May 15, 2025

Covert Content to Cash

Covert Content to Cash
iHeartRadio podcast player icon Spotify podcast player icon Amazon Music podcast player icon Audible podcast player icon Pandora podcast player icon Apple Podcasts podcast player icon Podchaser podcast player icon Audacy podcast player icon Deezer podcast player icon Spreaker podcast player icon Youtube Music podcast player icon Podcast Addict podcast player icon Castbox podcast player icon JioSaavn podcast player icon Castamatic podcast player icon Castro podcast player icon Fountain podcast player icon Goodpods podcast player icon Overcast podcast player icon PlayerFM podcast player icon PocketCasts podcast player icon Podimo podcast player icon Podurama podcast player icon Podverse podcast player icon Podyssey podcast player icon TuneIn podcast player icon YouTube podcast player icon RSS Feed podcast player icon
iHeartRadio podcast player icon Spotify podcast player icon Amazon Music podcast player icon Audible podcast player icon Pandora podcast player icon Apple Podcasts podcast player icon Podchaser podcast player icon Audacy podcast player icon Deezer podcast player icon Spreaker podcast player icon Youtube Music podcast player icon Podcast Addict podcast player icon Castbox podcast player icon JioSaavn podcast player icon Castamatic podcast player icon Castro podcast player icon Fountain podcast player icon Goodpods podcast player icon Overcast podcast player icon PlayerFM podcast player icon PocketCasts podcast player icon Podimo podcast player icon Podurama podcast player icon Podverse podcast player icon Podyssey podcast player icon TuneIn podcast player icon YouTube podcast player icon RSS Feed podcast player icon

Join Dr. Madeline Ann Lewis in a conversation with Shamara "Star" Cox, CEO, KarmelRose Productions. She is a TV Producer and Marketing Coach who helps successful 6 and 7-figure coaches and business owners get seen, get paid, and live free by creating binge-worthy videos on social media.Website: http://www.bookofstar.com Email: shamar@bookofstar.com

Success 4 Women is broadcast live Thursdays at 2PM ET on W4WN Radio - Women 4 Women Network ( www.w4wn.com ) part of Talk 4 Radio ( www.talk4radio.com ) on the Talk 4 Media Network ( www.talk4media.com ). Success 4 Women TV Show is viewed on Talk 4 TV ( www.talk4tv.com ).

Success 4 Women Podcast is also available on Talk 4 Media ( www.talk4media.com ), Talk 4 Podcasting ( www.talk4podcasting.com ), iHeartRadio, Amazon Music, Pandora, Spotify, Audible, and over 100 other podcast outlets.

Become a supporter of this podcast: https://www.spreaker.com/podcast/success-4-women--3126970/support .

WEBVTT

1
00:00:00.080 --> 00:00:02.279
The topics and opinions expressed on the following show are

2
00:00:02.319 --> 00:00:04.200
solely those of the hosts and their guests, and not

3
00:00:04.240 --> 00:00:07.160
those of W four WN Radio It's employees or affiliates.

4
00:00:07.280 --> 00:00:10.839
We make no recommendations or endorsement for radio show programs, services,

5
00:00:10.919 --> 00:00:13.960
or products mentioned on air or on our web. No liability,

6
00:00:14.080 --> 00:00:16.960
explicit or implied shall be extended to W four WN

7
00:00:17.039 --> 00:00:20.120
Radio It's employees or affiliates. Any questions or comment should

8
00:00:20.120 --> 00:00:22.320
be directed to those show hosts. Thank you for choosing

9
00:00:22.440 --> 00:00:24.160
W four WN Radio.

10
00:00:25.199 --> 00:00:26.519
I got them.

11
00:00:35.159 --> 00:00:57.039
And here's why your content keeps getting This is so

12
00:00:57.280 --> 00:01:00.600
inspiring as opposed to how can I work with you?

13
00:01:00.600 --> 00:01:03.679
You're not just another business owner and you're an expert.

14
00:01:03.920 --> 00:01:08.079
Your clients get insane results and your work changes lives.

15
00:01:08.319 --> 00:01:11.959
But online your content's getting used instead of dollars. I

16
00:01:12.000 --> 00:01:14.439
had a client who was posting great content, but she

17
00:01:14.480 --> 00:01:18.480
was getting comments like you're so inspiring, this is so amazing.

18
00:01:18.799 --> 00:01:20.920
I showed her what to say in her videos without

19
00:01:20.920 --> 00:01:23.680
sounding sales y, and you know what happened next. One

20
00:01:23.760 --> 00:01:28.640
video brought in sixty thousand weeks. The same thing happened

21
00:01:28.640 --> 00:01:31.560
with Christina and she was booked up for two months

22
00:01:31.560 --> 00:01:35.000
with discovery calls. Yes, it's the difference creating content that

23
00:01:35.120 --> 00:01:39.599
sells mixed with Bible marketing secrets. Imagine your dream clients

24
00:01:39.640 --> 00:01:42.719
finding you every day on social media and not just

25
00:01:42.760 --> 00:01:46.599
through referrals. How would that impact your business? If you're

26
00:01:46.599 --> 00:01:49.359
a coach or a business owner with five thousand followers

27
00:01:49.400 --> 00:01:51.359
or more but you're not sure how to convert them.

28
00:01:51.519 --> 00:01:53.560
Or you're a coach where you're cat at ten k

29
00:01:53.719 --> 00:01:55.439
months and you want to know how you can scale

30
00:01:55.439 --> 00:01:58.680
to thirty k months and beyond. Comment challenge accepted and

31
00:01:58.799 --> 00:02:00.920
let me show you how to create content that sells

32
00:02:00.959 --> 00:02:03.799
in the Convert Content to Cash challenge.

33
00:02:04.359 --> 00:02:07.760
Wow, wasn't that exciting? And guess what you're going to

34
00:02:07.799 --> 00:02:12.039
get to meet her? Welcome to the Success for Women's Show,

35
00:02:12.479 --> 00:02:16.039
where you can view us on Talk for TV and

36
00:02:16.199 --> 00:02:19.240
listen to us on the Women for Women Network. I

37
00:02:19.319 --> 00:02:23.039
am doctor Madeline Ann Lewis your host, and my mission

38
00:02:23.159 --> 00:02:25.599
is to help women accelerate.

39
00:02:24.960 --> 00:02:26.319
The path to success.

40
00:02:26.800 --> 00:02:31.800
And today's topic is convert Content to Cash.

41
00:02:32.240 --> 00:02:36.439
And my guess is miss Shamara Cox.

42
00:02:36.919 --> 00:02:39.159
Let me just give you a little background on her,

43
00:02:40.039 --> 00:02:46.960
Shamara star Cox. She is the CEO of Carmel Rose Productions.

44
00:02:47.360 --> 00:02:51.479
She is a TV producer and marketing coach who helps

45
00:02:51.479 --> 00:02:57.240
successful six and seven figure coaches and business owner get seen,

46
00:02:57.800 --> 00:03:03.680
get paid, and live by creating binge worthy videos on

47
00:03:03.759 --> 00:03:07.879
social media. With over a decade in film and TV,

48
00:03:08.120 --> 00:03:12.599
including four years as a producer at a major network,

49
00:03:13.159 --> 00:03:16.879
Star walked away from it all when God called her

50
00:03:16.919 --> 00:03:22.479
to something greater. By applying biblical principles to her content,

51
00:03:23.000 --> 00:03:24.280
she quickly.

52
00:03:23.840 --> 00:03:28.319
Scaled to six figures. Now she's here to help you

53
00:03:28.439 --> 00:03:34.560
step into your next level of visibility, credibility, and profitability.

54
00:03:34.960 --> 00:03:38.479
I'd like to welcome to the Successful Women's Show, miss

55
00:03:38.560 --> 00:03:41.199
Shamara star Cox.

56
00:03:43.039 --> 00:03:46.680
Hi, I'm so happy to be here. Thank you so much. Well,

57
00:03:46.680 --> 00:03:49.560
you're reading my bio. I was like, who's that, lady?

58
00:03:50.800 --> 00:03:53.400
I mean, such energy your video. I mean, I just

59
00:03:53.439 --> 00:03:56.800
can't wait to find out all about that. But before

60
00:03:56.840 --> 00:04:00.280
we hop into that, I always ask I usually read

61
00:04:00.319 --> 00:04:03.240
the standard bio on my guests. But then I'd like

62
00:04:03.360 --> 00:04:06.919
to have the guests just to tell us. So tell

63
00:04:06.960 --> 00:04:10.879
our viewers and listeners what you want them to know

64
00:04:11.400 --> 00:04:14.520
about Shamara star Cocks.

65
00:04:14.879 --> 00:04:18.879
Yeah. Absolutely, that's such a great question. So to what

66
00:04:19.000 --> 00:04:21.319
to know about me is I'm really just a servant.

67
00:04:21.839 --> 00:04:25.360
I'm here to really help people and business owners have

68
00:04:25.439 --> 00:04:27.879
a platform where they can make an impact in this world,

69
00:04:28.040 --> 00:04:31.439
using their voice, using their videos, using their messaging. That's

70
00:04:31.439 --> 00:04:32.439
who I am in a nutshell.

71
00:04:33.199 --> 00:04:33.879
Wow.

72
00:04:34.240 --> 00:04:38.560
Wow, So now you've built a career as both a

73
00:04:38.600 --> 00:04:40.759
TV producer and marketing coach.

74
00:04:40.800 --> 00:04:42.319
Now that's phenomenal right there.

75
00:04:42.800 --> 00:04:47.079
How did those worlds collide and how does that give

76
00:04:47.120 --> 00:04:49.279
your clients an edge online?

77
00:04:49.879 --> 00:04:53.000
Oh yeah, that's such a great question. So I'm gonna

78
00:04:53.000 --> 00:04:55.040
take it back to when I was a kid. But

79
00:04:55.079 --> 00:04:57.800
I was a kid about teenage years, I used to

80
00:04:57.800 --> 00:05:01.279
write stories and composition notebooks composition nobooks, the black and

81
00:05:01.319 --> 00:05:04.040
white ones. So I used to write stories in it,

82
00:05:04.079 --> 00:05:08.079
I mean like handwritten novels. In these handwritten I had

83
00:05:08.199 --> 00:05:11.600
nine total, and I would have my friends reading the stories.

