Nov. 19, 2023

Social Media Guru

Social Media Guru

Join Dr. Lewis in a conversation with Shawn Dodd, Co-Founder, of AIA Motivation and the IronRanger023 Brand. Shawn is known as IronRanger023 across all social media platforms, amassing over 850K followers. He focuses on lifestyle and the growth of...

iHeartRadio podcast player iconSpotify podcast player iconAmazon Music podcast player iconAudible podcast player iconPandora podcast player iconApple Podcasts podcast player iconPodchaser podcast player iconAudacy podcast player iconDeezer podcast player iconSpreaker podcast player iconYoutube Music podcast player iconPodcast Addict podcast player iconCastbox podcast player iconJioSaavn podcast player iconCastamatic podcast player iconCastro podcast player iconFountain podcast player iconGoodpods podcast player iconOvercast podcast player iconPlayerFM podcast player iconPocketCasts podcast player iconPodimo podcast player iconPodurama podcast player iconPodverse podcast player iconPodyssey podcast player iconTuneIn podcast player iconYouTube podcast player iconRSS Feed podcast player icon
iHeartRadio podcast player iconSpotify podcast player iconAmazon Music podcast player iconAudible podcast player iconPandora podcast player iconApple Podcasts podcast player iconPodchaser podcast player iconAudacy podcast player iconDeezer podcast player iconSpreaker podcast player iconYoutube Music podcast player iconPodcast Addict podcast player iconCastbox podcast player iconJioSaavn podcast player iconCastamatic podcast player iconCastro podcast player iconFountain podcast player iconGoodpods podcast player iconOvercast podcast player iconPlayerFM podcast player iconPocketCasts podcast player iconPodimo podcast player iconPodurama podcast player iconPodverse podcast player iconPodyssey podcast player iconTuneIn podcast player iconYouTube podcast player iconRSS Feed podcast player icon

Join Dr. Lewis in a conversation with Shawn Dodd, Co-Founder, of AIA Motivation and the IronRanger023 Brand. Shawn is known as IronRanger023 across all social media platforms, amassing over 850K followers. He focuses on lifestyle and the growth of others and started his own social media marketing agency where he promotes brands and individuals, consults on social media strategies, and helps you be seen in the social media sphere of influence. Email: ironranger023@icloud.com

Success 4 Women is broadcast live Thursdays at 2PM ET.

Success 4 Women TV Show is viewed on Talk 4 TV (www.talk4tv.com).

Success 4 Women Radio Show is broadcast on W4WN Radio - Women 4 Women Network (www.w4wn.com) part of Talk 4 Radio (www.talk4radio.com) on the Talk 4 Media Network (www.talk4media.com).

Success 4 Women Podcast is also available on Talk 4 Podcasting (www.talk4podcasting.com), iHeartRadio, Amazon Music, Pandora, Spotify, Audible, and over 100 other podcast outlets.

Become a supporter of this podcast: https://www.spreaker.com/podcast/success-4-women--3126970/support.

WEBVTT

1
00:00:00.200 --> 00:00:03.520
The topics and opinions expressed on the
following show are solely those of the hosts

2
00:00:03.520 --> 00:00:06.759
and their guests, and not those
of W four WN Radio It's employees or

3
00:00:06.759 --> 00:00:11.039
affiliates. We make no recommendations or
endorsements for radio show programs, services,

4
00:00:11.080 --> 00:00:14.919
or products mentioned on air or on
our web. No liability, explicit or

5
00:00:14.960 --> 00:00:19.239
implied shall be extended to W four
WN Radio It's employees or affiliates. Any

6
00:00:19.320 --> 00:00:22.480
questions or common should be directed to
those show hosts. Thank you for choosing

7
00:00:22.600 --> 00:00:56.679
W four WN Radio. I got
the time And did you know women represent

8
00:00:56.840 --> 00:01:02.200
just three percent of Fortune five hundred
CEOs in less than fifteen percent of corporate

9
00:01:02.280 --> 00:01:07.760
executives at top companies worldwide. Have
you wondered what the secrets are to getting

10
00:01:07.760 --> 00:01:12.599
into the top ranks, whether in
the private or public sector. Do you

11
00:01:12.640 --> 00:01:18.159
want to figure out how to stop
being held back in your career? Are

12
00:01:18.200 --> 00:01:22.680
passed over for promotion, then you're
in the right place. Hi. I'm

13
00:01:22.760 --> 00:01:27.879
doctor Mattlanann Lewis, President and CEO
of the Executive Women's Success Institute. I

14
00:01:29.040 --> 00:01:34.159
have decades of experience in the military, the federal government, and corporate America,

15
00:01:34.519 --> 00:01:38.519
and my mission is to help women
succeed and tap into their full potential.

16
00:01:38.959 --> 00:01:44.159
I want to reach a million plus
women around the world to become the

17
00:01:44.280 --> 00:01:48.280
leaders they are meant to be.
So if you want to move into a

18
00:01:48.359 --> 00:01:53.200
management or executive level position, or
maybe you are a female veteran transitioning out

19
00:01:53.200 --> 00:01:59.680
of the military into business entrepreneurship,
then reach out to the executive Women's Success

20
00:01:59.719 --> 00:02:06.560
Inc. At three zero one six
nine three three two eight four let us

21
00:02:06.719 --> 00:02:23.719
get you on the fast track to
success. Well, Hello, and welcome

22
00:02:23.800 --> 00:02:28.719
to the Success for Women's Show,
where you can view us on Talk for

23
00:02:28.919 --> 00:02:34.599
TV and listen to us on the
Women for Women Network. I am doctor

24
00:02:34.680 --> 00:02:39.759
Madline Ann Lewis your host, and
my mission is to help women accelerate the

25
00:02:39.919 --> 00:02:46.919
path to success. Well, today's
topic is what I should say is we

26
00:02:47.080 --> 00:02:52.800
have a social media guru here today
who's going to be talking telling us a

27
00:02:52.840 --> 00:02:58.919
lot about social media, and my
guest is Sean Dodd. Let me just

28
00:02:58.960 --> 00:03:05.759
give you a little bit background on
seandac Sean is known as iron Ranger zero

29
00:03:05.960 --> 00:03:15.319
two three across all social media platforms, amassing over eight hundred and fifty thousand

30
00:03:15.479 --> 00:03:22.360
followers. He focuses on lifestyle and
the growth of others and started his own

31
00:03:22.479 --> 00:03:30.840
social media marketing agency where he promotes
brands and individuals, consults on social media

32
00:03:30.439 --> 00:03:38.120
strategies, and helps you be seen
in the social media sphere of influence.

