Simplify Your Marketing

0:00 The topics and opinions expressed on the following show are solely those of the hosts and their guests, and not those of W four WN Radio It's employees or affiliates. We make no recommendations or endorsements for radio show programs, services, or products mentioned on air or on our web. No liability, explicit or implied shall be extended to W four WN Radio It's employees or affiliates. Any questions or comment should be directed to those show hosts. Thank you for choosing W four WN Radio. I got the time And did you know women represent just three percent of Fortune five hundred CEOs and less than fifteen percent of corporate executives at top companies worldwide. Have you wondered what the secrets are to getting into the top ranks, whether in the private or public sector. Do you want to figure out how to stop being held back in your career? Are passed over for promotion, then you're in the right place. Hi. I'm doctor Mattlanann Lewis, President and CEO of the Executive Women's Success Institute. I have decades of experience in the military, the federal government, and corporate America,

1:32 and my mission is to help women succeed and tap into their full potential. I want to reach a million plus women around the world to become the leaders they are meant to be. So if you want to move into a management or executive level position, or maybe you are a female veteran transitioning out of the military into business entrepreneurship, then reach out to the Executive Women's Success Institute at three zero one six nine three three two eighty four. Let us get you on the fast track to success. Well. Hello, and welcome to the Success for Women's Show, where you can view us on Talk for TV and listen to us on the Women for Women Network. I am doctor Madline. Ann lewis your host, and my mission is to help women accelerate the path to success. Well. Today's topic is Simplify your Marketing and my guest is Shannon kirkindaal. Let me just give you a little bit of background about her. Shannon's journey from a technical vertical virtual assistant to the founder of up Automation is a testament to her resilience, adaptability, and marketing acumen.

3:07 Launching her first business in two thousand and five, she quickly gained a reputation for precision and dependability, skills that would later underpin the success of her digital marketing agency, up Automation, founded in twenty fifteen, specializes in helping SaaS, femtech and cybersecurity startups unlock their growth potential through strategic marketing and sales techniques. Expertise, combined with her focus on authenticity and personal connection, allows her to deliver customize, impactful solutions that drive business success. I'd like to welcome to the Successful Women's Show, Miss Shannon Kirkandal. Hi, thank you for having me. Doctor Madeline Well, thank you for being here. It is a pleasure. Can't wait to hear your story and how it all began.

4:15 But before we get started, I usually ask, you know, give the standard bio on my guests, but then I like to ask the guests, So just tell us what you want us to know about Shannon Kirkandal Ah adventurous, motivated. I'm a single mom. I have a daughter who's thirty years old, and so raised her up, and quite honestly, I really really like her. I think she's become an amazing human. Not to toot my own horn, but I feel like that's sort of half the battle. When you're raising children is you know, bringing good humans into the world. So that's one of my success stories. I've had a business for the last twenty years and what I've learned over that time is there is one thing that businesses really need in order to make sure that people know they exist, and that is bringing awareness to who they are and what they do. And the way to go about doing that is through for me, strategic organic content and reaching out to people that would be part of your ideal audience and connecting with them.

5:36 Wow. So tell me what motivated you to shift from technical assistance to digital marketing and how did you navigate that transition, because I know I had to. That was a big kind of a big gap or not, I wouldn't say gap, but a kind of a big transition there that you hit to navigate. So I think for me, it came down to a couple things. Uh. One, I was following a company called Digital Marketer out of Austin, Texas, and I was working with a client and we were actually implementing one of their strategies into a tool that the time that was called Infusion Soft it's now called Key And so we were building out this big strategy where we were segmenting her audience and the goal was that we would automate her email marketing so that she could start selling her courses more regularly, more consistently.

6:38 And it was during that time that Infusionsoft was also having like their summer event that they have and I really wanted to go. Well, my client had paid for me to do the training for Infusionsoft so that we could implement the strategy, and so she said, you know what, I you know, you've taken to this so quite easily. I'm going to pay for you to go to this event. And so it was at that event that it was like, it's time to give Shannon a race. I'm not a VA anymore. I'm helping people grow their businesses, and my expertise beyond just the basics of what a virtual assistant would do on the technical side. So I had some people around me and I was like, you know, and I'm going to build a team and then I'm going to create this agency. And it took me about six months to put all the pieces together, and that's what I did, and through that I was able to increase my rates.

