing, and you need to have a support group. Not family, not friends there for other things, um, but a network of you know, like minded you know, business owners who

37:52 can commiserate with you but also help guide you. Yeah, yeah, yeah, I understand how for but here's what you can do. Here's a suggestion. So now finding that networking group that will help you through that for going concerns. Probably the biggest you know, m challenge that I see them dealing with is time management. And I talk about in my workshops. Um, you know, eighty twenty rule a lot because most CEO's founders, business owners who've kind of been there for a while and you have plateaued, are spending you know, most of their time on things that aren't driving their business and driving the growth of their business. And so I call it you know, firefighting and rat killing. They're fighting buyers and they're killing rats, but they're not growing their business. And you know, they're getting focused on things and tied down by things that are seemingly important. May be important, but definitely aren't integral to growth, and so I try to get them to focus then only on those things that are going to drive the growth. The trivial you know many kick out the door, the critical few or the vital few.

39:07 I get them to start focusing their time on. So that's probably one thing and the other for going concerns is probably their financial reports. Most of them aren't looking at there and analyzing their financial reports on a routine basis. You can I tell folks, I can tell anything that's going on in a business over the last year, without last five years, without ever being in their organization, by just going through their financial reports. The story is all there. So if you want to know where your opportunities are, where your growth is, I say that I can find you forty in forty five minutes one hundred thousand or more, because I'm going to start asking you the questions that are gonna give me that info that says boom there it is right there, there there, and there there. And so you know, if you get into a habit and a routine about looking at your sports daily basis, weekly basis, monthly basis, you're going to know your business inside and out and when something is changed and be able to look very quickly as like, why did that change? Why is that more than it was before? Why is that less? That is? Who made that happen? Why did that occur?

40:15 That all of those kinds of things. And then I guess the other is, you know I said earlier, working on that access to capital before you need it. Those are the three things that are probably should be you know, kind of top of plate, top of list for that CEO or founder who's in an established business. Wow. So tell us as we start to come up on the end of the show, tell us if you have anything coming up that you'd like our views and listeners to know about, any training or any where you're going to be speaking where they might be able to see you again and get some more of your information. Okay, thank for that opportunity. I actually I do have a work shop that's coming up the seventeenth, June seventeenth. Actually it was at the end of that promo, so um, if you know, uh, you know, folks, if that plays again or want to go to my website, you can see that.

41:14 But the workshop is June seventeenth, which is a Saturday from eleven am to one pm. And the title of it is Blueprint for Success and it's uh Doubling your profits through Effective Branding. So we're gonna talk about branding strategies, UM, taking what's unique about you and how do you use those things to really explode your profits to grow your business. And so it's gonna be you know, two hours of work. UM. We're gonna be talking about specific strategies, things that people can put into place right then and there. UM. Well, actually when they walk out of there, um, you know, on their business. I'll be doing that with someone you may know, Grant Magaw. Yeah. Yeah, so I'll be doing it with Grant.

42:01 It will be virtual um. And so they can go to um my LinkedIn page uh and find you know, the information or linked to it. It's going to be uh market it through event bright um uh. And and so again I gave you the title Blueprint to Success, Doubling your profits through Effective Branding UM. And you know, I think it'll be very effective for folks. You know, they'll find it very useful um and love to see folks there, so uh please please register uh and show up on Saturday morning. Wow. Yeah, that that sounds like it's going to be a great workshop, and I hope everyone was taking notes to uh find so that they can register for it. So before you go, if you had one piece of advice to leave with our viewers and our listeners, what would that piece of advice be? Wow, you know what, probably this m make a difference and become indispensable. So in whatever arena you're finding yourself in, look to make a difference, not just be present. Look to make a difference and make yourself indispensable that people look to you and say, you know, we couldn't do it without her, or you know if he wasn't here,

43:34 I'm not sure what we would have done. Now we all know they would have been fine. But you want to you want to make sure that you're having your behavior, your actions are leaving that impression with folks. So I think that would be the biggest thing, and that will serve you, whether again you're in a corporate environment or whether you're in an entrepreneurial environment with with your clients you know that you're going out and sourcing, or with you know, your company's clients that you know you're working for. Okay, well, thank you, it's been a pleasure. If you would give us your email and your website again, how our viewers and listeners can reach out to you, especially so that they could register for your workshop UM on June seventeenth.

