Elevate Your Brand For Business Impact

0:00 The topics and opinions expressed on the following show are solely those of the hosts and their guests, and not those of W four WN Radio It's employees or affiliates. We make no recommendations or endorsements for radio show programs, services, or products mentioned on air or on our web. No liability, explicit or implied shall be extended to W four WN Radio It's employees or affiliates. Any questions or comment should be directed to those show hosts. Thank you for choosing W four WN Radio. I got the time And did you know women represent just three percent of Fortune five hundred CEOs in less than fifteen percent of corporate executives at top companies worldwide. Have you wondered what the secrets are to getting into the top ranks, whether in the private or public sector. Do you want to figure out how to stop being held back in your career? Are passed over for promotion, then you're in the right place. Hi. I'm doctor Mattlanann Lewis, President and CEO of the Executive Women's Success Institute. I have decades of experience in the military, the federal government, and corporate America,

1:34 and my mission is to help women succeed and tap into their full potential. I want to reach a million plus women around the world to become the leaders they are meant to be. So if you want to move into a management or executive level position, or maybe you are a female veteran transitioning out of the military into business entrepreneurship, then reach out to the Executive Women's Success Institute at three zero one six nine three three two eight four. Let us get you on the fast track to success. Welcome, Welcome to the Successful Women's Show, where you can view us on Top for TV and listen to us on the Woman for Woman Network. I am doctor Latania Small, your co host for today. Today's topic is elevating your brand for business impact and I have the unique and pleasure to introduce my guest, Miss Yolanda M.

2:51 Smith. Now, let me tell you a little bit about Miss Yolanda M. Smith and what you are in store for. Yolanda M. Smith and bodies purpose driven, purpose driven success with a mission to empower others to achieve their optimum. Best known for her personal brand expertise and business strategy, she founded the Branding for Success LLC, where she strives as a CEO and Chief Brandfifist, Certified both as a brand Analyst and diversity, equity and inclusion communicator.

3:31 Yolanda is an international speaker and coach, and she empowers entrepreneurs and professionals to develop a compelling personal brand for influence, impact and income to grow their business and achieve their careers. In twenty and twenty three, the Coach Foundation recognized her as a leading personal brand coach, where she also gained distinct her distinct as a Forbes BFK member in a twenty and twenty three SB Award recipient for Outstanding Speaker Excellence, and Ink magazine celebrated her as one of the most one of the most admired women leaders in Business for twenty twenty two, and she also was recognized in twenty twenty two as a brand Anthetist excuse me Anthesis for the Year of Global Level. Furthermore, Yolanda has been penned two bestsellers with Reputation to Reward and Notables, which is notable securing a top ten final spot at the twenty twenty Authors Eleait Awards. Any further time taken away from

5:02 our guests today, Miss Lelanda M. Smith, come on to the stage. Thank you, thank you for having me. What a great introduction, girl, I need you. It's easy. It's easy to recognize someone of your caliber. And let me just add something that isn't in her bio because people want to say, well that's all finding good, but how do you really know her? What's the real deal? So let me peel that back and spill the tefa all everyone in the audience. This is not only is she that she said, what she says is what she does, She does, walk what she does. But I am a true witness of being one of her. She's coaching me along with my brand, to elevate my business.

5:48 So what everything that I've read she delivers check off the box. So Yolanda again, welcome today. We just want to talk about how we can elevate our business for that you know, elevate our brand for business impact. Yes, so again I've read of who you are. But you know when we talked about you are the CEO and the chief brand fists. You know in a world of today, you know what does that mean? Because you know this is for women who want to elevate, elevate their business for success. Thank you. That mean when we talk about branding because I know sometimes that appears to be the word of the day. You know, what's your brand and everything, But why is that so important for today? Thank you for asking that question, because that's super important. And I'm excited to be here so so, you know, love seeing you along your journey and this is just another facet of who you are and who you are becoming. So definitely thrilled to be here with you. You know, when you think about personal branding, and I'll take a step back, you know, I've been doing personal branding to twenty thirteen. It was something I actually stumbled up on because I was the chair of a nonprofit and I wanted to give back.