84
00:05:11.639 --> 00:05:13.360
They would love it, they would leave comments, and then

85
00:05:13.399 --> 00:05:16.560
I'll just keep writing more. And one of my friends,

86
00:05:16.600 --> 00:05:19.519
her father, his friend, heard that I was writing these

87
00:05:19.560 --> 00:05:22.560
stories and he loved it. He read the stories, he

88
00:05:22.600 --> 00:05:24.600
loved it, and he told me this is good enough

89
00:05:24.600 --> 00:05:26.959
to be on television. And so he had me starting

90
00:05:27.000 --> 00:05:30.399
to type the stories out and so from there, the

91
00:05:30.439 --> 00:05:33.720
stories actually never made it on television, but he put

92
00:05:33.759 --> 00:05:36.319
the seed inside of me that I started to pursue

93
00:05:36.360 --> 00:05:41.199
the career in television. So yep, So after going to college,

94
00:05:41.439 --> 00:05:45.240
I started to break into the television industry by interning

95
00:05:45.279 --> 00:05:48.199
at different companies and then finally I landed a role

96
00:05:48.240 --> 00:05:51.120
as a producer working at a plusing Networks and I

97
00:05:51.120 --> 00:05:54.639
absolutely loved it doing that, But in my final year

98
00:05:54.720 --> 00:05:57.120
at the company, I actually just got to a point

99
00:05:57.160 --> 00:06:00.720
where I just got so tired of being overlooked and underpaid.

100
00:06:01.160 --> 00:06:04.800
And God had said to me, quit your job, and

101
00:06:04.839 --> 00:06:07.639
I thought to myself, no one's doing that, Like it's

102
00:06:07.680 --> 00:06:11.000
a scary thing to listen to God tell you this

103
00:06:11.079 --> 00:06:14.240
thing where you don't know what's going to happen next.

104
00:06:14.279 --> 00:06:18.160
But I remember thinking to myself, this can't be my life,

105
00:06:18.160 --> 00:06:20.920
like I can't just be capped here. And so, listening

106
00:06:21.160 --> 00:06:23.480
by faith, I actually quit my job. I took some

107
00:06:23.519 --> 00:06:26.839
time to myself with God, and then he led me

108
00:06:26.879 --> 00:06:29.399
to start creating content full time. So around this time

109
00:06:29.759 --> 00:06:32.000
we're at fall twenty twenty, he led me to start

110
00:06:32.040 --> 00:06:34.879
creating content full time. And at this point in my life,

111
00:06:34.920 --> 00:06:37.800
I thought I was taking a step down from television

112
00:06:37.920 --> 00:06:40.040
because as I grew up, all I kept hearing was

113
00:06:40.079 --> 00:06:41.759
you want to get your stories on the big screen.

114
00:06:41.920 --> 00:06:44.160
You want to get them on the television. Once you're

115
00:06:44.160 --> 00:06:46.879
on television, you've made it. But here I was feeling

116
00:06:46.879 --> 00:06:48.920
like I took a step back in my career because

117
00:06:48.959 --> 00:06:52.120
now my content was on social media on a smaller screen.

118
00:06:52.639 --> 00:06:55.519
But my video started going viral and I started reaching

119
00:06:55.560 --> 00:06:59.360
more people on their phones than I ever did working

120
00:06:59.360 --> 00:07:02.839
in television. And so as my videos were going viral,

121
00:07:03.360 --> 00:07:05.839
follower account was going up, so my bank account was not.

122
00:07:06.319 --> 00:07:09.040
So I remember going back to God and asking it, Okully,

123
00:07:09.759 --> 00:07:12.000
we're getting followers, but no money, Like, what do I

124
00:07:12.000 --> 00:07:13.959
need to do? And that's when he led me to

125
00:07:14.040 --> 00:07:17.160
actually start my business. So I started my business, and

126
00:07:17.199 --> 00:07:19.040
I was scared, and I'm pretty sure that there are

127
00:07:19.079 --> 00:07:21.920
people here now where you're called to take a leap

128
00:07:21.959 --> 00:07:25.040
of faith and you're afraid. That's where I was. But

129
00:07:25.120 --> 00:07:28.560
I'm happy I did it anyway because where I am now,

130
00:07:28.879 --> 00:07:30.959
I get to use the skills that I learned in

131
00:07:31.079 --> 00:07:34.519
television in order to help people to create amazing video

132
00:07:34.639 --> 00:07:37.240
content so they can reach their audience and make an impact.

133
00:07:37.600 --> 00:07:38.720
So that's pretty much money.

134
00:07:40.319 --> 00:07:40.920
Wow.

135
00:07:41.399 --> 00:07:45.319
I mean just from doing those I guess journals of

136
00:07:45.399 --> 00:07:49.120
you if you will, and someone saw them and plan

137
00:07:49.199 --> 00:07:51.480
at that seed, and here we are.

138
00:07:51.399 --> 00:07:55.199
Today exactly now.

139
00:07:55.319 --> 00:07:59.399
A lot of six and seven figure business owners rely

140
00:07:59.560 --> 00:08:00.800
on word of mouth.

141
00:08:01.040 --> 00:08:03.680
So we all know that why do you believe that

142
00:08:03.800 --> 00:08:06.199
strategy alone isn't enough?

143
00:08:07.560 --> 00:08:10.000
Yeah, that's such a great question, and that's because of

144
00:08:10.240 --> 00:08:13.600
how society has shifted today. Like there are so many

145
00:08:13.959 --> 00:08:17.639
business owners and so many brands where they're called to

146
00:08:17.720 --> 00:08:20.759
reach a larger audience, and in order to reach that

147
00:08:20.879 --> 00:08:24.319
larger audience, social media and online really plays a part.

148
00:08:24.480 --> 00:08:27.600
So oftentimes when I'm running into business owners who are

149
00:08:27.639 --> 00:08:30.839
doing word of mouth referrals in person networking, they can

150
00:08:30.879 --> 00:08:33.840
only reach what so many people, right, maybe fifty people

151
00:08:33.879 --> 00:08:36.639
at a networking event, if they're on stage speaking, maybe

152
00:08:36.639 --> 00:08:40.039
three hundred people. But the power of videos in social

153
00:08:40.120 --> 00:08:43.600
media allows you to reach thousands of people in just

154
00:08:43.720 --> 00:08:45.919
a couple of minutes. And that's what I learned. When

155
00:08:45.960 --> 00:08:49.159
I first started posting video content, I was reaching twenty

156
00:08:49.159 --> 00:08:53.120
five hundred people in just thirty minutes. I would reach

157
00:08:53.559 --> 00:08:57.759
five thousand people in one hour, and I'm like, oh wow,

158
00:08:57.840 --> 00:09:00.440
just from one video, right, And then and then the

159
00:09:00.559 --> 00:09:03.360
lead flow is so massive as well. I was getting

160
00:09:03.399 --> 00:09:07.600
five to twenty leads in one hour just from one video, right,

161
00:09:07.639 --> 00:09:09.679
And so I started teaching my clients how to do

162
00:09:09.720 --> 00:09:12.240
the same thing. And what happens is if you have

163
00:09:12.320 --> 00:09:15.080
a business that's built on water of about the referrals, congratulations,

164
00:09:15.120 --> 00:09:16.559
I'm pretty sure it's doing amazing.

165
00:09:17.120 --> 00:09:17.759
And if you're.

166
00:09:17.600 --> 00:09:19.960
Ready to accelerate, that's when you take it and you

167
00:09:20.000 --> 00:09:22.519
put it online so that you can reach more people. Now,

168
00:09:22.559 --> 00:09:24.600
there are some people where they just feel like, I

169
00:09:24.600 --> 00:09:26.480
don't want to be online. I tried social media. It

170
00:09:26.480 --> 00:09:29.480
doesn't work. The reality, it does work. You just have

171
00:09:29.519 --> 00:09:32.440
to have the right strategies and the right content. Because

172
00:09:32.600 --> 00:09:34.399
what a lot of people don't realize is that social

173
00:09:34.480 --> 00:09:37.759
media is marketing. This is just another Yeah, it's a

174
00:09:37.799 --> 00:09:41.759
marketing strategy. And oftentimes some business owners when they're just

175
00:09:41.799 --> 00:09:44.120
starting out online, they think, if I just go viral,

176
00:09:44.440 --> 00:09:46.879
then I'll be able to reach my people. A lot

177
00:09:46.919 --> 00:09:49.320
of times you don't go viral, right, but if you

178
00:09:49.360 --> 00:09:51.559
are consistent in what you're doing, you can still reach

179
00:09:51.600 --> 00:09:53.519
the right people in a short amount of time and

180
00:09:53.759 --> 00:09:55.360
significantly increase your business.

181
00:09:55.879 --> 00:09:59.840
Wow. Now, when you talk about your videos did so well.

182
00:10:00.039 --> 00:10:03.679
They did all listen an hour, and I mean, what

183
00:10:03.720 --> 00:10:07.000
were you Was it something special you were doing?

184
00:10:07.039 --> 00:10:10.159
Were you like dancing on your head or you know?

185
00:10:12.039 --> 00:10:14.039
You know? And I asked that because you know, you

186
00:10:14.159 --> 00:10:17.840
know these sometimes these people do these like these TikTok videos.

187
00:10:17.919 --> 00:10:20.919
They're doing all this crazy stuff, and all of a sudden,

188
00:10:20.960 --> 00:10:24.039
these videos go viral and I might be sitting there

189
00:10:24.159 --> 00:10:28.080
reading something from a book or something that I've written,

190
00:10:28.360 --> 00:10:30.879
and they're all like, I don't want to see that,

191
00:10:31.000 --> 00:10:32.279
Let's slide to the next one.

192
00:10:32.320 --> 00:10:37.480
Okay, Oh my goodness. That's so funny and so true.

193
00:10:38.120 --> 00:10:40.200
And because of that, there are a lot of experts

194
00:10:40.240 --> 00:10:41.720
where they're like, I don't want to be on Instagram,

195
00:10:41.759 --> 00:10:43.039
I don't want to be on TikTok. I don't want

196
00:10:43.080 --> 00:10:46.480
to do videos if I have the lipsync and dance around.

197
00:10:46.799 --> 00:10:48.759
So I'll tell you right now, I did not dance

198
00:10:48.919 --> 00:10:50.279
and I don't know how to dance on my head.

199
00:10:50.320 --> 00:10:52.159
So that is those are not the videos that went

200
00:10:52.200 --> 00:10:55.519
viral for me. But the videos that did go viral

201
00:10:55.559 --> 00:10:59.559
are the ones that I am authentically connecting with my audience.

202
00:10:59.679 --> 00:11:03.000
Right So I was when I first started, I was

203
00:11:03.039 --> 00:11:06.240
heavily using my editing skills, because as I worked in television,

204
00:11:06.440 --> 00:11:08.519
I would produce and I would edit videos. So I

205
00:11:08.519 --> 00:11:11.279
would heavily edit my videos, and those are the videos

206
00:11:11.279 --> 00:11:14.320
that did really well and people were gravitating towards that.

