Elevate Your Brand For Business Impact

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W four WN Radio. I got
the time And did you know women represent

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just three percent of Fortune five hundred
CEOs in less than fifteen percent of corporate

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executives at top companies worldwide. Have
you wondered what the secrets are to getting

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into the top ranks, whether in
the private or public sector. Do you

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want to figure out how to stop
being held back in your career? Are

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passed over for promotion, then you're
in the right place. Hi. I'm

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doctor Mattlanann Lewis, President and CEO
of the Executive Women's Success Institute. I

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have decades of experience in the military, the federal government, and corporate America,

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and my mission is to help women
succeed and tap into their full potential.

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I want to reach a million plus
women around the world to become the

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leaders they are meant to be.
So if you want to move into a

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management or executive level position, or
maybe you are a female veteran transitioning out

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of the military into business entrepreneurship,
then reach out to the Executive Women's Success

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Institute at three zero one six nine
three three two eight four. Let us

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get you on the fast track to
success. Welcome, Welcome to the Successful

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Women's Show, where you can view
us on Top for TV and listen to

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us on the Woman for Woman Network. I am doctor Latania Small, your

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co host for today. Today's topic
is elevating your brand for business impact and

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I have the unique and pleasure to
introduce my guest, Miss Yolanda M.

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Smith. Now, let me tell
you a little bit about Miss Yolanda M.

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Smith and what you are in store
for. Yolanda M. Smith and

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bodies purpose driven, purpose driven success
with a mission to empower others to achieve

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their optimum. Best known for her
personal brand expertise and business strategy, she

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founded the Branding for Success LLC,
where she strives as a CEO and Chief

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Brandfifist, Certified both as a brand
Analyst and diversity, equity and inclusion communicator.

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Yolanda is an international speaker and coach, and she empowers entrepreneurs and professionals

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to develop a compelling personal brand for
influence, impact and income to grow their

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business and achieve their careers. In
twenty and twenty three, the Coach Foundation

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recognized her as a leading personal brand
coach, where she also gained distinct her

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distinct as a Forbes BFK member in
a twenty and twenty three SB Award recipient

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for Outstanding Speaker Excellence, and Ink
magazine celebrated her as one of the most

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one of the most admired women leaders
in Business for twenty twenty two, and

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she also was recognized in twenty twenty
two as a brand Anthetist excuse me Anthesis

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for the Year of Global Level.
Furthermore, Yolanda has been penned two bestsellers

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with Reputation to Reward and Notables,
which is notable securing a top ten final

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spot at the twenty twenty Authors Eleait
Awards. Any further time taken away from

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our guests today, Miss Lelanda M. Smith, come on to the stage.

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Thank you, thank you for having
me. What a great introduction,

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girl, I need you. It's
easy. It's easy to recognize someone of

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your caliber. And let me just
add something that isn't in her bio because

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people want to say, well that's
all finding good, but how do you

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really know her? What's the real
deal? So let me peel that back

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and spill the tefa all everyone in
the audience. This is not only is

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she that she said, what she
says is what she does, She does,

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walk what she does. But I
am a true witness of being one

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of her. She's coaching me along
with my brand, to elevate my business.

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So what everything that I've read she
delivers check off the box. So

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Yolanda again, welcome today. We
just want to talk about how we can

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elevate our business for that you know, elevate our brand for business impact.

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Yes, so again I've read of
who you are. But you know when

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we talked about you are the CEO
and the chief brand fists. You know

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in a world of today, you
know what does that mean? Because you

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know this is for women who want
to elevate, elevate their business for success.

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Thank you. That mean when we
talk about branding because I know sometimes

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that appears to be the word of
the day. You know, what's your

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brand and everything, But why is
that so important for today? Thank you

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for asking that question, because that's
super important. And I'm excited to be

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here so so, you know,
love seeing you along your journey and this

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is just another facet of who you
are and who you are becoming. So

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definitely thrilled to be here with you. You know, when you think about

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personal branding, and I'll take a
step back, you know, I've been

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doing personal branding to twenty thirteen.
It was something I actually stumbled up on

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because I was the chair of a
nonprofit and I wanted to give back.

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I didn't want to just sit there
and push the papers and you know,

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try to collect funds. All that
is important, but I wanted to really

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engage with the girls. And so
one of the things that I discovered was

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a thing called personal branding. So
as I started to do my research,

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I became more and more fascinated.
And I had worked in the pharmaceutical industry

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for years and was still working in
it at that time, so I was

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very familiar with branding, with marketing
right, but never from a personal level.

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And so it was up on discovering
that that I realized there's something here.

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It's not just about the product or
the service. It's literally about you.

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And so when we think about branding, branding is our ability to really

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have a relationship with other people to
get it's the experience you have with others,

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how they come to know you.
Right, it's at the end of

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the day, it's their perception that
matters. So yes, it's reputation,

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it's images, it's those things.
But truly, Jeff Bezos said it best

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personal branding is what people say about
you when you what when you leave the

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room, Because when you leave the
room and their gossiping, because they will,

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is it positive or negative? And
so it's not the color, it's

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not the logo, it's not the
website, it's not the business card.

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Those are things that can enhance your
brand, but you have to know what

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that brand is first and how you
want to show up to the world.

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Wow, how do you want to
show up to the world. So you

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know, when we think about for
those of us who are in business,

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or for those of us who are
transitioning, trying to transition into a business,

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or just want to stay where we
are in our career, but level

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up. How do we get there? How do we enter the room?

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You know, in terms of our
brand. And when I think about branding,

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you know, some of the stellar
ones, like you said, some

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of the fellow ones are Apple.
When you think about Apple, when you

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think about Starbucks, when you think
about ninety they have a distinct brand.