7:09 I didn't want to just sit there and push the papers and you know, try to collect funds. All that is important, but I wanted to really engage with the girls. And so one of the things that I discovered was a thing called personal branding. So as I started to do my research, I became more and more fascinated. And I had worked in the pharmaceutical industry for years and was still working in it at that time, so I was very familiar with branding, with marketing right, but never from a personal level. And so it was up on discovering that that I realized there's something here. It's not just about the product or the service. It's literally about you. And so when we think about branding, branding is our ability to really have a relationship with other people to get it's the experience you have with others, how they come to know you. Right, it's at the end of the day, it's their perception that matters. So yes, it's reputation, it's images, it's those things. But truly, Jeff Bezos said it best personal branding is what people say about you when you what when you leave the room, Because when you leave the room and their gossiping, because they will, is it positive or negative? And so it's not the color, it's not the logo, it's not the website, it's not the business card.

8:26 Those are things that can enhance your brand, but you have to know what that brand is first and how you want to show up to the world. Wow, how do you want to show up to the world. So you know, when we think about for those of us who are in business, or for those of us who are transitioning, trying to transition into a business, or just want to stay where we are in our career, but level up. How do we get there? How do we enter the room? You know, in terms of our brand. And when I think about branding, you know, some of the stellar ones, like you said, some of the fellow ones are Apple. When you think about Apple, when you think about Starbucks, when you think about ninety they have a distinct brand.

9:09 You know who they are. Even McDonald you can see those Golden office and you know when they represent. So when we are doing our work, when we are doing our development, when we want to go high and elevate ourselves, what must we do? Yeah? Good question. So when you see the Starbucks the lady, which we haven't still figured out what that has to do with coffee, but it works, right. We know that Starbucks, that's their brand identity right where you can notice them anywhere they would be in the world. So I think when we think about the brand itself, however, it has to start with the brand to be able to get the brand identity and what does that mean? That means we have to have the ability to really be able to articulate our value to other people. They have to understand that we are giving something that does something for them, right, So it's all about the value we deliver, what's in it for them? And people often mistake the brand as being about themselves and it's me me, me, me, me me me. No, I hate to tell you, it's really not about you, But it's about your ability to deliver to other people. And if you do that, and you do that well, you serve others, then the rewards come back to you. So when you back to your question about transitioning or elevating up, it's really about how well you're able to articulate your value, live authentically so that you can make genuine connections.

10:41 Remember, connection is the new currency, and today we even tell you your network equals your net worth. So how you're able to be genuine and make those connections and then stand out? Because right now we're in a very crowded, very crowded marketplace. So what are you doing to stand out? Why are you how are you positioning yourself to become the ovo that's their only viable option? So why choose you for the position, for the promotion, for the role. And essentially, if you're just starting your personal brand journey, because we're all a brand, don't think you're not where you sit today.

11:26 You are a brand. The question is are you being strategic and intentional with your brand or are you just sitting back allowing it to organically grow. Now, that doesn't mean you won't have success, but what that is is that you're leaving it to chance. That can be risky because it only takes one person to come in and upset the apple cart and everything can go downhill quickly. Right, That's why you have to be strategic and intentional. And as you know, we talk about the five steps to a powerful brand, right yeah, and those steps encompass one. Authenticity. Who are you so essentially, how are you showing up? Right? How are you showing up?

12:11 Are you really bringing your true self so that people feel like they can connect and get to know you. Because when that happens, when people feel like they know you, they know your story, that's when the magic can happen. And so then number two is your value? What is your superpower? What is that expertise that you can offer to the world? What is that thing? And how are you able to with confidence and clarity share that with the people you want to serve? Three? Yeah, then three is your story? What is that story? Because again, that's what's going to emotionally connect someone to you. And so if I feel like I know you, people will say if they feel like they know you, they fit.