207
00:11:14.639 --> 00:11:17.039
But the videos that made me money were the videos

208
00:11:17.039 --> 00:11:19.320
where I showed up as the expert. But here's the

209
00:11:19.320 --> 00:11:21.559
thing about showing up as the expert. You want to

210
00:11:21.559 --> 00:11:23.919
show up as the expert and teach the thing that

211
00:11:24.879 --> 00:11:27.919
people want to pay you for. And I think oftentimes

212
00:11:27.960 --> 00:11:30.440
people show up and they just teach anything because they're like,

213
00:11:30.480 --> 00:11:31.960
I'm the expert. This is what they teld me to do.

214
00:11:32.039 --> 00:11:35.639
Put out educational content. I learned very early on that

215
00:11:35.679 --> 00:11:37.840
it's not about teaching just anything, but you want to

216
00:11:37.879 --> 00:11:39.799
teach the thing that people will actually pay you for.

217
00:11:40.039 --> 00:11:42.440
And so those are the videos that were able to

218
00:11:42.799 --> 00:11:44.600
reach a lot of people in a short amount of time,

219
00:11:44.759 --> 00:11:47.399
but then also was able to get sales on top

220
00:11:47.440 --> 00:11:50.639
of that. And so when I started doing that, yes,

221
00:11:50.919 --> 00:11:53.320
I would do some extra editing, but what I really

222
00:11:53.360 --> 00:11:56.399
recognized people or track the two, was my personality because

223
00:11:56.440 --> 00:11:59.320
I learned something a long time ago, right and actually

224
00:11:59.480 --> 00:12:02.799
had learned from Jesus. Jesus said, my sheep know my voice,

225
00:12:02.799 --> 00:12:06.200
and another they will not follow where you go exactly.

226
00:12:06.279 --> 00:12:09.120
And so it's the same thing with us. Where there

227
00:12:09.120 --> 00:12:11.159
are people who are attracted to our voice, there are

228
00:12:11.200 --> 00:12:13.120
people who are attached to our voice. And if you

229
00:12:13.200 --> 00:12:16.480
just show up in your authenticity, show up in your personality,

230
00:12:16.639 --> 00:12:18.440
and you're teaching the thing that they want to pay

231
00:12:18.440 --> 00:12:20.519
you for, then you don't have to worry about if

232
00:12:20.559 --> 00:12:22.919
it's going viral or not. You really just focus on

233
00:12:23.000 --> 00:12:26.279
creating those deep connections with their audience, and then from

234
00:12:26.440 --> 00:12:28.399
creating the connections they want to work with you.

235
00:12:29.120 --> 00:12:29.360
Right.

236
00:12:29.879 --> 00:12:33.480
You know, it's funny you said that because that very

237
00:12:33.519 --> 00:12:36.440
scripture was on this morning as I was driving to

238
00:12:36.519 --> 00:12:40.519
my exercise class, and here you go and you bring

239
00:12:40.559 --> 00:12:41.480
it up again.

240
00:12:41.639 --> 00:12:44.080
That's amazing. Maybe I should I.

241
00:12:44.039 --> 00:12:48.679
Should be applying those biblical principles too. All I need

242
00:12:48.720 --> 00:12:51.840
one more confirmation, right, Okay, there we go.

243
00:12:53.120 --> 00:12:55.240
I love how God does that though, Like that is

244
00:12:55.279 --> 00:12:58.279
so hilarious. I was talking about it earlier in my

245
00:12:58.360 --> 00:13:01.720
live video because I wanted my audience to really understand

246
00:13:01.720 --> 00:13:05.200
that your job is just to show up and to

247
00:13:05.279 --> 00:13:08.960
show up strategically. And God's job is to send the people,

248
00:13:09.000 --> 00:13:11.600
because the people are already waiting for you. If you

249
00:13:11.720 --> 00:13:14.799
position yourself in a way, they will find you, so

250
00:13:14.840 --> 00:13:17.200
you don't have to do anything extra. I worked with

251
00:13:17.240 --> 00:13:20.399
a client where she hired me after working with another

252
00:13:20.440 --> 00:13:22.799
social media manager, and she said, I don't like doing

253
00:13:22.840 --> 00:13:26.200
videos because that manager had me live singing and dancing.

254
00:13:26.279 --> 00:13:29.320
And I'm like, oh, that's a horrible strategy. We want

255
00:13:29.320 --> 00:13:31.799
to make sure that when we're doing marketing that we're

256
00:13:31.799 --> 00:13:34.080
in alignment with who we are, because when you're in

257
00:13:34.159 --> 00:13:36.080
alignment with who you are, then you can attract the

258
00:13:36.120 --> 00:13:38.200
people who are in alignment with who you are.

259
00:13:38.600 --> 00:13:38.840
Right.

260
00:13:39.600 --> 00:13:43.519
Wow, that is so oh my goodness, that is so interesting.

261
00:13:43.879 --> 00:13:46.639
And I know, you know, I do videos all the time,

262
00:13:46.720 --> 00:13:49.559
little short clips sometimes maybe you know, every now and

263
00:13:49.600 --> 00:13:51.320
then I may do a long ruld most of by

264
00:13:51.399 --> 00:13:52.600
five minutes or like that.

265
00:13:53.720 --> 00:13:55.639
But I guess I never looked at it like that.

266
00:13:55.720 --> 00:14:00.279
I always wanted to put out content, valid content, you know,

267
00:14:00.440 --> 00:14:03.240
like you said on something that I did. But I

268
00:14:04.039 --> 00:14:06.799
listening to you, I see now that I might need

269
00:14:06.840 --> 00:14:09.840
to pivot a little bit in doing that, So I'll

270
00:14:09.840 --> 00:14:15.000
probably be talking to you. Okay, come on through, Come

271
00:14:15.039 --> 00:14:18.960
on through Like, now you talk about helping clients create

272
00:14:19.080 --> 00:14:24.519
binge worthy video, What exactly does that mean and why

273
00:14:24.600 --> 00:14:27.960
is it so important for today's social media?

274
00:14:28.519 --> 00:14:31.080
Oh, that's such a great question. And so I'll answer

275
00:14:31.159 --> 00:14:34.759
your your second question first, which is whatever you binge

276
00:14:34.799 --> 00:14:37.320
you by, that's just a fact, and that's just a

277
00:14:37.320 --> 00:14:39.840
society that we are in. We're in a society where

278
00:14:39.840 --> 00:14:42.559
people have Netflix, they have YouTube, they have Hulu, they

279
00:14:42.600 --> 00:14:46.159
have Disney Plus, you name the platform. They are binging

280
00:14:46.200 --> 00:14:48.759
the content and paying for it every month, and they

281
00:14:48.799 --> 00:14:51.279
are not bothered that they're paying for it. So what

282
00:14:51.360 --> 00:14:54.200
I do is I show my clients how you can

283
00:14:54.240 --> 00:14:57.120
create that same exact experience on your page, so that

284
00:14:57.279 --> 00:15:00.840
now you're taking your audience from just browsing toinging to buying,

285
00:15:01.240 --> 00:15:04.240
right because they're already doing it. And so what does

286
00:15:04.279 --> 00:15:07.159
it entail to get your audience to binge? Well, actually,

287
00:15:07.240 --> 00:15:09.720
let me ask you this question. What makes you binge?

288
00:15:11.200 --> 00:15:14.639
Well, it has to be something that I really like,

289
00:15:15.440 --> 00:15:16.679
you know, like chocolate.

290
00:15:17.080 --> 00:15:19.200
So if it's up there in the.

291
00:15:19.159 --> 00:15:21.679
Category with chocolate, I will binge on it.

292
00:15:21.720 --> 00:15:25.120
Okay, I love it. But notice the first thing you said,

293
00:15:25.159 --> 00:15:27.519
it has to be something that I really like, right,

294
00:15:27.840 --> 00:15:30.279
And so that's the content that we're putting out. It's

295
00:15:30.399 --> 00:15:33.360
content that people really like. When I ask that question

296
00:15:33.399 --> 00:15:35.480
to a lot of my audience, typically they'll say things

297
00:15:35.519 --> 00:15:38.919
like the storyline makes them binge, the guest makes them binge,

298
00:15:38.960 --> 00:15:42.159
who the artist is, who the celebrity is, or if

299
00:15:42.159 --> 00:15:44.360
it keeps them on the edge of their seat because

300
00:15:44.399 --> 00:15:47.200
they want to know what's going to happen next or cliffhanger. Right,

301
00:15:47.240 --> 00:15:50.799
So this is this is an experience, and if we

302
00:15:50.879 --> 00:15:53.440
went deeper into why you love chocolate, I'm pretty sure

303
00:15:53.480 --> 00:15:57.000
it's because it creates an experience for you. So our

304
00:15:57.000 --> 00:15:59.480
goal when we're showing up in our videos and we're

305
00:15:59.480 --> 00:16:03.000
creating content is to create an experience for our audience

306
00:16:03.200 --> 00:16:05.480
so that they don't want to leave your page. And

307
00:16:05.600 --> 00:16:10.840
this actually rewards you because every platform, Instagram, TikTok, LinkedIn, YouTube,

308
00:16:11.000 --> 00:16:13.960
their goal is to keep you on their platform. So

309
00:16:14.080 --> 00:16:16.759
if you are now creating content that people are binging

310
00:16:16.960 --> 00:16:19.200
and you're helping them to stay on the platform, guess

311
00:16:19.240 --> 00:16:21.679
what the algorithm is going to reward you by keep

312
00:16:21.759 --> 00:16:24.679
pushing your content out right, So we're just using this

313
00:16:24.799 --> 00:16:27.559
strategy to work with the algorithm. So that you can

314
00:16:27.600 --> 00:16:30.679
reach your people right and now as they're binging your content,

315
00:16:31.120 --> 00:16:33.720
and then you have it strategically set up to sell

316
00:16:33.759 --> 00:16:36.759
as well. The next logical step for your audience is

317
00:16:36.799 --> 00:16:39.200
to go ahead and buy, because they're already accustomed to

318
00:16:39.240 --> 00:16:40.120
binging and buying.

319
00:16:41.440 --> 00:16:44.039
And that makes sense because you know, you can actually

320
00:16:44.080 --> 00:16:47.360
sit on Facebook, scroll and looking at stuff for hours.

321
00:16:47.679 --> 00:16:52.600
You will literally forget the time just you know, especially

322
00:16:52.639 --> 00:16:55.120
if you start looking at some of the videos on there,

323
00:16:55.720 --> 00:16:58.600
because like going from one video to the next video,

324
00:16:58.720 --> 00:17:03.080
and it could be and it's funny because for example,

325
00:17:03.720 --> 00:17:04.440
right now.