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You know who they are. Even
McDonald you can see those Golden office and

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you know when they represent. So
when we are doing our work, when

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we are doing our development, when
we want to go high and elevate ourselves,

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what must we do? Yeah?
Good question. So when you see

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the Starbucks the lady, which we
haven't still figured out what that has to

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do with coffee, but it works, right. We know that Starbucks,

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that's their brand identity right where you
can notice them anywhere they would be in

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the world. So I think when
we think about the brand itself, however,

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it has to start with the brand
to be able to get the brand

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identity and what does that mean?
That means we have to have the ability

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to really be able to articulate our
value to other people. They have to

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understand that we are giving something that
does something for them, right, So

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it's all about the value we deliver, what's in it for them? And

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people often mistake the brand as being
about themselves and it's me me, me,

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me, me me me. No, I hate to tell you,

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it's really not about you, But
it's about your ability to deliver to other

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people. And if you do that, and you do that well, you

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serve others, then the rewards come
back to you. So when you back

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to your question about transitioning or elevating
up, it's really about how well you're

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able to articulate your value, live
authentically so that you can make genuine connections.

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Remember, connection is the new currency, and today we even tell you

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your network equals your net worth.
So how you're able to be genuine and

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make those connections and then stand out? Because right now we're in a very

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crowded, very crowded marketplace. So
what are you doing to stand out?

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Why are you how are you positioning
yourself to become the ovo that's their only

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viable option? So why choose you
for the position, for the promotion,

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for the role. And essentially,
if you're just starting your personal brand journey,

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because we're all a brand, don't
think you're not where you sit today.

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You are a brand. The question
is are you being strategic and intentional

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with your brand or are you just
sitting back allowing it to organically grow.

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Now, that doesn't mean you won't
have success, but what that is is

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that you're leaving it to chance.
That can be risky because it only takes

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one person to come in and upset
the apple cart and everything can go downhill

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quickly. Right, That's why you
have to be strategic and intentional. And

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as you know, we talk about
the five steps to a powerful brand,

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right yeah, and those steps encompass
one. Authenticity. Who are you so

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essentially, how are you showing up? Right? How are you showing up?

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Are you really bringing your true self
so that people feel like they can

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connect and get to know you.
Because when that happens, when people feel

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like they know you, they know
your story, that's when the magic can

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happen. And so then number two
is your value? What is your superpower?

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What is that expertise that you can
offer to the world? What is

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that thing? And how are you
able to with confidence and clarity share that

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with the people you want to serve? Three? Yeah, then three is

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your story? What is that story? Because again, that's what's going to

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emotionally connect someone to you. And
so if I feel like I know you,

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people will say if they feel like
they know you, they fit.

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We talk about the magic happening.
Those are the people that promot you,

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sponsor you. They will nominate you, they will do business with you,

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they will hire you. Heck,
they'll even marry you and loan you money.

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It doesn't get better than that,
because it's about the connection, right

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right, the connection. And then
number four is that positive digital footprint.

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We are living in a digital world
right now, So what are we doing

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to ensure that we show up,
we're discoverable, and that people get a

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sense a glimpse into who we truly
are at the swipe, at the click,

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you know, at the scroll.
And then number five is that brand

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mastery. That's where once you've done
all those things that I mentioned, how

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are you activating it in the marketplace. And if you do that, and

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you do that well, then you
have the opportunity to get visibility, get

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influenced, you have the impact,
and then that leads to more income because

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your value just shoots up. Wow, those those were all powerful, and

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I hope everyone got a chance to
take those down. Let's just unpack a

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couple of those, starting with the
first one. And I know that when

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I was starting out, one of
the things about what was so great is

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understanding who you are, because I
believe that before you can go out here

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and have a brand, you got
to know who you are. And that

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goes into your second point about your
superpower, because sometimes you may think,

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hey, this is my gift,
this is my purpose for some people,

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and I know a lot of women
that I have met are still unclear of

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what is it that I am to
do. And it's like, you know

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the story of you're trying to go
somewhere if you have two forks in a

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row, if you don't know where
you want to go, you know what's

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good, you don't know what you
want to take, and so you have

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to be very intentional and really sit
in that and know your purpose. And

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I think when you know your purpose, not don't think, but when you

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know your purpose, it leaves you
into your superpower. And that's also a

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reflecting of how, like you said, how do you show up? You

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know, you may show up like
I think, I'm a caring person.

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I do this, and I do
this and then when others get that perception

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and be like, no, she
doesn't come off like that to me.

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And so you need to understand again
that who you are is a reflection of

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how the world sees you, because
those are the people that you're going to

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do business with, those are the
people that you're looking for your elevation,

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those are the people on your job, those are the people that you know

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are going to promote you. So
it's really making sure that you are what

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I always like to say that you
are in alignment with your assignment and your

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assignment is your purpose. So can
you go and speak a little bit about

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you know, the importance of you
know, step one and two, because

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so many times, you know,
we get anxious. We want to get

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that impact, we want to get
that income. See that's what you want.

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You want the dollars, but you
don't want to do the work,

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and so you don't and you have
to do that investment. You have to

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do that investment. And so can
you kind of unpack that a little bit

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and by and by all means,
tell us some lessons that you have seen,

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people you have coached, or some
things that you have witnessed that be

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like a anss, this is what
you need to be mindful of. Then

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they've done it, got the T
shirt? Yeah, yeah, yeah.