7:41 But I was also able to bring in clients and have the team work on those projects while I was managing the team. So it was a slow process, but at the same time, it was like the most rewarding And I think what it came down to was I needed to find the value you and myself and the services that I was offering in order to do that, because I didn't see it until I had actually gone through that training and infusion Soft and then it ended their event where there were all these breakout sections and I had my AHAs, wow, yeah, you know, I do recall infusion Soft when it first started out because I actually had uh had I was.

8:24 I actually had it implemented it in my business for a while, so I do remember that. And if I recall, even though I kind of learned, you know, sort of how to use it, I didn't always use it. It was somebody else on the team, but I just kind of I thought it was a little difficult. So if you you know, you understood that it's not easy. I just kind of, you know, it's one of those things where because it was a part of the business, I wanted to kind of know what it was about. So that's why I you know, learned a little bit about it. But when I started really trying to get into it. I really realized, Eh, this is a little bit you know, technical for me, So I'm just gonna let you do it. Okay, I know enough to dangerous. Yeah, So you know, I can understand how once you got to the training and you saw of this going on and how you had been involved in it beforehand, that that would give you an Aha moment. And and then the thing about it which is so impressive is that you actually acted on it. You didn't just you know, sit there and have that Aha mom with them. But when you left, all of a sudden, it was like, I don't know, you know, because you you could have You actually could have done that and not really acted on, you know, the thing and started your business.

9:58 Exactly the risk that I took because I made that change. I did lose some clients because they weren't ready for me to make that change. Okay, So I took a risk, but I took the risk, and I bet on myself right because I had learned these new skills, I now could charge more for my services. So I gave myself a raise, you know. And that's you know, and as business owners, that's what we have to do it is I mean a lot of times you do take risks. I mean, and you know, as a business owner, you have to look at it and see it as an opportunity and yeah, there could be a certain risk in it, but it's an opportunity. So sometimes you just have to step out there and just let it happen. See what happens. And in your case, it worked out for the better. It did, it absolutely did. Now your work is deeply rooted in resilience and adaptability, as we can see from how you transition. Can you provide an example of a significant challenge that you faced and how you may have overcome that challenge. Yeah, so this is This happened about a year, almost two years after I started my agency. It's my first really big fail. I brought in a project manager who was going to manage the team. My job was to go

11:33 out and get clients as the founder, so that's what I focused on, and it was much harder to find clients than I thought. I wasn't when I had my virtual assistant. All my business came through referrals. So with an agency, it was a very different beast and I didn't have the mechanisms in place. To be generating leads consistently for my own business, and my project manager wasn't managing the projects that we had, and because of that, I started to run in the red managing the finances. I was on the entrepreneurial roller coaster feast or famine, And basically it got to the point where she got frustrated and decided she was going to quit without any notice. That quitting was detrimental to my business, and that's on me because I didn't have things properly in place. So when she left, I had to let go of the five people that were managing projects. I had to let go of the clients. We had three large clients at the time. I had to let them go, and I had to issue partial refunds. Wow, And I was devastated. I was embarrassed. I didn't know what to do.

13:05 So there was during that time while I was trying to find clients and trying to figure out a mechanism to put in place so that we could get leads, I was thing. My project manager quit before I could even get that stuff set up. And so because I had learned this mechanism to put in place, which was LinkedIn was reaching out to people on LinkedIn and making them aware of your business. I was like, you know what, I'm just I'm going to go ahead and throw this up there. I don't have any business. I don't know what to do. But I went ahead and I put this LinkedIn lead generation system together and I started generating leads form an agency I no longer had. And so because I had been partnering with this company called Digital Marketer out of Austin, Texas, there were people in that partner group that I could reach out that would be able to fulfill. And so I went to three of them and I said, I'm going to send you guys the same three the same leads, because I understand it's not a one size fits all, So they're gonna basically each approach and whoever the person went with, whoever the client decided to work with, they were going to give me a twenty percent referral fee. And so I did that for three months, and that's what I survived on while I put together a whole new agency package that didn't require a team. Okay, and so there was one person

14:37 from my team that did come back and he helped me basically manage this process that I put together, and then at the same time I decided to put all my stuff into storage and buy a round trip and buy a ticket through Remote Year, and I spent two years traveling the world while I built my LinkedIn lead generation system. And so I made lemon out of lemonade. But I definitely spent three weeks after that like big fail, feeling sorry for myself, trying to figure out what my next steps were. I thought I was going to, you know, drive people around as their designated driver to wine taste like I thought i'd do something like that. Realized I don't really like driving at night, so that was going to be a good idea. Lives would be at stake, So no, but having that time to develop the LinkedIn strategy and seeing that if I could make it work for me, then I have something here. And so I started reaching out to other marketing agencies because I knew they were struggling with the same thing I had been struggling with.

