June 5, 2025

BRANDS AND BUSINESSES

BRANDS AND BUSINESSES
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Join Dr. Lewis in a conversation with Anna Brolin, Founder/CEO of Promote Sweden. Anna Brolin is a seasoned brand and marketing expert with international experience, having worked across multiple countries with some of the world’s top global brands. Known for her strategic mindset and innovative approach, she helps businesses build strong brand identities and deliver marketing strategies that drive meaningful growth. Email: anna.brolin@promotesweden.com

Success 4 Women is broadcast live Thursdays at 2PM ET on W4WN Radio - Women 4 Women Network (www.w4wn.com) part of Talk 4 Radio (www.talk4radio.com) on the Talk 4 Media Network (www.talk4media.com). Success 4 Women TV Show is viewed on Talk 4 TV (www.talk4tv.com).

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The topics and opinions expressed on the following show are

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solely those of the hosts and their guests, and not

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those of W four WN Radio It's employees or affiliates.

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We make no recommendations or endorsements for radio show programs, services,

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be directed to those show hosts. Thank you for choosing

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W four WN Radio.

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I got them? And did you know women represent just

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three percent of Fortune five hundred c in less than

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fifteen percent of corporate executives at top companies worldwide? Have

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you wondered what the secrets are to getting into the

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top ranks, whether in the private or public sector. Do

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you want to figure out how to stop being held

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back in your career? Are pasted over for promotion? Then

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you're in the right place.

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Hi.

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I'm doctor Mattlanann lewis President and CEO of the Executive

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Women's Success Institute. I have decades of experience in the military,

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the federal government, and corporate America, and my mission is

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to help women succeed and tap into their full potential.

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I want to reach a million plus women around the

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world to become the leaders they are meant to be.

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So if you want to move into a management or

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executive level position, or maybe you are a female veteran

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transitioning out of the military into business entrepreneurship, then reach

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out to the Executive Women Success Institute at three zero

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one six nine three three two eight four let us

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get you.

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On the fast track to success.

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Well, hello, and welcome to the Successful Women's Show, where

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you can view us on Talk for TV and listen

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to us on the Women for Women Network. I am

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doctor Madeline Ann Lewis your host, and my mission is

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to help women accelerate the path to success. And today's

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topic is brands and Businesses. And my guess is coming

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to us from Sweden today and her name is Anna Brolin.

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Let me just give you a little bit of background

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about Anna. Anna Broland is a season brand and marketing

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expert with international experience, having worked across multiple countries with

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some of the world's top global brands. Known for her

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strategic mindset and innovative approach, she helps businesses build strong

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brand identities and deliver marketing strategies that drive meaningful growth.

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While her background spans both agency and client side roles,

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Anna is passionate about empowering women, entrepreneurs and career driven

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women achieve financial freedom and realize their business goals. Through

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advisory board roles, mentorship, and purpose led strategy, she guides

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women from idea to launch, helping them build thriving, impactful

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businesses on their own terms. Today, i'd like to introduce

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and present to you, miss Anna Brolin.

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Thank you so much, Doctor Madeleine. It's such a great

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honor to be on your show. I've followed you over

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a long period of time and it's just can't believe

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I'm here. I'm very very honored.

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Well, thank you, and I'm honored to have you here because,

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as you said, i've followed you also. So it's amazing

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when you see people when they put stuff out, and

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you know, the content sometimes that they put out is

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just it just strikes you or resonate with you so

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much that it's like I gotta meet that person. You know,

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hopefully I'll run into them one day. So that's always

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my thought. And when I see something like that, it's

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like I always want to bring the person on the

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show so they could just talk about what they do

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and how they do it. And that is what we're

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going to get you to do today because just to

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share with us what you know, the things that you do.

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But before we get started, I usually give the standard

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bio on my guests, but I always like to ask

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the guests to just tell us about what you want

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us to know about Anna Brolin. So tell us what

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you want us to know about you.

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So i am Swedish, but I've lived in London for

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the past twenty plus years and I'm passionate about I've

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worked with all sorts of brands and help them grow,

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as you said, but I'm passionate about people's dreams and

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therefore working with the real founders, with those who had it,

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who we've once had a dream, and helping them put

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their dream into the world. That's that's that's my that's

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my dream projects, and that's that's what I'm focusing more

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and more on.

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And see that you like doing that. I mean, like

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I said, just from the things that you put out there,

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I could see that you really like doing that. So yeah,

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thank you glad. That shows Yeah, it really does. So

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tell us now you like you said, you've worked with

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some of the world's biggest brands, but you also have

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a passion, like you said, for helping women entrepreneurs grow

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their dream businesses. So what would you say are the

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key ingredients in building a powerful brand that truly connects

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with people.

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It is a one million dollar question and it takes

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a whole day with the whole team. But I do

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have some shortcuts to share with you, and that is

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I think all successful brands once saw a problem they

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wanted to solve. So I usually say when I start

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working with a new client or when I lead a workshop,

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I say, it's when we are in business, we don't

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choose a product to sell, we choose a problem to all.

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And I think that is so important because most successful

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founders they once saw they saw something that were missing,

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or they saw something that they thought I can do

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that better, and and then so they started with a vision,

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with with a true mission to put something out in

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the world. And that's that's I think it's a starting

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point to know really to know your why. It sounds

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too simple, but I think many people start with what

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am I good at? What do my target audience want?

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But if you really start with your why and then

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go backwards so to say, So, I have something I

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call the elevator pitch again when I when I work

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with a new client, I ask them, so, what's define

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the problem? And define the problem you're solving. And you

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would be surprised how many of my clients can't either

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can't even say that within the first few seconds. They

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really have to think hard about it. And that's not good,

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is it? Or in a group of say eight to

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ten people, I get eight to ten different answers, and

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that's not good either. So starting with what am I

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put on earth to do? What? What is the mission

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of this entity, corporation, organization? And then I ask, so,

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describe to me what you do. And again many people

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don't quite know, Oh what do you mean? What you

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do to solve this problem? And you should if you

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have a strong strategy or if you know, if you

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if you know when you got how you're going to

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bring this product or service to the audience, then you

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do know the what you do and then how you

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do it, and finally then identify who benefits the most

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from this. And most people start from from the end

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point who benefits the most from what I want to

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do instead of instead of asking what is the problem

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I solve? So that's that is a sort of a

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speedy a speedy way, an elevator pitch. If you can

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answer these these particularly three core questions in a in

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a well articulated, really inspirational way in within a minute,

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then I think you've you've got something strong, a strong

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foundation to stand on. Wow.