12:56 We talk about the magic happening. Those are the people that promot you, sponsor you. They will nominate you, they will do business with you, they will hire you. Heck, they'll even marry you and loan you money. It doesn't get better than that, because it's about the connection, right right, the connection. And then number four is that positive digital footprint. We are living in a digital world right now, So what are we doing to ensure that we show up, we're discoverable, and that people get a sense a glimpse into who we truly are at the swipe, at the click, you know, at the scroll. And then number five is that brand mastery. That's where once you've done all those things that I mentioned, how are you activating it in the marketplace. And if you do that, and you do that well, then you have the opportunity to get visibility, get influenced, you have the impact, and then that leads to more income because your value just shoots up. Wow, those those were all powerful, and I hope everyone got a chance to take those down. Let's just unpack a couple of those, starting with the first one. And I know that when I was starting out, one of the things about what was so great is understanding who you are, because I believe that before you can go out here and have a brand, you got to know who you are. And that goes into your second point about your superpower, because sometimes you may think,

14:26 hey, this is my gift, this is my purpose for some people, and I know a lot of women that I have met are still unclear of what is it that I am to do. And it's like, you know the story of you're trying to go somewhere if you have two forks in a row, if you don't know where you want to go, you know what's good, you don't know what you want to take, and so you have to be very intentional and really sit in that and know your purpose. And I think when you know your purpose, not don't think, but when you know your purpose, it leaves you into your superpower. And that's also a reflecting of how, like you said, how do you show up? You know, you may show up like I think, I'm a caring person.

15:09 I do this, and I do this and then when others get that perception and be like, no, she doesn't come off like that to me. And so you need to understand again that who you are is a reflection of how the world sees you, because those are the people that you're going to do business with, those are the people that you're looking for your elevation, those are the people on your job, those are the people that you know are going to promote you. So it's really making sure that you are what I always like to say that you are in alignment with your assignment and your assignment is your purpose. So can you go and speak a little bit about you know, the importance of you know, step one and two, because so many times, you know, we get anxious. We want to get that impact, we want to get that income. See that's what you want.

15:56 You want the dollars, but you don't want to do the work, and so you don't and you have to do that investment. You have to do that investment. And so can you kind of unpack that a little bit and by and by all means, tell us some lessons that you have seen, people you have coached, or some things that you have witnessed that be like a anss, this is what you need to be mindful of. Then they've done it, got the T shirt? Yeah, yeah, yeah. You know, first of all, let's start right here when you talk about the investment, because the investment is so important, and what you mean by investment is saying, are you taking the time to invest in yourself? When's the last ask yourself, when's the last time I've actually invested in myself for some professional development, right, for some coaching, Because this is what we do as women. We nurture everybody around us, helping everybody be successful around us, and we often forget to even give ourselves the same do right, We invest a lot of times on ourselves. We look good, right, but we don't invest in ourselves. So that investment encompasses everything from just overall self care awareness. You know your mental health, your physical health, your spiritual health, but also then you know your intellectual property and how you want to show up in the professional realm, and how you feed your purpose and your passion. So that's what we mean by the investment, And what we will do is oftentimes we will shy away from spending money to get the help

17:30 that we need that will take us further faster. But one of the things I want to say to people who are in that transition period or thinking about wanting to do something and what that next looks like is that why not get with the who that's done what you want to do so that they can take you along further faster and you don't have to make the mistakes that they made because you're going to learn from your mentor's mistake. Think about how much I come up and I just be honest and transparent when you guys about what may have happened to me and my business and my career, because it's not for the faint of heart. Let's be honest. I mean, if you're an entrepreneur, you aspire to be an entrepreneur, you got to get in and dig in and do some serious work. And every day is not a jolly day, you know, but it's necessary and it's so fulfilling in that.

