Nov. 20, 2025

How To Build A Team

How To Build A Team
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Join Dr. Lewis in a conversation with Dr. Eric Kelly III. Dr. Kelly is the founder and chairman of the Black Business Expo USA, the Black Business Olympics, and the Eric Kelly Museum located in Durham, SC. Dr. Kelly is the architect behind one of the most consistent and expansive platforms for black entrepreneurs in the world. Email: erickelly45@gmail.com Website: www.erickellymuseum.org

Success 4 Women is broadcast live Thursdays at 2PM ET on W4WN Radio - Women 4 Women Network (www.w4wn.com) part of Talk 4 Radio (www.talk4radio.com) on the Talk 4 Media Network (www.talk4media.com). Success 4 Women TV Show is viewed on Talk 4 TV (www.talk4tv.com).

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WEBVTT

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The topics and opinions expressed on the following show are

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solely those of the hosts and their guests, and not

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those of W four WN Radio It's employees or affiliates.

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We make no recommendations or endorsement for radio show programs, services,

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or products mentioned on air or on our web. No liability,

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explicit or implied shall be extended to W four WN

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Radio It's employees or affiliates. Any questions or comment should

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be directed to those show hosts. Thank you for choosing

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W four WN Radio.

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Success, Successful.

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Pr Rise.

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Successful Women.

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Did you know women represent just three of Fortune five

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hundred CEOs and less than fifteen percent of corporate executives

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at top companies worldwide? Have you wondered what the secrets

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are to getting into the top ranks, whether in the

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private or public sector. Do you want to figure out

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how to stop being held back in your career? Are

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passed over for promotion, then you're in the right place.

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Hi.

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I'm doctor Mattlananne lewis President and CEO of the Executive

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Women's Success Institute. I have decades of experience in the military,

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the federal government, and corporate America, and my mission is

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to help women succeed and tap into their full potential.

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I want to reach a million plus women around the

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world to become the leaders they are meant to be.

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So if you want to move into a management or

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executive level position, or maybe you are a female veteran

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transitioning out of the military into business entrepreneurship, and reach

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out to the Executive Women's Success Institute at three zero

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one six nine three three two eight four.

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Let us get you on the fast track to success.

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Well, Hello, and welcome to the Success for Women's Show,

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where you can view us on Talk for TV and

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listen to us on the Women for Women Network. I

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am doctor Madeline Anne Lewis your host, and my mission

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is to help women accelerate the path to success. Well,

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I tell you what I'm excited today to Welcome to

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the show, Doctor Eric Kelly the third, a visionary leader,

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founder of the Black Business Network, creator of the Black

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Business Olympics, and author of the true transformative new book,

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The Who, What, Win, Where, How and Why book Turn

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your imagination into Compensation. Today we're going to dive deep

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into how to build a team, one of the most

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essential elements of business growth and long term success. Doctor

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Kelly's sixth question framework, Who, What, When, Where, how and

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why shows us exactly how to turn imagination into compensation

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and how to build the right team to bring your

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vision to life. So if you're an entrepreneur, creator, leader,

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or dreamer, this interview will inspire you, stretch your thinking,

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and give you practical tools to strengthen your team and

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empower your vision. So you don't want to miss this episode.

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My guest doctor Eric Kelly the third But before we

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bring him to the screen, I want to just give

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you a brief glimpse into something he is just famous for,

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and that's his Black Business Network.

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Prepare for what's coming and dominate in economic winter, stand

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strong and thrive by showcasing your great products and services globally.

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Through the Black Business Network and Black Business Olympics, the

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Black Business Network has showcased over two thousand companies with

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over seven billion in sales.

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Each year.

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Over ten million attendees have viewed the rebroadcast each month

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through the Black Business Olympics, unique styles of business training

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and mentoring are turning students into business owners and entrepreneurial

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warriors who will dominate in any economy. Gain the ultimate

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advantage of the Black Business Olympics, seven days of unbelievable

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topics and speakers speaking around the globe.

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Donager, doctor Eric Kelly, the third Welcome to the Successful

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Women Radio and TV show. It is such a pleasure

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to have you on the show.

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And it's a pleasure to be here amongst all the

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great women business owners all over the globe. You know,

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it's always great when I get an opportunity to share

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information that transforms lives. And of course the Black Business Network.

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You know, it's been a ride. You know, we're going

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to be doing the Black Business Network in December, and

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as I always say, what you're looking for is looking

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for you, and we are looking for business women all

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over the globe to be a part of our mission.

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And before we get.

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Into the introvert, I just like to say to you,

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to you doctor Madi and Lewis, you have.

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Been our rock in our network.

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As each month when we do the Black Business Network,

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you are the featured the featured speaker to catapult us

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to the end of our show. As you come on

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Thursday night, it is really hot and really really right.

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Thank you, Thank you so much. I appreciate and you know,

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I just love the Black Business Network, the Black Business Olympics,

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and of course you're one of my favorite people. So

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it is such a pleasure again to have you here

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and to share some of your great nuggets that you're

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gonna share with us today. And you know, when I

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came on, I mentioned your book The Who, What, When, Where,

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How and Why? So we're kinda got I want to

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start off talking about that. So because then the topic

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of the show today is how to build a team,

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and your book will definitely help with that. For one thing,

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your book emphasizes the importance of identifying who is needed

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to bring a vision to life. So when it comes

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to building a business team, how can entrepreneurs better identify

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their who and who needs to be at the table?

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Early on?

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Well, you know, the book was a book that I

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started writing in nineteen eighty two out of college, and

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I kept getting information and information and information, and people

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kept asking me how do I do what I do?

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How do I utilize my time to do so many things?

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Because many times people wonder about time, but they don't

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realize that we all have the same amount of time.

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What happens when in our time is how we use it.

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You know, I used to be on the speaking circuit,

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and I would talk to kids and talk to people

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about what they did, you know, and I talk about sports,

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and I would talk about how we spend a lot

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of times with basketball, football.

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Track and a lot of sports.