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Now you mentioned the elevator pitch, which we do hear

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about that a lot. Some say that it's supposed to

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be where you get on the elevator with someone and

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if they ask you what you do, you're supposed to

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be able to tell them, you know, in enough time

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where you just go from the floor you're on maybe

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to the next floor. That's all the time you have

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to kind of grab their interest. But you know, and

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a lot of people, just like you said, said they

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can't answer that question or they don't know how. But

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we also know that it's important to know that. So

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what what do you think it takes to craft a

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great one minute speech? And you say one minute, some

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say thirty seconds. So what do you think is it?

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Is it just between the thirty seconds to one minute

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or and why do you think it's such a critical tool,

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especially for women in business to be able to do.

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Firstly, it's a help to yourself. I found when I

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when I work with many women, I found that that's

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crafting this together makes makes any any woman or man

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who works with it's more clear on how also how

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to express what they do. Hopefully most people do know

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what they do, but sometimes we miss, we miss where

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why we started, they think in the first place, and

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going back to the roots, going back to why our

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why makes it makes us much more authentic as well.

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And in communication, authenticity is everything, particularly to day when

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AI can create campaigns within one hour and put this

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out in any of the media channels, so we are

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exposed to more and more and more and more stuff.

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And therefore, yeah, and therefore authenticity is key. So when

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I so when I work with a woman, it could

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be thirty seconds, because if you are at a party,

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I usually say it's it's not just in professional circumstance.

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If you are at a party and someone also what

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you what do you do? You should you should be

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able to proudly, confidently and an inspirational way deliver, say

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say with thee thirty seconds if it's in a more

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informal setting, would you do right? Right?

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Wow? So you also mentioned AI and we know in

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today's fast paced AI drive world, content is being created

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at you know, warp speeds sort to speak. So how

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do you think brands can stand out in what's becoming

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a sea of madness?

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I like that you say see your madness, Madeline, because

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I think that's exactly what it is. And I think

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we've just seen the start of it. It's it's and

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and I can totally see why, because it's quite fun.

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With all these new techniques and tools that we have.

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We can create videos at home, we can, we can

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we can change our whole appearance with we can we

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can even dress in different outfits and just by sitting

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at the laptop. So it's quite fun what we can do.

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And I can understand why. It's fun to also put

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it out in the world and try try different takes

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and different different ways of communicating your brand. But the

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way to stand out is again, I will sound like

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a broken record by the time we've done you and

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I today, but it again, it's back to the roots.

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It's back to authenticity. If if you know your why,

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you will communicate, maybe not perfect and flawless than a

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I can do that, but if you instead communicate from

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your heart, and you can you can tell when someone

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is communicating from their heart, and you can hear from

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the words when when it's when it's true. And that

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I think brands that stand out in the future will

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be the brands who who who speaks the truth. I

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also think simplicity, that the clearer and more simple you

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are with your message that will stand out in this

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CeAl sameness.

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Wow, you know that when you talk about AI, it's

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really amazing some of the things, especially with the videos

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I was in. As a matter of fact, earlier this week,

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I was in some training to look at how they're

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doing these videos using the AI, because you see, like

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if you on Facebook. I think one day I was

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on Facebook and I was looking at someone I know,

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and she's standing there, you know, with this nice outfit on,

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and all of a sudden, this big old tiger came

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up and just kind of hugged her. I'm like, WHOA,

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But I realized that of course that you know, it

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was something that was just kind of input in there

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by AI. But it's just it just it looked so

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real me sitting here looking at it on the screen

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like that. It looks so real, and it's just amazing,

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like you said, with all the stuff that AI can do,

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and when it comes to branding, so many people, you know,

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they're using it, especially in their videos and different things

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like that, and how they're you know, you're watching these

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videos and it's like one person and that same person

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turns into another person with a different outfit on, and

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you know, all these different things.

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And I'm fascinated by it, and I think.

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I know exactly.

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I usually say it's we are democratizing marketing because before AI,

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only they only the rich bands could afford to have

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great marketing campaigns and videos. And today you can even

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you can even create music to a product video in

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in your own web studio.

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Yeah, amazing exactly.

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In a way, I'm very curious.

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And that's why I'm curious about it is because I

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always feel like, you know, I don't have to be

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an expert in everything, but I kind of like to

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know a little bit about how it works, you know.

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So that's why I was I was taking that looking

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into that training and taking it because I kind of

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wanted to figure out, Okay, how are they doing these

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videos like that? What platforms are they using it? But

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it's so many of them, it's like you then have

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to figure out which one of them that you want

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to be able to use and to move, you know,

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depending on actually depending on what it is you're I

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guess you're trying to do, you know. As to all

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the stuff that those things can do, it's just amazing.

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It is amazing. And most of them you don't need

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to pay a lot for them. There are a Maria

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to choose from there that many really high quality and

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you and you shouldn't pay.

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Much for them, No, you really shouldn't.

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So my agents we're putting together a an AI package

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now where where we where we help women with well

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men and women, but I mostly work with women who

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you have an idea and want to put this idea

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to the world. We just we have just launched our

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first website and product, VideA, all with the help of AI.

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And it's amazing what it can do, even in video,

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and it's it's it shouldn't cost the clients much because

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it's it's programs that that that are out there and

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they do a fantastic job.

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Okay, okay, So tell us now again, you've had a

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unique experience staying in monastery and learning a monastery and

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learning about the power of intuition. Now that's different. How

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has that shaped your approach to business and also decision making,

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especially in contrast to today's data heavy as we said,

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AI supported strategies.