33
00:03:38.639 --> 00:03:46.120
Sean has helped thousands of brands and
businesses and comes from a strong business operations

34
00:03:46.159 --> 00:03:52.879
background. He has taken accounts from
zero to over fifty thousand followers in just

35
00:03:53.479 --> 00:04:00.319
six months, and he is showing
business owners how essential social media is for

36
00:04:00.400 --> 00:04:09.400
their businesses Sean's pastime. In his
pastime, he loves helping veterans with PTSD

37
00:04:10.280 --> 00:04:15.560
because he is also a former Army
ranger and he's constantly giving back to his

38
00:04:15.680 --> 00:04:21.079
community. I would like to welcome
to the Successful Women's Show, mister Shan

39
00:04:21.519 --> 00:04:28.079
DoD. Thank you so good to
see you. I'm glad to have you

40
00:04:28.199 --> 00:04:31.519
here and thank you for your service. To appreciate it so fu. But

41
00:04:31.759 --> 00:04:38.680
before I get started, I always
give my audience the standard bio on my

42
00:04:38.800 --> 00:04:43.360
guests, but then I like the
guests to just tell us what you want

43
00:04:43.439 --> 00:04:46.519
us to know about Sean dot Well. I think the first thing that resonated

44
00:04:46.519 --> 00:04:49.680
with me when I was reached out
by your show was just you're a veteran

45
00:04:49.720 --> 00:04:55.360
yourself, so you understand the difficulties
and the awesomeness as well that go with

46
00:04:55.959 --> 00:05:01.680
that title. And coming out of
the military was one of the craziest times

47
00:05:01.720 --> 00:05:05.839
in my life, trying to figure
out this new world outside of the military.

48
00:05:05.920 --> 00:05:09.480
So for me, it was a
you know, it was starting from

49
00:05:09.519 --> 00:05:13.759
scratch all over again. I made
a name for myself in the military and

50
00:05:13.920 --> 00:05:17.360
moved on from there. So about
a little over two years ago, I

51
00:05:17.399 --> 00:05:23.480
started the social media journey and I
called myself the Iron Ranger because of my

52
00:05:23.560 --> 00:05:28.199
commander in Iraq in two thousand and
three gave me the call sign Iron Ranger.

53
00:05:28.560 --> 00:05:30.920
At the time, I had a
mechanized infantry background and an army ranger

54
00:05:30.959 --> 00:05:35.040
background, and I had expertise in
both certifications, so not a lot of

55
00:05:35.079 --> 00:05:39.560
people had that, and so it
was it was a cool call sign.

56
00:05:40.000 --> 00:05:43.879
And he was killed in Iraq the
day I left Iraq, and I then

57
00:05:44.040 --> 00:05:48.759
took him to his final resting place
from Germany on. And so I've dedicated

58
00:05:48.800 --> 00:05:53.839
myself to helping others and being a
part of growth of other people. And

59
00:05:53.879 --> 00:05:57.480
that's why I use Iron Ranger because
I feel such a powerful name and at

60
00:05:57.480 --> 00:06:02.199
the same time, it's very dedicated
to an amazing individual, Captain Bryant Fonts.

61
00:06:02.800 --> 00:06:05.800
So when I started the social media
journey, I had no idea it

62
00:06:05.839 --> 00:06:08.639
was going to blow up. I
did it to be a good parent.

63
00:06:09.759 --> 00:06:12.800
And my kid said, Dad,
I'm gonna do TikTok And they said,

64
00:06:12.839 --> 00:06:15.480
there's no way I'm doing that fantsy
thing, right, I'm just not going

65
00:06:15.560 --> 00:06:18.240
to do it. And he says, Dad, come on. And I

66
00:06:18.319 --> 00:06:23.439
realized I had to really kind of
dive into something uncomfortable to learn it and

67
00:06:23.800 --> 00:06:27.279
to be a good, good parent
to my kid. Wow, we did

68
00:06:27.319 --> 00:06:29.959
it. No idea what was going
to happen. But it blew up.

69
00:06:30.560 --> 00:06:36.480
You You when you talk about you
know, being in the social media in

70
00:06:36.519 --> 00:06:42.920
that whole realm. But you were
a business consultant, right, you were,

71
00:06:43.560 --> 00:06:48.879
you know, consulting with businesses,
So what what exactly made you?

72
00:06:49.000 --> 00:06:56.199
That's that's a big transition, you
know, going from consulting businesses to going

73
00:06:56.240 --> 00:07:01.040
into the social being a social media
consultant. So why social media? I

74
00:07:01.079 --> 00:07:05.199
mean, you know, I love
the question. Thank you. You know,

75
00:07:05.279 --> 00:07:09.480
I think the biggest thing for me
the transition is because I see,

76
00:07:10.160 --> 00:07:12.519
if you could go back in time
and look at Apple, and you could

77
00:07:12.560 --> 00:07:15.600
put all your money into Apple and
know that it was there, and everybody

78
00:07:15.680 --> 00:07:18.279
just laughed at this Apple. Just
bite out of this this comput Apple computer.

79
00:07:18.399 --> 00:07:23.920
What is that? All your money? Your money? And the thing

80
00:07:24.079 --> 00:07:27.480
is with that is That's what I
see happening in social media right now.

81
00:07:27.519 --> 00:07:31.759
Two and ten billion dollars just this
year alone in AD revenue through social media.

82
00:07:32.319 --> 00:07:39.639
Over three billion users are on Facebook, over three billion users have activated

83
00:07:39.680 --> 00:07:44.160
TikTok, and it just keeps going
up two hundred and fifteen million users a

84
00:07:44.240 --> 00:07:47.000
year on average. So it's like
I see the trends, I see the

85
00:07:47.040 --> 00:07:51.000
trajectories, and I see the money
flowing. And then as I'm in these

86
00:07:51.560 --> 00:07:55.720
you know, I'm in these business
consulting meetings with all these massive marketers,

87
00:07:55.920 --> 00:07:59.800
they're saying to me, hey,
eighty five percent of all AD revenue is

88
00:07:59.800 --> 00:08:03.079
going to to be on social media
in just three to five years. And

89
00:08:03.120 --> 00:08:05.360
that to me says I need to
get on the ground floor. I need

90
00:08:05.399 --> 00:08:09.439
to establish a presence, I need
to create a business. I'm something.

91
00:08:09.480 --> 00:08:13.639
I love doing that. Really,
I just started with my kid of all

92
00:08:13.680 --> 00:08:16.360
things to make be a good parent, and now now we've got this conglomerate.

93
00:08:16.439 --> 00:08:18.959
So I just see things happening and
I want to be a part of

94
00:08:20.000 --> 00:08:22.399
that and be someone who's impactful to
others and do it the right way.

95
00:08:24.040 --> 00:08:28.120
Wow. Now, I know social
media is important for businesses and individuals,

96
00:08:28.120 --> 00:08:33.879
but why, I mean, do
you think that without it? Can a

97
00:08:33.960 --> 00:08:41.480
business still make you know, profits
or still be visible without being on social

98
00:08:41.519 --> 00:08:46.039
media? Sure, yeah, they
absolutely can, and they are right now.

99
00:08:46.080 --> 00:08:50.080
But what's happening right now is the
shift that is happening towards social media.

100
00:08:50.240 --> 00:08:56.759
It used to be individuals going towards
brands and asking brands to do stuff

101
00:08:56.799 --> 00:09:00.000
for them. Now it's the other
way around. Brands are going towards individual

102
00:09:00.399 --> 00:09:05.279
And why is that Because the consumer
is changing to an to emotional buying.

103
00:09:05.320 --> 00:09:09.480
They want to feel connected to the
product or the service that they're getting.