15:54 And I said, this is what I can do for you. And I charged fifteen hundred a month, fired a three month commitment, and I was filled to the gills. Okay, I made lemonade out of the lemons. Absolutely some times. Yeah, the pain point you found out you were able to meet their needs because, like you said, they they were looking for something too, and you came along and you provided that's something. So hey, yeah, wow that was a big fail. That just that was really really hard, you know, just because I think, you know, having that conversation with clients is embarrassing. Yeah, you know, because they're looking at you like, wait a minute, you can't run your company.

16:42 You're mismanaging funds, you know, and it's like, as with everything I'm learning, you know, I can tell you that that was the one and only time that something like that happened, because after that, I was introduced to a book called profit First by Mike mccallowitsh Okay, profit first is a way to run your business so that you're not you're not seeing what your profits are after tax time. You're actually taking your profits and putting them away. Okay, all right, And every three months you take your profits and you do something with them. So you either put them back into the business or you go on vacation, whatever you want to do. Mike says, it's you know, this is your profit. There are accountants out there who know how to do the accounting for people who are using the profit first method.

17:41 But it saved me. Like it is you know it. It's basically you get you know, the money comes in for the services that people are paying for, and then a small portion of that anywhere from one to ten percent gets immediately pulled out into a different account and you just ignore it and work with what you have. We find that as entrepreneurs, we know really what. We know how to bootstrap, we know how to find the free tools, we know how to maximize those free tools, but whenever money comes in, we're like, oh, we've got some money, I'm going to go get this tool that costs three hundred a month, only to have to take it down because of the feast or famine all right, only to have to take it down because we can't afford to use it anymore. So profit first teaches you how to basically manage the money that's coming into your agency so that you're not dealing with the feast or famine. You know, on the months that you might not have clients come in, you've got money in your profit account to use to make sure you're covering your expenses. So it was just brilliant It was just something that I hadn't seen before, and I was so grateful when it was referred to me. So I refer to everybody like, if you're starting a business, read this book. I'm gonna have to make sure I get that book. Yeah, I keep a copy by my desk.

19:07 Okay, yeah, I actually will tell us said it profit first book. That wow, So tell us about your your core philosophy on authenticity and personal connection. In marketing people, we hide sort of behind these personas and we need to basically show up. Yeah, you know, we need to. We need to show all of ourselves for the most part. All Right, people do business with people, especially now. I read a lot of articles where, you know, corporations are like, well, we want to market what we offer for the corporation, and it's like people aren't interested in what the corporation has to offer unless you've got a face. Is there somebody?

20:02 Do you have a face to the corporation, somebody with the personality who's willing to show up and do the good, the bad, and the ugly. All right, that's what people want. I still have a hard time with that, but I know that it works. You know, you see a lot of people post content and then they've got a personal picture on them on the profile. The reason they do that is because people will stop and take a look at the picture. It stops the scroll. They do it because it works, and it doesn't matter if your b corporation you're like, well, that's not professional, that's not what we want to do. We're not going to do that, and then five months later you're complaining because you don't have any business. It's because you're not showing up for the people who want to support you. And if you're not willing to show up for the people who want to support you, they're going to go away and they're never going to support you. So you've got to show up. Find the face.

20:59 If the face is a cartoon, create a cartoon character. You know, there's so many different ways that you can go about that, but you got to be real. You got to show up, yes, and you have to just be open minded and you know, you guess what, You're going to make mistakes. Everybody does. It's part of the process. And actually sometimes those mistakes can be highly profitable because they're going to get a lot of attention. Absolutely so absolutely, that's that's where That's where I'm at on that. Wow. So how do these types of values drive your strategies and outcomes for your clients? Part of it is is having the conversation with my client and making sure that I'm setting some clear expectations. You know that when you're coming to work with me, I'm not going to tell you that I'm going to get you I'm going to get you five new clients this month when we've just gotten started, Like, I'm not going to do that. That's a bold face. That's a bold face line. Anybody who says that they can do that is actively lying to you. It doesn't work that way.