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Mhm, yeah, yeah, it's interesting. I hit I hit the

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point where I was overwhelmed. I work for for a

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research company dealing lots with data, and I just just

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felt it wasn't aligned anymore. I was overwhelmed. I also

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experienced loss in my life and all this at the

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same time, and I decided to although this, this data

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company was my biggest client at the time, but I

283
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just decided I have to give them up because it's

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it's not what I want to do. I want to

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help people put their dream businesses out there. So I

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was just overwhelmed and decided to ask the monastery if

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I could come and stay for a week. And they'd

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never done that before. They welcome pilgrim pilgrimage and they

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have women staying for a night or max two, but

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they've never had a guest for one week. But I

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just knew in my heart I had to stay for

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a whole week or it wouldn't it wouldn't be the

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calm and the reset that I needed. And they said,

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give me twelve hours. The nun who are who took

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my call said, please give me twelve hours because we

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all need to we all need to agree that it's

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a good idea to receive you right. And I called

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back the other the next day and they said, we

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all got resounding yes from God in our praise this morning,

300
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so you're so welcome. And I stayed a week, and

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I learned from the nuns how to in silence, tap

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into your own inner voice and your own intuition or

303
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God's voice. If you believe in God, it's it's it's

304
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the only way to tap into intuition is in stillness,

305
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in calm, And I learned over this week. I learned

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how to cancel out all the noise and tap into

307
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what's important for me, and secondly to trust it as well.

308
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I got all sorts of really strange messages, but I thought,

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I'm going to try this. I'm going to do exactly

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as I'm told. And I did, and I could not

311
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see the pattern. I could not see the wise. Some

312
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things were quite quite crazy, but in hindsight it was

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the right thing to do to do.

314
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Wow, that is so interesting that you did that. And

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I'm sure that, like you said that, just having to,

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you know, get yourself to a point where you were

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just still like that and like you said, to get

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rid of all the noise. It was. I'm sure it

319
00:20:39.079 --> 00:20:42.440
brought a lot of clarity too, and other things that

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you were trying to do or needed to do, or

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maybe even wanted to focus on, and you weren't quite

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focusing on it because of all the noise. So I'm

323
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sure that that really helped.

324
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It did help, And now I'm happy to have that

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as a part of my mentoring other women. And even

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when I work with other brands and women do want

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to put their products out, they do they do know.

328
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Sometimes they ask for advice. Sometimes they don't know. But

329
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I say to them, you do know. When it's key decisions,

330
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we struggle and we think we don't know. We usually

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do know, but we we are too afraid to take

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a step or to hear or to hear the truth.

333
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But most of the time we do know. We do know.

334
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You're right about that. Yeah, Wow, now I know that

335
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we are also entering a time when more jobs are

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being automated. I mean we see that now everywhere we go.

337
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Are there being outsourced again to AI? And what we're

338
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seeing our experienced professionals who are being replaced by junior

339
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staffs and that's supported by technology. So how is this

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shift do you think affect in the way we learn

341
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at work? And what role do mentors and human leaderships

342
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still play in helping the next generation grow in their careers.

343
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That's a very good question. I can hear you think

344
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about the same things as I as I think about

345
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it's it's it's not just seeing new people who are

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replaced by juniors. Also juniors are now replaced by machines.

347
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So I think we are entering a period a period

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of time that is unprecedented. It's it's I don't think

349
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we even understand what we are heading we're heading towards.

350
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I think the young ones today that we we they

351
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still need someone senior to guide them, to help them

352
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to act as their mentors. So even at companies we

353
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see downscaling, but it is still important that that people

354
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are guiding did and and the more senior people do

355
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have do have the ability to tap into their intuition.

356
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It tends to be they've developed that ability better than

357
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the young ones because it comes with age and experience

358
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and and there and and in this data driven world,

359
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we need we do need to back our decision making

360
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process up with gut feels, intuition and and common sense. Yeah,

361
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and so, so I think the dream team is is

362
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a company where where young and old people work together

363
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with with both with data driven insights but also their

364
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their own experience and knowledge. But I also think I

365
00:23:52.480 --> 00:23:55.920
also think we should look look upon AI and and

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how it's going to transform our industries and the way

367
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we work, not only in a negative sense, because I

368
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think we are we are going to have to focus

369
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more on really contributing rather than just doing, because clearly

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AI is taking over there doing jobs. Absolutely, so I

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think we're going to see high equalities. I think we're

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going to we are going to focus on the strategic thinking,

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the creative thinking innovations much more because now we will

374
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have the time, so we will simply have the time to.

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To upgrade absolutely, which I guess we just have to

376
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make sure there's still that human touch though that's that's

377
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the only thing when you when you see the AI

378
00:24:47.799 --> 00:24:51.160
taking over. Even when you go in the supermarket now

379
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and you have the all the checkout counters that self

380
00:24:54.680 --> 00:24:58.160
check you know, self checkout, and you're looking around and

381
00:24:58.279 --> 00:25:02.720
there's nobody around. You know, you literally have to go

382
00:25:02.799 --> 00:25:06.519
and find somebody if you if you have a question

383
00:25:07.240 --> 00:25:09.640
or what have you. So I think, I guess you know,

384
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that's the only thing that I think it will.

385
00:25:12.759 --> 00:25:14.720
I think you're right. I think it would go to

386
00:25:14.759 --> 00:25:18.799
I think it would go too far for sure, And

387
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then we enter a time of recalibrating. But we are

388
00:25:23.720 --> 00:25:27.759
heading towards a period of time where we where we

389
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will go too far, we will miss this human human touch.

390
00:25:32.079 --> 00:25:34.160
And I went to a lunch restaurant last week with

391
00:25:34.200 --> 00:25:37.559
a friend I haven't seen in a long time, and

392
00:25:37.880 --> 00:25:41.519
we were sitting there opposite each other. There were no

393
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human being other than a couple of other guests. It

394
00:25:44.400 --> 00:25:48.880
was a very upmarked, nice restaurant, and I looked around.

395
00:25:48.920 --> 00:25:53.519
I was waiting, waiting for some someone to attend to us,

396
00:25:52.799 --> 00:25:56.799
and we hardly spoke. Worse because we had at one

397
00:25:56.839 --> 00:26:00.279
and a half hour's lunch break to eat, and we

398
00:26:00.359 --> 00:26:03.720
had to scan a barcode with each each hour. Phone

399
00:26:04.000 --> 00:26:06.599
phones it's not unusual, but it is unusual that you

400
00:26:06.839 --> 00:26:10.319
don't have any other option in a very elegant restaurant.

401
00:26:10.799 --> 00:26:12.920
So we both said we hadn't We hadn't met in

402
00:26:13.000 --> 00:26:15.400
half a year, and we were sitting there with one

403
00:26:15.440 --> 00:26:18.200
telephone each with a screen in between us scrawling through

404
00:26:18.240 --> 00:26:20.920
the menu. I don't like that. I want to be

405
00:26:20.920 --> 00:26:24.400
able to discuss the menu, point at it.