104
00:09:09.480 --> 00:09:13.120
If they're not connected, they're not
buying anymore. And so it's on the

105
00:09:13.159 --> 00:09:16.879
angst of a brand to figure out
how to do that, and they can't

106
00:09:16.879 --> 00:09:20.720
do that without having individuals that are
already tied in to a community. So

107
00:09:20.799 --> 00:09:24.159
gone are the days where people are
running to brands. Brands are running to

108
00:09:24.360 --> 00:09:28.559
individuals now saying to please help us
because they want to have that influence and

109
00:09:28.559 --> 00:09:33.759
they want to have that emotional connection
to their to their brand. Wow,

110
00:09:33.320 --> 00:09:39.240
But they still have people that they
reach out to to, like I guess,

111
00:09:39.320 --> 00:09:43.600
I don't know, test market stuff
and give their opinions on it and

112
00:09:43.639 --> 00:09:48.039
different things like that. So how
do they do that? Is it?

113
00:09:48.080 --> 00:09:52.960
Because like, for example, you
you have over eight hundred and fifty thousand

114
00:09:52.000 --> 00:09:56.519
followers. Would that catch that?
Is that what catches their attention to want

115
00:09:56.679 --> 00:10:00.960
make you know, make them want
to reach out to you to say,

116
00:10:01.000 --> 00:10:03.799
hey, we want you to take
a look at our product because you have

117
00:10:05.200 --> 00:10:09.600
so much of an influence or a
big circle. Is that what it is?

118
00:10:09.000 --> 00:10:13.440
It helps now, But originally I
didn't have that many followers and I

119
00:10:13.480 --> 00:10:16.519
was being reached out too. So
why was I being reached out to Is

120
00:10:16.559 --> 00:10:20.360
because I was resonating with the type
of community that that brand wanted to resonate

121
00:10:20.440 --> 00:10:24.679
with. So as you'll see these
influencers, so called influencers, it's starting

122
00:10:24.720 --> 00:10:30.279
to become a dirty word now,
but you see these influencers out there who

123
00:10:30.559 --> 00:10:33.919
are our niche down. You have
your makeup influencers and they're just doing beauty.

124
00:10:33.960 --> 00:10:37.399
You have your fashion influencers and they're
just wearing nice clothes. Those are

125
00:10:37.440 --> 00:10:41.039
the brands are going after those people
for their engagement, and they can see

126
00:10:41.080 --> 00:10:45.960
engagement levels. So gone are the
days of I know people have three million

127
00:10:46.000 --> 00:10:50.799
followers, but their engagement is just
horrible. And so when I look at

128
00:10:50.840 --> 00:10:52.759
my engagement, I've got yes,
I've got one hundred and fifty thousand followers

129
00:10:52.799 --> 00:10:58.240
now, but my engagement's always been
around thirteen fourteen fifteen percent of my audience,

130
00:10:58.720 --> 00:11:01.480
whereas like Dustin Bieber can only get
like two and a half percent,

131
00:11:01.559 --> 00:11:05.200
Kim Kardashian two and a half percent. And so it really just goes to

132
00:11:05.200 --> 00:11:09.159
show you that engagement is really what's
more important than the sheer numbers of followers.

133
00:11:09.720 --> 00:11:18.600
Wow, now, how does one
you may have already answered this,

134
00:11:18.720 --> 00:11:24.279
how does one get that many followers? I mean, dude, I mean,

135
00:11:24.399 --> 00:11:28.639
okay, I'm on Facebook and I
post. I'm on you know a

136
00:11:28.639 --> 00:11:33.600
lot of the social media platforms and
I post. But it's like, what

137
00:11:33.759 --> 00:11:37.399
is it do I have to get
on there and flip upside down and do

138
00:11:37.480 --> 00:11:43.799
a dance on my head for my
video to go viral or something like that.

139
00:11:43.799 --> 00:11:46.200
That is what people think you have
to do, and that's what I

140
00:11:46.240 --> 00:11:48.440
thought I had to do when I
first started TikTok, Like literally the first

141
00:11:48.480 --> 00:11:52.559
videos I have or me me chasing
my kid in an inflatable dinosaur outfit,

142
00:11:52.679 --> 00:11:58.320
right and those are some of my
favorite videos because those are the most rawst.

143
00:11:58.559 --> 00:12:01.480
But right now, no, no, what it is is you just

144
00:12:01.840 --> 00:12:05.600
There's two things I always tell people
if they're starting a social media journey.

145
00:12:05.600 --> 00:12:07.600
The first one is whether your brand, business or individual be authentic. Be

146
00:12:07.720 --> 00:12:11.679
you, be exactly what you say
you are and always live by that.

147
00:12:11.720 --> 00:12:16.240
You do not have to put on
a show. And the audience that you

148
00:12:16.279 --> 00:12:18.720
will attract are the people you want
to attract, the people who like you

149
00:12:18.799 --> 00:12:22.600
for you. They're the people who
want you want to hear what you have

150
00:12:22.639 --> 00:12:26.960
to say next because it resonates with
them. Look, there's eight billion people

151
00:12:26.000 --> 00:12:31.399
in this world, and seventy five
percent of them are on social media.

152
00:12:31.879 --> 00:12:35.440
So you're going to find a group
of people that resonate with you for you,

153
00:12:35.279 --> 00:12:39.399
and so gone or the day is
of that. The other thing I

154
00:12:39.440 --> 00:12:45.240
tell people is is the content you
create needs to be thoughtful and not just

155
00:12:45.240 --> 00:12:48.919
just something thrown out there. Think
about who you are and what you're trying

156
00:12:48.919 --> 00:12:54.039
to accomplish within that and give your
audience something to want to go to in

157
00:12:54.240 --> 00:12:58.759
order in order to see you.
So that's there's some things you see people

158
00:12:58.120 --> 00:13:01.840
a lot of these brands, this
post, these commercial type videos. Well,

159
00:13:01.840 --> 00:13:05.519
people are leaving television, they're not
watching television, and how many of

160
00:13:05.600 --> 00:13:09.440
us actually watch commercials when we're watching
television to begin with, the last thing

161
00:13:09.480 --> 00:13:11.320
we do want to do is go
on social media and watch another commercial.

162
00:13:11.679 --> 00:13:16.600
What we want to see is an
engaging ad that makes us connected emotionally to

163
00:13:16.679 --> 00:13:20.960
a product, and that is what
we need to be moving towards. Wow.

164
00:13:20.759 --> 00:13:26.360
Now I have heard that some people, because you mentioned TikTok earlier,

165
00:13:26.639 --> 00:13:31.200
that some people are leery of TikTok. What do you think of this platform

166
00:13:31.759 --> 00:13:37.440
for helping individuals and businesses? Is
it a good platform to be you know,

167
00:13:37.639 --> 00:13:43.840
on to be visible or is the
concern valid? Do you think no?

168
00:13:43.960 --> 00:13:48.840
The studies I've done myself and I've
done the same thing. I tried

169
00:13:48.840 --> 00:13:52.759
to take a very neutral stance on
this because I wanted to make sure I

170
00:13:52.879 --> 00:13:56.279
understood it before I was ever asked
this question. I knew these questions were

171
00:13:56.320 --> 00:14:01.639
coming, So what I looked at
it is first TikTok is amazing aspect of

172
00:14:01.720 --> 00:14:05.480
to use for your business. Three
billion users have downloaded it just this year.

173
00:14:05.559 --> 00:14:09.919
Loan one point eight billion users a
month are on this this platform.