22:07 It takes three months just to build up momentum, and it takes six months to see results, right, and if you are an enterprise company, a company with five hundred or more people, it's going to take you longer than six months. It may take a year, it may take a year and a half. And that's the truth. And anybody else who's saying otherwise, they're they're lying to you. They're looking for a cash grap And that's how I see it. Wow. Now, I know that you've probably worked with a lot of platforms and some of them such as probably HubSpot, Clavio, Zoho, CRM. Tell us, how do you determine and which of these tools are the best fit for particular client because and then there's so many outfits.

23:07 Yeah, there's there's a ton. So I take a look at you know, it's through conversations with the clients. So I take a look at where they're at in their business. You know, have they are First of all, are they even using a CRM? All right? Are they keep are they building a list of some kind? All right? If they're if they haven't even done that, I'm actually going to introduce them to a tool that one is either free up to one thousand up to one thousand emails or something that's going to be around the twenty five to fifty dollars a month range, all right, So really, one, what can they afford? Like I said, I'm all about bootstrapping, So I know free tools, I know what we can do. So it really is all about what stage of the business are they in, what is their budget, and what are their goals with regard to one having the CRM? Do they want to you know, put together some email marketing? What sort of offers do they have?

24:04 So I take a look at everything in the business before I recommend a toll because to me, HubSpot. HubSpot's like your enterprise. You want it to run everything. Like I've got a client who actually has their website completely done on HubSpot. All right, They're using every aspect of HubSpot. That's about three thousand dollars a month for all of that. All right, she can afford that. That's what she wants. She has media, she has books, she has coaching programs, so you know she needs all of it. But if that's not where you're at, start with something smaller, because here's the thing. Every single one of these CRMs has a team that will actually take what you have from one CRM and move it into theirs. And most of the time it's free of charge, so you can transition to it.

24:57 You can upgrade to a new cr as your business grows, all right. I'm a firm believer and don't take on more than you need. Most of the time, these tools sit idle, not doing anything for them, and meanwhile they're spending three hundred a month or whatever to have the tool. So make sure you're you know, the client needs to make sure they're in a position where we're going to take advantage of that, because for me, I want to get in there and start putting pieces and building out campaigns right away. Yeah. Absolutely, I want them to take advantage of what they have available to them. Wow. And just for the listening and viewing audience out there, we're talking about the different CRMs when we talked about the HubSpot clabo and just to clarify, CRM is customer relations men exactly. Yeah, I just wanted to make sure that everyone out there knew what we were referring to when we kept using the acronym CRM. So, given the fast paced nature of digital marketing, how do you stay updated with industry trends and ensure your clients benefit from the latest advancement because things change so quickly, very quickly.

26:27 What I've seen with digital marketing is I'm seeing it do a bit of a full circle. At least a couple of years ago I saw a full circle. So which is what it does because the names change. When I started out in marketing as a virtual assistant, it was called Internet marketing. When I started my agency, it was called digital marketing. So but for me to answer the question, I don't rest on my laurels. I'm a firm believer in continued education, So for me, I will look for webinars, I read articles, I just I absorb in for so A couple things that I'm doing right now to stay on top of current trends would be one. I am listening and I'm reading to Gary Vaynerchuk's new book Day Trading Attention.

27:14 That's one of the things I'm doing. And then the other thing I'm doing because I do LinkedIn lead generation for my clients, I decided to retake a course that was offered when I first started doing LinkedIn lead generation. The course came back by the same person I took it from seven years ago and they've revamped it, and so I was like, you know what, I'm going to go ahead and take it again because maybe they've got new information. So quite honestly, what I have found is I actually know a little bit more than they do. Not brag. Yeah I'm bragging, But at the same time, when you do something for a really long period of time, you learn all you like, you've got to learn the rules to break the rules.

28:00 So for me, it was like, I'm going to go back to basics and that ultimately helped my business because I scaled back and went back to basics. It was like relearning the rules because so much had changed, and sometimes you have to do that. Things change so quickly that sometimes just pulling back and going back to the basics and then trying again is what's going to work. So why LinkedIn though, Why do you like that particular platform platform? Because if you are a B to B, if you're looking for other businesses to connect with, if you are looking for the CEO, the owner, or the founder, LinkedIn is where they're at. Okay, you know we're looking at It's now reached a billion people. Yeah, and it continues to grow. I used to get frustrated because the number was never the same.