326
00:17:04.319 --> 00:17:06.359
You know, we got the boots on the ground videos.

327
00:17:06.720 --> 00:17:10.599
So at one point on Facebook looked like every time

328
00:17:10.680 --> 00:17:14.599
you scroll there was somebody doing boots on the ground,

329
00:17:15.079 --> 00:17:18.039
teaching you boots on the ground, the little babies doing

330
00:17:18.039 --> 00:17:21.119
boots on the ground. I text my girlfriend one day,

331
00:17:21.160 --> 00:17:23.359
I said, you know what, I am literally sick of

332
00:17:23.359 --> 00:17:24.400
this all right now.

333
00:17:27.960 --> 00:17:30.480
When something's trending, people will run with that trend.

334
00:17:30.519 --> 00:17:32.039
Oh my goodness, goodness.

335
00:17:32.440 --> 00:17:37.240
It was unbelievable. I mean, Grandmother's and everything else. They

336
00:17:37.240 --> 00:17:42.079
were all doing boots on the ground. So I get,

337
00:17:42.240 --> 00:17:44.680
I get what you're saying. If they you know, if

338
00:17:44.720 --> 00:17:48.079
it's if it's something they like, they will definitely.

339
00:17:47.920 --> 00:17:50.759
They'll spend hours on it just looking.

340
00:17:50.480 --> 00:17:54.000
At it and reading it or whatever, and like you say,

341
00:17:54.960 --> 00:17:59.599
possibly buy it too. That's what the ultimate goal is

342
00:17:59.720 --> 00:18:01.920
to exactly convert.

343
00:18:01.599 --> 00:18:04.960
To a client. So thus content to.

344
00:18:04.960 --> 00:18:08.599
Get there, you call you nail it. And I've had

345
00:18:08.640 --> 00:18:12.559
clients that have actually created content that their audience have binged,

346
00:18:12.599 --> 00:18:15.079
and right from binging, they went ahead and purchased and

347
00:18:15.119 --> 00:18:17.480
actually said I already knew that I wanted to work

348
00:18:17.480 --> 00:18:19.759
with you because I was watching your content right And

349
00:18:19.880 --> 00:18:23.519
oftentimes what people don't realize is that social media, or

350
00:18:23.640 --> 00:18:26.880
really any type of online platform, it's your new resume,

351
00:18:27.000 --> 00:18:30.319
it's your new portfolio. Like before someone decides to work

352
00:18:30.359 --> 00:18:33.480
with you, they're automatically googling you, googling you and seeing

353
00:18:33.480 --> 00:18:36.000
if your website pops up, and seeing what social media

354
00:18:36.000 --> 00:18:38.240
platforms pop up. It's not like back in the day,

355
00:18:38.279 --> 00:18:41.240
back in my day when I was grown up, when

356
00:18:41.279 --> 00:18:45.200
people were just looking at your where people were just

357
00:18:45.200 --> 00:18:48.240
looking at your resumes and calling you in for interviews.

358
00:18:48.240 --> 00:18:50.920
Like people are actually checking out your social media platform

359
00:18:51.000 --> 00:18:53.519
because they want to make sure that you are who

360
00:18:53.559 --> 00:18:56.319
you say you are. And this is why alignment is

361
00:18:56.440 --> 00:18:58.759
so important, because you don't want people coming to you

362
00:18:58.799 --> 00:19:01.400
and you're out of alignment will frustrate you and stress

363
00:19:01.440 --> 00:19:03.279
you out. So I always teach my clients you want

364
00:19:03.319 --> 00:19:05.759
to be in alignment with who you are, your personality,

365
00:19:05.839 --> 00:19:09.039
because your personality is what's going to attract your audience.

366
00:19:09.519 --> 00:19:10.920
Absolutely that.

367
00:19:11.240 --> 00:19:14.559
Oh my goodness, that is so true, which leads me

368
00:19:14.599 --> 00:19:17.519
to the next question because it's talking about the mindset.

369
00:19:17.759 --> 00:19:25.039
So what's one of the biggest mindset shifts successful entrepreneurs

370
00:19:25.119 --> 00:19:29.400
need to make when transitioning from referrals to building a

371
00:19:29.440 --> 00:19:31.160
personal brand online.

372
00:19:31.920 --> 00:19:35.039
Oh that's such a good question, and I have like

373
00:19:35.160 --> 00:19:37.400
so many mindsets that come to mind, so let me

374
00:19:37.440 --> 00:19:39.440
think of the one. The one that I really want

375
00:19:39.480 --> 00:19:41.920
to talk about is that it's not icky to sell

376
00:19:41.920 --> 00:19:46.039
in your videos. Oftentimes they're so like the business owners

377
00:19:46.039 --> 00:19:48.720
who are offline and mainly getting their clients through word

378
00:19:48.720 --> 00:19:52.400
about their referrals. They can sell one on one, they

379
00:19:52.440 --> 00:19:54.599
can read the room, they can pick up on what's

380
00:19:54.599 --> 00:19:56.880
going on, they can read the person's face, and then

381
00:19:56.920 --> 00:19:58.799
they can sell that way and for them, they feel

382
00:19:58.799 --> 00:20:01.119
comfortable doing that. But when it comes to doing it

383
00:20:01.160 --> 00:20:03.240
on video, there's no one to look at, it's just you,

384
00:20:03.720 --> 00:20:05.599
and so then they start feeling awkward, and then they

385
00:20:05.640 --> 00:20:07.519
think like, well, if I ask for the sales it's

386
00:20:07.559 --> 00:20:09.839
going to make me sound salesy. It's going to come

387
00:20:09.880 --> 00:20:12.480
off ikey. Then I start feeling icky. And so what

388
00:20:12.519 --> 00:20:14.440
we do is we help you to get over that

389
00:20:14.559 --> 00:20:18.240
fear of sounding salesy, get over that discomfort of being

390
00:20:18.240 --> 00:20:21.720
able to sell to your audience, because the reality is

391
00:20:21.960 --> 00:20:24.880
they want to buy from you. Like we are a

392
00:20:25.000 --> 00:20:28.799
society where we are accustomed to buying. Now, we don't

393
00:20:28.839 --> 00:20:31.319
want to be sold too horribly, of course, like nobody

394
00:20:31.319 --> 00:20:34.279
wants to buy from a cheesy car salesman, but we

395
00:20:34.400 --> 00:20:37.200
definitely want to buy from the person who is authentic,

396
00:20:37.480 --> 00:20:40.839
who operates an integrity, who is an expert that can

397
00:20:40.839 --> 00:20:44.640
help us get our transformation. So once my clients understand, okay,

398
00:20:44.680 --> 00:20:46.960
here's how I need to show up, and it's not

399
00:20:47.160 --> 00:20:49.440
wrong to sell to my audience, it's not icky to

400
00:20:49.480 --> 00:20:52.480
sell to my audience, I can actually just serve them

401
00:20:52.519 --> 00:20:55.480
add value and then ask for the offer and they'll

402
00:20:55.480 --> 00:20:58.519
start buying. Then once they have that mindset shift, then

403
00:20:58.559 --> 00:21:00.960
they start doing it. The other thing is really just

404
00:21:01.000 --> 00:21:04.279
being confident on camera, Like that's the biggest thing, being

405
00:21:04.279 --> 00:21:07.039
confident when you go live, being confident in your pre

406
00:21:07.039 --> 00:21:10.599
recorded content. And a lot of times it's because of

407
00:21:10.839 --> 00:21:13.440
how we view ourselves. Am I going to mess up? Well,

408
00:21:13.440 --> 00:21:16.599
I embarrass myself? Will someone leave a bad comment? And

409
00:21:16.640 --> 00:21:20.559
once you start to understand, actually, people are waiting for

410
00:21:20.599 --> 00:21:23.240
me to show up. They want to see me I

411
00:21:23.279 --> 00:21:26.079
can change their life. What I have is a life

412
00:21:26.160 --> 00:21:29.440
altering service that can really help them. When you start

413
00:21:29.480 --> 00:21:32.440
to understand that, then you show up differently. You show

414
00:21:32.519 --> 00:21:35.200
up now with the mindset of impact. You show up

415
00:21:35.200 --> 00:21:37.400
now with the mindset of I want to reach the

416
00:21:37.440 --> 00:21:40.319
masses because my message is going to transform lives. So

417
00:21:40.440 --> 00:21:43.079
just those two mindset shifts and then they're good to go.

418
00:21:43.480 --> 00:21:48.119
Wow, wow, that is That is incredible because one of

419
00:21:48.200 --> 00:21:51.480
the things I always you know, whenever I deal with

420
00:21:51.519 --> 00:21:54.960
someone in my business, the first thing we do talk

421
00:21:55.000 --> 00:21:58.039
about is their mindset, because you got to see where

422
00:21:58.079 --> 00:22:00.720
their hand is, where they're coming from, you know, how,

423
00:22:00.880 --> 00:22:03.480
like you said, how they look at themselves, what they

424
00:22:03.480 --> 00:22:07.559
think about themselves. So and when you're in business or

425
00:22:07.680 --> 00:22:10.880
in a career and you want, especially in a career,

426
00:22:10.920 --> 00:22:12.640
where you want to move up to the top level,

427
00:22:12.960 --> 00:22:16.559
you have you have to put yourself out there, and

428
00:22:16.839 --> 00:22:19.839
you know, so people can know who you are, recognize you.

429
00:22:20.160 --> 00:22:23.160
But you have to be comfortable doing it too, you know,

430
00:22:23.200 --> 00:22:25.319
because you're going to wind up an audience.

431
00:22:25.440 --> 00:22:28.079
So that that's just how things go.

432
00:22:28.839 --> 00:22:33.279
And speaking of visibility, how do you help your clients

433
00:22:33.960 --> 00:22:37.680
get seen by the right people, especially if they don't

434
00:22:37.680 --> 00:22:40.119
think they're content creators?