406
00:26:24.960 --> 00:26:26.799
And ask them what do you think? What do you

407
00:26:26.839 --> 00:26:28.960
how do you think? You know, you want to get

408
00:26:28.960 --> 00:26:31.160
their opinion. Have you tried this? What do you think

409
00:26:31.200 --> 00:26:31.640
about it?

410
00:26:31.759 --> 00:26:35.200
You know? Yeah, So that's so that kind of world.

411
00:26:35.319 --> 00:26:37.119
I think we're heading more and more into that kind

412
00:26:37.160 --> 00:26:39.640
of world. And I agree with you, Madeline, it's not

413
00:26:40.759 --> 00:26:46.519
it's not the ideal human, inspirational world I think we

414
00:26:46.559 --> 00:26:49.759
all want to live in. But unfortunately we will have there,

415
00:26:49.839 --> 00:26:52.759
I think, and and then and then not until there

416
00:26:52.759 --> 00:26:53.839
will be a backlash.

417
00:26:54.799 --> 00:26:59.720
Now we will have It's it's funny because I remember,

418
00:27:00.000 --> 00:27:03.599
and I don't know if you recall the it was

419
00:27:03.640 --> 00:27:07.880
a uh, a kind of a cartoon that used to

420
00:27:07.880 --> 00:27:11.319
come on called the Jetsons. It was and it was

421
00:27:11.599 --> 00:27:16.559
UH and that's what they were. They everything was. I

422
00:27:16.559 --> 00:27:19.799
guess you can say AI everything was and you know,

423
00:27:19.880 --> 00:27:22.319
whatever they needed, all they had to do was just

424
00:27:22.599 --> 00:27:25.720
say it and it would come to them. Or you know,

425
00:27:25.759 --> 00:27:28.559
they get in these cars look like little spaceships and

426
00:27:28.839 --> 00:27:32.400
zoom off, and you know, if they they had the

427
00:27:32.680 --> 00:27:35.880
robot made to clean the house and all of this

428
00:27:36.000 --> 00:27:38.279
kind of stuff. And when you think about it, this

429
00:27:38.519 --> 00:27:42.920
was back when I you know, when I was growing up,

430
00:27:43.039 --> 00:27:46.400
and they were doing that then, and it's like now

431
00:27:46.519 --> 00:27:49.519
when I think about that, that that cartoon, it's like

432
00:27:50.200 --> 00:27:53.880
it's almost the same the thing that's going on now.

433
00:27:54.519 --> 00:27:54.720
You know.

434
00:27:55.200 --> 00:27:58.279
It's kind of a George Orwell moment. Yeah.

435
00:27:58.440 --> 00:28:02.319
Yeah, it's just it's interesting to when you look back

436
00:28:02.359 --> 00:28:05.279
on that and you think about how they had that

437
00:28:05.400 --> 00:28:08.559
set up, Who's thinking was that and if they brought

438
00:28:08.599 --> 00:28:12.279
that thinking from then all the way into now, you know,

439
00:28:12.799 --> 00:28:16.400
because it really is, what you're seeing now is a

440
00:28:16.400 --> 00:28:18.839
lot of what was in that back then. I just

441
00:28:19.039 --> 00:28:21.640
it's just unreal. Yeah, it is.

442
00:28:21.720 --> 00:28:25.880
It is unreal what we are experiencing. I think it is.

443
00:28:26.400 --> 00:28:28.599
And if you look at what AI could do two

444
00:28:28.680 --> 00:28:32.000
months ago compared to what it can do today, its.

445
00:28:31.640 --> 00:28:38.079
Now, Gary, it is, it is, and yeah, it is

446
00:28:39.960 --> 00:28:49.640
so now you had an impressive international career, and you

447
00:28:49.720 --> 00:28:53.880
continue to advise on boards, to speak and even to

448
00:28:54.000 --> 00:28:57.599
mentor what has personal growth looked like for you and

449
00:28:57.680 --> 00:29:02.200
how has your journey impact the way you empower other women?

450
00:29:03.960 --> 00:29:08.599
So I think for me, one of the biggest learnings

451
00:29:08.599 --> 00:29:12.759
for me is that success comes from within. When you

452
00:29:13.000 --> 00:29:18.119
make the decision m M that you really want something,

453
00:29:18.799 --> 00:29:21.519
and then couple that with yeah, I can do that,

454
00:29:22.519 --> 00:29:25.599
then it's it's no stopping it's nothing stopping you. You

455
00:29:25.599 --> 00:29:27.960
can do. You can do much much more than you

456
00:29:28.039 --> 00:29:32.839
think you can. Absolutely, and and I love when I've

457
00:29:32.880 --> 00:29:36.720
worked with women. It's not just the brands I help shape,

458
00:29:36.720 --> 00:29:42.680
but it's it's also the confidence, the the the last

459
00:29:42.960 --> 00:29:47.440
to do even more. I usually come out from from

460
00:29:47.640 --> 00:29:51.720
client workshop or from meetings with why do you stop there?

461
00:29:52.559 --> 00:29:54.720
Why why don't you do this? Why don't you do

462
00:29:54.759 --> 00:29:58.039
it bigger? Or even in that city or even that

463
00:29:58.079 --> 00:30:01.519
product I don't like, I don't think I can do that?

464
00:30:01.640 --> 00:30:06.960
Why not? So it's it's I think the most powerful

465
00:30:07.000 --> 00:30:10.880
thing we can say to ourselves, because I'm very much

466
00:30:10.920 --> 00:30:15.119
into self talk, is I am capable. I am capable.

467
00:30:16.240 --> 00:30:19.440
When you say that to yourself, it's it's no, it's

468
00:30:19.480 --> 00:30:20.880
no limits to what you can do.

469
00:30:21.480 --> 00:30:27.200
Absolutely, And that's that's actually that's a that's a mindset thing.

470
00:30:27.400 --> 00:30:31.920
You really have to have that type of mindset to

471
00:30:32.079 --> 00:30:36.359
know that you can do anything and believe that, because

472
00:30:36.400 --> 00:30:39.720
that's what we'll really guide, you know, guide you through

473
00:30:39.920 --> 00:30:41.480
the things that you're trying to do.

474
00:30:42.480 --> 00:30:44.359
Yeah, absolutely true.