29:00 That's how quickly it grows. And that's one billion people worldwide. Eighty percent of people on LinkedIn log into it daily, every day, every day. But here's the thing, only six percent of everybody on LinkedIn is actually posting content. Six percent. That's it. I think about all the room there to really get your message out there. Absolutely all right. So for me, because I work I work primarily with sas technology, cybersecurity and femtech.

29:41 Those founders all right, And I use sales navigators, So sales navigator is really going to let me hone in on who my target audience is so that I can get in front of them and so, and I don't do a pitch fest. Nothing bugs people more are than to connect with them only to be sent five paragraphs with me tell me about it. Yes, I scratched my head, but I actually figured out a new strategy to engage those folks, Okay, all right. And it's not about pitch slapping them back.

30:21 It's just about starting a conversation to see if what they're doing is actually working, okay, because I know it's not. Yeah, I mean it's like I get those all the time, you know, Like you say, the long messages in my inbox from LinkedIn, you know about something or other. Yeah, it's well. And the thing with if you're going to do outreach on LinkedIn, you're going you need to build the relationship absolutely all right. I'm not like I'm gonna I'm gonna connect with you. I'm gonna invite you to connect with me. The first thing you're going to do is look at my profile, see if I'm worth somebody connecting with. Absolutely, accept my invitation and I'm just going to send you a simple email saying thanks for connecting. Yes, pretty simple, that's it. Yeah, that's what I was doing in the beginning. And then I started getting these people sending me these long things, and I thought, hmmm, should I just keep saying thanks for connecting? Or do I need to do something else? So well, there, I feel like there's two school of thought out there, all right, And I've worked with two different clients in this aspect. I have the client who understands I got to build a relationship and that it's going to take you some time to build up the momentum to get people into the funnel m hm, and to engage with them before I get somebody who's interested in booking a call. Then you've got the people on the other side who are

31:52 no. I don't like it when they come in and they trying to be friends with me. I just know I just want to get it out of the way and move on. Oh wow, that's their attitude. And I don't like working with the clients that say no, I don't want to nurture the lead. Okay, I can't help you if you're not interested in nurturing the leader building a relationship. I can't help you, and you'll start just pray and spraying. Wow your spam message to all over. Yeah, and you're going to get a lot of engagement, but most of it are going to be people who are angry and annoyed exactly like I because I like to the people that especially that I'm connected to. You know, when I see that their birthday is I use I like to send them a you know, happy birthday or congratulations on your anniversary or a new position or whatever, you know, just to send something that's, like you say, not trying to sell them anything or whatever, just staying connected and just letting them know, hey, I appreciate you being a part of my network. And you know, to me, it's like if we can't do anything for each other, then fine. But like you said, when you get the long we just connected two minutes ago, and then right after that you get that long email wanting me to get something that they have, I don't like that either.

33:19 Yeah, I'm the same way. I just had somebody do that the other day and I replied back, you know, I'm testing out this new way to engage the spray and pray and to see if I can convert them into a lead for myself. But this guy, when I tried it, he had a whole nother long message to send me. Yeah, he's got a lot of words, and all I said was watch and learn, my friend. And his last reply is, I have no idea what you're talking about exactly. If you just respond with something hey, you know, thank you for reaching out or something like that, then they come back with something another long Yeah. I have an experience. The secret to it is when you are engaging, if you want to do LinkedIn and you want to do it yourself, all right, if you are reaching out to people, keep your messages extremely short. Offer value. So one of the things there are a ton of people on LinkedIn who love to create the carousel. They've got these really beautiful PDFs that they've created and that you can download. I feel like I'm I'm addicted to collecting them. So what I have done is I space out my messaging and I take a look at one. This is related to what I could do for them. It's not from me, but I'm introducing them to a post and something that can be done on LinkedIn. Right,