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And then I would talk about the number of hours

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that we would use. And when you take those hours

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over a ten year period, you started losing years in

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your life. And then when you get older and you

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wonder where did time go? Where time sometimes goes as

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we become spectators of the lives of other people while

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our live is moving at the at the.

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Very same time.

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So when you ask that question earlier about the book,

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the book's title is building your operating system? Is your

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operating system as a person? And then what is your

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operating system as a business? And I call it the

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old I system. And what happens is many times we

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don't have an operating system. We just have a system

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of how we survive. And that system kills a.

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Lot of time. You know.

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Your book also talks about the power of relationships as

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part of the WHO framework. So how can entrepreneurs build

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the right relationships when they're just starting out and they

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don't yet have a large network You know, because all

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of us when we start out in business, we definitely

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want to build, you know, we want to build as

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we grow. So how do you do that as a

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part of that who framework, Well, the.

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First thing that many people miss is that if you

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do the numbers about your ring of people. You know,

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I ran an advertising acy called Kelly Worldwide for a

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number of years and you know, when you go back

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to old advertising, there is some things that we metrics

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that we utilize, and one of the metrics is that

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everybody has a ring of two hundred and fifty people

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their actual network. And if you google if you google

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it how many people that most people know, it will

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say from eight hundred to one thousand people. But when

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you are doing advertising, it's about two hundred and fifty people.

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But the first thing that you have to do is

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have clarity of vision.

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You know, you have to start with the why, you know,

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because most people are either influenced or they are the

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other word that I don't like to use that they

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are they are manipulated. So you gotta understand which one

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that you're doing. Are you manipulating people to do what

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you're planning, or are you doing the same things that

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other people are doing. So that shared vision of why

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is very important because you think about it for a moment.

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This is a show that celebrates the beauty and the

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intelligence and the genius of women. So when you bring

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when you bring a woman with genius on your program,

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what happens is she's spending her time dealing with women,

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and so she's happy to be on your show.

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When you bring.

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Somebody who's not a part of that shared vision, then

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many times they come late, they don't show up, and

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they don't take it as take the show as important

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as the show is. And that's what's really important about

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building a team. You know, a team's vision is the

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most important part of why people show up, and then

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what they show up. Then you have to select the

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right people. You know, sometimes people show up for different reasons.

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Sometimes they show up because it's a new activity. Sometimes

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they show up because they're familiar with who you are,

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but they're not familiar with your vision and with your goal.

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So the vision is important, and then selecting the right.

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People that is true.

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That is true now you know, and reading your book,

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one of my favorite lines from the book is how

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you describe the six questions as a road map for

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transforming vision into reality. Can you tell us how you

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you know, came up with that? What made you look

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at it that way? Well, especially using that you know,

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the how, the who what when we're how using that concept?

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Well, you know, I got to give you a little

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part of the cheat code.

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And little part of the cheat code he is that

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I sold cars long, long time ago, back in the

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back in the in the eighties. I sold cars at

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a place called Kagan Planteact Mazda. And when I was there,

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there was a phenomenon that was going on on the dealership.

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There were three guys who were selling thirty cars a month.

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And I was trained by one of those guys by.

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The name of Charles McKnight, who sold thirty cars a month,

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and I watched how he developed his car selling and

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I sold twenty cars a month because I was trained

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by him, and I didn't and I didn't.

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Want to do thirty cars a month.

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And sometimes when I said I didn't want to do something,

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people say, well could you have done thirty Well, business

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in life is about strategy and process. When you have

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the right process, then everything works. So the things that

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you want to do in terms of just life conversation

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is to understand what is the person's who? Who is

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the person? Why does the person want to do what

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you're doing, How do you do with your what is

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your process? And so when you establish your core values

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and your principles and your non negotiable principles. In other words,

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people many times don't think about it as your core values.

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They don't think about what your communication system is, They

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don't think about how to build trust and respect. And

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so when you ask the question about the book, and

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the reason that I wrote the book is because many times.

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People don't look at how they move.

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They look at what they get out of how they move,

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but they don't look at how they move. And so

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those six principles are part of twelve twelve core principles

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of how to build a team. HM.

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So you're now when we go into the what section

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of your book that encourages readers to clearly define their

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unique offering. So how does understanding the what help business

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owners decide what roles or skills they need to add

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to their team.

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Well, you have to have specific, measurable, achievable and relevant

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and time sensitive goals and deadlines. People move faster when

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you give them deadlines. People move faster when they can

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measure what you're talking about. People move faster when they

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see something that's relevant to what they are doing. You know,

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a many times I tell people, you know, it's easy

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to come up with a with a with a brand,

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it's easy to come up with a product, it's easy

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to come up with an idea. But if people don't

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want to do what you're doing, then they're not gonna

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do it. How to be a raving fans is to

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set clear goals. When you say the word what what

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is it that you are measuring? What specific thing is

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your goal? What reverent thing that's happening with what you're doing,

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and what is the time sensitivity to what you're doing.

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When people get those clear goals and those clear deadlines,

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then they're able to not only do what you do,

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they're able to understand what you're doing as it relates

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to what they do.

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Okay, so then you go into your win. In the

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wind chapter, you talk about the importance of timing. So

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how does timing influence when an entrepreneur should start expanding

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their team and should they hire early or wait for

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certain milestones.

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Well, the first thing you must do in building a

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team is first build a strategy for your team. You

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know you have certain people that are gonna come on

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your team.

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Put your hands together.

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You're gonna have mamon state, Mamon state, man mis state.

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I do apologize with that, but your time something you

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have to first look at. You know, the timing of

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the team members that are on your team. You know

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you're building a board. You may say, well, I got

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a board of directors. Okay, the board of directors are

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people who do the directing of your nonprofit.

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But then you have an.

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Advisory board in the advisory board of people who are

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people that you revere who advise you on your project.

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Just the same with business. When you have a business,

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you have some people who you have to train. You

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got to invest in for growth, you got to mentor them,

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You got to create programs so that they can kind

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of catch up to the vision. Then you have people

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who are leaders, and those leaders are leading your company.