174
00:14:09.120 --> 00:14:13.679
If you're not using TikTok, you
are missing out. But because of the

175
00:14:13.759 --> 00:14:18.039
scared scarcity of it, that's where
things come now. A lot of massive

176
00:14:18.080 --> 00:14:24.759
people with a lot of money have
investments into television, into that type of

177
00:14:24.840 --> 00:14:28.159
media, and so that's where they
have all their money into it. And

178
00:14:28.159 --> 00:14:31.679
then here comes someone like me who
doesn't have an investment in anything, and

179
00:14:31.759 --> 00:14:35.639
I'm pulling away from their audience for
free. I'm not paying any money.

180
00:14:35.799 --> 00:14:41.039
And and so it's scaring people that
this huge take that TikTok is going like

181
00:14:41.080 --> 00:14:46.320
this so quickly, and the other
platforms are just kind of keeping their normal

182
00:14:46.399 --> 00:14:48.440
numbers where they see TikTok going up. So there's a lot of money that

183
00:14:48.519 --> 00:14:52.879
had to be needs to be shifted, and frankly, people are scared of

184
00:14:52.919 --> 00:14:54.360
it. I if you're a business
owner, you're not on TikTok, you

185
00:14:54.360 --> 00:14:58.240
are going to miss out on the
biggest bubble ever to capture viewers. And

186
00:14:58.279 --> 00:15:03.080
one more statistic I'll give you behind
that it takes about fifty cents on an

187
00:15:03.080 --> 00:15:09.279
ad for ad revenue per engaged follower
that you'll capture on TikTok for a business.

188
00:15:09.840 --> 00:15:13.559
In just three years, I expect
that to go to close to ten

189
00:15:13.679 --> 00:15:18.000
dollars a follower for that same for
that same ad revenue. So you got

190
00:15:18.039 --> 00:15:22.559
to think about how important it is
to jump on it now while it's still

191
00:15:22.639 --> 00:15:26.840
resonating. Why people are still learning
about it? Right right? You know?

192
00:15:26.000 --> 00:15:33.200
Now? I read your article where
you talked about social media taking over

193
00:15:33.360 --> 00:15:37.240
advertising. Tell us about that and
it do you think that? Is that

194
00:15:37.360 --> 00:15:41.879
a good thing? That social media
is taking over advertising? Well, the

195
00:15:41.919 --> 00:15:46.759
reason why it's taking over advertising is
much like we said before, it's it's

196
00:15:46.840 --> 00:15:52.679
concerned. It's all about the individual
and emotional connection to what's happening. And

197
00:15:52.360 --> 00:15:56.399
the thing is is I can watch
a television show and I can see a

198
00:15:56.480 --> 00:15:58.320
really good commercial and it may not
want me to buy that. If it's

199
00:15:58.360 --> 00:16:00.600
funny or something, I might think
about it, talk about it with my

200
00:16:00.679 --> 00:16:07.720
friends. But what the advertising is
heading towards is someone actually doing something with

201
00:16:07.799 --> 00:16:11.080
it. If I'm out there actually
on a run and I'm doing my run,

202
00:16:11.159 --> 00:16:14.759
I have this water bottle that's attached
to my hand as I'm running,

203
00:16:15.000 --> 00:16:18.440
and I'm using it and I actually
love it, and they can see me

204
00:16:18.600 --> 00:16:21.120
using it. They can see me
actually loving it. They know I'm being

205
00:16:21.159 --> 00:16:26.840
authentic. I'm not just some paid
person using the water bottle that connects them

206
00:16:26.879 --> 00:16:30.360
immediately to the trusting that brand.
I can trust that water bottle because the

207
00:16:30.399 --> 00:16:33.399
guy I've talked to on Lives,
I've seen him on Lives, I've seen

208
00:16:33.440 --> 00:16:37.879
him on his videos. I know
he's an authentic human being. I can

209
00:16:37.919 --> 00:16:41.600
trust him, and I'm going to
go purchase from that. And so you

210
00:16:41.639 --> 00:16:45.200
know, that's why I think the
advertising dollars are being shifted so quickly because

211
00:16:45.360 --> 00:16:51.799
the people are buying immediately. That's
why TikTok is in Instagram or running towards

212
00:16:51.840 --> 00:16:56.600
building shops because they know that people
want to buy and they want it to

213
00:16:56.639 --> 00:17:00.000
instead of getting an external link and
going to Amazon or these other big comples

214
00:17:00.679 --> 00:17:08.319
they wanted on their platform. Now
there are so many social media platforms though,

215
00:17:08.720 --> 00:17:12.920
and I know you you keep talking
about TikTok. If you're not on

216
00:17:14.039 --> 00:17:18.039
there, then you're losing out.
But what social media platform do you feel

217
00:17:18.200 --> 00:17:22.680
is the best use of your time
for marketing? Say your business or you

218
00:17:22.799 --> 00:17:27.039
as an individual, if you're trying
to brand yourself. I love Instagram,

219
00:17:27.319 --> 00:17:33.640
Love love love Instagram, and I've
created a really amazing community of brands and

220
00:17:33.680 --> 00:17:38.319
businesses and Instagram. What I've done
differently, for example, is as an

221
00:17:38.359 --> 00:17:44.119
influencer slash digital content creator, I
would most of the time they say,

222
00:17:44.119 --> 00:17:45.640
hey, if you're going to sell
me this, I'm gonna let you have

223
00:17:45.720 --> 00:17:49.200
my pen and I'm gonna pay you
one hundred bucks to promote my pen on

224
00:17:49.880 --> 00:17:53.079
Instagram. And I would. I
would do that, but then I felt

225
00:17:53.079 --> 00:17:56.559
thirty when they gave me the money, I got the pen, and then

226
00:17:56.559 --> 00:17:57.920
I gave them one video and then
they walked away and never talked to them

227
00:17:57.920 --> 00:18:02.640
again. So what I differently from
the others is I create. I said,

228
00:18:02.680 --> 00:18:06.200
hey, why don't you jump in
a group with me and let's help

229
00:18:06.240 --> 00:18:08.880
each other out. Let me just
I'll reply to all your posts, I'll

230
00:18:08.920 --> 00:18:12.799
comment on everything. Let's just help
boost you in the algorithm. We did

231
00:18:12.839 --> 00:18:17.160
this for over one hundred and fifty
brands now at this point in this group,

232
00:18:17.200 --> 00:18:21.319
and I have a group that literally
runs on its own where they one

233
00:18:21.359 --> 00:18:25.039
person will post one group of one
let's say the pen company posts their pen

234
00:18:25.319 --> 00:18:27.200
product in the group for the day, and now you have up to one

235
00:18:27.279 --> 00:18:32.079
hundred and fifty people in that group
will go go to that post, will

236
00:18:32.119 --> 00:18:36.480
comment on it, will like it, and then the algorithm will boost it

237
00:18:36.519 --> 00:18:38.519
automatically, so instead of one hundred
or two hundred, that could be seen

238
00:18:38.559 --> 00:18:45.079
by potentially thousands of viewers which they
wouldn't have had before. And the other

239
00:18:45.160 --> 00:18:48.359
thing it does that I think is
extremely important for anybody listening to understand is

240
00:18:49.319 --> 00:18:52.559
there's one of two things happening.
When people want to find out about your

241
00:18:52.599 --> 00:18:56.119
business or your individual individual self,
they're either going to Google you or they're

242
00:18:56.119 --> 00:19:02.079
going to look you up on social
media. Right, sixty percent of millennials

243
00:19:02.119 --> 00:19:06.559
go to social media before they go
to Google. Eighty percent of gen Zers

244
00:19:06.640 --> 00:19:10.799
go to social media before they go
to Google. Does everybody see the trend?