435
00:22:40.799 --> 00:22:45.000
Oh, that is so good, Especially if you don't think

436
00:22:45.000 --> 00:22:47.839
that you're a content creator in this society today, when

437
00:22:47.880 --> 00:22:51.839
you are building a business online, especially and it's just

438
00:22:51.920 --> 00:22:54.200
you or you have a small team, you are actually

439
00:22:54.240 --> 00:22:57.559
the person who is everything. You're the marketing consultant, you

440
00:22:57.599 --> 00:23:00.000
are the CEO, you are the CFO, and you are

441
00:23:00.119 --> 00:23:02.799
the content creator as well, right, and so in order

442
00:23:02.839 --> 00:23:06.119
to increase your visibility creating content, there are several things

443
00:23:06.119 --> 00:23:08.720
that you can do if you don't feel comfortable editing

444
00:23:08.759 --> 00:23:12.799
your videos. I always recommend doing live videos because it's

445
00:23:12.920 --> 00:23:15.799
long form content that you can take and just repurpose

446
00:23:15.880 --> 00:23:18.799
all over your platform. Right now, even though I said

447
00:23:18.839 --> 00:23:23.119
that it's really important to know your messaging because I

448
00:23:23.160 --> 00:23:24.920
see people do this all the time. They're taking their

449
00:23:24.920 --> 00:23:27.759
long form content, they're chopping it up, they're pushing it out.

450
00:23:27.799 --> 00:23:31.359
It gets zero views, zero comments, and that's because you

451
00:23:31.480 --> 00:23:35.000
haven't identified who your dream client is and what is

452
00:23:35.039 --> 00:23:37.240
it that they want to hear from you. That part

453
00:23:37.279 --> 00:23:40.000
is super important. Now it's easy when you're getting clients

454
00:23:40.039 --> 00:23:41.680
through word a mouth and referrals, you really don't have

455
00:23:41.720 --> 00:23:44.640
to worry about that because you're coming highly recommended. But

456
00:23:44.799 --> 00:23:47.480
when you're online, people don't know you yet, so you

457
00:23:47.559 --> 00:23:50.119
actually have to speak to their desires, speak to their

458
00:23:50.160 --> 00:23:52.920
pain points, show them how you can help them, help

459
00:23:52.960 --> 00:23:55.119
them to get over their own limiting beliefs so that

460
00:23:55.200 --> 00:23:57.480
they can actually work with you. And so your content

461
00:23:57.519 --> 00:24:00.839
should always be focused on who you're a audiences, who

462
00:24:00.839 --> 00:24:02.279
it is that you want to serve, who it is

463
00:24:02.279 --> 00:24:03.880
that you want to help, And I just want to use.

464
00:24:03.920 --> 00:24:07.759
This example is found in Matthew eleven, verse twenty eight.

465
00:24:07.960 --> 00:24:12.400
This is where Jesus he actually is starting his ministry here,

466
00:24:12.759 --> 00:24:15.279
and the first thing he says when he's starting his

467
00:24:15.319 --> 00:24:17.920
ministry is come to me, all who are weary and

468
00:24:18.000 --> 00:24:21.119
heavy laden, for I will give you rest. This one

469
00:24:21.160 --> 00:24:24.960
sentence alone really helps us to understand that you have

470
00:24:25.039 --> 00:24:27.400
to call your people to you. That's what your content

471
00:24:27.440 --> 00:24:29.319
should be doing. Should be calling your people to you.

472
00:24:29.559 --> 00:24:32.200
But listen to this. He said, come to me, all

473
00:24:32.200 --> 00:24:35.440
who are weary and heavy laden. He called them by pain.

474
00:24:36.039 --> 00:24:38.440
He didn't just call them, He called them by pain.

475
00:24:38.799 --> 00:24:40.839
And we know that they came because he healed so

476
00:24:40.960 --> 00:24:43.680
many people. So when you are creating your content, you

477
00:24:43.720 --> 00:24:45.799
should be calling out the pain points of your dream

478
00:24:45.839 --> 00:24:48.160
clients because that is how they're going to hear you.

479
00:24:49.039 --> 00:24:51.119
And then you should show them how you can help them,

480
00:24:51.240 --> 00:24:52.920
because that is how they're going to buy from you,

481
00:24:53.119 --> 00:24:55.000
because they know I don't want to be in pain

482
00:24:55.039 --> 00:24:57.079
anymore and this person can help me out of it.

483
00:24:57.880 --> 00:24:58.240
Wow.

484
00:24:58.480 --> 00:25:02.799
And you know that's act how marketing is pretty much

485
00:25:02.839 --> 00:25:05.759
set our marketing, I guess marketing and sales is set up.

486
00:25:06.119 --> 00:25:09.000
You find the person's pain punk, you know, the pain point,

487
00:25:09.119 --> 00:25:12.559
and that's what you know, speak to that pain point.

488
00:25:13.000 --> 00:25:15.759
But that is I'm like, don't make me get up

489
00:25:15.799 --> 00:25:17.240
here and do Hans now.

490
00:25:17.119 --> 00:25:20.440
Okay, I'm here for it.

491
00:25:22.519 --> 00:25:26.960
Oh my goodness, this is so and again it brings

492
00:25:27.000 --> 00:25:33.240
me right into the next question where you blend biblical

493
00:25:33.319 --> 00:25:37.880
principles into your marketing. Can you share what Bible marketing

494
00:25:38.039 --> 00:25:43.200
secrets are and how they've transformed your client's businesses.

495
00:25:43.680 --> 00:25:47.079
Oh, this is probably my favorite question, and I've been

496
00:25:47.119 --> 00:25:49.119
doing it the entire time that we were talking. So

497
00:25:49.200 --> 00:25:50.799
I just want to share a quick story before I

498
00:25:50.880 --> 00:25:53.359
go really into it. But I remember when I first

499
00:25:53.400 --> 00:25:56.119
started my business. This was like twenty twenty one. This

500
00:25:56.200 --> 00:25:58.599
is after my content was going viral. God told me

501
00:25:58.640 --> 00:26:03.920
to start my business, and I remember hiring two business coaches,

502
00:26:04.200 --> 00:26:08.119
and both of these business coaches were teaching Biblical principles

503
00:26:08.119 --> 00:26:11.160
for your business. My mind was completely blown because I

504
00:26:11.160 --> 00:26:13.000
grew up in a church. I grew up studying the Bible.

505
00:26:13.359 --> 00:26:15.960
I know the Bible very well, but I had no

506
00:26:16.079 --> 00:26:18.599
idea that it can help you in business. I thought

507
00:26:19.000 --> 00:26:21.880
it was really just for except Jesus Christ as your

508
00:26:21.920 --> 00:26:24.119
personal Lord and savior. And then they started showing me

509
00:26:24.200 --> 00:26:26.720
other things, and I said, well, Lord, if they can

510
00:26:26.799 --> 00:26:29.119
use this for business, can you teach me how to

511
00:26:29.160 --> 00:26:33.160
teach content and Christ? And thus Bible Marketing Secrets was born.

512
00:26:33.640 --> 00:26:35.839
And what Holy Spirits started to do. He started to

513
00:26:35.839 --> 00:26:38.200
show me scriptures that I grew up on, but he

514
00:26:38.240 --> 00:26:41.160
started showing me the marketing aspect of it. Like just

515
00:26:41.240 --> 00:26:44.599
like when I gave you Matthew eleven twenty eight. Right

516
00:26:44.839 --> 00:26:47.720
like that, he was like, in marketing, you have to

517
00:26:47.759 --> 00:26:50.400
call your people by pain, but that not just that,

518
00:26:50.440 --> 00:26:52.599
you also got to serve them, right like every time

519
00:26:52.720 --> 00:26:57.079
Jesus showed up, he served his audience. Jesus had one mission,

520
00:26:57.119 --> 00:26:59.480
which was to save the world. But he had a

521
00:26:59.519 --> 00:27:02.279
two parts strategy to do that, and that two part

522
00:27:02.319 --> 00:27:05.200
strategy was to grow his following and then convert his

523
00:27:05.359 --> 00:27:08.799
followers into believers. Well, guess who else has this two

524
00:27:08.839 --> 00:27:13.160
part strategy? Everyone who's using social media. Our two part

525
00:27:13.160 --> 00:27:16.559
strategy is to grow our followers and convert our followers

526
00:27:16.599 --> 00:27:20.400
into buyers. But what are buyers. Buyers are believers who

527
00:27:20.480 --> 00:27:24.359
believe that you can help them get their transformation. And

528
00:27:24.440 --> 00:27:27.000
when I understood this, I said, oh my goodness, Jesus

529
00:27:27.039 --> 00:27:30.799
was marketing and selling the entire time, the entire time.

530
00:27:30.880 --> 00:27:33.240
And so I started teaching this to my clients, to

531
00:27:33.279 --> 00:27:36.039
my audience, and they love it, and they love it

532
00:27:36.200 --> 00:27:39.559
whether they are Christian, Atheist, agnostic, Muslim. I've worked with

533
00:27:39.640 --> 00:27:42.319
all different types of people, all because a lot of

534
00:27:42.359 --> 00:27:44.559
people have a sense of the Bible or they know

535
00:27:44.640 --> 00:27:49.039
the Bible and they recognize that biblical principles do not discriminate.

536
00:27:49.319 --> 00:27:51.119
Don't care if you're Christian or not. It is going

537
00:27:51.160 --> 00:27:53.640
to work for you as long as you work it.

538
00:27:54.279 --> 00:28:00.519
Okay, wow, And that makes total sense. And I think

539
00:28:01.079 --> 00:28:05.359
until you said that and explained it that way, I

540
00:28:05.400 --> 00:28:11.880
never looked at it that But it's like wow, aha,

541
00:28:12.039 --> 00:28:12.799
moment here.

542
00:28:14.119 --> 00:28:17.559
It is. I mean, it is, it really is. So.

543
00:28:18.519 --> 00:28:21.400
I know many business owners though, say that they're too

544
00:28:21.440 --> 00:28:25.039
busy for social media. What's your take on that and

545
00:28:25.119 --> 00:28:29.480
how do you help them to show up consistently without

546
00:28:29.480 --> 00:28:30.519
burning out?