475
00:30:44.799 --> 00:30:48.519
So yeah, that that's always that's one of the things

476
00:30:48.559 --> 00:30:52.160
in the training. Whenever I start training, that's always the

477
00:30:52.359 --> 00:30:54.759
one thing I start with first is the mindset to

478
00:30:54.880 --> 00:30:57.799
find out, you know, exactly where their heads are. How

479
00:30:57.839 --> 00:31:00.640
are they thinking, you know, are they like you said,

480
00:31:00.680 --> 00:31:03.960
are they thinking, you know, I can't do this, I'm

481
00:31:04.000 --> 00:31:05.920
not going to be able to get to this level,

482
00:31:06.000 --> 00:31:08.400
or I'm not going to be able to start this

483
00:31:08.599 --> 00:31:11.799
business or get it up and running or what have you. Always,

484
00:31:11.920 --> 00:31:15.519
you know, I always want to see where the mindset

485
00:31:15.759 --> 00:31:18.839
is before we go any further. So to me, that's

486
00:31:18.880 --> 00:31:20.599
always key. Yeah.

487
00:31:20.599 --> 00:31:23.200
Absolutely. And if you think of if you think about

488
00:31:23.240 --> 00:31:30.240
the funding the funding landscape, women women get actually less

489
00:31:30.240 --> 00:31:34.240
than three percent of all funding for startups. And I

490
00:31:34.279 --> 00:31:38.720
think I think we have partly little bit to blame

491
00:31:38.759 --> 00:31:42.160
ourselves on that because we don't believe in ourselves exactly.

492
00:31:42.279 --> 00:31:45.960
It's of course also about networks and more and more

493
00:31:45.960 --> 00:31:49.640
women need to get into the game of funding other

494
00:31:49.680 --> 00:31:54.759
businesses as well, exactly. But it's very often we put

495
00:31:54.799 --> 00:31:57.240
in the grit and time and we think that we

496
00:31:57.279 --> 00:32:00.839
can grow organically. We can, but it will take another

497
00:32:00.880 --> 00:32:03.599
three to five years. So when I work with women,

498
00:32:03.640 --> 00:32:05.720
I say, why why don't you ask? Why don't you

499
00:32:05.759 --> 00:32:08.960
speed up this this? Why don't you speed up your growth?

500
00:32:09.720 --> 00:32:13.720
And and ask and and and get funders in and

501
00:32:13.799 --> 00:32:16.400
you you can, you can, you can just fast forward

502
00:32:16.400 --> 00:32:21.319
to two to three years, and it's it's becoming a

503
00:32:21.400 --> 00:32:24.599
little bit easier because there are more and more women

504
00:32:24.640 --> 00:32:25.759
on the other side.

505
00:32:25.599 --> 00:32:29.079
Receiving the fitting mm hmm exactly.

506
00:32:29.240 --> 00:32:32.000
It's it it's hard for women to find funding. But

507
00:32:32.119 --> 00:32:34.559
I think we do need to change our own mindset.

508
00:32:34.680 --> 00:32:36.680
I can do this. I'm worth it.

509
00:32:37.119 --> 00:32:40.640
I'm worth it absolutely, you know. That's that's always the

510
00:32:41.519 --> 00:32:44.720
that's always what I push for. They always think that

511
00:32:44.880 --> 00:32:48.559
you deserve it, You're worthy your value. And I know

512
00:32:48.680 --> 00:32:53.559
someone that says, if you don't value your value, then

513
00:32:53.599 --> 00:32:56.319
your value will not be valuable.

514
00:32:56.920 --> 00:33:04.279
That's I love that. I'll remember that one. Yeah, very true.

515
00:33:04.680 --> 00:33:06.079
M hmmmm hmmm.

516
00:33:06.519 --> 00:33:11.160
So now you you've spoken of before about the importance

517
00:33:11.160 --> 00:33:16.480
of personal alignment with your brand. How can women ensure

518
00:33:16.599 --> 00:33:21.160
their businesses reflect not just what they do, but who

519
00:33:21.200 --> 00:33:21.640
they are?

520
00:33:24.000 --> 00:33:28.119
That's another good question. I think I'd like to I'd

521
00:33:28.200 --> 00:33:31.640
like to ask a different, slightly different question, but but

522
00:33:31.720 --> 00:33:34.559
aligned to your question, and that is who they are,

523
00:33:34.640 --> 00:33:38.680
but rather who are they becoming? Yes, I think. I

524
00:33:38.680 --> 00:33:42.960
think being in business, and particularly if you drive your

525
00:33:42.960 --> 00:33:46.039
own business or if you're or an entrepreneuris so entrepreneur

526
00:33:46.119 --> 00:33:50.480
you are you are. You just have to grow you

527
00:33:50.480 --> 00:33:55.960
can You cannot run a successful business unless you allow growth.

528
00:33:56.920 --> 00:34:00.559
And it's very much about you, the founder, that the

529
00:34:00.599 --> 00:34:02.640
one with the idea how you are going to grow

530
00:34:02.799 --> 00:34:10.440
into setbacks, into doubts, because there will be periods of

531
00:34:10.519 --> 00:34:14.559
doubts when you launched a new product, of course, Yes,

532
00:34:14.639 --> 00:34:18.840
and I think you will. I recently had one of

533
00:34:18.840 --> 00:34:23.079
my mentees had had applied for for funding for so

534
00:34:23.280 --> 00:34:28.400
many funding companies and and got she got her I

535
00:34:28.440 --> 00:34:32.800
think it was about twentieth No, and we did so

536
00:34:32.960 --> 00:34:35.039
believe in it because it was such a close call.

537
00:34:35.159 --> 00:34:37.000
We had. We had presented it in a meeting et

538
00:34:37.000 --> 00:34:39.639
cech As we were, we sort of almost believed we

539
00:34:39.679 --> 00:34:42.039
would have it. So I said, oh, how does that feel?

540
00:34:42.119 --> 00:34:44.880
I was, I was trying to to comfort her, and

541
00:34:44.960 --> 00:34:49.239
she said, absolutely fine, no problem. And I said, what's

542
00:34:49.280 --> 00:34:52.440
your what's your medicine? How do you get to that?