18:15 The second part to what you're talking about is how do you get grounded in your value and what you can provide to other people versus allowing the dollar to control your actions. So what we say there is we don't chase we don't chase money, We chase our passion, you know or don't you know? How the people, the kids you say about that, we ain't chasing paper, right, We don't chase the bag. We're not chasing the bag. We're chasing our passion. Because if you truly operate in your passion, you'll have the greatest level of level of satisfaction. When you have a greater level of satisfaction, that breeds better performance, obviously bereater performance, whether you're in the workplace or you find yourself in your own business, then we'll yield optimal results. Right Because at the end of the day, yes, we do want to be profitable, we do want to have more income, but it's not where we start. That's not the mindset of where we are. We're going to do the things that we know we are gifted and God has just divinely planted in us. Follow that purpose, follow those gifts and those talents He gave you to do this because when you're not doing that, let me tell you this, when you're chasing something over here that you may not even be divinely called to do, but you know, all this is the trend and everybody's making money doing it. So you run over here and that's what I call those quick get rich strategies that don't work. But you run over here and you do that, you're taking away from what you're really assigned to do, right, so what are you doing? Then you end up robbing the people that need you most, because your gifts are here to serve other

19:51 people, and then you rob them of that. But when you get clarity on what that thing is that you're designed to do, and we are operating in that space and that passion, the rewards will come. The rewards will come, So there's no reason to chase the reward. There's no reason to skip the steps of really being able to understand who you are, build a powerful brand, a solid business framework so that you can have the sustainability because one thing that we do know is that most businesses are out of business within five years. That's a fact. That's a fact. Because it gets hard and then we just give up, We want to quit because we haven't prepared, we haven't done the hard work up front to really understand who we are, why are we doing what we're doing, and then how do we do it so that we can do it successfully? Do it right? You know, have contingency plans in place for when it's not going to go well, wow, you said a lot right there that you said, you know if it's a wow, But this is this is a com These are the conversations that we need. Yes, these other conversations that we are missing at the table. These are the conversations that will lay a foundation for success. Because it's not a like you said, it's not of I want to get rich quick. I want this income. I want to do it just like that.

21:15 It is taking the time. And I always use the illustration of I like cakes, right, One of my favorite cake is well, I would say this my favorite cake is a seven up cake or a pound cake. Love that I make a mini started cream and cake. I bet you would love it because it cakes. And I know my trainer may be listening. So what I do like cakes? I have to work it off a little bit longer. But let me tell you about when you look and think about your best reserve, your best dessert, whatever it may be, you don't want that in a microwave. No one has said I like a bread pudding. I like a banana you know a banana pudding. I like a red velvet cake. Or you can put it in a microwave. I'm good with that. They want that to be bate. The ingredients all mixed up, and so it goes through the process. And just like because you can't wait to taste that, because you can taste and smell every every component, every ingredients. It's the same thing that we need to do our due diligence when we're thinking about our career, our brand, and our purpose to do the same process and go through those steps. And I want to go back to when you were saying that the importance of this kind of making make having that understanding of your story. Why is your story so important? Why need that connection so important? Because, like I said, sometimes we want to we

22:45 want to move. We are a fast paced We want it yesterday. We don't want it today. We wanted it yesterday. But how can we build a foundation that's gonna lights So when you think about the story, let's unpack that a little bit, because yes we do. We do live in a fast paced society. And even admittedly me being a action taker. So there's a thing called the bank code you're familiar with that you have it. That's a personality assessment that I give out. So if anybody's interested, just go to my bankcode dot com forward slash bfore s my bankcode dot com forward slash before s, and it's ninety seconds and you can take the assessment. But essentially, I am what it's called an ak, an action taker and a knowledge right. I like to know what I need to know so that I can speak with a level of confidence and intelligence. Right, But I also like to move fast. The challenge with moving fast all the time is that you may skip vital steps. Right, You may skip vital steps, So you want to be cautious of that to have a reasonable amount of information and data to be able to make informed decisions. As it relates to your story, your story is so powerful because, let me tell you something, facts tell stories sell. Facts tell story sell. You can be very relatable to

24:23 somebody by just sharing your story. So one of the stories I share often is about me being in a conference room with a lot of colleagues and we're brainstorming literally how to improve employee engagement. That's a hard task, you know, but it walks the CEO of the company, and I got excited because I had only at that time been at the company about a year and a half, and our company was thirty eight thousand people strong, so imagine you didn't see the CEO every day. So he walks into the room and he knowed I knew some other people, but he didn't know a few of us. So he came over to me, introduced himself and says, I don't believe we met, And I said, no, my name is Yolanda Smith.