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When you ask the question about do you hire early

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or do you hire late, No, you hire the right

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people for your vision by doing what we were doing

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car sales, and that is to qualify people first. You

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have to qualify people cause many times you know you

279
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find people, you find the wrong people in your organization

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because you're thinking that they are free people. In other words,

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they volunteer to help you, and you're looking at them

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volunteering as a part of your growth. But they're volunteering

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because they have an agenda. Is that agenda your agenda?

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And so you can hire the wrong people easily when

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you're looking at what they want to do.

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So you have to always be mindful of what you

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are actually doing.

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Okay, So I know that I was reading in something

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I think it was a magazine, CV Insights something like that,

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and one of the things that they said was sixty

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five percent of startups failed due to people related issues,

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not product or funding. How what do you think about that?

293
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Do you feel that that's an accurate statement and that

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people should really make sure that they look at that,

295
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especially when they're in business as solopreneurs, especially solopreneurs.

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I think, yeah, well, I think it's I know they

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say sixty five percent.

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I say it's eighty five percent. Okay.

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The reason I say it's eighty five percent is it's

300
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just like building a house. You know, if you're building

301
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a house in you're using bricks to build that house

302
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and one of those bricks are not leveled, then that

303
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house is going to be built cricket, And the question becomes,

304
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when do you go backwards to go forward? And many

305
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times solopreneurs or I call them entrepreneurs, don't have the

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luxury of going backwards to go forward. So it's very

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important that you build a team with clarity. As we

308
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said earlier, that the team members that are coming to

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you understand and know exactly what your mission and goal is,

310
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and you understand and know exactly what their mission.

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And goal is.

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Okay, okay, now we've kind of we're kind of going

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down the line with your book with the who what

314
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we're wearing. How So let's talk about the where. Your

315
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book highlights the importance of positioning the where when building

316
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a team. What environments, communities, networks should entrepreneurs place themselves

317
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in to attract the right people.

318
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Well, that that where is very important.

319
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You know, when I grew up, I didn't have a

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telephone an iPhone. I had a telephone, but I didn't

321
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have an iPhone. But back in the day, I had

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a telephone and I knew probably hundreds of telephone numbers.

323
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And the reason I know on hundreds of telephone numbers

324
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were because they were my network to build businesses, to

325
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build with people. That was my network. Okay, now that

326
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we have an iPhone. When you ask the question where where,

327
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it's everywhere.

328
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Okay. Many times people don't understand.

329
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Once you find your audience and you're dealing with the

330
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psychographics of your audience, you know where they live, what

331
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they do, what they buy, what they need, what is

332
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their psyche, that's the where. And so when you're looking

333
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at a business of a young business, and many times

334
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most people talk about business and they believe that they

335
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want to start from the bottom and go to the top.

336
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I always say that that is what's been pushed up

337
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groups of people, but you should always start at the top.

338
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In my book, I talk about the red the.

339
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Red, the red print, the green print, the green print,

340
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the black print, and I talk about where to start.

341
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The reason I talk about where to start is I

342
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talk about if you're in the industry, no matter what

343
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the industry is, you must first do research to research

344
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the industry so you can see what the industry is saying,

345
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not what you're saying. Because we get into emotionalrepreneurship and

346
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what that is, we do business how we feel as

347
00:23:40.680 --> 00:23:44.960
opposed to how the industry moves. And when you discover

348
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what the industry is doing, you really are starting at

349
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the top, and that's where everybody should start. And many

350
00:23:52.000 --> 00:23:56.279
times people say, well, I don't have ten thousand employees

351
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or I don't have five hundred employees. As a matter

352
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of fact, I only have two employees, me and my computer. Okay,

353
00:24:02.960 --> 00:24:07.359
that sounds good. But when you choose the right people

354
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to be on your team, then you're able to delegate

355
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what responsibilities that you need to actually build your team.

356
00:24:16.559 --> 00:24:19.079
And many times you can build your team by hiring

357
00:24:19.160 --> 00:24:23.799
consultants yep, and consultants as long as you are paying

358
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them their rate and you are delivering to the client

359
00:24:27.839 --> 00:24:31.279
or customer what they need, then you can have a

360
00:24:31.319 --> 00:24:34.079
team as big as a thousand people. But we don't

361
00:24:34.160 --> 00:24:36.400
think like that because we get into what I call

362
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entrepreneurship where I have to do everything. I gotta do

363
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all parts of the business. And this is why we

364
00:24:44.000 --> 00:24:46.799
don't have teams, and this is why many businesses go

365
00:24:46.960 --> 00:24:47.319
out of.

366
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Business absolutely, And you know that. That brings me to

367
00:24:51.839 --> 00:24:56.039
another point where I was reading also where they say

368
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entrepreneurs tend to struggle with control versus is delegation because

369
00:25:02.440 --> 00:25:05.799
like you say, they they just don't want to, you know,

370
00:25:05.880 --> 00:25:08.799
turn it over. But also what you have to look

371
00:25:08.799 --> 00:25:14.000
at is, though, is managers who effect can generate higher

372
00:25:14.039 --> 00:25:18.759
income or higher revenue if they learn how to delegate,

373
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like you said, by having you know, bringing on others.

374
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And sometimes it may be kind of a struggle you

375
00:25:25.880 --> 00:25:29.640
think you can't bring on another team member and things

376
00:25:29.720 --> 00:25:32.359
like that, but sometimes there are ways that you could

377
00:25:32.400 --> 00:25:36.599
do that, like you say, with a consultant, freelancers, you know,

378
00:25:37.160 --> 00:25:41.960
you can do some things like that. So it's different

379
00:25:41.960 --> 00:25:44.480
ways that you could do it if you need to

380
00:25:44.559 --> 00:25:48.319
do that. So, which brings me into the next area

381
00:25:48.359 --> 00:25:52.039
of your book, the how. So the how in your

382
00:25:52.119 --> 00:25:58.079
framework focuses on execution and strategy. So what are some

383
00:25:58.400 --> 00:26:03.640
practical how strategies from your book that entrepreneurs can apply

384
00:26:03.839 --> 00:26:07.079
when structuring or scaling their teams.