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You know, first of all,
let's start right here when you talk about

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the investment, because the investment is
so important, and what you mean by

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investment is saying, are you taking
the time to invest in yourself? When's

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the last ask yourself, when's the
last time I've actually invested in myself for

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some professional development, right, for
some coaching, Because this is what we

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do as women. We nurture everybody
around us, helping everybody be successful around

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us, and we often forget to
even give ourselves the same do right,

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We invest a lot of times on
ourselves. We look good, right,

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but we don't invest in ourselves.
So that investment encompasses everything from just overall

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self care awareness. You know your
mental health, your physical health, your

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spiritual health, but also then you
know your intellectual property and how you want

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to show up in the professional realm, and how you feed your purpose and

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your passion. So that's what we
mean by the investment, And what we

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will do is oftentimes we will shy
away from spending money to get the help

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that we need that will take us
further faster. But one of the things

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I want to say to people who
are in that transition period or thinking about

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wanting to do something and what that
next looks like is that why not get

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with the who that's done what you
want to do so that they can take

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you along further faster and you don't
have to make the mistakes that they made

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because you're going to learn from your
mentor's mistake. Think about how much I

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come up and I just be honest
and transparent when you guys about what may

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have happened to me and my business
and my career, because it's not for

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the faint of heart. Let's be
honest. I mean, if you're an

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entrepreneur, you aspire to be an
entrepreneur, you got to get in and

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dig in and do some serious work. And every day is not a jolly

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day, you know, but it's
necessary and it's so fulfilling in that.

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The second part to what you're talking
about is how do you get grounded in

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your value and what you can provide
to other people versus allowing the dollar to

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control your actions. So what we
say there is we don't chase we don't

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chase money, We chase our passion, you know or don't you know?

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How the people, the kids you
say about that, we ain't chasing paper,

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right, We don't chase the bag. We're not chasing the bag.

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We're chasing our passion. Because if
you truly operate in your passion, you'll

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have the greatest level of level of
satisfaction. When you have a greater level

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of satisfaction, that breeds better performance, obviously bereater performance, whether you're in

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the workplace or you find yourself in
your own business, then we'll yield optimal

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results. Right Because at the end
of the day, yes, we do

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want to be profitable, we do
want to have more income, but it's

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not where we start. That's not
the mindset of where we are. We're

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going to do the things that we
know we are gifted and God has just

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divinely planted in us. Follow that
purpose, follow those gifts and those talents

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He gave you to do this because
when you're not doing that, let me

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tell you this, when you're chasing
something over here that you may not even

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be divinely called to do, but
you know, all this is the trend

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and everybody's making money doing it.
So you run over here and that's what

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I call those quick get rich strategies
that don't work. But you run over

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here and you do that, you're
taking away from what you're really assigned to

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do, right, so what are
you doing? Then you end up robbing

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the people that need you most,
because your gifts are here to serve other

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people, and then you rob them
of that. But when you get clarity

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on what that thing is that you're
designed to do, and we are operating

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in that space and that passion,
the rewards will come. The rewards will

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come, So there's no reason to
chase the reward. There's no reason to

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skip the steps of really being able
to understand who you are, build a

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powerful brand, a solid business framework
so that you can have the sustainability because

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one thing that we do know is
that most businesses are out of business within

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five years. That's a fact.
That's a fact. Because it gets hard

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and then we just give up,
We want to quit because we haven't prepared,

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we haven't done the hard work up
front to really understand who we are,

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why are we doing what we're doing, and then how do we do

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it so that we can do it
successfully? Do it right? You know,

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have contingency plans in place for when
it's not going to go well,

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wow, you said a lot right
there that you said, you know if

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it's a wow, But this is
this is a com These are the conversations

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that we need. Yes, these
other conversations that we are missing at the

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table. These are the conversations that
will lay a foundation for success. Because

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it's not a like you said,
it's not of I want to get rich

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quick. I want this income.
I want to do it just like that.

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It is taking the time. And
I always use the illustration of I

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like cakes, right, One of
my favorite cake is well, I would

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say this my favorite cake is a
seven up cake or a pound cake.

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Love that I make a mini started
cream and cake. I bet you would

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love it because it cakes. And
I know my trainer may be listening.

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So what I do like cakes?
I have to work it off a little

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bit longer. But let me tell
you about when you look and think about

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your best reserve, your best dessert, whatever it may be, you don't

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want that in a microwave. No
one has said I like a bread pudding.

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I like a banana you know a
banana pudding. I like a red

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velvet cake. Or you can put
it in a microwave. I'm good with

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that. They want that to be
bate. The ingredients all mixed up,

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and so it goes through the process. And just like because you can't wait

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to taste that, because you can
taste and smell every every component, every

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ingredients. It's the same thing that
we need to do our due diligence when

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we're thinking about our career, our
brand, and our purpose to do the

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same process and go through those steps. And I want to go back to

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when you were saying that the importance
of this kind of making make having that

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understanding of your story. Why is
your story so important? Why need that

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connection so important? Because, like
I said, sometimes we want to we

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want to move. We are a
fast paced We want it yesterday. We

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don't want it today. We wanted
it yesterday. But how can we build

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a foundation that's gonna lights So when
you think about the story, let's unpack

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that a little bit, because yes
we do. We do live in a

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fast paced society. And even admittedly
me being a action taker. So there's

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a thing called the bank code you're
familiar with that you have it. That's

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a personality assessment that I give out. So if anybody's interested, just go

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to my bankcode dot com forward slash
bfore s my bankcode dot com forward slash

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before s, and it's ninety seconds
and you can take the assessment. But

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essentially, I am what it's called
an ak, an action taker and a

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knowledge right. I like to know
what I need to know so that I

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can speak with a level of confidence
and intelligence. Right, But I also

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like to move fast. The challenge
with moving fast all the time is that

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you may skip vital steps. Right, You may skip vital steps, So

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you want to be cautious of that
to have a reasonable amount of information and

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data to be able to make informed
decisions. As it relates to your story,

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your story is so powerful because,
let me tell you something, facts

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tell stories sell. Facts tell story
sell. You can be very relatable to

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somebody by just sharing your story.
So one of the stories I share often

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is about me being in a conference
room with a lot of colleagues and we're

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brainstorming literally how to improve employee engagement. That's a hard task, you know,

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but it walks the CEO of the
company, and I got excited because

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I had only at that time been
at the company about a year and a

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half, and our company was thirty
eight thousand people strong, so imagine you

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didn't see the CEO every day.
So he walks into the room and he

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knowed I knew some other people,
but he didn't know a few of us.