245
00:19:11.400 --> 00:19:14.480
So you have to have a solid
social presence. And it didn't hit

246
00:19:14.559 --> 00:19:18.759
me to this and until I got
into I was with them friends and one

247
00:19:18.759 --> 00:19:21.599
of my friends says, hey,
Sean, let's go out to eat.

248
00:19:21.599 --> 00:19:22.119
And I said, well, where
do you want to eat? And he

249
00:19:22.160 --> 00:19:25.359
goes, well, let's try this
place. And he goes, wait,

250
00:19:25.440 --> 00:19:30.119
let me look, and he goes
on their Instagram reading the actual comments from

251
00:19:30.119 --> 00:19:30.799
people. It's like, no,
we're not going there, and I go,

252
00:19:32.119 --> 00:19:33.400
why didn't you use yelp? He
goes, cause I'm going to get

253
00:19:33.680 --> 00:19:38.400
good looking at the actual pictures and
actual comments on Instagram from people who tagged

254
00:19:38.480 --> 00:19:41.519
this place. And I was like, I blew my mind and it made

255
00:19:41.519 --> 00:19:45.480
me dive into studies around it.
And that's what I found out that there's

256
00:19:45.039 --> 00:19:49.759
you have these conglomerates like TikTok,
Facebook and Instagram. But for me,

257
00:19:49.839 --> 00:19:55.359
when I was able to bring in
this group of individuals and brands to this

258
00:19:55.440 --> 00:20:00.519
group, oh man, Instagram.
I love Instagram because of that you mentioned

259
00:20:00.559 --> 00:20:03.319
about the likes and the views.
I was talking to someone actually just this

260
00:20:03.440 --> 00:20:08.480
week and she's, uh, you
know, kind of into marketing and uh,

261
00:20:10.119 --> 00:20:15.680
basically for herself. But she was
trying to explain to me how about

262
00:20:15.680 --> 00:20:18.839
the like you were mentioned in the
likes and the views. She says,

263
00:20:18.880 --> 00:20:26.640
sometimes she just sits and she may
just like or do a short comment on

264
00:20:26.119 --> 00:20:30.039
She may just take some time.
Uh she said, at night, she'll

265
00:20:30.039 --> 00:20:36.319
do it, you know, like
at night and do this because according to

266
00:20:36.359 --> 00:20:42.559
her, if I'm if I'm understanding
her correctly. You get you get more.

267
00:20:42.599 --> 00:20:48.160
I guess you get more by doing
it like that, you get a

268
00:20:48.200 --> 00:20:53.759
little more uh like you. I
guess you were saying it boosts your uh

269
00:20:53.799 --> 00:20:59.079
the algorithms or what have you.
But she also was telling me that most

270
00:20:59.119 --> 00:21:04.000
places they have people that will just
sit and comment on one specific thing on

271
00:21:04.039 --> 00:21:10.960
a post or and then they'll have
another person that's commenting on this specific thing

272
00:21:11.279 --> 00:21:15.240
on a post. And I'm thinking, wow, I didn't know that.

273
00:21:15.680 --> 00:21:18.839
You know, they split it up
like that, or you have to sit

274
00:21:18.920 --> 00:21:22.559
there and because I know, for
example, if you look at LinkedIn,

275
00:21:22.640 --> 00:21:26.559
sometimes you might post something and you
have all these people that have viewed it,

276
00:21:27.319 --> 00:21:32.319
right, but you don't get a
lot of likes. So I know

277
00:21:32.440 --> 00:21:36.799
that people get hung up on likes
and views and different things like that.

278
00:21:37.400 --> 00:21:41.039
What's the benefit of that, I
mean, is it better to have more

279
00:21:41.279 --> 00:21:44.640
likes or is it better to have
more views? Or do you need a

280
00:21:45.039 --> 00:21:48.279
kind of a balance of both.
Well, let me help you with that.

281
00:21:48.359 --> 00:21:52.559
Let's let's let's just blank slate and
imagine if you will, the best

282
00:21:52.559 --> 00:21:55.000
way to explain the algorithm, because
people asking us all the time, tell

283
00:21:55.039 --> 00:21:57.359
me about the algorithm. The way
I just figured it out is I created

284
00:21:57.400 --> 00:22:00.480
a fake and it's fake, okay, but but it's an idea. It

285
00:22:00.480 --> 00:22:04.000
gives you an idea of a point
system that works for the algorithm. So

286
00:22:04.039 --> 00:22:08.559
imagine someone watches your video from start
to finish all the way through. That's

287
00:22:08.599 --> 00:22:11.519
five points. If they only watch
it a third of the way through,

288
00:22:11.680 --> 00:22:15.440
the points go down based on how
the length of time they watch it.

289
00:22:15.599 --> 00:22:18.440
Okay. So now let's say they
watch it all the way through. That's

290
00:22:18.440 --> 00:22:22.160
five points. Okay, Now they
comment that's three points. They like it,

291
00:22:22.240 --> 00:22:26.880
that's one point. So now that
then they take this sample size.

292
00:22:26.880 --> 00:22:30.440
They'll shoot your video out or your
post out to a sample size of one

293
00:22:30.480 --> 00:22:33.839
hundred people, maybe a thousand,
depending on how large you are as an

294
00:22:33.839 --> 00:22:37.920
account. And then then they say, okay, how many points did they

295
00:22:37.920 --> 00:22:41.279
gather from that? And if they
reach that certain amount of that threshold,

296
00:22:41.319 --> 00:22:44.079
they say, well, okay,
now we can shoot it out to the

297
00:22:44.160 --> 00:22:47.240
next level. Now you get one
thousand people they're going to shoot it out

298
00:22:47.279 --> 00:22:51.160
to, or two thousand or five
thousand, and so the points accumulate.

299
00:22:51.319 --> 00:22:53.480
Now if the videos watched twice,
it's not just five points anymore. Or

300
00:22:53.519 --> 00:22:56.359
it's not just ten points. When
it's watched twice, its actually goes up.

301
00:22:56.359 --> 00:23:00.359
It's like fifteen points. So now
it's watched the third time, it's

302
00:23:00.400 --> 00:23:04.119
thirty points, and so on and
so forth. I literally, after I

303
00:23:04.160 --> 00:23:06.920
told this to one of my friends, he's literally he says, when I

304
00:23:06.960 --> 00:23:07.880
go take a shower, I put
on one of your videos and I just

305
00:23:07.960 --> 00:23:11.839
let it roll. He says,
I'm giving you the points, man.

306
00:23:11.680 --> 00:23:15.920
But no matter if it's the same
person watching it three times, that's still

307
00:23:17.240 --> 00:23:19.920
you still get those points exactly.
Now check this out. You go watch

308
00:23:19.960 --> 00:23:23.039
my post, Madeline, and you
say, hey, I love this post,

309
00:23:23.039 --> 00:23:26.480
Seawn, thank you so much for
this insight. And I now,

310
00:23:26.839 --> 00:23:30.880
if I'm wise as a you're not
going to come back to that post more

311
00:23:30.920 --> 00:23:33.960
than likely unless you have a reason
to. Well, how are you?