385
00:26:07.559 --> 00:26:09.759
Well, you know, I want to comment on what you

386
00:26:09.839 --> 00:26:13.599
just said about control, and I want the audience to

387
00:26:13.640 --> 00:26:18.400
really think about war. And when I say war, I

388
00:26:18.440 --> 00:26:20.599
want you to think about how do you win a war?

389
00:26:21.519 --> 00:26:25.079
Okay, you're a business owner, you're in business. You really

390
00:26:25.079 --> 00:26:29.640
are in a war Okay, the CEO is the is

391
00:26:29.680 --> 00:26:34.599
the colonel. You know, you have generals. Okay, those generals

392
00:26:34.680 --> 00:26:35.880
are doing things.

393
00:26:36.720 --> 00:26:42.160
And then the generals have lieutenants, and your lieutenants are

394
00:26:42.160 --> 00:26:42.920
doing things.

395
00:26:43.200 --> 00:26:50.680
And your lieutenants have other officers. Yeah, other officers, and

396
00:26:50.799 --> 00:26:52.440
they're doing things. Okay.

397
00:26:52.440 --> 00:26:57.200
So you got to ask yourself, are you a CEO

398
00:26:58.319 --> 00:27:01.000
or are you managing the business?

399
00:27:01.480 --> 00:27:05.400
Are you doing the work?

400
00:27:06.079 --> 00:27:09.920
And many times we don't realize that the control part

401
00:27:09.960 --> 00:27:15.279
of who we are sometimes keeps us from allowing ourselves

402
00:27:15.279 --> 00:27:18.880
to grow. And that's the most important important part about

403
00:27:18.920 --> 00:27:23.279
any business. How can you affect growth? When you ask

404
00:27:23.359 --> 00:27:29.400
about the question of how and where and why? And

405
00:27:31.240 --> 00:27:35.880
you ask this particular question, you must begin to integrate

406
00:27:36.240 --> 00:27:41.680
two things. Number one, you have to integrate right now,

407
00:27:41.759 --> 00:27:48.279
AI and social media. Number number two, you have to

408
00:27:48.440 --> 00:27:54.640
integrate partnerships and organizations and agencies. These two pieces will

409
00:27:54.759 --> 00:27:58.400
really build your business. When I begin to talk about AI,

410
00:27:58.799 --> 00:28:01.960
think about it for a moment. There are some ten

411
00:28:02.119 --> 00:28:06.599
twenty AIS that you can use. Okay, there's some ten

412
00:28:06.759 --> 00:28:10.279
or twenty automation systems that you can use. What are

413
00:28:10.319 --> 00:28:14.400
you getting back by using AI? You're getting your time back?

414
00:28:15.160 --> 00:28:18.440
What are you getting back by using social media. You're

415
00:28:18.480 --> 00:28:23.119
getting your time and your exposure to new talent, to

416
00:28:23.880 --> 00:28:28.400
new audiences by utilizing those things. And many times you

417
00:28:28.440 --> 00:28:31.720
don't have time to engage in an audience if you're

418
00:28:31.720 --> 00:28:36.200
doing the work. When I do these business consultants, consulting

419
00:28:36.720 --> 00:28:40.519
seedes with people and I say to them that right now,

420
00:28:40.799 --> 00:28:45.079
this one hour that we're doing, you're closed. Your business

421
00:28:45.119 --> 00:28:47.799
is actually closed. Okay, if your business is closed in

422
00:28:47.839 --> 00:28:53.039
that one hour that you're that you're utilizing with a consultant,

423
00:28:53.440 --> 00:28:55.119
what is your company doing?

424
00:28:55.200 --> 00:28:56.640
How is your company moving?

425
00:28:57.400 --> 00:28:59.880
And that's the piece that many times people don't look at,

426
00:29:00.319 --> 00:29:03.720
and that's why it's always important for the second part

427
00:29:03.720 --> 00:29:09.359
to that is to partner with organizations and agencies because

428
00:29:09.400 --> 00:29:13.480
when you start partnering with groups and nonprofits and schools

429
00:29:13.519 --> 00:29:18.200
and corporations and government agencies who are doing what you're doing,

430
00:29:18.480 --> 00:29:21.839
then you don't have to do everything. And the hardest

431
00:29:21.880 --> 00:29:25.839
part of business is is when you start a business

432
00:29:26.319 --> 00:29:30.240
is that there is no blueprint to that business. And

433
00:29:30.319 --> 00:29:33.559
so you get into business and you're doing everything. And

434
00:29:33.759 --> 00:29:36.319
what I say is take the time to slow down

435
00:29:36.839 --> 00:29:42.240
and build a strategy. Utilizing an AI, build a strategy

436
00:29:42.359 --> 00:29:46.559
of automating your system so you can schedule everything. Because

437
00:29:46.680 --> 00:29:53.240
these tools are producting, producted tools that help your team

438
00:29:53.799 --> 00:29:58.039
to be competitive. Think about it for a minute, doctor Lewis,

439
00:29:58.880 --> 00:30:04.880
you're in war and you bring a knife to a

440
00:30:05.039 --> 00:30:11.440
bazooka fight. Who's a Winzuka don't even have to be

441
00:30:11.599 --> 00:30:12.079
near you?

442
00:30:12.440 --> 00:30:14.319
But I want to be near you with the knife

443
00:30:14.359 --> 00:30:14.680
to win.

444
00:30:15.359 --> 00:30:15.480
Right.

445
00:30:15.880 --> 00:30:18.680
That is the challenge that we have in business because

446
00:30:18.799 --> 00:30:22.720
many people want to want to be engaged in a

447
00:30:22.799 --> 00:30:25.079
knife fight against a bazuka.

448
00:30:26.079 --> 00:30:31.240
Wow, wow, this is you are giving us so many

449
00:30:31.279 --> 00:30:33.559
great niggets and so now we're going to hit on

450
00:30:33.599 --> 00:30:36.920
you the final point, which is your why. And in

451
00:30:36.960 --> 00:30:42.119
your why section you talk about deeper purpose. So how

452
00:30:42.200 --> 00:30:47.279
important is it that team members share or align with

453
00:30:47.359 --> 00:30:53.759
the founders why? And how can leaders communicate that purpose effectively?