543
00:34:52.559 --> 00:34:57.440
And she said, just get rejected a lot. And I

544
00:34:57.599 --> 00:35:01.199
think that's such a good wo It's a very very

545
00:35:01.199 --> 00:35:04.599
good sentiment. So when you ask me what's my advice

546
00:35:04.719 --> 00:35:10.079
is to women, it is about who are you becoming?

547
00:35:10.159 --> 00:35:13.239
So in this process of the constant notes, because we

548
00:35:13.360 --> 00:35:16.559
will have ninety nine notes and one yes, that is

549
00:35:16.559 --> 00:35:20.800
how that is how business is, and you just you

550
00:35:20.880 --> 00:35:23.079
just you just have to look at yourself how you

551
00:35:23.159 --> 00:35:25.840
have grown since a year ago when you also had

552
00:35:25.880 --> 00:35:29.079
received lots of notes. But during this hope hopefully you

553
00:35:29.199 --> 00:35:33.440
received one or two yeses as well, and you probably

554
00:35:33.480 --> 00:35:39.840
have grown your resilience, You've probably you probably just see

555
00:35:39.880 --> 00:35:42.840
the world differently. And I think we should celebrate who

556
00:35:42.840 --> 00:35:44.800
we are becoming exactly.

557
00:35:45.400 --> 00:35:50.400
Absolutely that that is so key to not let that

558
00:35:50.639 --> 00:35:55.320
know just say to you because that one person said no,

559
00:35:55.440 --> 00:35:58.159
then you've decided, well, I guess I'm just not going

560
00:35:58.239 --> 00:36:01.280
to do this at all, I'm just gonna go and

561
00:36:01.719 --> 00:36:04.719
and do something else, maybe get a nine to five

562
00:36:04.840 --> 00:36:09.039
now and not start a business at all, you know. So, yeah,

563
00:36:09.079 --> 00:36:13.400
you're absolutely right. They can't just take that know that one. No,

564
00:36:14.280 --> 00:36:17.280
even like you said the ninety nine os. I mean,

565
00:36:17.920 --> 00:36:21.440
if you get one, yes, that's still you know, that's

566
00:36:21.440 --> 00:36:25.920
still encouraging because you still you keep pushing forward until

567
00:36:25.920 --> 00:36:28.519
you get to that Yes. That's just the way it works.

568
00:36:28.840 --> 00:36:31.440
I think we're all guilty of wanting to give up

569
00:36:31.480 --> 00:36:32.559
sometimes when we have two.

570
00:36:33.559 --> 00:36:37.400
Absolutely absolutely, but you know, you just have to try

571
00:36:37.440 --> 00:36:40.519
to fight through that, you know, and that's where the

572
00:36:40.559 --> 00:36:42.920
mindset comes in. I think that's where you have to

573
00:36:43.159 --> 00:36:48.039
keep that positive mindset. You can't, you just can't. I

574
00:36:48.039 --> 00:36:50.800
always say, go down that rabbit hole, you know.

575
00:36:51.000 --> 00:36:56.199
So definitely, definitely and growth, growth only sits on the

576
00:36:56.239 --> 00:36:57.559
other side of the resistance.

577
00:36:58.000 --> 00:36:58.960
Mm hmmm hm.

578
00:36:59.280 --> 00:37:02.760
So when you push through that resistance and come out

579
00:37:02.800 --> 00:37:05.039
of the other side, that's when you have grown. And

580
00:37:05.079 --> 00:37:08.320
that that is what I mean with celebration. That is

581
00:37:09.000 --> 00:37:12.599
what you should celebrate. Every time you've had resistance and

582
00:37:13.159 --> 00:37:16.599
you push through, you don't give up. You're coming out

583
00:37:17.039 --> 00:37:20.000
as a slightly elevated person, and I think we don't

584
00:37:20.000 --> 00:37:21.599
celebrate that enough.

585
00:37:24.239 --> 00:37:26.119
Now I know we had kind of touched on this

586
00:37:26.559 --> 00:37:29.119
a little bit about the human part of the AI.

587
00:37:29.840 --> 00:37:38.119
What do what is your view on entrepreneurs and brand leaders,

588
00:37:38.239 --> 00:37:40.880
What do you think they should be aware of and

589
00:37:40.960 --> 00:37:45.880
how can they use AI without losing that human essence

590
00:37:46.000 --> 00:37:50.119
of their message, especially because you know branding that's all

591
00:37:50.119 --> 00:37:53.519
about the messaging in your business. How can they you know,

592
00:37:54.000 --> 00:37:57.039
do that without losing that human part of it.

593
00:37:57.039 --> 00:38:00.159
It's another very good question of yours because branding is

594
00:38:01.199 --> 00:38:03.719
I used to say, if those of us who are

595
00:38:03.719 --> 00:38:06.119
in branding, we are in the business, are standing out?

596
00:38:06.480 --> 00:38:08.719
And how can you stand out if you use the

597
00:38:08.800 --> 00:38:12.039
language that everybody else is using, meaning AI your chatbots,

598
00:38:13.239 --> 00:38:15.679
so you need, so you need. Again, it's it's about

599
00:38:15.719 --> 00:38:21.800
being you. It's about being authentic and and staying true

600
00:38:21.840 --> 00:38:25.679
to who you are. And it's not it doesn't have

601
00:38:25.760 --> 00:38:29.880
to be perfect, it doesn't have to be but it

602
00:38:29.960 --> 00:38:33.480
has to be something that you do and not everybody

603
00:38:33.480 --> 00:38:37.519
else does. So that's one aspect of it. The other

604
00:38:37.599 --> 00:38:41.960
aspect is is we are I think we do need

605
00:38:42.159 --> 00:38:44.599
to As we talked about at the beginning of the program,

606
00:38:44.719 --> 00:38:49.119
we do need to add that human touch in our relationships.

607
00:38:49.239 --> 00:38:51.840
So AI, yes, it will come, and it will take

608
00:38:51.880 --> 00:38:54.199
over jobs, and it will take over more and more

609
00:38:54.239 --> 00:38:59.079
of our mundane tasks as well. But I do, I

610
00:38:59.199 --> 00:39:02.199
really do believe in mentorships so much so, even if

611
00:39:02.239 --> 00:39:05.000
it's not within the companies, I believe that we should

612
00:39:05.079 --> 00:39:11.159
have the human connection between us, bridging between people with

613
00:39:11.280 --> 00:39:13.880
more experience. It doesn't have to be that industry, but

614
00:39:14.000 --> 00:39:17.360
in terms of solving those kind of problems, so that

615
00:39:17.440 --> 00:39:21.239
we don't end up only making decisions based on the

616
00:39:21.320 --> 00:39:25.480
chat plots, because that would be a very very boring life.