312
00:23:34.119 --> 00:23:37.839
What's what's the reason I reply to
your comment with something thoughtful, not just

313
00:23:37.880 --> 00:23:41.240
an emoji? People, because this
is what everybody does. I replied,

314
00:23:41.240 --> 00:23:45.160
Madeline, thank you so much.
Did you see this other post the other

315
00:23:45.240 --> 00:23:48.240
day? I posted similar? And
you're gonna go, whoa wait a second?

316
00:23:48.559 --> 00:23:52.480
Let me and so you are as
you're back commenting on that or reading

317
00:23:52.519 --> 00:23:56.240
that comment. The video is playing, or the post has already been re

318
00:23:56.359 --> 00:24:00.480
engaged and you've gone to it now
twice or more. OK, to just

319
00:24:00.519 --> 00:24:03.400
go back to that comment. So
now my algorithm is boosting because I did

320
00:24:03.440 --> 00:24:07.559
my due diligence and reply to your
comment was something thoughtful. Wow, And

321
00:24:07.599 --> 00:24:11.880
if I'm smart, I'm bringing them
to a product or a pay back to

322
00:24:11.920 --> 00:24:15.480
my profile page because I want you
to see more. An example would be

323
00:24:15.519 --> 00:24:18.119
like if let's say I have this
blazer on right now. I like my

324
00:24:18.160 --> 00:24:22.000
blazer, and you say, Sean, I really like that blazer. I

325
00:24:22.000 --> 00:24:25.799
think it would look good on my
friend. And I'm like, oh,

326
00:24:25.920 --> 00:24:30.759
you know, I think you should
check out also my blue blazer as well,

327
00:24:30.000 --> 00:24:34.200
and here's the link for it.
And so now you like this one,

328
00:24:34.240 --> 00:24:37.720
and I'm trying to upsell you on
a blue blazer. But this is

329
00:24:37.720 --> 00:24:41.759
what a lot of businesses are failing
to do right now out there with their

330
00:24:41.799 --> 00:24:45.079
algorithm, is push themselves out there
the way they deserve to be. So

331
00:24:45.200 --> 00:24:48.480
a lot of training that goes into
a lot of studying I had to do.

332
00:24:48.599 --> 00:24:53.240
Wow, that is that is so
interesting. I guess I well,

333
00:24:53.400 --> 00:25:00.680
I didn't know that because a lot
of people don't video like you said,

334
00:25:00.720 --> 00:25:04.559
all the way through, then yeah, that would give it a point or

335
00:25:04.599 --> 00:25:08.519
however many points. But then if
I decided to watch it again, I

336
00:25:08.599 --> 00:25:12.920
thought they would know that it's the
same person watching it. So that's not

337
00:25:12.960 --> 00:25:17.400
going to give you any more points
because it's the same person watching it.

338
00:25:17.880 --> 00:25:21.720
That's what I It actually gives you
more. Yeah, it's surprisingly more.

339
00:25:22.440 --> 00:25:26.599
Wow, that is so interesting.
That's that's that's a success, success nugget.

340
00:25:26.839 --> 00:25:33.039
I have to make sure I got
That's why I'm here today. Oh

341
00:25:33.079 --> 00:25:36.640
wow, that is thank you for
that one. I really do. Now

342
00:25:36.680 --> 00:25:41.799
here's the thing too. A lot
of people hate, hate with a passion

343
00:25:41.960 --> 00:25:47.839
doing the videos. But I understand
videos are like one of the best things

344
00:25:47.880 --> 00:25:51.440
you could probably post, uh,
you know, or put out there.

345
00:25:52.039 --> 00:25:56.519
But is that important for your marketing? Tell us about that. Do you

346
00:25:56.559 --> 00:26:00.559
think that you should do more videos
or you know, or maybe put more

347
00:26:00.720 --> 00:26:04.400
articles out there, a newsletter or
what have you out there? Well,

348
00:26:04.720 --> 00:26:07.519
let's talk about that. Each platform
is going to be very unique and different.

349
00:26:07.519 --> 00:26:11.240
When it comes to that LinkedIn,
you do want to have more articles,

350
00:26:11.240 --> 00:26:14.720
but videos are what's resonating to the
millennial crowd and younger, right,

351
00:26:14.799 --> 00:26:18.160
So you have to think about your
audience. Are you trying to capture boomers

352
00:26:18.240 --> 00:26:22.319
or gen Xers? Are you trying
to capture millennials? And so Boomers eighty

353
00:26:22.359 --> 00:26:26.440
percent of them are doing traditional marketing, could care less about a video whatever.

354
00:26:27.200 --> 00:26:32.039
Gen Xers are more around the sixty
to seventy percent. But then you've

355
00:26:32.119 --> 00:26:34.599
hit the millennials, and the millennials
want to see more videos than they do

356
00:26:36.000 --> 00:26:38.640
read anything. They want it the
easy button. Gen zs are even worse.

357
00:26:38.680 --> 00:26:41.319
They want to have everything at the
tip of their fingers. They want

358
00:26:41.319 --> 00:26:45.920
it within two or three seconds.
And so for me, the way I

359
00:26:45.960 --> 00:26:48.319
look at videos is, yes,
you have to have a very strong video

360
00:26:48.400 --> 00:26:52.720
concept. In fact, the way
I've delved into this with my clients is

361
00:26:52.799 --> 00:26:57.960
you have about fifty seven percent of
your followers are going to come from videos

362
00:26:59.079 --> 00:27:03.279
on average, and then you have
to create stories. So that's another about

363
00:27:03.279 --> 00:27:07.200
anywhere between fifteen to twenty percent.
Then the other twenty percent you're going to

364
00:27:07.240 --> 00:27:11.559
get roughly that's left a little bit
more I will need to come from knowing

365
00:27:11.640 --> 00:27:14.000
you. How do they get to
know you? You need to go live

366
00:27:14.680 --> 00:27:17.640
and a lot of people it blows
their mind. I tell me to go

367
00:27:17.720 --> 00:27:22.240
alive, but what ends up happening
is something extremely significant can change within your

368
00:27:22.279 --> 00:27:26.920
business. I can worked with a
hair company at one point and I told

369
00:27:27.000 --> 00:27:29.799
them they need to go live and
they're like, Nope, we're not going

370
00:27:29.839 --> 00:27:32.440
live. I cannot do it.
And I said, you do not have

371
00:27:32.559 --> 00:27:37.400
to. Let we were talking and
the packing girl who was so vibrant and

372
00:27:37.440 --> 00:27:41.920
she was so much fun and she's
just packing stuff and shipping it out to

373
00:27:41.039 --> 00:27:45.839
customers, these hair products, and
I said, put a camera on her

374
00:27:45.400 --> 00:27:49.599
why she packs and watch what happens. And what happens now to this day

375
00:27:51.440 --> 00:27:53.559
is though this gal is on there, she has a camera. She's just

376
00:27:53.559 --> 00:27:56.119
doing her job and she's just talking
and she does it. Hey guys,

377
00:27:56.480 --> 00:28:00.279
Oh look, Jane, do you
got this hair clip? I'm giving you

378
00:28:00.319 --> 00:28:03.920
this hairclip right now. It's coming
to you. Girl. I can't wait

379
00:28:03.960 --> 00:28:06.720
to see you and I can't on
the way I put. I put an

380
00:28:06.720 --> 00:28:08.000
electra bubble wrap in it so it
doesn't get messed up. But you know

381
00:28:08.039 --> 00:28:11.720
something, and she's just having fun
with it. She's just doing her job.