454
00:30:54.559 --> 00:30:57.519
Well, the first thing you have to do is sit

455
00:30:57.640 --> 00:31:02.160
down and ask yourself, why am I here? I think

456
00:31:02.240 --> 00:31:05.240
many times people are doing following the follower.

457
00:31:05.559 --> 00:31:11.640
You know, you decide that when you graduate from high

458
00:31:11.680 --> 00:31:15.519
school that you need a job, and somebody tells you

459
00:31:15.559 --> 00:31:18.480
where a job is, and the job is making a

460
00:31:18.640 --> 00:31:21.720
considerable amount of money, and you look at the money

461
00:31:21.799 --> 00:31:24.200
and you say, oh, great, I can make X amount

462
00:31:24.200 --> 00:31:26.680
of dollars, and then you take that job.

463
00:31:27.119 --> 00:31:30.559
Okay, and at sixty.

464
00:31:30.200 --> 00:31:33.680
Five you look back and you've given some thirty to

465
00:31:33.720 --> 00:31:38.720
forty years to one job. You never address what your

466
00:31:39.160 --> 00:31:44.440
individual why is in terms of who you are, and

467
00:31:44.519 --> 00:31:49.440
so now there's something called regret because you didn't get

468
00:31:49.480 --> 00:31:51.720
a chance to do all the things that you wanted

469
00:31:51.720 --> 00:31:54.480
to do while you're on the planet. That's why the

470
00:31:54.720 --> 00:31:57.839
why it's so important for you to sit down and

471
00:31:57.960 --> 00:32:00.480
figure out why am I here?

472
00:32:00.559 --> 00:32:01.319
First of all?

473
00:32:01.640 --> 00:32:05.480
Okay, Now when you move into the business, you have

474
00:32:05.599 --> 00:32:09.799
to ask yourself why am I creating this business? So

475
00:32:09.839 --> 00:32:15.920
it's the shared vision that aligns everyone's energy that helps

476
00:32:16.359 --> 00:32:19.279
to create the purpose of success.

477
00:32:20.000 --> 00:32:23.400
Well to do it again to create the purpose of success.

478
00:32:24.240 --> 00:32:32.039
The clarity of that vision moves people to confidence, moves

479
00:32:32.079 --> 00:32:34.640
people to be raving fans of what you're doing.

480
00:32:35.119 --> 00:32:37.400
Not just fans, but raving fans.

481
00:32:37.400 --> 00:32:40.119
And what a raving fan is, that's somebody who's going

482
00:32:40.200 --> 00:32:43.559
to tell every about about what you're doing. So your

483
00:32:43.759 --> 00:32:47.000
why for business and your wife for life needs to

484
00:32:47.039 --> 00:32:49.680
be measured and then you build.

485
00:32:49.440 --> 00:32:52.640
A strategy around that and not worry about.

486
00:32:52.359 --> 00:32:56.279
People who are not on your team, who are not

487
00:32:56.519 --> 00:33:00.240
about your product, who's not about your service, who's not

488
00:33:00.440 --> 00:33:01.359
about your vision.

489
00:33:01.640 --> 00:33:03.880
Because at the end of the day, it takes the.

490
00:33:03.880 --> 00:33:07.559
Same amount of time to do something large as it

491
00:33:07.599 --> 00:33:10.720
does to do something small. So we must begin to

492
00:33:10.839 --> 00:33:14.319
think large because it takes the same amount of time.

493
00:33:14.880 --> 00:33:19.119
Don't be follow a follower of the follower, or be

494
00:33:19.240 --> 00:33:24.440
a leader of the leaders. Be an individual that has

495
00:33:24.480 --> 00:33:28.079
a plan of what they want to do and accomplish

496
00:33:28.319 --> 00:33:29.119
on this planet.

497
00:33:30.720 --> 00:33:35.599
Wow, now, your book, it really is a roadmap for

498
00:33:35.720 --> 00:33:42.200
turning imagination into compensation. So how can entrepreneurs use that

499
00:33:42.480 --> 00:33:47.200
same roadmap to help their team members develop their own

500
00:33:47.319 --> 00:33:51.839
creative strengths and contributions to the business.

501
00:33:52.200 --> 00:33:54.119
Well, the first thing you have to do in any

502
00:33:54.160 --> 00:33:59.720
business is to define roads and responsibilities. See many times

503
00:34:00.200 --> 00:34:03.559
we go into business and everybody wants to do everything.

504
00:34:04.000 --> 00:34:07.720
We got every guy who's never done marketing before, but

505
00:34:07.880 --> 00:34:10.079
now he's in business with you and now he wants

506
00:34:10.119 --> 00:34:14.679
to do market You have to curson the lady who's

507
00:34:15.079 --> 00:34:18.039
never done advertising, but she wants to do advertising. Then

508
00:34:18.119 --> 00:34:21.000
you have the guy or the girl who wants to

509
00:34:21.079 --> 00:34:23.599
do pr never done it before.

510
00:34:23.639 --> 00:34:25.679
Then you got the guy who wants.

511
00:34:25.480 --> 00:34:30.360
To create the product for your or define your service,

512
00:34:30.639 --> 00:34:31.400
who's never.

513
00:34:31.280 --> 00:34:32.840
Done those things before.

514
00:34:33.440 --> 00:34:36.079
But now, because you're a new business and you're starting

515
00:34:36.119 --> 00:34:39.840
out and you have not done the research to know

516
00:34:39.920 --> 00:34:42.880
exactly what a company of corporation, a billion dollar company

517
00:34:42.880 --> 00:34:47.400
of corporation does, then you're in the same space with

518
00:34:47.519 --> 00:34:50.320
all of those other people and you can't really not

519
00:34:50.360 --> 00:34:52.280
only define who the right people.

520
00:34:52.039 --> 00:34:56.840
Are, you don't know why or what the right people

521
00:34:56.920 --> 00:34:57.760
should be doing.