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So he came over to me,
introduced himself and says, I don't

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believe we met, And I said, no, my name is Yolanda Smith.

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Extended my hand, shut it,
shook his hand, and he goes,

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Yolanda, tell me something about yourself, you guys, I choked in

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that moment. I couldn't even get
it out. I stuttered, the words

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could not come out, and finally
I uttered my job title. And then

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I looked at him and I nervously
giggled that, and he smiled at me

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and moved along. I knew right
then. I knew right then I had

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made a huge mistake and failed to
tell the number one person in charge of

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that company something interesting and compelling about
me. But when I tell that story,

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so many people can relate, right
because oftentimes the words just escape us.

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In terms of being able to share
with somebody who are we Now today

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I would have no problem with that, But back then I didn't even know

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what personal branding was. That was
the spring of two thousand and nine,

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because I'll never forget it. It
was just like I mean, I can

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see it like it was yesterday,
right, But being able to then they

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relate and I share that story and
they're like, oh my god, I

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get it, that was me.
I don't know how to do that,

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you know, and then you have
that nervous giggle. But the other key

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component there is what did I do? I uttered my job title? You

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guys, I am here today to
tell you, ladies, even gentlemen,

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you are not your job title.
Faith. Yes, your job title is

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on loan to you. It can
come and go at any time, even

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if you're the CEO of your company. That's why I say I'm the branthropist,

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because why nobody really knows what that
is. And most people, if

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they are interested, we'll say,
well, brandthropy, what is that?

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Tell me more? And then guess
what you got them at? How well?

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And you get to extend the conversation. When I said my job title,

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do you realize there was two hundred
other people in that company at the

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time that had the same job title
as me. So I didn't make myself

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stand out at all and believe it
or not, over the years, I

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had met that gentleman, the CEO
and multiple occasions at multiple functions, and

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every time it was like I was
meeting him for the very first time because

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I was not memorable. See,
part of that personal brand is, yes,

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this is the experience, the relationship
you have with someone, your ability

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to articulate your value, live authentically
and stand out. But how do you

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make yourself memorable? What becomes that
thumthing that makes you memorable? Like you

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you're the empowerment strategist, I'm the
branthropist. Who are you and what can

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you add to that? Who you
are in a way that people go,

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oh, she's the brandthrofist, or
she uses this name brandthor or something.

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I mean a lot of times they
can't even pronounce it, but it keeps

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the conversation going. It's interesting what
is that? Even if it creates the

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mystery? Right, So the story
should be a little bit interesting when you

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go to tell your story, whether
it's one about something you've lived through or

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what your personal brand statement, which
is very similar to an elevator pitch,

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but we say minus the job title. I don't like the job title.

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Your job title doesn't even need to
be on your headline, on your LinkedIn

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or nowhere. You are not your
job title. You need to align to

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your ownable assets, those things that
are yours to own. Yes, and

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that is so true. And for
an example, I'm just going to share

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my which I've had my coach work
with me online and again, one thing

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about a brand, and I would
say, because I am still in the

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process, I am investing in me. I am investing in me. I'm

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gonna say it again, I am
investing in me. Anything that is important

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to you, I urge you to
find someone who has the expertise to help

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get you there. Anything that is
important. My fitness is important. That's

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why I have a trainer. My
business and where I want to go,

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That's why I have a coach.
My mindset is important. That's why I

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have a therapist. When I'm just
time for me to go out, I

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have an image consultant. Anything my
financial is important. I have a financial

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planner. Anything that is important.
It is important that you invest in yourself

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and find someone you trust, a
trusted agent who can take you there and

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who you align with. There are
all types out there, not knocking anyone

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but you have to find someone that
fits your core values, your core values

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and that and it will help and
it will take you on the road that

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you need to. And so when
Yolanda was talking about that brand statement,

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we talk about vision statements and you
know you do that. Everyone has a

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vision statement and that's where you want
to go. It should be epic where

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you plan to go. But your
brand statement, since we're talking about brand

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is again, like she said,
it's who you are, what you do,

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how you do it, and how
you add value. That's your brand

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statement. Yeah, that's your brand
statement. It's like an elevated speech,

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as she said, like an elevated
speech, and everyone everyone should have that.

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I mentored some youth and we I
mentored some youth and we tell them

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at the high school level. Have
your elevator pitch, have your have your

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elevator pitch, have your elevator speech
ready, because you don't know when opportunity

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will come and you may not think, well I don't have much to add.

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You can always add to the story. But the key thing is to

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have the story. Yes, that's
the key thing. Yeah, no question

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about it, and and be confident
in it. And this is the thing

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that we tell people and you're going
to give yours in a second. But

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when you understand and you can with
a level of confidence and clarity, say

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who you are, what you do, how you do it, and watch

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00:31:11.359 --> 00:31:15.880
somebody should care with confidence. People
love working with confident people. That comes

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off so much more powerful. I
remember, I've tell this story real quick,

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and we'd love to hear yours.
But there was a young lady that

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was working with me, and she
was an alumni at one of the universities,

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and they invited her back with some
other alumni to give as a panelist

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for some of the current students there. So she says to me, she

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called me Missielanda says, so that
I don't know if that's what I tell

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you if she was younger, right, She said, miss Alanda, what

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am I going to say? What
am I going to say? I said,

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do you really have to ask me? I have to introduce myself?