617
00:39:26.360 --> 00:39:31.000
Well, yeah, that's true. So tell us if you had

618
00:39:31.840 --> 00:39:37.239
one piece of advice that you would leave to women,

619
00:39:37.519 --> 00:39:43.320
especially that are in business, what would that especially as

620
00:39:43.360 --> 00:39:46.000
it relates to their brand, what would that piece of

621
00:39:46.079 --> 00:39:46.719
advice be?

622
00:39:48.400 --> 00:39:51.679
Well, I can't I can't resist from saying you can

623
00:39:51.760 --> 00:39:55.000
do it, you can do it. I've helped so many,

624
00:39:55.760 --> 00:39:59.320
so many women who came to me. I have this idea,

625
00:39:59.400 --> 00:40:01.480
but I don't know if it's a good idea, blah

626
00:40:01.480 --> 00:40:05.039
blah blah. But when we start working together, I can

627
00:40:05.079 --> 00:40:08.159
see it's it is usually very good idea and it's

628
00:40:08.280 --> 00:40:13.559
just lacking with self confidence. So so my my finishing

629
00:40:13.559 --> 00:40:18.519
words would be, you can do it if you feel it,

630
00:40:19.320 --> 00:40:20.880
If you feel it in your heart that this is

631
00:40:20.920 --> 00:40:24.679
something that could work, it probably is worth it, probably

632
00:40:24.840 --> 00:40:29.400
is worth trying at least. And and if we this this,

633
00:40:29.679 --> 00:40:33.519
if we work more on our self talk, I am capable.

634
00:40:33.800 --> 00:40:38.840
I am worth of success. And then that that that

635
00:40:38.840 --> 00:40:41.000
that will take you half the way. The other thing

636
00:40:41.039 --> 00:40:45.320
I would say is don't be afraid of of like yourself,

637
00:40:45.360 --> 00:40:48.599
doctor Madeline, try out the AI tools that we have.

638
00:40:49.239 --> 00:40:51.280
It's actually quite fun.

639
00:40:52.039 --> 00:40:54.719
And it's in a stay, so we.

640
00:40:56.199 --> 00:40:57.719
Were rid of them.

641
00:40:58.000 --> 00:41:00.760
Yeah, it's not like it's going anywhere in time soon,

642
00:41:00.960 --> 00:41:04.199
so you may as well kind of get used to

643
00:41:04.280 --> 00:41:07.760
it and learn how to use it or whatever. So

644
00:41:07.880 --> 00:41:12.960
tell us Anna, if someone wanted to reach out to you,

645
00:41:13.800 --> 00:41:15.599
how could they do that?

646
00:41:16.719 --> 00:41:19.599
So that would be my email is the best one

647
00:41:19.679 --> 00:41:24.119
to reach me on? And that is Annator Brolin. Shall

648
00:41:24.119 --> 00:41:26.159
I write it in the chuck box? Uh?

649
00:41:26.320 --> 00:41:31.199
That's what I was doing right now, Okay, so that

650
00:41:31.239 --> 00:41:33.199
he will be able to running across and.

651
00:41:34.880 --> 00:41:35.440
Sweden.

652
00:41:35.719 --> 00:41:39.760
Did you the promote is that the one you're gonna use?

653
00:41:40.719 --> 00:41:42.440
Yes, that is the best one.

654
00:41:43.199 --> 00:41:51.960
Promote Sweden dot com. That is easy, yes, so that

655
00:41:52.039 --> 00:41:54.000
he can run it across the.

656
00:41:55.559 --> 00:41:58.760
Or my LinkedIn profile which is which is easy to find.

657
00:41:58.800 --> 00:41:59.880
It's Anna Brolin.

658
00:42:00.920 --> 00:42:05.239
Okay, well, I tell you what, it has been a

659
00:42:05.280 --> 00:42:10.599
great conversation. It's been a pleasure having you on the

660
00:42:10.679 --> 00:42:16.599
show sharing those nuggets with us. We really do appreciate

661
00:42:16.639 --> 00:42:18.440
you taking the time to come on the show and

662
00:42:18.480 --> 00:42:22.280
just kind of letting us know what we can do

663
00:42:22.320 --> 00:42:26.199
about branding in our businesses and also with that AI

664
00:42:26.320 --> 00:42:29.440
portion of it. I tell you what, we definitely have

665
00:42:29.519 --> 00:42:30.400
to stay on top of that.

666
00:42:31.199 --> 00:42:33.440
Thank you, Madeline for having me. It was a great

667
00:42:33.480 --> 00:42:34.559
honor to be on your show.

668
00:42:35.199 --> 00:42:39.239
Thank you so much. I am like I said, it

669
00:42:39.360 --> 00:42:41.000
was a pleasure having you here.

670
00:42:41.679 --> 00:42:44.159
Thank you and have a nice rest of your afternoon.

671
00:42:44.840 --> 00:42:48.320
You do the same, Okay. So I'm just gonna let

672
00:42:48.320 --> 00:42:53.159
everybody know about upcoming events and some things that I'll

673
00:42:53.199 --> 00:42:58.119
be doing. Just let you know, welcome to another exciting

674
00:42:58.159 --> 00:43:03.159
addition of upcoming events and around town with Doctor Lewis.

675
00:43:03.599 --> 00:43:06.639
And I want to thank everybody first who voted for

676
00:43:06.800 --> 00:43:09.760
me as I was nominated for the twenty twenty five

677
00:43:10.400 --> 00:43:14.480
Veteran of the Year Award. The voting officially ended on

678
00:43:14.559 --> 00:43:19.199
May twenty six, so we're now waiting to see the outcome,

679
00:43:19.280 --> 00:43:22.159
and of course I want to send out kudos and

680
00:43:22.239 --> 00:43:26.679
congratulations to all of those who were nominated and up

681
00:43:26.719 --> 00:43:31.960
for the award along with me. Again, I'm also thrilled

682
00:43:32.039 --> 00:43:34.840
to share that I was shortlisted for the Speaker's Award

683
00:43:35.239 --> 00:43:38.400
that's based out of London as one of the top

684
00:43:38.519 --> 00:43:45.039
five finalists in the Best Virtual Speaker twenty twenty five category.