522
00:34:58.519 --> 00:35:02.400
And so once you defend the roles and the responsibilities

523
00:35:02.440 --> 00:35:08.599
of people and clear roles, clere roles eliminate confusion and

524
00:35:08.960 --> 00:35:13.679
it really builds competition, but it eliminates confusion. So if

525
00:35:13.760 --> 00:35:16.320
I am a guy who does marketing and I've been

526
00:35:16.360 --> 00:35:19.719
doing marketing for years, then you have to lean on

527
00:35:20.599 --> 00:35:21.519
that marketeer.

528
00:35:22.159 --> 00:35:26.760
But more importantly, before you lean on anyone, you must lean.

529
00:35:26.639 --> 00:35:30.320
On the information of the companies and corporations in the

530
00:35:30.440 --> 00:35:34.880
industry that's doing what you're doing. So you understand, am

531
00:35:34.960 --> 00:35:38.679
I talking about marketing your business? Am I talking about

532
00:35:38.719 --> 00:35:41.519
the sales part of your business? Am I talking about

533
00:35:41.519 --> 00:35:45.199
the advertising? Because each one of these roles are different

534
00:35:45.880 --> 00:35:51.079
from your established core values of what your team's foundation

535
00:35:51.280 --> 00:35:51.719
is all.

536
00:35:51.599 --> 00:35:56.679
About absolutely absolutely and we and we also know, I mean,

537
00:35:56.719 --> 00:36:00.880
we know that success come from building a team around

538
00:36:00.960 --> 00:36:05.559
the team. So a question I have for you is

539
00:36:05.840 --> 00:36:11.280
how can business owners leverage networks like yours, such as

540
00:36:11.320 --> 00:36:16.760
the Black Business Network to expand their teams beyond just staff.

541
00:36:17.559 --> 00:36:21.039
Well, you know, early on when we came on, I

542
00:36:21.079 --> 00:36:25.079
said something that I hope everybody god and it's the

543
00:36:25.119 --> 00:36:28.639
most important part, whether it's with my network or with

544
00:36:28.880 --> 00:36:34.599
anybody else else network. I said that the average person

545
00:36:35.239 --> 00:36:39.800
knows two hundred and fifty people, which means that when

546
00:36:39.880 --> 00:36:44.599
you break it down and deal with those two hundred

547
00:36:44.599 --> 00:36:47.760
and fifty people who are aligned with your.

548
00:36:47.719 --> 00:36:52.440
Vision, then you're able to build a real team.

549
00:36:52.920 --> 00:36:55.719
See, most people don't do the numbers, and we could

550
00:36:55.719 --> 00:36:57.199
do quick numbers here.

551
00:36:57.679 --> 00:36:57.920
I don't.

552
00:36:57.960 --> 00:36:59.920
I'm not gonna put my calculator out, but I'm going

553
00:37:00.400 --> 00:37:04.639
I'm gonna give you kind of an overview. Just imagine

554
00:37:05.199 --> 00:37:12.199
that your dream, your vision, your purpose was put in

555
00:37:12.239 --> 00:37:15.480
a box. I want you to take that box and

556
00:37:15.480 --> 00:37:17.400
I want to put a lid on that box with

557
00:37:17.559 --> 00:37:21.719
everything how you move your operating system, your business, everything

558
00:37:21.760 --> 00:37:24.239
that you do, and you put in that box and

559
00:37:24.280 --> 00:37:27.679
then you take that box and you sell that box

560
00:37:27.719 --> 00:37:32.360
to three one hundred people who are going to participate

561
00:37:32.800 --> 00:37:36.599
and utilize your particular system that's in that box.

562
00:37:37.119 --> 00:37:38.280
That's three hundred people.

563
00:37:39.079 --> 00:37:42.639
You take those three hundred people, and then you recruit

564
00:37:42.679 --> 00:37:45.639
another three hundred people. That's three hundred times three hundred,

565
00:37:45.840 --> 00:37:50.119
that's nine hundred. That's nine hundred people, right, three and

566
00:37:50.199 --> 00:37:53.840
three six with six hundred people. Now take those six

567
00:37:53.920 --> 00:38:00.920
hundred people and you do or multiply that by another

568
00:38:01.000 --> 00:38:05.880
three hundred people, and do that twelve months at a time,

569
00:38:07.079 --> 00:38:11.679
you will have well over millions of people doing your

570
00:38:11.800 --> 00:38:17.719
one as we call your one why you one vision,

571
00:38:18.159 --> 00:38:22.360
your one project that you're doing. That's how you build

572
00:38:22.400 --> 00:38:27.920
a team. I'm gonna say it again, by duplicating.

573
00:38:27.239 --> 00:38:35.199
Your services, your vision, your business, by duplicating what you

574
00:38:35.400 --> 00:38:39.199
do with people who are in your ring of people.

575
00:38:39.559 --> 00:38:42.440
That's how you really build a business and build a

576
00:38:42.480 --> 00:38:48.280
corporation and build a company without hiring people. Do it

577
00:38:48.760 --> 00:38:51.960
because many times people say, well, I can just hire people, Okay,

578
00:38:52.239 --> 00:38:55.679
The question becomes, when you hire people, how do you

579
00:38:55.800 --> 00:39:01.559
qualify those people clearly enough so that they are raising

580
00:39:01.599 --> 00:39:04.280
fans r exactly?

581
00:39:04.679 --> 00:39:07.840
And I mean also too, that their goal is the

582
00:39:07.920 --> 00:39:13.920
same is your goal, you know, as they work for you,

583
00:39:14.440 --> 00:39:17.360
because sometimes they may not have the same goal other

584
00:39:17.440 --> 00:39:20.199
than to be there for the paycheck.

585
00:39:20.880 --> 00:39:29.519
That alies while why encouraging collaboration is very important for

586
00:39:29.599 --> 00:39:30.960
a team, you know.

587
00:39:32.320 --> 00:39:35.119
I can think back when I first started doing the Black.