403
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I said, you already know you're
going to introduce yourself using your brand statement,

404
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I said, because everybody else is
going to say, is I am

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a give their job title and tell
what year they graduated from the school and

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00:32:06.039 --> 00:32:08.279
I graduated and blah blah, blah
blah blah. Right, I'm telling you

407
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that's how it's going to go.
It's just the normal way of doing things.

408
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She got to that stage and literally
said her name and gave her elevator

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speech, and the crowd erupted.
But not only that, let me tell

410
00:32:22.480 --> 00:32:25.359
you how powerful having a personal brand
is. They looked at her like,

411
00:32:25.799 --> 00:32:29.720
where in the world, who is
she? Where did she come from?

412
00:32:30.079 --> 00:32:35.039
She caught the attention of the faculty, and I want you to know that

413
00:32:35.119 --> 00:32:39.599
the next call she got was a
paid speaking gig at the university. A

414
00:32:39.759 --> 00:32:45.039
paid speaking gig at the university.
So this is stuff that we know has

415
00:32:45.160 --> 00:32:50.839
been proven to work in various settings. So whether it's the corporate setting,

416
00:32:50.880 --> 00:32:54.039
the business, the small business sector
of the entrepreneur, the coaching, the

417
00:32:54.079 --> 00:33:00.279
speaking, it works. We've replicated
this over and over and over again because

418
00:33:00.279 --> 00:33:02.200
at the end of the day,
if people, if you can help people

419
00:33:02.279 --> 00:33:06.920
understand who you are, you have
a bit of a story that they connect

420
00:33:06.960 --> 00:33:09.880
with, people do business with,
who people they know like and trust.

421
00:33:10.240 --> 00:33:15.279
That's it. Yeah, so you're
gonna give yours? Yes, okay,

422
00:33:15.839 --> 00:33:24.119
okay, America, here is my
brand statement. I am your empowerment strategists.

423
00:33:24.160 --> 00:33:30.839
With a passion to help one million
women thrive in their purpose. I

424
00:33:30.000 --> 00:33:37.519
teach and offer coaching strategies and examine
the voice, vitality and vision that enables

425
00:33:37.559 --> 00:33:43.880
you to excel in your purpose.
I focus on the roof of your situation,

426
00:33:44.599 --> 00:33:51.960
identify roadblocks, and establish goals and
systems so you can unlock your true

427
00:33:52.000 --> 00:33:57.240
potential to reach your personal and professional
goals. That's who I am. Your

428
00:33:57.279 --> 00:34:01.960
empowerment strategies. Yes, And if
you listen to that and you saw it,

429
00:34:02.079 --> 00:34:05.279
she said, who am I,
what do I do? How do

430
00:34:05.400 --> 00:34:07.679
I do it? And why should
you care? Right, It's always about

431
00:34:07.800 --> 00:34:10.599
what's in it for the other person, because at the end of the day,

432
00:34:12.039 --> 00:34:16.760
we want to help other people to
achieve their desire goals, whether it's

433
00:34:17.280 --> 00:34:22.679
the boss that you're working for,
whether it's you and your business trying to

434
00:34:23.320 --> 00:34:30.559
help people through your coaching, or
whether you're providing products and services that serve

435
00:34:30.679 --> 00:34:32.440
people. Because at the end of
the day, what I can tell you

436
00:34:32.519 --> 00:34:37.519
that I know is that if you
can solve a problem, you can make

437
00:34:37.559 --> 00:34:40.880
some money. You can make some
money. That's the easy part. The

438
00:34:40.960 --> 00:34:47.079
harder part is doing the upfront work
to say who is my customer? First

439
00:34:47.119 --> 00:34:51.559
of all, who am I?
Then who is my customer? Because we

440
00:34:51.639 --> 00:34:54.239
can't serve everybody. And it's like
you might make a candle and say,

441
00:34:54.280 --> 00:34:58.760
oh, everybody's my customer. Everybody
likes candles. But here's the thing.

442
00:34:59.159 --> 00:35:01.719
If you're talking, then you're marketing
to everybody. Then you're not marketing to

443
00:35:01.800 --> 00:35:07.480
anybody. You talk to. Everybody
you're talking to know what there's riches in

444
00:35:07.559 --> 00:35:13.559
the niches. So you have to
know who's your customer and why are you

445
00:35:13.639 --> 00:35:19.320
uniquely positioned to serve them. That's
powerful stuff and I had to learn that

446
00:35:19.400 --> 00:35:22.800
because I was on, oh I
want to reach people? Yes, yes,

447
00:35:22.840 --> 00:35:30.400
what you got narrow working for you? Yeah? Yeah. And it

448
00:35:30.440 --> 00:35:35.760
doesn't mean that you can't position yourself
to scale, right, You can position

449
00:35:35.840 --> 00:35:38.079
yourself to scale. The key,
though, is that you've got to start

450
00:35:38.119 --> 00:35:42.639
somewhere. So you got to keep
the main thing the main thing. So

451
00:35:42.679 --> 00:35:45.280
when you're talking about your brand and
somebody is trying to align with you and

452
00:35:45.320 --> 00:35:50.880
you're trying to amplify that brand in
the marketplace, you can't be I'm a

453
00:35:50.960 --> 00:35:52.719
coach here, I sell widgets here, I do this over here, and

454
00:35:52.760 --> 00:35:55.519
I got bulk gum over here.
In some t shirts and books over here.