25:07 Extended my hand, shut it, shook his hand, and he goes, Yolanda, tell me something about yourself, you guys, I choked in that moment. I couldn't even get it out. I stuttered, the words could not come out, and finally I uttered my job title. And then I looked at him and I nervously giggled that, and he smiled at me and moved along. I knew right then. I knew right then I had made a huge mistake and failed to tell the number one person in charge of that company something interesting and compelling about me. But when I tell that story, so many people can relate, right because oftentimes the words just escape us.

25:52 In terms of being able to share with somebody who are we Now today I would have no problem with that, But back then I didn't even know what personal branding was. That was the spring of two thousand and nine, because I'll never forget it. It was just like I mean, I can see it like it was yesterday, right, But being able to then they relate and I share that story and they're like, oh my god, I get it, that was me. I don't know how to do that, you know, and then you have that nervous giggle. But the other key component there is what did I do? I uttered my job title? You guys, I am here today to tell you, ladies, even gentlemen, you are not your job title. Faith. Yes, your job title is on loan to you. It can come and go at any time, even if you're the CEO of your company. That's why I say I'm the branthropist, because why nobody really knows what that is. And most people, if they are interested, we'll say, well, brandthropy, what is that?

26:51 Tell me more? And then guess what you got them at? How well? And you get to extend the conversation. When I said my job title, do you realize there was two hundred other people in that company at the time that had the same job title as me. So I didn't make myself stand out at all and believe it or not, over the years, I had met that gentleman, the CEO and multiple occasions at multiple functions, and every time it was like I was meeting him for the very first time because I was not memorable. See, part of that personal brand is, yes, this is the experience, the relationship you have with someone, your ability to articulate your value, live authentically and stand out. But how do you make yourself memorable? What becomes that thumthing that makes you memorable? Like you you're the empowerment strategist, I'm the branthropist. Who are you and what can you add to that? Who you are in a way that people go, oh, she's the brandthrofist, or she uses this name brandthor or something.

27:52 I mean a lot of times they can't even pronounce it, but it keeps the conversation going. It's interesting what is that? Even if it creates the mystery? Right, So the story should be a little bit interesting when you go to tell your story, whether it's one about something you've lived through or what your personal brand statement, which is very similar to an elevator pitch, but we say minus the job title. I don't like the job title. Your job title doesn't even need to be on your headline, on your LinkedIn or nowhere. You are not your job title. You need to align to your ownable assets, those things that are yours to own. Yes, and that is so true. And for an example, I'm just going to share my which I've had my coach work with me online and again, one thing about a brand, and I would say, because I am still in the process, I am investing in me. I am investing in me. I'm gonna say it again, I am investing in me. Anything that is important to you, I urge you to find someone who has the expertise to help get you there. Anything that is important. My fitness is important. That's why I have a trainer. My business and where I want to go, That's why I have a coach. My mindset is important. That's why I have a therapist. When I'm just time for me to go out, I have an image consultant. Anything my financial is important. I have a financial

29:26 planner. Anything that is important. It is important that you invest in yourself and find someone you trust, a trusted agent who can take you there and who you align with. There are all types out there, not knocking anyone but you have to find someone that fits your core values, your core values and that and it will help and it will take you on the road that you need to. And so when Yolanda was talking about that brand statement, we talk about vision statements and you know you do that. Everyone has a vision statement and that's where you want to go. It should be epic where you plan to go. But your brand statement, since we're talking about brand is again, like she said, it's who you are, what you do, how you do it, and how you add value. That's your brand statement. Yeah, that's your brand statement. It's like an elevated speech, as she said, like an elevated speech, and everyone everyone should have that.