34:51 So I've offered them some value and that's all I do. They don't have to leave LinkedIn for it. I haven't pitched my services. I've just said, hey, you know what, I think this is really cool. It might interest you. That's it, and I share the post. I'll do that three times, okay, over over a thirty day period, keyword thirty day period. Three times every ten days, and then I'm going to invite them and see if they want to get on a call with me. And that's it. I haven't pitched my services. Besides that, my profile's optimized. They already know what I do exactly. I don't have to pitch you anything. You see the content that I write. You know my writing style, you see what I do. I'm active on LinkedIn. I don't have like people make it harder for themselves when they create the five paragraphs with ten links right off the gate. Yeah, that's that's true. So now I know how to handle this, I think. Okay, yes, well tell us. You know, with the increasing focus on social media marketing, though, how do you advise your clients on which platforms to prioritize for their specific industry and audience? Because I know, do you tell all of them to just be on LinkedIn or do you also recommend any of the other platforms.

36:20 Most of my clients come to me with other channels that they have accounts with, so a lot of times I use a tool called metric Cool. It's M E T R c L, It's free, and basically I get them to plug in all of the accounts that so all their social media accounts, I go into metric cool and I put their posts on all of them. This way, I don't have to log into each channel. I can do it all for metric Coal, and it's going to give me the analytics for all of them, so I don't have any problem cross posting to their other channels. If they have them, we've got the content, we might as well make sure that we're getting it out there. So I don't technically do any strategy for those channels. You know. The one thing that I know is, no matter what channel you're on, if you want more engagement, you've got to engage with other people's content. That's just the rule of it.

37:21 If you're posting stuff on these social media it's the posting ghost If you're posting in ghosting, you're doing yourself a disservice. You really do need to spend some time, especially if you want eyes back on your stuff, You do need to spend some time engaging with other people's content. Absolutely, So how do you recommend that businesses optimize their LinkedIn profiles so that they'll attract potential leads? So we focus on the background header. All right, that's free real estate. I see a lot of people who have nothing there. They have a pretty scenic image or something like that. That's your calling card, that's your business card. Take advantage of that space. Then you want to make sure that you've got a nice profile picture profile pictures that do really really well. You've got it, you know, from the shoulders up, facing forward, professional. Don't have your kids in the pictures with you. Don't be doing something silly, although some people like that. Whatever works. And then something that I've seen that works that I now do is to have a bright color behind your picture. Okay, something that pops and stands out on the platform, right right. Then we're going to focus on there's a subheading which is right underneath your name. This is another area to basically say I help, Who do you help? So? Who's your avatar? How do

38:55 you help them? All? Right, and what's the benefit. All right? Those are the three elements that need to go into that sub headline because the moment that someone visits your profile, they need to know immediately what you do and who you help, and that headline will allow them to do that. And then I'll focus on the featured area. So there's a featured section. I put a link to my website, I have links to articles that have done really well on LinkedIn, and then I have a link to my LinkedIn newsletter. Got you all right? So that's in the feature and then in the summary area, most people will basically put their bullet points of their resume. No take advantage of this. This is where you can pitch your five paragraphs and your ten links right all right, because people will go and take a look at that. All right, that's what you're going to do in the summary section because all your work experience is actually down below up.

40:00 Absolutely. Wow, those are the areas to optimize. That's good to know, you know. I hope while people were taking notes and listening to that, especially if they're on LinkedIn, because I've seen a lot of LinkedIn. You know, that's one of the places that I'd like you I stay on LinkedIn all the time. I mean that's how I found you on LinkedIn. So a lot of my guests actually that's where I get them on LinkedIn. You know. So, if you had one piece of advice that you could leave with our viewers and our listeners, what would that piece of advice be. Make sure you have a system in place that is continually generating leads on behalf of your business. If you don't have any form of a system that is making people aware of who you are and what you have to offer, you're not going to have a business for very long. Gotcha, Wow, Anything coming up on the horizon that you want us to know about, any training that you might provide, or anywhere you're going to be that you want us to know about anything that you think that our viewers and listeners might be interested in knowing about what's happening in the future with you. So I'm actually in the talks with a couple other women who really want because, like you

41:35 said in your opening, like three percent of women are entrepreneurs, Like it's just such a small number. And so we are talking about putting together an AI agency that revolves around women and getting women whatever sort of help their need with regards to helping them grow their business. Okay, you want to be the AI agency for them? Wow, great, you want to do And so we're in the beginning stages of that. So I'm very excited. You know, maybe venture it takes time to build out, but the women that I'm talking to have really big minds and ideas and now it's just about putting the plan into place and bringing bringing people in so that we can help them.