382
00:28:11.440 --> 00:28:15.200
They have no less than one and
a half thousand people at one time

383
00:28:15.279 --> 00:28:19.359
on that live. They quadruple their
cells, aren't because of that live because

384
00:28:19.400 --> 00:28:23.920
they want to see their product be
picked by this girl and shipped to them

385
00:28:25.759 --> 00:28:30.400
all. Is that another gal I
worked with with a makeup brand. All

386
00:28:30.440 --> 00:28:33.920
she does is go live during the
morning while she's putting on her makeup.

387
00:28:33.000 --> 00:28:37.680
Incredible. She's for forty five minutes
saying yeah, this is what I'm putting

388
00:28:37.759 --> 00:28:41.559
on, this is how I'm doing
it, and just explaining it. And

389
00:28:41.599 --> 00:28:45.000
she sells more makeup now than she
ever did just because she spent that time

390
00:28:45.039 --> 00:28:48.200
on it. And it doesn't have
to be hurt. Now. Look,

391
00:28:48.000 --> 00:28:52.440
a lot of people are camera shy
and understand that there are there is people

392
00:28:52.480 --> 00:28:56.640
that do faceless content. But the
piece that I want to recommend everybody is

393
00:28:56.119 --> 00:29:02.240
if you are not finding a way
to emotionally engage or educate your audience,

394
00:29:02.880 --> 00:29:04.880
then you're missing out because that's the
two areas that people want. They want

395
00:29:04.880 --> 00:29:08.799
to feel emotionally connected to what you're
doing, or they want to be educated

396
00:29:08.839 --> 00:29:11.240
and you want to be taught.
If you can give them one of those

397
00:29:11.240 --> 00:29:15.160
two, you're in the top.
You're in the top percentage of videos or

398
00:29:15.200 --> 00:29:22.720
explanations that you're doing. Wow.
So if you're in a business from I

399
00:29:22.759 --> 00:29:27.160
think what I'm getting here is that
you there are a couple of things that

400
00:29:27.240 --> 00:29:32.839
you can have. One and no
being the video, so you can go

401
00:29:33.000 --> 00:29:40.640
live and depending on what your business
does or what you do, you would

402
00:29:40.680 --> 00:29:45.519
say articles, putting articles out there, maybe even having a show, a

403
00:29:45.640 --> 00:29:52.000
podcast, Uh yeah, something like
this, and then there's uh, I'm

404
00:29:52.039 --> 00:29:56.359
trying to think what else there is
out there too? Uh let them know

405
00:29:56.480 --> 00:30:00.920
that you know, these are some
things that now these things, do you

406
00:30:00.039 --> 00:30:04.160
get different points for that for having
these or it's just the fact that you

407
00:30:04.400 --> 00:30:08.720
have them, and it just puts
you out there a little further. Look

408
00:30:08.960 --> 00:30:12.759
again, it puts you out there
further. Having diverse content like that will

409
00:30:12.920 --> 00:30:18.440
get will will create different audiences.
And I always recommend this to people because

410
00:30:18.440 --> 00:30:22.200
there's some people who are just grolling
for entertaining content, and if it's in

411
00:30:22.240 --> 00:30:23.599
an ad, they'll watch the ad
if it's entertaining. I can't tell you

412
00:30:23.640 --> 00:30:30.039
how many ads I've watched recently.
They're just entertaining. But the other piece

413
00:30:30.119 --> 00:30:33.519
to it is, like you said, there's some people who just want to

414
00:30:33.519 --> 00:30:36.440
read articles and learn, and then
they're really into the reading aspects, so

415
00:30:36.440 --> 00:30:40.079
they need that that aspect for that
group of people. There's some people who

416
00:30:40.119 --> 00:30:45.039
want to have an educational videos have
the same article but in a video format

417
00:30:45.200 --> 00:30:49.240
that makes sense that resonates to them. And so you have a wide variety

418
00:30:49.279 --> 00:30:52.880
of things that I recommend to people. And the other the one thing I

419
00:30:52.880 --> 00:30:56.119
got to tell brands and businesses out
there though, if I mean anybody who's

420
00:30:56.160 --> 00:31:00.559
in the brands and business, if
you are not doing the trend they say,

421
00:31:00.559 --> 00:31:04.359
hey, trending sounds for example,
or trending videos, like someone when

422
00:31:04.359 --> 00:31:07.400
they did remember if you remember the
ice bucket challenge forever ago, people were

423
00:31:07.480 --> 00:31:14.039
everybody was doing that video right,
but there there were brands that refused and

424
00:31:14.119 --> 00:31:15.200
I will not do it as a
brand, I'm not going to do it.

425
00:31:17.039 --> 00:31:21.240
But they missed out on a chance
for thousands of viewers because they're into

426
00:31:21.279 --> 00:31:23.759
that viewership. Because people are literally
looking for people doing the ice bucket challenge.

427
00:31:23.799 --> 00:31:26.440
And it's just an example that we
all resonate with because we know it

428
00:31:26.440 --> 00:31:32.400
so well. But these trends are
happening and changing every week, and these

429
00:31:32.440 --> 00:31:34.200
sounds, it just can be a
sound. An example. I worked with

430
00:31:34.319 --> 00:31:37.680
a client the other day. I
said, just put the sound in the

431
00:31:37.720 --> 00:31:41.079
background, in the background, do
your normal video, have the sound in

432
00:31:41.119 --> 00:31:42.880
the background. He goes, well, what's it going to do? I

433
00:31:42.920 --> 00:31:47.359
go just do a normal video.
And so we did the normal video and

434
00:31:47.400 --> 00:31:49.240
he put the sound in the background
and he got three times of views and

435
00:31:49.279 --> 00:31:52.200
he would have seen before because of
that sound and that sound alone, that's

436
00:31:52.200 --> 00:31:59.680
the only thing we changed. Wow, that is That's incredible. I mean,

437
00:31:59.759 --> 00:32:05.039
it's there's so much, so many, I guess, so many parts

438
00:32:05.440 --> 00:32:09.640
to marketing and we now we've talked
a lot about the social media aspect of

439
00:32:09.720 --> 00:32:15.160
it. In the marketing we kind
of touched on branding, but the branding

440
00:32:15.319 --> 00:32:22.279
part when you're when you get into
the branding part, what is wou would

441
00:32:22.359 --> 00:32:27.119
you say the number one thing that
you would need to do? For example,

442
00:32:27.200 --> 00:32:31.880
you said you you're branded as you
know Iron Ranger zero two three.