30:26 I mentored some youth and we I mentored some youth and we tell them at the high school level. Have your elevator pitch, have your have your elevator pitch, have your elevator speech ready, because you don't know when opportunity will come and you may not think, well I don't have much to add. You can always add to the story. But the key thing is to have the story. Yes, that's the key thing. Yeah, no question about it, and and be confident in it. And this is the thing that we tell people and you're going to give yours in a second. But when you understand and you can with a level of confidence and clarity, say who you are, what you do, how you do it, and watch somebody should care with confidence. People love working with confident people. That comes off so much more powerful. I remember, I've tell this story real quick, and we'd love to hear yours. But there was a young lady that was working with me, and she was an alumni at one of the universities, and they invited her back with some other alumni to give as a panelist for some of the current students there. So she says to me, she called me Missielanda says, so that I don't know if that's what I tell you if she was younger, right, She said, miss Alanda, what am I going to say? What am I going to say? I said, do you really have to ask me? I have to introduce myself?

31:51 I said, you already know you're going to introduce yourself using your brand statement, I said, because everybody else is going to say, is I am a give their job title and tell what year they graduated from the school and I graduated and blah blah, blah blah blah. Right, I'm telling you that's how it's going to go. It's just the normal way of doing things. She got to that stage and literally said her name and gave her elevator speech, and the crowd erupted. But not only that, let me tell you how powerful having a personal brand is. They looked at her like, where in the world, who is she? Where did she come from? She caught the attention of the faculty, and I want you to know that the next call she got was a paid speaking gig at the university. A paid speaking gig at the university. So this is stuff that we know has been proven to work in various settings. So whether it's the corporate setting, the business, the small business sector of the entrepreneur, the coaching, the speaking, it works. We've replicated this over and over and over again because at the end of the day, if people, if you can help people understand who you are, you have a bit of a story that they connect with, people do business with, who people they know like and trust.

33:10 That's it. Yeah, so you're gonna give yours? Yes, okay, okay, America, here is my brand statement. I am your empowerment strategists. With a passion to help one million women thrive in their purpose. I teach and offer coaching strategies and examine the voice, vitality and vision that enables you to excel in your purpose. I focus on the roof of your situation, identify roadblocks, and establish goals and systems so you can unlock your true potential to reach your personal and professional goals. That's who I am. Your empowerment strategies. Yes, And if you listen to that and you saw it, she said, who am I, what do I do? How do I do it? And why should you care? Right, It's always about what's in it for the other person, because at the end of the day, we want to help other people to achieve their desire goals, whether it's the boss that you're working for, whether it's you and your business trying to help people through your coaching, or whether you're providing products and services that serve people. Because at the end of the day, what I can tell you that I know is that if you can solve a problem, you can make some money. You can make some money. That's the easy part. The

34:40 harder part is doing the upfront work to say who is my customer? First of all, who am I? Then who is my customer? Because we can't serve everybody. And it's like you might make a candle and say, oh, everybody's my customer. Everybody likes candles. But here's the thing. If you're talking, then you're marketing to everybody. Then you're not marketing to anybody. You talk to. Everybody you're talking to know what there's riches in the niches. So you have to know who's your customer and why are you uniquely positioned to serve them. That's powerful stuff and I had to learn that because I was on, oh I want to reach people? Yes, yes, what you got narrow working for you? Yeah? Yeah. And it doesn't mean that you can't position yourself to scale, right, You can position yourself to scale. The key, though, is that you've got to start somewhere. So you got to keep the main thing the main thing. So when you're talking about your brand and somebody is trying to align with you and you're trying to amplify that brand in the marketplace, you can't be I'm a coach here, I sell widgets here, I do this over here, and I got bulk gum over here. In some t shirts and books over here.