588
00:39:34.920 --> 00:39:40.400
Business Expo back in back in eighty excuse me, back

589
00:39:40.400 --> 00:39:44.960
in eighty nine. I did not want to do the

590
00:39:44.960 --> 00:39:48.119
Black Business Expo. It was brought to me by my grandmother,

591
00:39:48.960 --> 00:39:51.400
and I thought it was a nice idea, but I

592
00:39:51.400 --> 00:39:54.920
didn't believe in it. And when she sat me down

593
00:39:55.000 --> 00:39:59.480
and told me about raising scholarships for kids, when she

594
00:39:59.559 --> 00:40:03.679
set me down and talked about how many business business

595
00:40:03.679 --> 00:40:08.639
corporations could not find competent black businesses, when she set

596
00:40:08.679 --> 00:40:12.039
me down and talked about the core values of what

597
00:40:12.400 --> 00:40:18.480
the Black Business Exbo was gonna be, and then I

598
00:40:18.599 --> 00:40:23.079
bought into it and realized that this was bigger than me.

599
00:40:23.880 --> 00:40:26.320
And so once I understood it was bigger than me,

600
00:40:26.800 --> 00:40:31.159
then I began to think about how it could help

601
00:40:31.239 --> 00:40:36.719
other people. And in those days, people was looking for

602
00:40:37.199 --> 00:40:41.599
how to help each other build businesses, and so people

603
00:40:41.679 --> 00:40:43.880
were also looking at what they're going to do with

604
00:40:43.920 --> 00:40:46.599
their legacy and how they were going to help their kids,

605
00:40:47.000 --> 00:40:51.800
and the business Expo was giving our scholarships to kids also.

606
00:40:52.119 --> 00:40:55.280
So all of these things were resonating with me as

607
00:40:55.440 --> 00:40:59.320
a business owner. And the reason that it still exists

608
00:40:59.320 --> 00:41:07.039
today is because of how she planted the vision with clarity,

609
00:41:07.920 --> 00:41:11.559
how she selected me as the person and I was

610
00:41:11.599 --> 00:41:16.760
the right person for the job, and how she defined

611
00:41:17.320 --> 00:41:21.599
what my role would be, my responsibilities was gonna be.

612
00:41:21.920 --> 00:41:25.199
How she shared with me what the core values of

613
00:41:25.760 --> 00:41:30.679
the black business what's gonna be.

614
00:41:30.800 --> 00:41:34.800
Thank you for that. How she created a communication system.

615
00:41:34.519 --> 00:41:39.599
With me, and how she made me each time that

616
00:41:39.920 --> 00:41:42.599
I did the show she would say, you didn't do

617
00:41:42.639 --> 00:41:47.320
the research. Each time the show would get bigger was

618
00:41:47.360 --> 00:41:52.239
because I began to understand how to do research. How

619
00:41:52.280 --> 00:41:55.679
she built trust in me and respected me as a

620
00:41:55.719 --> 00:42:03.239
man to clearly define and bring her goals and her

621
00:42:03.320 --> 00:42:05.199
whole ability for this show.

622
00:42:05.719 --> 00:42:10.079
And that hasn't changed. Right, That hasn't changed in terms

623
00:42:10.079 --> 00:42:11.239
of everything that I do.

624
00:42:11.760 --> 00:42:16.519
The clarity of vision, selecting the right people, roles and responsibility,

625
00:42:17.079 --> 00:42:17.360
you know.

626
00:42:17.519 --> 00:42:20.400
Core values. These things are not going to change.

627
00:42:20.400 --> 00:42:23.880
And many times when we change in the extreme and

628
00:42:23.960 --> 00:42:27.000
start telling people what we're going to do. That is

629
00:42:27.039 --> 00:42:31.840
what I call the collapse of businesses. That's why businesses

630
00:42:31.920 --> 00:42:34.920
go out of business, not because they're not great businesses,

631
00:42:35.199 --> 00:42:40.280
but because of what I call consistency in business. Yeah.

632
00:42:40.320 --> 00:42:45.840
Absolutely, absolutely, doctor Kelly. It has been such a great

633
00:42:45.880 --> 00:42:50.039
conversation and you know it has gone by way too fast.

634
00:42:50.599 --> 00:42:55.360
So tell us. I know that you do the Black

635
00:42:55.840 --> 00:43:00.519
Business Olympics every month, just quickly tell us about that

636
00:43:01.719 --> 00:43:04.760
when you're going to be running the next Black Business Olympics.

637
00:43:05.039 --> 00:43:08.440
And also let us know how the individuals can reach

638
00:43:08.480 --> 00:43:10.639
out to you if they have any questions or maybe

639
00:43:10.679 --> 00:43:14.119
want to be a speaker on the Black Business Olympics.

640
00:43:14.480 --> 00:43:16.639
Well, I'm going to start with the last first and

641
00:43:16.760 --> 00:43:18.599
in with the first last.

642
00:43:18.880 --> 00:43:22.679
I can be reached at Eric Kelly forty five at Gmail.

643
00:43:23.480 --> 00:43:26.639
That's for speakers to speak on our platform.

644
00:43:27.920 --> 00:43:32.000
The Black Business Olympics is one of the largest business

645
00:43:32.039 --> 00:43:37.719
showcases of businesses in the history of Black America in

646
00:43:37.800 --> 00:43:38.639
the world.

647
00:43:38.880 --> 00:43:40.800
We've had more than.