44:20 Make sure that they can get there, how they can reach you if they have any more questions, let us know. So. The website is www. Dot Solutions with Results dot com. That's solutions plural with Results plural dot com. Uh. My email address is sydneyw that's s I D N E y W Sydney w at Solutions with Results dot com. UM. If you go on my website, you also will get my phone number. UM. You can also for the red drink for the workshop. I would suggest going to my LinkedIn page. You'll see my post in the events and stuff listed there. So my LinkedIn page is Sydney Wormsby. And again you can also contact me, you know through my website, phone or email or with an asked Sydney gotcha. Well, thank you so much for joining us today.

45:25 We've been listening to Sydney Wormsby. He's been our guest talking about the Blueprint for Success, which is also going to be which is also the title of his workshop on June seventeenth. So thank you again for joining us. It's been a pleasure having you on the show. Thank you for inviting me. Alrighty okay. Just to give you all the viewers and listeners out there upcoming events and things with places where you can also find me, and that's going on. Still letting you know that you can pre order your copies of the Own It anthology. It's your Own, It's your life, Own It Unapologetically, which is the book and the journal. The journal is three hundred sixty five days to transformation. To pre order the paperback book and the journal separately, each one is twenty four ninety nine. If you order the set together, it is forty nine ninety nine. To order your copies, you can either email me at info at EXWSI dot com or go to my website.

46:37 The links are on there you can pre order your copies of the book. Make sure too to tune in this coming month to the Black Business Olympics. It is going to be June twenty six through July second. As you know, the Black Business Olympics is a fundraiser to provide scholarships and laptops to high school seniors going to college and K through twelve entrepreneurs. The Black Business Olympics showcases black businesses, black business owners and corporations all around the world, and the speakers are also from all around the world. So if you'd like to be a speaker on the showcase to showcase your business on the platform to showcase your business, you can also email me about that at info at EXWSI dot com. Just put in the subject line speaker for Black Business Olympics also coming soon and I'm excited about this. You'll be able to join the Women Show Up to Rise Up Network. The mission of the Women Show Up to Rise Up Network will be to empower and connect all women in their career, business, professional and personal lives by helping them to gain resources, gain buying power, increase their revenue, and accelerate their personal business and career growth through unlimited opportunities. As a member, you will have access to coaching, training,

48:09 events, workshops, resources, networking opportunities, opportunities, and a lot more. Also too, if you have not viewed my TEDx talk, make sure that you do so. It is on YouTube and of course the title is Show Up to Rise Up and to watch it on YouTube, just put my name in the search box, which is doctor Madeline and Lewis, or if you'd like me to send you the direct link, you can email me at info at exw si dot com. I'm excited because as of today, it's at one hundred and sixty eight thousand, eight hundred thirty seven views, and of course my goal is to reach one million plus, So keep watching, keep sharing, keep pushing it out there. And I do think all of you that have supported the video, have shared it and have made your comments regarding the video. I'm also a contributing writer to the own It magazine where I share nuggets and resources every month make sure the Owning Magazine is a resource for personal, professional and business development. So if you want to get a subscription or a copy or an annual subscription of the magazine, you can go to my website which is info at exwsi dot com. And those are my

49:45 upcoming events. So again I want to thank my guests who was on the show today, mister Sidney Warmsby. I'd also like to thank my viewers and my listeners for joining me today. I'm doctor Adeline and Lewis, and then of course if you'd like to reach out to me, I'm at info at exw SI dot com. Make sure that you shared this episode, make sure that you subscribe to our channel again. This is a successful women's show. We're here every Thursday at two pm Eastern Standard time. I'm your host, doctor Madeline and Lewis helping women to accelerate the path to success. Thank you again for joining me. I love you all to life and as always, be well and stay safe out there. Me