547
00:28:30.680 --> 00:28:32.880
Oh that's so good. Yeah, if you're too busy to

548
00:28:32.880 --> 00:28:35.480
show up on social media, hire a team, Like that's

549
00:28:35.559 --> 00:28:38.079
just the simplest answer is to hire a team. Now,

550
00:28:38.079 --> 00:28:40.279
some people watching are probably like, I can't hire a

551
00:28:40.400 --> 00:28:43.240
team right now. I'm not in that space. So then

552
00:28:43.480 --> 00:28:45.880
so then the next thing is to repurpose your content, right,

553
00:28:45.960 --> 00:28:49.240
And so we teach you strategies where you can create content,

554
00:28:50.240 --> 00:28:52.920
create content and safe time, right because if you need

555
00:28:52.960 --> 00:28:55.200
to focus on clients, your family and all those things,

556
00:28:55.440 --> 00:28:57.839
then what we do is we show you how to

557
00:28:57.920 --> 00:29:01.440
see the content in your everyday life. So shooting, putting up,

558
00:29:01.480 --> 00:29:04.079
picking up your phone shooting it while you're in meetings,

559
00:29:04.240 --> 00:29:07.079
while you're on live videos shooting you're using that content

560
00:29:07.359 --> 00:29:10.400
in order to release it across social media platforms while

561
00:29:10.400 --> 00:29:12.440
you're walking down the street. Like, we just show you

562
00:29:12.480 --> 00:29:14.799
different things that you can do so you can save

563
00:29:14.920 --> 00:29:18.000
time while you are creating content. Now, I always recommend

564
00:29:18.160 --> 00:29:20.160
to depending on what level you are in your business,

565
00:29:20.200 --> 00:29:23.160
so at least always have a VA. This VA should

566
00:29:23.160 --> 00:29:26.359
be a lead generation VA who can actually go out

567
00:29:26.400 --> 00:29:28.559
and get you leads so that you can continue to

568
00:29:28.599 --> 00:29:32.079
increase your sales. I see business owners oftentimes they hire

569
00:29:32.119 --> 00:29:35.319
a regular VA who's just posting their content, and it's

570
00:29:35.359 --> 00:29:38.079
like that's nice and all, but if your content isn't performing,

571
00:29:38.319 --> 00:29:40.000
you still need someone to go out and be able

572
00:29:40.039 --> 00:29:43.079
to have the conversations with your audience. So coupling your

573
00:29:43.160 --> 00:29:46.279
lead generation VA with the content that's saving you time,

574
00:29:46.519 --> 00:29:48.319
that's going to help you to take off and really

575
00:29:48.319 --> 00:29:50.319
just build your social media platform in a way that

576
00:29:50.799 --> 00:29:53.079
one you never thought that you could do it. Feeling

577
00:29:53.119 --> 00:29:54.440
like you don't have enough time.

578
00:29:54.759 --> 00:29:58.799
Wow, yeah, because you know there's a lot of social

579
00:29:58.880 --> 00:30:01.880
media sites out there, and you really, you know, you

580
00:30:02.039 --> 00:30:05.319
really don't have time to if you want to stay

581
00:30:05.400 --> 00:30:09.880
visible post on all of them, or be effective.

582
00:30:10.759 --> 00:30:12.519
To be effective on all of them.

583
00:30:13.000 --> 00:30:15.440
And so I got to ask you this question, and

584
00:30:15.480 --> 00:30:20.039
only because someone came to me earlier this week and

585
00:30:20.359 --> 00:30:24.079
she we were talking about some things she was trying

586
00:30:24.119 --> 00:30:26.240
to do, and one of the things she said she

587
00:30:26.319 --> 00:30:27.279
was setting.

588
00:30:27.079 --> 00:30:28.759
Up a Wikipedia page.

589
00:30:28.920 --> 00:30:34.720
And I asked her, now, yeah, Wikipedia, But I asked her,

590
00:30:34.920 --> 00:30:37.480
how is she on like LinkedIn? Are you you know,

591
00:30:37.599 --> 00:30:40.640
is your LinkedIn page current? And she said, well no,

592
00:30:40.920 --> 00:30:44.400
She kind of wanted to focus on the Wikipedia page.

593
00:30:44.440 --> 00:30:46.920
And I kept that and I kind of like, well,

594
00:30:46.920 --> 00:30:48.000
why Wikipedia?

595
00:30:48.440 --> 00:30:51.000
Because I remember when I was in school, especially when

596
00:30:51.039 --> 00:30:52.759
I was doing my doctorate degree, one of the things

597
00:30:52.839 --> 00:30:55.519
they told us was, you know, some a lot of times,

598
00:30:55.680 --> 00:30:58.319
don't use any information from there because a lot of

599
00:30:58.319 --> 00:31:01.200
times it's not factual. I know, she's setting up this

600
00:31:01.279 --> 00:31:04.279
page is her personal page, so she it will, you know,

601
00:31:04.400 --> 00:31:07.240
more than likely have factual information. But what do you

602
00:31:07.319 --> 00:31:10.880
think about a Wikipedia page as opposed to and I

603
00:31:10.920 --> 00:31:14.279
know we're kind of veering off here, a Wikipedia page

604
00:31:14.319 --> 00:31:17.960
as opposed to a LinkedIn page as it relates to

605
00:31:18.039 --> 00:31:21.039
social media and making sure when someone looks you up,

606
00:31:22.480 --> 00:31:26.960
you know it's they come out with a valid information

607
00:31:27.160 --> 00:31:30.359
or will they go to a Wikipedia page as opposed

608
00:31:30.400 --> 00:31:31.480
to a LinkedIn page.

609
00:31:31.680 --> 00:31:34.400
Do you think that's such a good question. Actually, you're

610
00:31:34.400 --> 00:31:37.079
the only person ever in my entire time doing this

611
00:31:37.200 --> 00:31:38.880
to ever ask you a question like that, So that

612
00:31:39.000 --> 00:31:43.559
is such a unique question. And for the same reasons

613
00:31:43.640 --> 00:31:46.000
you mentioned, which is also when I was going to school,

614
00:31:46.039 --> 00:31:48.880
they did tell us that Wikipedia it doesn't have enough authority,

615
00:31:49.240 --> 00:31:51.400
right right. And then also another thing, I don't know

616
00:31:51.440 --> 00:31:53.799
if Wikipedia is still doing this, but they've been going

617
00:31:53.799 --> 00:31:55.680
out of business for the last couple of years and

618
00:31:55.720 --> 00:31:58.480
asking people to donate to them, and we don't know

619
00:31:58.519 --> 00:32:00.519
at what point they may end up going on business.

620
00:32:00.599 --> 00:32:04.160
But to what I would recommend is that you build

621
00:32:04.160 --> 00:32:08.359
your authority on social media because especially when you have

622
00:32:08.440 --> 00:32:11.319
the SEO and keywords and you people are typing certain

623
00:32:11.359 --> 00:32:13.680
things up, the first thing that pops up is content.

624
00:32:13.720 --> 00:32:15.839
Like when you go to Google and you type in

625
00:32:15.839 --> 00:32:18.680
a question, the first thing that pops up is content,

626
00:32:18.720 --> 00:32:21.440
whether it's a blog or it's a LinkedIn page or

627
00:32:21.559 --> 00:32:24.440
YouTube video. TikTok videos have been posting up a lot

628
00:32:24.519 --> 00:32:27.200
now too, because we're really in a society that people

629
00:32:27.279 --> 00:32:30.799
want to consume content and the way that they are

630
00:32:30.839 --> 00:32:34.559
consuming content. There are studies that have shown that people

631
00:32:34.640 --> 00:32:38.759
can retain ninety five percent of the video more than

632
00:32:38.759 --> 00:32:42.799
they would reading anything. Right, videos are shared twelve hundred

633
00:32:42.799 --> 00:32:45.880
percent more than anything else. And I can prove it

634
00:32:45.920 --> 00:32:48.319
to you. When was the last time someone sent you

635
00:32:48.359 --> 00:32:50.680
an email? And I don't mean like, I don't mean

636
00:32:50.720 --> 00:32:53.200
you're on someone's email list. I mean a friend thought

637
00:32:53.200 --> 00:32:54.920
of you, was like, hey, I had this, this email

638
00:32:54.960 --> 00:32:57.160
came to me. I want to forward it to you. Right,

639
00:32:57.279 --> 00:32:59.680
The answer is probably never. I don't know anyone who

640
00:32:59.680 --> 00:33:02.880
forwards emails to anyone, Right, maybe one, two, whatever. But

641
00:33:02.920 --> 00:33:04.519
if I asked you when was the last time you

642
00:33:04.559 --> 00:33:07.559
got a video, you probably got ten thousand just just

643
00:33:07.640 --> 00:33:10.200
in this thirty minutes of us talking. Right, So I

644
00:33:10.240 --> 00:33:13.440
would focus on the content that is most likely to

645
00:33:13.519 --> 00:33:18.039
pop up when someone actually ask a question. Notice I

646
00:33:18.079 --> 00:33:20.759
didn't say someone types my name in because for the

647
00:33:20.799 --> 00:33:23.559
most part, the people that you're attracting online, they don't

648
00:33:23.559 --> 00:33:26.079
know your name yet. But what they do know is

649
00:33:26.079 --> 00:33:28.799
that I have a problem, and they're typing that problem

650
00:33:28.839 --> 00:33:32.440
into Google. And you want yes, and you want your

651
00:33:32.519 --> 00:33:35.759
content to pop up. That solves that problem. Absolutely.

652
00:33:36.599 --> 00:33:39.200
I am so glad you said that. Because I was

653
00:33:39.240 --> 00:33:42.079
on the fence, I didn't want to push the person

654
00:33:42.160 --> 00:33:45.759
about this, but I did keep, you know, asking questions

655
00:33:45.799 --> 00:33:50.119
to why Wikipedia, and they felt they had, you know,

656
00:33:50.240 --> 00:33:53.440
valid reasons for that. But now that you know, you've

657
00:33:53.519 --> 00:33:56.759
explained all of that, and I thought, again, I remember

658
00:33:57.000 --> 00:33:59.160
just going back for when I was in school, but

659
00:33:59.200 --> 00:34:00.839
then I thought maybe things.

660
00:34:00.599 --> 00:34:04.359
Have changed, you know, and wasn't aware because.

661
00:34:04.119 --> 00:34:08.119
I don't really I don't use Wikipedia, so I wasn't aware.

662
00:34:08.400 --> 00:34:10.559
And I also wasn't aware about the fact that they

663
00:34:10.559 --> 00:34:13.880
were asking for the donations and they possibly going out

664
00:34:13.920 --> 00:34:18.159
of business, which now I know and I have some information,

665
00:34:18.400 --> 00:34:21.000
and yes, I'm gonna steal what you just told me

666
00:34:21.360 --> 00:34:25.119
and her so that she does not waste her time

667
00:34:25.239 --> 00:34:28.719
kind of doing that may not it may not help,

668
00:34:29.239 --> 00:34:32.400
and that was my concern in the beginning because I

669
00:34:32.440 --> 00:34:36.360
didn't know if her using that Wikipedia page would even

670
00:34:36.480 --> 00:34:39.719
help her in any way for what she's trying to do.

671
00:34:39.840 --> 00:34:43.039
So thank you. I appreciate you answering that question. Like

672
00:34:43.079 --> 00:34:45.880
I said, I know I kind of veered off topics.

673
00:34:46.400 --> 00:34:48.519
That was good, though it technically is still on topic

674
00:34:48.599 --> 00:34:52.519
because I focus on marketing told like digital marketing period.