42:29 Gotcha. So tell us if the viewers and listeners wanted to reach out to you to find more out more about you and what you do and also about, uh, what you're going to be doing with the AI, how can they reach out to you. The best way to get a hold of me would be to visit up automation dot com. I've got links there to schedule a call with me. I've got resources with regard to content that I've posted. My LinkedIn is there. I'm also on substack. Substack has been a really great resource with regard to getting my content out there and getting more exposure to what I'm doing. So those are that's essentially the best way.

43:14 I Also, if they're not familiar with lifetime value and customer acquisition costs. They can visit upautomation dot com and learn how to figure out what their lifetime value of their clients are so that when they make investments into their business, they can do so knowing this is what the lifetime value of a client is and can I afford this investment? And that's a free download on my website. Great, well, thank you so much. We appreciate you coming and sharing your business journey giving us some great success nuggets that we can implement, especially in business for those women that are in businesses all. It's good to have great information. It's always, like you say, continuous learning, and you've definitely provided that for us today. So I want to thank you for joining me and again it's just been a pleasure to have you on the show.

44:16 Thank you, daughter, Doctor Matlin, Little Time Tyler, thank you for inviting me. This was a lot of fun. So I'm really happy and hoped that I was able to bring some value to your listeners. You absolutely did. Thank you so much. Okay, so what I'm going to do now is just let everyone know about some upcoming events and of course I am doing another show up to Rise Up Virtual Summit, which is scheduled for September twenty six through the twenty eight, twenty twenty four. So if you're interested in being a speaker for the Show Up to Rise Up Virtual Summit, you can go to www dot speak at Show Up to Rise Upsummit dot com at www dot speak at show Up to Rise Up Summit dot com, or you can email me at info at EXWSI dot com for more information about becoming a speaker. Don't forget to mark your calendars, and as I said last time, to start working on getting your passport if you don't already have one or if you need to renew it, because the next Show Up to Rise Up Women's Retreat is being planned for May. Yes, we have a date now May eighteenth through the twenty second, twenty twenty five, and the location

45:50 is the Hotel Emotions Resort and Spot in the Dominican Republic. So if you want to be kept up to data to what's going on or either put your name on the list, you can email me at info at EXWSI dot com. Don't forget to make sure that you view my TEDx talk that I did in Vancouver, Canada and the talk topic is Show Up to Rise Up. You can watch it on YouTube, and to do so, just put my name in the search box doctor Madlin and Lewis, or if you want the direct link, you can email me at info at EXWSI dot com and I'll send you that direct link. I'm still excited. The video is still moving out there right now. As of today, it's at two hundred four thousand, seven hundred and four views, and of course my goal is to reach one million plus views. So I want to thank you in advance for your support continuing to share, continuing to like, and continuing to comment on the video. Don't forget that I'm also a contributing writer to the on It magazine.

47:08 I share nuggets and resources every month. On It magazine is a resource for personal, professional, and business development, so make sure to get a subscription, and to do so for annual subscription, you can go to my website www dot exw SI dot com and there's a link on there where you'll be able to purchase an annual subscription to the magazine. I also, let's see, I think that's all the announcements for today, so I just want to thank again my guests. Shannon Kirkindall and my viewers and listeners for joining me today. This has been the success for Women's Show. I am doctor Madeline Ann Lewis, and if you'd like to reach out to me, you can email me at info at EXWSI dot com. Go to my website www dot exw si dot com, and while you're there, make sure you just to download my free three part video series on three things every woman should do to position herself for executive leadership. I'd also like you to sign up for my online course, which is Crack the Career Code, how to Lead with Confidence, Charisma and Credibility. To sign up for the course, go to

48:42 www dot crackthcreercode dot com. You can also reach out to me on any and all of the social media platforms. Make sure that you subscribe to our YouTube channel, the Talk for TV channel, and also shared this episode. We had some great nuggets today, so make sure to share again. This is the success for Women's Show. We're here every week. I am your host, doctor Madeline and Lewis helping women to accelerate the path to success. I want to thank again my guest Mishannon Kirkandaal for being here with us my viewers and my listeners for joining us, and as you know, I love you all to life and as always, be well and stay safe out there. Got they