455
00:35:55.840 --> 00:36:00.880
Until you establish that main thing as
the main thing, then you can't

456
00:36:00.880 --> 00:36:05.280
branch off. I liking it too. Rihanna, I like her. She

457
00:36:05.599 --> 00:36:09.239
is an artist, right, she
is a singer. She started singing.

458
00:36:09.599 --> 00:36:14.039
Then what she did is she took
that main thing of singing and said,

459
00:36:14.079 --> 00:36:16.960
how do I monetize this? And
so, yes, you got your CDs,

460
00:36:17.039 --> 00:36:22.320
you can stream. She started doing
concerts. Right then you saw Rihanna

461
00:36:22.440 --> 00:36:29.519
doing voiceovers. Then she started acting
and then she said once she established it,

462
00:36:29.559 --> 00:36:31.559
and they said we know who re
Re is. Then she did the

463
00:36:31.679 --> 00:36:37.360
makeup and the Feny lounger, the
Feny line, the clothing line. See

464
00:36:37.360 --> 00:36:39.079
how that is. You can scale
off of it. But she kept that

465
00:36:39.199 --> 00:36:43.199
main thing the main thing, because
most people will tell you until that main

466
00:36:43.239 --> 00:36:46.159
thing is serving you and making the
income and the impact that you want to

467
00:36:46.199 --> 00:36:50.360
have, you shouldn't be doing a
gazillion things. Now, we do believe

468
00:36:50.400 --> 00:36:55.360
in multiple streams of backup, but
it needs to be someone aligned. So

469
00:36:55.559 --> 00:37:00.920
I'm a coach, right, but
I also am a corpse trainer. But

470
00:37:00.960 --> 00:37:07.639
what am I teaching? Personal branding
and business strategy? Then I have digital

471
00:37:07.719 --> 00:37:13.840
products? What are those products on
business? And branding right. I'm a

472
00:37:13.840 --> 00:37:19.440
two time best selling author and I've
got other pinned ebooks. What do I

473
00:37:19.519 --> 00:37:25.440
talk about? How to elevate,
amplify, scale your brand right? And

474
00:37:25.480 --> 00:37:30.599
then I do speaking when I'm on
stage speaking, I'm not on stage speaking

475
00:37:30.679 --> 00:37:35.280
about how to lose thirty pounds.
No, I'm a branding coach. I'm

476
00:37:35.320 --> 00:37:37.960
a branding business coach. I'm trying
to tell you how to unlock your potential

477
00:37:38.000 --> 00:37:40.840
for your brand so that you can
have more impact, influence, and income

478
00:37:42.159 --> 00:37:45.840
by elevating your brand. But you're
keeping the main thing the main thing.

479
00:37:45.320 --> 00:37:50.440
Then that's how people come to know
you, and that's how they come to

480
00:37:50.559 --> 00:37:55.760
trust you and believe in you because
you're consistent. Ooh ooh, look,

481
00:37:58.079 --> 00:38:04.039
Ulna's information is throwing down at the
bottom. I'm telling you there are certain

482
00:38:04.440 --> 00:38:07.599
and I said this, they need
to come to the challenge just what they

483
00:38:07.639 --> 00:38:14.639
need to do. There are certain
people who I have. Once I meet

484
00:38:14.679 --> 00:38:17.239
them, it's non negotiable. They
are a part of my life. Whether

485
00:38:17.280 --> 00:38:22.880
they like it or not, they
are a part of my life and it's

486
00:38:22.079 --> 00:38:27.239
very few of them. One is
my trainer. He will always be my

487
00:38:27.320 --> 00:38:30.400
trainer until until God calls me home. He will always be my trainer,

488
00:38:30.800 --> 00:38:37.800
and Miss Lana M. Smith will
always be my coach because what she says

489
00:38:39.000 --> 00:38:43.679
is so real, it's so authentic, and I can see, I can

490
00:38:43.679 --> 00:38:47.880
see the transformation in me. I
can see that, And again, I

491
00:38:49.079 --> 00:38:53.400
value what she's offering because it's much
needed. And I just want to take

492
00:38:53.599 --> 00:38:59.519
just a quick moment because sometimes we
understand the message. We are excited,

493
00:38:59.760 --> 00:39:05.719
but let's be honest, there's that
fear. There's that fear of how are

494
00:39:05.719 --> 00:39:08.719
we ready? Am I good enough? How do you address that? Because

495
00:39:08.719 --> 00:39:12.079
you can have the best brand in
the world, but if you don't let

496
00:39:12.239 --> 00:39:16.119
a niche and you're trapped in your
fear, yeah, it stops you.

497
00:39:16.360 --> 00:39:20.199
How do you how do you talk
to your clients? How do you convince

498
00:39:20.239 --> 00:39:22.519
people? How what do you say
about that when you see they're operating,

499
00:39:22.639 --> 00:39:27.199
they're toiling in that fear. Yeah, well, I think that's where the

500
00:39:27.239 --> 00:39:30.360
mindset work has to come in,
right, the mindset work has to come

501
00:39:30.400 --> 00:39:35.119
in. And unfortunately, we and
particularly women, have a lot of limiting

502
00:39:35.159 --> 00:39:38.719
beliefs and things that have a tendency
to hold us back, and we have

503
00:39:38.840 --> 00:39:46.400
to really work hard to do the
right thing to make sure that we can

504
00:39:46.760 --> 00:39:55.320
get where we need to be.
And and it's one of those situations where

505
00:40:00.119 --> 00:40:01.679
this is really weird. We're in
the middle of a show and my doorbell

506
00:40:01.760 --> 00:40:06.239
is ringing and it's assigned package that
if I do not get it, we're

507
00:40:06.239 --> 00:40:12.639
in trouble and I don't know what
to do. You can run and nobody's

508
00:40:12.639 --> 00:40:17.719
home with me. Life doesn't life
happen. Life happens you, guys.