685
00:43:45.599 --> 00:43:51.159
And out of three hundred and nineteen applicants from around

686
00:43:51.199 --> 00:43:56.480
the world, only eighty were selected across various categories, and

687
00:43:56.559 --> 00:43:59.559
I had the honor of standing among the top five

688
00:43:59.719 --> 00:44:03.360
in my category. So I gotta say pat myself on

689
00:44:03.400 --> 00:44:06.239
the back. Kudos to me and a huge thank you

690
00:44:06.320 --> 00:44:09.480
to the Speaker Awards and to Elliot k for this

691
00:44:09.760 --> 00:44:15.440
amazing recognition and to all the other phenomenal finalists. Congratulations

692
00:44:15.480 --> 00:44:18.760
to you also. It's such a joy to know that

693
00:44:18.800 --> 00:44:22.360
I'm being recognized for doing what I love, uplifting women,

694
00:44:23.280 --> 00:44:26.760
empowering them to embrace their greatness and inspiring them to

695
00:44:26.840 --> 00:44:30.400
step boldly into their calling. I want you to make

696
00:44:30.440 --> 00:44:33.599
sure to tune into the Black Business Olympics, which is

697
00:44:33.679 --> 00:44:37.280
going to be June twenty third through June twenty ninth.

698
00:44:37.360 --> 00:44:41.800
I will be a keynote speaker on Thursday, June twenty

699
00:44:41.840 --> 00:44:44.960
sixth at seven pm. And of course, the Black Business

700
00:44:45.400 --> 00:44:50.559
Olympics is known for raising scholarships and laptops for students

701
00:44:50.639 --> 00:44:54.960
who are heading to college and K through twelve entrepreneurs.

702
00:44:55.480 --> 00:44:58.320
And if you'd like to find out more or to

703
00:44:58.360 --> 00:45:02.039
see how you can collaborate or possibly be a sponsor

704
00:45:02.239 --> 00:45:04.679
or a speaker, you can reach out to me at

705
00:45:04.719 --> 00:45:10.400
info at EXWSI dot com. Don't forget also that my

706
00:45:10.519 --> 00:45:14.440
books show up to Rise Up Explore the Transformative Power

707
00:45:15.000 --> 00:45:20.320
of a Positive Mindset, which achieves bestseller status on Amazon

708
00:45:20.559 --> 00:45:25.639
in the Women and Business category, is now available for purchase,

709
00:45:25.960 --> 00:45:29.320
so if you want to get a copy, you can

710
00:45:29.360 --> 00:45:32.039
go to Amazon dot com. Of course, put my name

711
00:45:32.079 --> 00:45:35.360
in the search box, Doctor Madelanie Lewis and the book

712
00:45:35.400 --> 00:45:39.000
will come right up. Also, if you still have not

713
00:45:39.159 --> 00:45:43.079
viewed my TEDx talk that I did in Vancouver, Canada

714
00:45:43.159 --> 00:45:47.599
in December of twenty twenty one, the topic will show

715
00:45:47.679 --> 00:45:49.840
up to Rise Up. You can still watch it on

716
00:45:49.920 --> 00:45:53.239
YouTube again, put my name in the search box, Doctor

717
00:45:53.280 --> 00:45:58.519
Madeleanie Lewis and it will come up. I'd like you

718
00:45:58.599 --> 00:46:02.039
to check it out because it's still moving out there.

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00:46:02.480 --> 00:46:05.320
I'm excited because as of today it's at two hundred

720
00:46:05.360 --> 00:46:09.039
and twenty six six hundred and ninety one views, and

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00:46:09.079 --> 00:46:12.360
as you know, my goal is to reach a million plus.

722
00:46:12.639 --> 00:46:19.280
So keep watching, keep sharing, keep commenting. And I also

723
00:46:19.400 --> 00:46:22.719
want you to know that I am still a contributing

724
00:46:22.760 --> 00:46:26.840
writer for on It magazine, where I shall nuggets and

725
00:46:26.880 --> 00:46:32.639
resources every month for personal and professional and business developments.

726
00:46:32.719 --> 00:46:36.480
So make sure you get your free copy or free subscription,

727
00:46:36.599 --> 00:46:38.639
and to do so, you can contact me and I'll

728
00:46:38.679 --> 00:46:42.000
let you know how. Email me again at info at

729
00:46:42.119 --> 00:46:50.079
exwsi dot com. I want to thank again my guests,

730
00:46:50.159 --> 00:46:53.239
miss Anna Broland for being here today. I also want

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00:46:53.320 --> 00:46:56.360
to thank my viewers and my listeners. This has been

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00:46:56.360 --> 00:47:00.119
the successful women's show. I'm doctor Madelanie and Lewis, and

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00:47:00.159 --> 00:47:01.920
of course if you want to reach out to me,

734
00:47:02.599 --> 00:47:07.039
I'm always on my email which is info at EXWSI

735
00:47:07.159 --> 00:47:10.880
dot com, or even go to my website www dot

736
00:47:11.000 --> 00:47:16.039
exwsi dot com and make sure if you go to

737
00:47:16.079 --> 00:47:19.639
the website download my free three part video series on

738
00:47:19.760 --> 00:47:23.840
three Things every woman should do to position herself for

739
00:47:24.000 --> 00:47:29.559
executive leadership. I'm also on all the other platforms social

740
00:47:29.599 --> 00:47:33.400
media platforms, so you can always DM me on any

741
00:47:33.440 --> 00:47:38.039
of those. Don't forget to subscribe to our channel, like

742
00:47:38.280 --> 00:47:42.400
and share this episode. We would really appreciate it. Again,

743
00:47:42.519 --> 00:47:45.480
this is the success for women's show. We are here

744
00:47:45.639 --> 00:47:50.480
every week. I am your host, doctor Madlin and lewis

745
00:47:50.519 --> 00:47:54.800
helping women to accelerate the path to success. I want

746
00:47:54.840 --> 00:47:58.679
to thank you all for joining us. I love you

747
00:47:58.880 --> 00:48:03.719
all to life and as always, be well and stay

748
00:48:03.800 --> 00:48:10.800
safe out there. I got the time. Thats a dud

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00:48:11.880 --> 00:48:11.920
and

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00:48:15.239 --> 00:48:25.920
And