675
00:34:52.920 --> 00:34:54.960
So my goal is to make sure that my clients

676
00:34:54.960 --> 00:34:57.960
and my audience is using the most effective way of marketing.

677
00:34:58.199 --> 00:35:02.119
Because again, our opportunity an opportunity to reach a lot

678
00:35:02.159 --> 00:35:04.119
of people in a short amount of time, and so

679
00:35:04.199 --> 00:35:07.440
you want to make sure you're optimizing the platforms online

680
00:35:07.440 --> 00:35:09.039
that's going to help you to do that. Now she

681
00:35:09.159 --> 00:35:12.039
was building a Google business page, a Google page which

682
00:35:12.039 --> 00:35:15.559
she can get testimonies, then I will say, do it, honey.

683
00:35:15.519 --> 00:35:19.920
The exactlipedia. Yeah, so thank you for that.

684
00:35:20.679 --> 00:35:23.639
So what are the key ingredients of a high converting

685
00:35:23.719 --> 00:35:28.719
video though that builds influence and generates leads even while

686
00:35:28.760 --> 00:35:30.920
you're sleep. You know, you hear people say you could

687
00:35:30.920 --> 00:35:33.360
make money while you sleep bend, So I know they're

688
00:35:33.440 --> 00:35:36.719
videos that can do that. But what are some key

689
00:35:36.880 --> 00:35:39.599
ingredients that will help the video to do that?

690
00:35:40.559 --> 00:35:44.000
Hook? Hold help, Come on now, hook hold help, come

691
00:35:44.039 --> 00:35:49.920
on now. Hook That's the video formula I teach all

692
00:35:50.000 --> 00:35:52.639
of my clients. You want to look at your audience

693
00:35:52.960 --> 00:35:55.400
very quickly within the first three seconds of your video.

694
00:35:55.840 --> 00:35:57.960
And now it's really in the first second.

695
00:35:57.679 --> 00:35:58.159
Of your video.

696
00:35:58.199 --> 00:36:00.320
You want to hook your audience, right, and what do

697
00:36:00.360 --> 00:36:02.840
we mean by hook, but you want to say something

698
00:36:02.960 --> 00:36:06.599
or do something that will immediately grab their attention. Typically

699
00:36:06.639 --> 00:36:09.719
it's leading with their pain point, like what is the

700
00:36:09.760 --> 00:36:12.599
pain that they have? And you want to speak directly

701
00:36:12.719 --> 00:36:15.760
into that situation to let them know I see you

702
00:36:16.000 --> 00:36:18.719
and I hear you. The next thing is to hold

703
00:36:18.800 --> 00:36:22.159
them right, and we hold them by telling a compelling story,

704
00:36:22.440 --> 00:36:24.920
a story that's going to let them know one either

705
00:36:25.000 --> 00:36:27.480
you've gone through this or you've helped other people go

706
00:36:27.559 --> 00:36:30.119
through this as well, and now you have the solution.

707
00:36:30.639 --> 00:36:33.199
The solution that you want to offer to them would

708
00:36:33.199 --> 00:36:37.519
be something that's bite sized, very quick, right, especially if

709
00:36:37.559 --> 00:36:40.440
you're doing one minute videos, if you're doing ten minute videos,

710
00:36:40.559 --> 00:36:42.440
you want to make sure that you're packing it with

711
00:36:42.559 --> 00:36:45.840
stories that's helping your audience because the goal is to

712
00:36:45.840 --> 00:36:48.280
get them to watch your videos for a long duration

713
00:36:48.360 --> 00:36:52.480
of time. Every platform watch time matters, right, So if

714
00:36:52.480 --> 00:36:55.280
you're telling them stories, if you are helping them throughout

715
00:36:55.280 --> 00:36:57.840
your content, they're going to stay there long enough for

716
00:36:57.880 --> 00:37:00.320
you to help them. And the help is a call

717
00:37:00.400 --> 00:37:02.760
to action. The call to action lets them know what

718
00:37:02.840 --> 00:37:04.880
to do next. And here's the thing. Your call to

719
00:37:04.960 --> 00:37:08.199
action doesn't always have to lead to a sale. It

720
00:37:08.199 --> 00:37:10.480
could be follow it could be common, it could be

721
00:37:10.559 --> 00:37:13.960
watched this next video, right, but you want to use

722
00:37:14.000 --> 00:37:17.159
a call to action that's going to help you accomplish

723
00:37:17.159 --> 00:37:19.519
your goal for the video that you are posting. So

724
00:37:19.559 --> 00:37:22.280
typically when I'm working with my clients, I teach them

725
00:37:22.360 --> 00:37:25.239
that each video you post, you want to make sure

726
00:37:25.280 --> 00:37:28.239
that there's a goal attached to it, right. And Now,

727
00:37:28.400 --> 00:37:31.239
sometimes business owners may be like, well, my goal is

728
00:37:31.239 --> 00:37:34.079
to get brand awareness. That's not a strong enough goal.

729
00:37:34.119 --> 00:37:37.039
We want measurable goals, right, And so every time you're

730
00:37:37.079 --> 00:37:40.760
on social media, you're posting videos, your measurable goals will

731
00:37:40.800 --> 00:37:44.599
always be either to grow your following, to build engagement,

732
00:37:44.639 --> 00:37:48.280
whether it's comments or it says or it shares, it's

733
00:37:48.280 --> 00:37:51.199
to get leads or to get sales. Those are your

734
00:37:51.320 --> 00:37:54.440
only goals. So based on Okay, today, I want to

735
00:37:54.480 --> 00:37:57.159
get followers. You want to create a video that's going

736
00:37:57.199 --> 00:37:59.519
to hook them, going to hold them, and give a

737
00:37:59.559 --> 00:38:01.920
call to action for them to follow you. Today, I

738
00:38:01.920 --> 00:38:03.559
want to get sales. You want to do the same

739
00:38:03.599 --> 00:38:05.480
thing and give a call to action for them to

740
00:38:05.480 --> 00:38:08.760
buy from you. The best thing about this high converting

741
00:38:08.840 --> 00:38:13.480
video formula is that once you post your video two

742
00:38:13.559 --> 00:38:15.440
years from now, it can still work for you.

743
00:38:15.760 --> 00:38:15.960
Yes.

744
00:38:16.000 --> 00:38:18.159
And when we say making money in your sleep is

745
00:38:18.199 --> 00:38:22.440
because the video itself is continuing to build authority. People

746
00:38:22.519 --> 00:38:25.280
are continuing to see it years later, and then they

747
00:38:25.320 --> 00:38:27.360
get to opt in and buy from you years later,

748
00:38:27.519 --> 00:38:29.880
even if you're not talking about that thing anymore. And

749
00:38:29.920 --> 00:38:32.119
it's happened with my clients. Like I have a client,

750
00:38:32.159 --> 00:38:35.119
her name is Christina. She posts a video two years

751
00:38:35.159 --> 00:38:38.360
ago that's still getting leads. The first day she posted

752
00:38:38.400 --> 00:38:41.440
is she got thirty leads and two years later she's

753
00:38:41.480 --> 00:38:43.239
still getting leads from that one video.

754
00:38:43.840 --> 00:38:45.920
Wow, that is incredible.

755
00:38:46.239 --> 00:38:49.760
And I know you just have so many nuggets that

756
00:38:49.840 --> 00:38:52.840
you can drop on us here. And I just wish

757
00:38:52.960 --> 00:38:56.719
we just had hours just to sit with you and just.

758
00:38:56.760 --> 00:38:57.719
Pick your brain.

759
00:38:58.079 --> 00:39:02.039
But you know we're almost come to the end, so

760
00:39:02.920 --> 00:39:05.480
tell us. I just want you to let us know

761
00:39:06.239 --> 00:39:09.920
if you had one piece of advice that you would

762
00:39:09.920 --> 00:39:13.639
share with the viewers and the listeners out there, what

763
00:39:13.679 --> 00:39:15.480
would that piece of advice be.

764
00:39:16.280 --> 00:39:20.440
Oh, that's so good. The advice would be be authentic

765
00:39:20.719 --> 00:39:24.960
to yourself. Your authenticity is what's going to drive your marketing.

766
00:39:25.519 --> 00:39:27.400
I went through a phase in my business where I

767
00:39:27.480 --> 00:39:29.840
was doing all the things. I was paying for ads,

768
00:39:29.920 --> 00:39:34.239
hopping on trends, doing col DM marketing, doing all the things,

769
00:39:34.719 --> 00:39:38.840
exhausting myself and nothing worked. And I remember I had

770
00:39:38.840 --> 00:39:41.599
to step away from all of that. It kind of

771
00:39:41.599 --> 00:39:44.239
reminds me of King David before he became king, but

772
00:39:44.360 --> 00:39:48.320
he was going up against Goliath and King Saul said, hey,

773
00:39:48.320 --> 00:39:52.360
put on this armor, and we are David putting on

774
00:39:52.440 --> 00:39:55.719
all this armor doing all the marketing things, and in

775
00:39:55.800 --> 00:39:58.639
order for King David to actually be successful, he had

776
00:39:58.639 --> 00:40:00.800
to take it off. And so I got to a

777
00:40:00.840 --> 00:40:02.679
point that I had to take off all the armor,

778
00:40:02.920 --> 00:40:04.880
all the things that people were telling me, and I

779
00:40:04.920 --> 00:40:07.400
had to be true to myself and I had to

780
00:40:07.400 --> 00:40:09.800
pick up my sling and my three rocks. And for me,

781
00:40:09.880 --> 00:40:15.199
my sling is live videos, podcasting and just really connecting

782
00:40:15.239 --> 00:40:19.079
with my audience. That's what really helped me to build

783
00:40:19.079 --> 00:40:22.079
my business to be so successful. Now, everything I mentioned

784
00:40:22.159 --> 00:40:24.599
everything works, the ads, the col DM, all of that,

785
00:40:24.719 --> 00:40:28.400
it all works. But what works for you?

786
00:40:28.480 --> 00:40:29.079
Who are you?

787
00:40:29.440 --> 00:40:32.280
How are you created? What is your personality that's going

788
00:40:32.320 --> 00:40:34.840
to attract the people and do the marketing that aligns

789
00:40:34.880 --> 00:40:36.320
with you? So be true to yourself.

790
00:40:36.920 --> 00:40:40.360
Wow, that is incredible. Be true to yourself, be authentic,

791
00:40:40.840 --> 00:40:42.599
and know what works for you.

792
00:40:43.280 --> 00:40:46.719
That's the key right there. And know what works for

793
00:40:46.760 --> 00:40:49.239
you because like you said, you can jump on every

794
00:40:49.400 --> 00:40:52.559
train out there, but if it's not for you, it's just.