509
00:40:17.880 --> 00:40:23.639
Can you talk to them from once? I will so again after what she's

510
00:40:23.679 --> 00:40:28.199
going to get her package, because
life, life happens. And that's okay

511
00:40:28.280 --> 00:40:30.360
because in life we learn how to
pivot, we learn how to still move

512
00:40:30.400 --> 00:40:35.000
on. And so I'm hoping that
if you have any questions, you can

513
00:40:35.039 --> 00:40:37.320
please put it in the chat.
We can see your comments. We thank

514
00:40:37.360 --> 00:40:44.800
you for attending. Yolanda offers a
great a great challenge. It is a

515
00:40:45.039 --> 00:40:49.760
five day intensive challenge in the evening, so those of us who have to

516
00:40:49.840 --> 00:40:52.960
work, you can still work and
still go to the challenge. It starts

517
00:40:52.039 --> 00:40:57.840
normally around eight o eight pm Eastern
Standard time. And can I tell you

518
00:40:57.920 --> 00:41:00.440
that challenge and I've been to some
challenge is I've been in some classes and

519
00:41:00.480 --> 00:41:05.679
I've checked off the box. Yeah, yeah, that was good. But

520
00:41:05.880 --> 00:41:10.360
this challenge, I can tell you
that it was one hundred percent. It

521
00:41:10.400 --> 00:41:16.400
was one hundred and ten percent of
worthit. It was something even. And

522
00:41:16.440 --> 00:41:22.559
when we got finished the challenge in
the evening, I had so much information.

523
00:41:22.840 --> 00:41:25.400
I had so much knowledge, and
there was a community. Because one

524
00:41:25.400 --> 00:41:29.400
thing that we know that you don't
want to do this alone. There is

525
00:41:29.440 --> 00:41:31.519
the support. And I'm talking about
your challenge, and I want you to

526
00:41:31.599 --> 00:41:37.440
kind of speak to that, your
your challenge, that challenge that you offer,

527
00:41:37.559 --> 00:41:39.920
because if you just kind of listen
to this and you feel like I

528
00:41:39.960 --> 00:41:44.960
don't know where to begin, where
to start, I have questions that challenge,

529
00:41:45.000 --> 00:41:51.239
that community will definitely allow you to
answer some of your questions and it

530
00:41:51.280 --> 00:41:54.239
will give you that resources that Hey, brother sister, we're all in this

531
00:41:54.360 --> 00:41:59.920
together. We got this. We
can do this. The Bible says Ironshaw

532
00:42:00.039 --> 00:42:04.800
friends iron and that's the kind of
environment that she has and that's the kind

533
00:42:04.800 --> 00:42:09.800
of environment that I need. That's
what doctor Madison Lewis and Lewis does with

534
00:42:09.880 --> 00:42:16.280
this show, That's what Ylaana does
with her success, a brand for success.

535
00:42:16.480 --> 00:42:21.119
That's what I do in LT Empowerment. That's what it's about building that

536
00:42:21.280 --> 00:42:22.719
community. So can you go back. I know you were looking. We

537
00:42:22.719 --> 00:42:27.159
were talking about the fear, but
I also want you to talk about that

538
00:42:27.320 --> 00:42:31.000
challenge, because that challenge is an
opportunity. Yes, yes, I'm so

539
00:42:31.000 --> 00:42:35.039
sorry you guys. I am a
speaker too, and I leave tomorrow and

540
00:42:35.079 --> 00:42:40.880
those were my books to get the
books, so uh uh. But but

541
00:42:40.960 --> 00:42:44.800
when we think about the fear and
the limiting beliefs, what I was saying

542
00:42:44.880 --> 00:42:47.440
is that so often, based on
our experiences and what we've been told in

543
00:42:47.480 --> 00:42:52.039
the past, we get stifled,
right, We get ourselves in a position

544
00:42:52.119 --> 00:42:59.119
where it becomes extremely difficult, uh
to break through, to believe that we're

545
00:42:59.119 --> 00:43:01.599
worthy of the things that are destined
for us. I mean, and if

546
00:43:01.639 --> 00:43:06.159
you think about it, the Bible, God wants us to prosper. He

547
00:43:06.239 --> 00:43:08.400
wants us to be successful. He
wants us to be able to go out

548
00:43:08.679 --> 00:43:14.480
and live in His will and tell
everybody about the greatness of Him and what

549
00:43:14.599 --> 00:43:16.840
He can do in your lives.
Right, And so it's really about getting

550
00:43:16.920 --> 00:43:21.719
rid of those those limiting beliefs.
That little person on your shoulder telling you

551
00:43:21.800 --> 00:43:25.920
what you can and cannot do.
That is just so powerful because at the

552
00:43:27.000 --> 00:43:30.400
end of the day, you know, it's the thoughts that you put in

553
00:43:30.440 --> 00:43:34.920
your head that dictate your actions,
and these are the things you start to

554
00:43:34.960 --> 00:43:37.719
believe about yourself, whether they're true
or not. And so the thing that

555
00:43:37.800 --> 00:43:43.159
I say is that we've got to
take a moment and recognize that everything that

556
00:43:43.199 --> 00:43:45.800
we were programmed to believe as kids, you know, and growing up about

557
00:43:45.840 --> 00:43:50.440
what we should have what we shouldn't
have, we got to change that relationship

558
00:43:50.519 --> 00:43:54.480
with ourselves. It's okay to be
fearful. I believe that if you're not

559
00:43:54.800 --> 00:43:58.880
scared, you're not thinking big enough. Let me just be honest with that.

560
00:43:59.360 --> 00:44:04.239
And the fear is a human emotion
and it's something that I don't care

561
00:44:04.280 --> 00:44:06.280
what you do, you're not going
to be able to get rid of it.