648
00:43:41.320 --> 00:43:44.840
Ten thousand speakers to speak on our platform and they

649
00:43:44.920 --> 00:43:49.280
speak about business. Many times, people talk about being global,

650
00:43:49.800 --> 00:43:53.159
where the Black Business Olympics is global because we have

651
00:43:53.320 --> 00:43:59.840
global speakers speaking from Asia from Singapore, from Africa and

652
00:44:00.440 --> 00:44:03.360
now don't want to just say Africa and just leave

653
00:44:03.400 --> 00:44:11.880
it at Africa, Zimbabwe, South Africa, beneath Tanzania. We have

654
00:44:12.039 --> 00:44:16.400
speakers to speak from those different countries in Africa and

655
00:44:16.400 --> 00:44:19.559
and of course in the UK and all the states

656
00:44:19.559 --> 00:44:22.840
in America and of course in South America. And the

657
00:44:23.000 --> 00:44:26.159
key to what we do is we raise scholarships for

658
00:44:26.239 --> 00:44:30.960
kids to go to college to change their legacy because

659
00:44:31.079 --> 00:44:34.480
men of I our kids are committing suicide. Many of

660
00:44:34.519 --> 00:44:40.440
our kids are being wasted away in the human what

661
00:44:40.519 --> 00:44:43.559
I call scrap heap of time. And so with the

662
00:44:43.559 --> 00:44:47.320
Black Business Olympics allows for those kids to see us

663
00:44:47.360 --> 00:44:50.800
in a different space, to see business owners who are

664
00:44:51.159 --> 00:44:56.679
actually giving them life changing messages about business. And so

665
00:44:56.719 --> 00:44:59.920
you can also reach me at Eric Kelly forty FI

666
00:45:00.079 --> 00:45:03.280
five he gimmail for those who need to give me

667
00:45:03.280 --> 00:45:07.159
a phone call. It's nine one nine threeh eight nine

668
00:45:07.280 --> 00:45:11.639
zero nine zero. And as my great grandfather used to stay,

669
00:45:11.679 --> 00:45:14.639
if you don't value your value, then your value will

670
00:45:14.719 --> 00:45:19.000
not be valuaball. And my grandmama would say, fear is

671
00:45:19.119 --> 00:45:24.639
a made up emotion that we utilize to stop and

672
00:45:24.719 --> 00:45:25.719
not do anything.

673
00:45:26.199 --> 00:45:28.639
And then of course I got to end with my quote,

674
00:45:29.119 --> 00:45:33.760
which is what you're looking for is looking for you.

675
00:45:34.159 --> 00:45:36.320
So I want you to think about it today as

676
00:45:36.360 --> 00:45:38.760
you leave this great show. And again I want to

677
00:45:38.800 --> 00:45:41.239
thank you, doctor Manland and Louis for allowing me to

678
00:45:41.280 --> 00:45:45.400
share your platform with all these great and brilliant and

679
00:45:45.440 --> 00:45:49.159
beautiful women all over the globe and looking at what

680
00:45:49.320 --> 00:45:53.519
you're doing. I celebrate you each and every day because

681
00:45:53.599 --> 00:45:54.880
I see the work that you do.

682
00:45:55.320 --> 00:45:59.360
And for those who have not joined your organization, please

683
00:46:00.119 --> 00:46:03.639
think about where you want to be, how you want.

684
00:46:03.480 --> 00:46:04.039
To be, who you are.

685
00:46:04.079 --> 00:46:06.880
What's your reminder from my daily mindset? Thank you, don't

686
00:46:06.920 --> 00:46:09.079
forget to build you Doctor Kelly. It has been a

687
00:46:09.159 --> 00:46:13.239
pleasure having you on the show, and I just want

688
00:46:13.280 --> 00:46:17.920
everybody to know that today's conversation has been a masterclass

689
00:46:17.960 --> 00:46:22.760
in leadership, purpose, and the power of building the right team.

690
00:46:23.239 --> 00:46:27.599
Doctor Kelly has reminded us that success isn't just about

691
00:46:28.079 --> 00:46:32.960
what we create, It's about who we created with, when

692
00:46:33.079 --> 00:46:37.719
we take action, where we position ourselves, how we execute,

693
00:46:37.800 --> 00:46:42.440
and why we keep going. His book, The Who, What, When, Where,

694
00:46:42.599 --> 00:46:48.440
how and Why Book Turn your Imagination into Compensation, gives

695
00:46:48.559 --> 00:46:53.840
us the exact blueprint for turning imagination into compensation. And

696
00:46:54.000 --> 00:46:58.679
as we've heard today, that same blueprint is exactly what

697
00:46:58.960 --> 00:47:05.280
entrepreneurs need to build strong, aligned, high performing teams. Because

698
00:47:05.360 --> 00:47:09.880
when you because when you're who is right, You're what

699
00:47:10.079 --> 00:47:16.239
becomes clearer, Your when becomes strategic, your ware becomes intentional,

700
00:47:16.760 --> 00:47:23.320
your how becomes actionable, and your why becomes unstoppable. So,

701
00:47:23.480 --> 00:47:28.239
whether you're a business, you're starting a business, expanding a vision,

702
00:47:29.000 --> 00:47:31.760
or building a team that can help you reach your

703
00:47:31.800 --> 00:47:35.000
next level, let today be your reminder you do not

704
00:47:35.199 --> 00:47:37.639
have to do it alone, and you're not meant to

705
00:47:37.679 --> 00:47:40.280
do it alone. So I want to thank doctor Eric

706
00:47:40.360 --> 00:47:43.519
Kelly the Third and all my viewers and listeners. Thank

707
00:47:43.559 --> 00:47:46.239
you for joining us on the Success for Women's show.

708
00:47:46.800 --> 00:47:51.199
I'm your host, Doctor Madley and Lewis, and I look

709
00:47:51.280 --> 00:47:55.880
forward to bringing you more conversations that will inspire, empower,

710
00:47:56.119 --> 00:47:58.960
elevate your journey. And if you would like to reach

711
00:47:59.000 --> 00:48:01.400
out to me, you can go to email me at

712
00:48:01.519 --> 00:48:06.360
info at e x w SI dot com. Thank you

713
00:48:06.400 --> 00:48:10.400
again for joining me. We're here every week. Please make

714
00:48:10.480 --> 00:48:15.159
sure to subscribe to our channel, our YouTube channel and

715
00:48:15.760 --> 00:48:21.320
to the UH Women for Women Network channel. Thank you again,

716
00:48:21.400 --> 00:48:25.760
Doctor Kelly. All my viewers and listeners, I'm doctor Madelananne Lewis,

717
00:48:25.800 --> 00:48:30.119
your host, helping women to accelerate the path to success.

718
00:48:30.920 --> 00:48:33.519
Be well and stay safe out there.

719
00:48:34.559 --> 00:49:04.039
This success success successful women