795
00:40:52.519 --> 00:40:53.280
Not going to work.

796
00:40:53.320 --> 00:40:57.519
And again we're looking at biblical you know what's for

797
00:40:57.599 --> 00:41:01.039
you is for you, yep, but it you know, we

798
00:41:01.159 --> 00:41:03.199
just have to, like you say, sometimes we have to

799
00:41:03.239 --> 00:41:06.159
step away and make sure that what.

800
00:41:06.039 --> 00:41:08.199
We're doing is what we need to be doing.

801
00:41:09.000 --> 00:41:09.280
Wow.

802
00:41:09.519 --> 00:41:12.199
Thank you so much. If you would just share with

803
00:41:12.320 --> 00:41:14.840
us maybe if you have anything coming up that you'd

804
00:41:14.880 --> 00:41:18.039
like us to know about, and also let our viewers

805
00:41:18.079 --> 00:41:20.840
and our listeners know how they can reach out to

806
00:41:21.000 --> 00:41:22.559
you to get some of.

807
00:41:22.519 --> 00:41:25.000
Those viral videos go on.

808
00:41:26.280 --> 00:41:29.960
Yes, absolutely, we do have our Convert Content to Cash Challenge.

809
00:41:30.079 --> 00:41:32.960
It's launching June second, So if you want to join us,

810
00:41:33.000 --> 00:41:35.320
all you have to do is go to Content too

811
00:41:35.400 --> 00:41:38.880
Cash challenge dot com, sign up for the VIP experience,

812
00:41:38.880 --> 00:41:41.239
and then you can join us in the challenge. Our

813
00:41:41.239 --> 00:41:42.960
goal is to teach you how to create content that

814
00:41:43.119 --> 00:41:45.800
sells in five days or less. And the reason why

815
00:41:45.800 --> 00:41:47.599
we do it in five days or less. Is because

816
00:41:47.920 --> 00:41:49.840
we know what it's like to be listening to all

817
00:41:49.840 --> 00:41:53.199
the gurus doing all the things and nothing works. So

818
00:41:53.239 --> 00:41:55.320
what we do is we help you. We set you

819
00:41:55.440 --> 00:41:57.800
up on a strategy that's authentic to you, and you

820
00:41:57.840 --> 00:42:00.360
can start working that strategy and seeing results in the

821
00:42:00.440 --> 00:42:02.639
challenge like that's the goal. And then if you just

822
00:42:02.679 --> 00:42:04.679
want to get some more Bible marketing secrets and some

823
00:42:04.800 --> 00:42:07.360
training for your content so that you can really build

824
00:42:07.400 --> 00:42:10.400
out your social media marketing, your digital marketing as a whole,

825
00:42:10.519 --> 00:42:12.639
feel free to follow me on YouTube at book of

826
00:42:12.679 --> 00:42:14.880
Star because that's where I'm dropping a lot more of

827
00:42:14.880 --> 00:42:15.880
my longer form content.

828
00:42:16.679 --> 00:42:20.559
Great, well, you'll be seeing me. I definitely would like

829
00:42:20.639 --> 00:42:22.760
to find out more about that challenge. I'd like to

830
00:42:22.760 --> 00:42:25.400
get in there and see if I could, you know,

831
00:42:25.519 --> 00:42:29.119
do some things like my for example, my ted ex video.

832
00:42:29.320 --> 00:42:31.519
It's out there and I know it has over like

833
00:42:31.519 --> 00:42:34.400
two hundred and some views, but I would love a

834
00:42:34.440 --> 00:42:35.400
million plus.

835
00:42:35.440 --> 00:42:38.559
So let's see. Let's see if I can make that happen.

836
00:42:38.679 --> 00:42:38.920
You know.

837
00:42:39.000 --> 00:42:40.199
With that, we'll see.

838
00:42:40.480 --> 00:42:44.719
But thank you so much Toamara star Cox for being

839
00:42:44.840 --> 00:42:50.320
a valuable guest dropping all these oh my goodness, great

840
00:42:50.400 --> 00:42:54.199
nuggets on the show. Appreciate you so much. Thank you,

841
00:42:54.360 --> 00:42:56.840
and hopefully we could get you back again to share

842
00:42:56.880 --> 00:43:00.840
some more information. But hopefully again, and our viewers and

843
00:43:00.920 --> 00:43:04.199
listeners took notes out there and we'll reach out to

844
00:43:04.239 --> 00:43:07.559
you so that they can find out how to what

845
00:43:07.719 --> 00:43:12.039
was that hook hold and help? Okay, all right, I'm

846
00:43:12.159 --> 00:43:13.760
obliged for being here.

847
00:43:13.920 --> 00:43:14.880
It's been a pleasure.

848
00:43:15.320 --> 00:43:16.400
Thank you for having me.

849
00:43:16.840 --> 00:43:20.119
All righty well, I'm just going to give you all

850
00:43:20.239 --> 00:43:25.000
the everyone now some upcoming things and events and around

851
00:43:25.079 --> 00:43:29.119
town with me, what's going on, And I just want

852
00:43:29.119 --> 00:43:32.880
to welcome you to another exciting edition of Me and

853
00:43:33.079 --> 00:43:35.599
of what's been going on in my life. I am

854
00:43:35.639 --> 00:43:39.760
absolutely thrilled to share some incredible news with all of you.

855
00:43:39.920 --> 00:43:42.440
It has truly been a whirlwind month.

856
00:43:42.840 --> 00:43:48.480
Filled with recognition, celebration, and heartfelt gratitude. First, I'm deeply

857
00:43:48.559 --> 00:43:51.239
honored to announce that I was presented with the twenty

858
00:43:51.360 --> 00:43:56.599
twenty five Prestigious Top Leaders of Excellence Award from the

859
00:43:56.639 --> 00:44:03.000
House of Representatives of the Commonwealth of Pencil. This recognition

860
00:44:03.280 --> 00:44:09.639
was signed by Representative Joanna E. McClinton, the Democratic House Speaker,

861
00:44:10.000 --> 00:44:12.880
and was presented to me while I was in the

862
00:44:12.920 --> 00:44:16.760
Dominican Republic during the Spirit of a Dove Associations five

863
00:44:16.920 --> 00:44:20.840
years of service celebration in partnership with the on it

864
00:44:21.039 --> 00:44:25.519
X magazine international event. I want to extend my heartfelt

865
00:44:25.519 --> 00:44:30.440
gratitude to doctor Reginald Stiles and Sharon Siles, the visionary

866
00:44:30.559 --> 00:44:34.360
founders of the Spirit of a Dove Association. Thank you

867
00:44:34.440 --> 00:44:39.000
for your unwavering dedication and for choosing me to be

868
00:44:39.079 --> 00:44:42.960
a part of this phenomenal celebration. But that's not all.

869
00:44:43.360 --> 00:44:46.000
I have also been nominated for the twenty twenty five

870
00:44:46.079 --> 00:44:48.880
Veteran of the Year Award and I need your support. Yes,

871
00:44:48.920 --> 00:44:50.599
I'm too my own horn here.

872
00:44:51.440 --> 00:44:52.599
And to win.

873
00:44:53.199 --> 00:44:57.760
The voting period started officially April thirtieth, and it's not

874
00:44:57.880 --> 00:45:00.880
going to end until May twenty six, so you still

875
00:45:00.920 --> 00:45:03.840
have time to vote. And to do so, you can

876
00:45:03.880 --> 00:45:09.960
go to www dot military friendly dot com slash vote.

877
00:45:10.239 --> 00:45:11.480
That's www.

878
00:45:11.599 --> 00:45:16.000
Dot militaryfriendly dot com dash vote and just look for

879
00:45:16.079 --> 00:45:20.079
my picture on the site, hit the vote button, put

880
00:45:20.119 --> 00:45:22.159
your email address in. Then they're going to send you

881
00:45:22.199 --> 00:45:25.400
an email for you to verify it is your email

882
00:45:25.719 --> 00:45:28.159
so that the vote will count. So make sure you

883
00:45:28.239 --> 00:45:32.239
go back and verify your email also. And finally, I'm

884
00:45:32.280 --> 00:45:34.920
thrilled to share that I have been shortlisted for the

885
00:45:35.000 --> 00:45:38.480
Speakers Award based out of London as one of the

886
00:45:38.519 --> 00:45:42.880
top five finalists in the Best Virtual Speaker twenty twenty

887
00:45:42.920 --> 00:45:47.360
five category. Out of three hundred and nineteen applicants from

888
00:45:47.440 --> 00:45:52.239
around the world, only eighty were selected across various categories,

889
00:45:52.559 --> 00:45:55.400
and I have the honor of standing among the top

890
00:45:55.519 --> 00:45:59.199
five in my category. So a huge thank you to

891
00:45:59.280 --> 00:46:02.719
the Speakers of Ward and to Elliet Kay for this

892
00:46:02.960 --> 00:46:07.760
amazing recognition, and to all the other phenomenal finalists, I

893
00:46:07.800 --> 00:46:09.840
want to congratulate you too.

894
00:46:10.440 --> 00:46:10.760
Again.

895
00:46:10.840 --> 00:46:14.159
As I said, this has been filled with gratitude and joy,

896
00:46:15.039 --> 00:46:18.880
knowing that being recognized for something that I love doing,

897
00:46:18.920 --> 00:46:22.960
which is uplifting women, empowering them to embrace their greatness

898
00:46:23.239 --> 00:46:27.840
and inspiring them to step boldly into their calling. So

899
00:46:28.239 --> 00:46:30.840
I just wanted to let you guys know what was

900
00:46:30.920 --> 00:46:33.039
going on, and I also want to thank my guests

901
00:46:33.039 --> 00:46:37.199
for being here today. Shamara star Cox, thanks to my

902
00:46:37.320 --> 00:46:41.480
viewers and listeners for tuning in. We're here every week

903
00:46:41.840 --> 00:46:45.239
for the successful Women's Show, so make sure that you

904
00:46:45.320 --> 00:46:50.440
subscribe to the channel, share and like this episode. Again,

905
00:46:50.519 --> 00:46:53.639
this is a successful women's show. I'm doctor Madlin and

906
00:46:53.920 --> 00:46:58.480
lewis helping women to accelerate the path to success. Thank

907
00:46:58.519 --> 00:47:01.719
you again for joining us. I love you all to

908
00:47:02.000 --> 00:47:05.960
like and as always, be well and stay face.

909
00:47:07.760 --> 00:47:09.760
Got the have the time

910
00:47:17.440 --> 00:47:28.079
And