562
00:44:06.400 --> 00:44:10.679
So my recommendation to the people that
I talk to and I coach is

563
00:44:10.719 --> 00:44:15.440
that we've got to figure out how
do we manage the fear, because if

564
00:44:15.480 --> 00:44:17.960
you don't manage the fear, the
fear manages you, and that's where you

565
00:44:19.000 --> 00:44:22.519
get stuck and can't move and can't
do anythings. And so one of the

566
00:44:22.559 --> 00:44:27.679
things we do in the Brand Domination
and Business Challenge we have five days where

567
00:44:27.719 --> 00:44:30.360
you literally roll up your sleeves and
it's intense and you get to work.

568
00:44:30.400 --> 00:44:36.280
We start at vip starts at seven
pm Easter Standard time, General mission at

569
00:44:36.320 --> 00:44:40.079
eight and the first day is mindset
unlocking that if I can help you to

570
00:44:40.320 --> 00:44:45.679
unlock some of those blockages and really
open yourself up to the potential of what

571
00:44:45.800 --> 00:44:51.400
you can achieve in life. Oh
my god. It just only gets better

572
00:44:51.440 --> 00:44:54.599
after that because then by day two
we're starting to talk about the concepts of

573
00:44:54.639 --> 00:44:59.239
building the brand, and then we
get into the business frameworks, because if

574
00:44:59.280 --> 00:45:01.639
you're going to be in business,
you can't have an idea and go straight

575
00:45:01.679 --> 00:45:07.960
to tactic. You've got a plan. You've got to prepare for success.

576
00:45:07.480 --> 00:45:12.440
It doesn't just happen, you prepare
for it. And then by day three

577
00:45:12.480 --> 00:45:16.119
we're creating that story right and talking
about strategies and goals. Day four we

578
00:45:16.199 --> 00:45:21.239
bring in the big guns, where
we talk about social media systems and processes,

579
00:45:21.280 --> 00:45:23.559
because if you're already into business,
how do you grow and scale it

580
00:45:23.840 --> 00:45:29.480
in a way that you no longer
have to be the employee of your company?

581
00:45:29.840 --> 00:45:35.079
You become the CEO, right.
And then lastly, you know,

582
00:45:35.159 --> 00:45:38.360
we talk about how to build that
digital footprint and make everything so powerful.

583
00:45:38.400 --> 00:45:43.239
So it's five intensive days where literally
I just pour it all out to you.

584
00:45:43.280 --> 00:45:45.519
I just give it to I mean, people will tell you I give

585
00:45:45.559 --> 00:45:49.320
it, give it, give it. But it's so important because I also

586
00:45:49.440 --> 00:45:53.400
have that vision of really helping one
hundred thousand women and a few good men,

587
00:45:53.519 --> 00:45:57.360
you know, to be able to
unlock the potential of their brand.

588
00:45:57.519 --> 00:46:01.960
So yeah, well thank you.
This has been truly truly awesome, truly

589
00:46:02.159 --> 00:46:07.320
awesome. Again, it has been
strolling in terms of how to how do

590
00:46:07.400 --> 00:46:15.159
you find Yolanda Yolanda and Smith her
information, in terms of her, her

591
00:46:15.280 --> 00:46:21.639
dominance, her challenge. Definitely,
it is so important strolling right now.

592
00:46:21.719 --> 00:46:24.760
We just want to thank you.
We want to thank you again. I'm

593
00:46:24.760 --> 00:46:30.159
a witness. It's not that I
brought someone on our first view. I

594
00:46:30.199 --> 00:46:34.480
want to thank the opportunity. It's
not that I brought someone on who say,

595
00:46:34.519 --> 00:46:37.199
okay, just let's talk about this. Well, whoever I'm connected with,

596
00:46:38.320 --> 00:46:45.159
can I have tasted, smelled,
touched all my senses. I have

597
00:46:45.559 --> 00:46:51.840
to validate, to validate and vett
that this is real because one thing in

598
00:46:51.880 --> 00:46:53.719
life, we don't have time for
play. So I just want to thank

599
00:46:53.760 --> 00:46:57.440
you and I hope. I know
I don't have to hope. I know

600
00:46:57.800 --> 00:47:00.239
that there was some great nuggets,
there was some greats that were planning.

601
00:47:00.679 --> 00:47:05.639
I would like to thank again my
guests, Landa M. Smith and all

602
00:47:05.760 --> 00:47:12.039
the viewers and listeners for joining us
today. This is the Successful Woman's Show

603
00:47:12.440 --> 00:47:16.000
and it is an honor in honor
of Women's History Month, Yes, Women's

604
00:47:16.119 --> 00:47:22.360
History Month. I was your code
chair, I was your co hostxcuse me,

605
00:47:22.480 --> 00:47:25.760
doctor Latanya el Small and if you
would like to reach me, of

606
00:47:25.840 --> 00:47:32.639
course you can reach me at info
at ltempowerment dot com. My website is

607
00:47:34.920 --> 00:47:40.599
ltempowerment dot com. Don't forget to
subscribe to this channel and also like and

608
00:47:40.719 --> 00:47:50.320
share this episode with others. Again
on behalf of the great Madeline Ann Lewis

609
00:47:50.519 --> 00:47:53.880
who allowed me this opportunity. I
bow and say thank you for sharing your

610
00:47:53.920 --> 00:47:59.679
platform with out women who are going
to continue to uplift what you're having for

611
00:47:59.679 --> 00:48:04.159
sex. That's for woman, Happy
Woman's history monk, and have a happy

612
00:48:04.280 --> 00:48:27.800
and safe day everyone. Thank you
have the time to do them an