35:55 Until you establish that main thing as the main thing, then you can't branch off. I liking it too. Rihanna, I like her. She is an artist, right, she is a singer. She started singing. Then what she did is she took that main thing of singing and said, how do I monetize this? And so, yes, you got your CDs, you can stream. She started doing concerts. Right then you saw Rihanna doing voiceovers. Then she started acting and then she said once she established it, and they said we know who re Re is. Then she did the makeup and the Feny lounger, the Feny line, the clothing line. See how that is. You can scale off of it. But she kept that main thing the main thing, because most people will tell you until that main thing is serving you and making the income and the impact that you want to have, you shouldn't be doing a gazillion things. Now, we do believe in multiple streams of backup, but it needs to be someone aligned. So I'm a coach, right, but I also am a corpse trainer. But what am I teaching? Personal branding and business strategy? Then I have digital products? What are those products on business? And branding right. I'm a two time best selling author and I've got other pinned ebooks. What do I talk about? How to elevate, amplify, scale your brand right? And then I do speaking when I'm on stage speaking, I'm not on stage speaking

37:30 about how to lose thirty pounds. No, I'm a branding coach. I'm a branding business coach. I'm trying to tell you how to unlock your potential for your brand so that you can have more impact, influence, and income by elevating your brand. But you're keeping the main thing the main thing. Then that's how people come to know you, and that's how they come to trust you and believe in you because you're consistent. Ooh ooh, look, Ulna's information is throwing down at the bottom. I'm telling you there are certain and I said this, they need to come to the challenge just what they need to do. There are certain people who I have. Once I meet them, it's non negotiable. They are a part of my life. Whether they like it or not, they are a part of my life and it's very few of them. One is my trainer. He will always be my trainer until until God calls me home. He will always be my trainer, and Miss Lana M. Smith will always be my coach because what she says is so real, it's so authentic, and I can see, I can see the transformation in me. I can see that, And again, I value what she's offering because it's much needed. And I just want to take just a quick moment because sometimes we understand the message. We are excited, but let's be honest, there's that fear. There's that fear of how are

39:05 we ready? Am I good enough? How do you address that? Because you can have the best brand in the world, but if you don't let a niche and you're trapped in your fear, yeah, it stops you. How do you how do you talk to your clients? How do you convince people? How what do you say about that when you see they're operating, they're toiling in that fear. Yeah, well, I think that's where the mindset work has to come in, right, the mindset work has to come in. And unfortunately, we and particularly women, have a lot of limiting beliefs and things that have a tendency to hold us back, and we have to really work hard to do the right thing to make sure that we can get where we need to be. And and it's one of those situations where this is really weird. We're in the middle of a show and my doorbell is ringing and it's assigned package that if I do not get it, we're in trouble and I don't know what to do. You can run and nobody's home with me. Life doesn't life happen. Life happens you, guys.

40:17 Can you talk to them from once? I will so again after what she's going to get her package, because life, life happens. And that's okay because in life we learn how to pivot, we learn how to still move on. And so I'm hoping that if you have any questions, you can please put it in the chat. We can see your comments. We thank you for attending. Yolanda offers a great a great challenge. It is a five day intensive challenge in the evening, so those of us who have to work, you can still work and still go to the challenge. It starts normally around eight o eight pm Eastern Standard time. And can I tell you that challenge and I've been to some challenge is I've been in some classes and I've checked off the box. Yeah, yeah, that was good. But this challenge, I can tell you that it was one hundred percent. It was one hundred and ten percent of worthit. It was something even. And when we got finished the challenge in the evening, I had so much information.

41:22 I had so much knowledge, and there was a community. Because one thing that we know that you don't want to do this alone. There is the support. And I'm talking about your challenge, and I want you to kind of speak to that, your your challenge, that challenge that you offer, because if you just kind of listen to this and you feel like I don't know where to begin, where to start, I have questions that challenge, that community will definitely allow you to answer some of your questions and it will give you that resources that Hey, brother sister, we're all in this together. We got this. We can do this. The Bible says Ironshaw friends iron and that's the kind of environment that she has and that's the kind of environment that I need. That's what doctor Madison Lewis and Lewis does with this show, That's what Ylaana does with her success, a brand for success.

42:16 That's what I do in LT Empowerment. That's what it's about building that community. So can you go back. I know you were looking. We were talking about the fear, but I also want you to talk about that challenge, because that challenge is an opportunity. Yes, yes, I'm so sorry you guys. I am a speaker too, and I leave tomorrow and those were my books to get the books, so uh uh. But but when we think about the fear and the limiting beliefs, what I was saying is that so often, based on our experiences and what we've been told in the past, we get stifled, right, We get ourselves in a position where it becomes extremely difficult, uh to break through, to believe that we're worthy of the things that are destined for us. I mean, and if you think about it, the Bible, God wants us to prosper. He wants us to be successful. He wants us to be able to go out and live in His will and tell everybody about the greatness of Him and what He can do in your lives. Right, And so it's really about getting rid of those those limiting beliefs. That little person on your shoulder telling you what you can and cannot do. That is just so powerful because at the end of the day, you know, it's the thoughts that you put in your head that dictate your actions, and these are the things you start to believe about yourself, whether they're true or not. And so the thing that I say is that we've got to take a moment and recognize that everything that we were programmed to believe as kids, you know, and growing up about what we should have what we shouldn't have, we got to change that relationship

43:50 with ourselves. It's okay to be fearful. I believe that if you're not scared, you're not thinking big enough. Let me just be honest with that. And the fear is a human emotion and it's something that I don't care what you do, you're not going to be able to get rid of it. So my recommendation to the people that I talk to and I coach is that we've got to figure out how do we manage the fear, because if you don't manage the fear, the fear manages you, and that's where you get stuck and can't move and can't do anythings. And so one of the things we do in the Brand Domination and Business Challenge we have five days where you literally roll up your sleeves and it's intense and you get to work. We start at vip starts at seven pm Easter Standard time, General mission at eight and the first day is mindset unlocking that if I can help you to unlock some of those blockages and really open yourself up to the potential of what you can achieve in life. Oh my god. It just only gets better after that because then by day two we're starting to talk about the concepts of building the brand, and then we get into the business frameworks, because if you're going to be in business, you can't have an idea and go straight to tactic. You've got a plan. You've got to prepare for success.

45:07 It doesn't just happen, you prepare for it. And then by day three we're creating that story right and talking about strategies and goals. Day four we bring in the big guns, where we talk about social media systems and processes, because if you're already into business, how do you grow and scale it in a way that you no longer have to be the employee of your company? You become the CEO, right. And then lastly, you know, we talk about how to build that digital footprint and make everything so powerful. So it's five intensive days where literally I just pour it all out to you. I just give it to I mean, people will tell you I give it, give it, give it. But it's so important because I also have that vision of really helping one hundred thousand women and a few good men, you know, to be able to unlock the potential of their brand.

45:57 So yeah, well thank you. This has been truly truly awesome, truly awesome. Again, it has been strolling in terms of how to how do you find Yolanda Yolanda and Smith her information, in terms of her, her dominance, her challenge. Definitely, it is so important strolling right now. We just want to thank you. We want to thank you again. I'm a witness. It's not that I brought someone on our first view. I want to thank the opportunity. It's not that I brought someone on who say, okay, just let's talk about this. Well, whoever I'm connected with, can I have tasted, smelled, touched all my senses. I have to validate, to validate and vett that this is real because one thing in life, we don't have time for play. So I just want to thank you and I hope. I know I don't have to hope. I know that there was some great nuggets, there was some greats that were planning.

47:00 I would like to thank again my guests, Landa M. Smith and all the viewers and listeners for joining us today. This is the Successful Woman's Show and it is an honor in honor of Women's History Month, Yes, Women's History Month. I was your code chair, I was your co hostxcuse me, doctor Latanya el Small and if you would like to reach me, of course you can reach me at info at ltempowerment dot com. My website is ltempowerment dot com. Don't forget to subscribe to this channel and also like and share this episode with others. Again on behalf of the great Madeline Ann Lewis who allowed me this opportunity. I bow and say thank you for sharing your platform with out women who are going to continue to uplift what you're having for sex. That's for woman, Happy Woman's history monk, and have a happy and safe day everyone. Thank you have the time to do them an