443
00:32:32.160 --> 00:32:37.039
What is do you think is like
the number one thing that you should do

444
00:32:37.680 --> 00:32:44.480
to brand yourself and that brand?
You know, if some if someone says

445
00:32:45.039 --> 00:32:50.039
Iron Ranger zero two three, they're
automatically going to think of you, how

446
00:32:50.119 --> 00:32:53.640
do you do that? How do
you mane? When I when I started

447
00:32:53.680 --> 00:32:57.160
Iron Ranger zero two three gain,
it was as a tribute, but now

448
00:32:57.160 --> 00:33:00.799
it's so much more and when people
ask me about it or a part of

449
00:33:00.839 --> 00:33:04.200
it, they have to hear it
from me in a lot of ways or

450
00:33:04.279 --> 00:33:07.359
someone that knows me. And that's
the beautiful thing. When you have a

451
00:33:07.440 --> 00:33:12.240
community that you build on social media, they'll do it for you. Someone

452
00:33:12.279 --> 00:33:15.359
goes, what's iron Ranger two three? Ten comments below it from my community

453
00:33:15.359 --> 00:33:20.640
explaining that people heard it from you
before. So how do you build that

454
00:33:20.680 --> 00:33:22.920
brand though? Is you got to
build that trust. So for me,

455
00:33:22.160 --> 00:33:25.640
an example is iron Ranger two three
is more than just a brand. It's

456
00:33:25.680 --> 00:33:30.680
a it's a suit of armor.
When you're wearing Iron Ranger two three gear

457
00:33:30.200 --> 00:33:34.960
or you're thinking of Iron Ranger two
three, you are being empowered to achieve

458
00:33:35.000 --> 00:33:38.440
excellence. Your job it now is
to do nothing but to focus on yourself

459
00:33:38.440 --> 00:33:43.200
and make sure you're the best version
of yourself. And as your cup overflows,

460
00:33:43.720 --> 00:33:46.640
you water other people with that.
You help them with that overflow.

461
00:33:46.720 --> 00:33:52.400
Because if you can't get you can't
keep giving from your the same bucket without

462
00:33:52.440 --> 00:33:54.759
it flowing in. You got to
have constant flow. So when people think

463
00:33:54.759 --> 00:33:59.440
of that, I want to think
of a suit of armor of acceptance that

464
00:33:59.480 --> 00:34:02.759
they know there with Iron Ranger zero
two three brand, they're automatically accepted for

465
00:34:02.799 --> 00:34:07.839
who they are and they're loved and
they're they're there to make a difference for

466
00:34:07.880 --> 00:34:12.840
themselves first and then others will come
through. And that's my branding. Now.

467
00:34:13.119 --> 00:34:16.599
When I talk to another brand,
it's about where is the heartstrings behind

468
00:34:16.639 --> 00:34:21.639
it? How are you helping people? Is what makes someone want to go

469
00:34:21.760 --> 00:34:25.280
by your supplement and it can be, you know, whatever it may be.

470
00:34:25.320 --> 00:34:30.199
And that is how I think you
need to focus on branding and only

471
00:34:30.280 --> 00:34:34.559
visually doesn't need to look great and
aesthetic if that has to happen for that,

472
00:34:35.199 --> 00:34:37.920
but the messaging around it, when
someone thinks of your brand of thinking

473
00:34:38.199 --> 00:34:44.239
is tying into an emotional connection somewhere, and that emotional connection could be I'm

474
00:34:44.239 --> 00:34:45.360
gonna I know, every time I
go to that brand, I'm gonna learn

475
00:34:45.360 --> 00:34:50.440
because it's a technology company, They're
going to make my life easier. There's

476
00:34:50.440 --> 00:34:52.800
a weight off my shoulders. I
feel lighter because I have this tech company

477
00:34:52.800 --> 00:34:58.159
now that has my back right.
Or I'm gonna look better today because I'm

478
00:34:58.159 --> 00:35:01.519
putting on this great blazer, a
great you know that great pair of glasses

479
00:35:02.199 --> 00:35:07.000
look awesome today, And because I
look awesome and I feel awesome because of

480
00:35:07.039 --> 00:35:12.280
that. But that's again, feeling
is the capture, the thing to capture

481
00:35:12.280 --> 00:35:16.840
with brands right now. Wow,
So it makes you wonder, how did

482
00:35:16.840 --> 00:35:22.440
they come up with just the little
swish and you automatically think of Nike?

483
00:35:22.840 --> 00:35:30.599
Easy? Yeah, I mean see, and that you automatically got to think

484
00:35:30.639 --> 00:35:34.239
of you know, yeah, yeah, It's just it's just something you can

485
00:35:34.280 --> 00:35:36.159
resonate with and be a part of
it and be like, Okay, the

486
00:35:36.239 --> 00:35:39.039
swish is there, but everybody now
knows it as just do it or everybody

487
00:35:39.079 --> 00:35:44.840
knows it as Jordan or whatever it
could be, right exactly exactly. Wow.

488
00:35:45.400 --> 00:35:47.760
So tell us, I know you
mentioned earlier you had I think you

489
00:35:47.800 --> 00:35:52.719
said you had some things that's coming
up on the horizon. Uh, anything

490
00:35:52.760 --> 00:35:58.599
you want to let us know about
any any new books or new training programs,

491
00:35:58.639 --> 00:36:00.599
whatever you want to tell us about
out Let's just give it all to

492
00:36:00.679 --> 00:36:04.360
us. Sure, you got it. You know, I have a big

493
00:36:04.400 --> 00:36:09.800
speech tomorrow with the Royal Influencers group
and doing a keynote speech and roughly twenty

494
00:36:09.840 --> 00:36:14.559
four hours. A little bit more
on that, so you can guys can

495
00:36:14.599 --> 00:36:17.320
go to Royal Influencers and check them
out. They're amazing, But really for

496
00:36:17.440 --> 00:36:21.679
me right now, one of the
things I'm focused on is I've been traveling

497
00:36:21.679 --> 00:36:23.840
a lot helping a lot of brands
and businesses out. I do a lot.

498
00:36:23.920 --> 00:36:29.800
I do everything from promoting them with
my influence to what I really enjoy

499
00:36:30.199 --> 00:36:32.599
is being able to help teach brands, businesses, and individuals how to use

500
00:36:32.599 --> 00:36:37.400
social media the right way. Everybody
thinks they know. My favorite line is,

501
00:36:37.400 --> 00:36:39.039
well, I got a millennial over
here. They know how to do

502
00:36:39.079 --> 00:36:43.239
it. They do not, I
promise. They just know how to scroll

503
00:36:43.280 --> 00:36:45.880
it. They know how to make
a cool video. But there's a lot

504
00:36:45.880 --> 00:36:47.280
of things that go on, like
we talked about today, there's a lot

505
00:36:47.320 --> 00:36:52.360
of learnings that are really deep delved
into it. And so I like to

506
00:36:52.440 --> 00:36:58.239
teach brands, businesses, and individuals
how to move your company or your presence

507
00:36:58.280 --> 00:37:00.719
on social media to work for you
you and so I do a lot of

508
00:37:00.719 --> 00:37:05.360
consulting on that, and I also
have this social media marketing agency backed by

509
00:37:05.400 --> 00:37:08.119
a great group of people who are
determined to help brands and business and be

510
00:37:08.159 --> 00:37:10.480
successful. Look, there's a lot
of gen xers, and we just talked

511
00:37:10.519 --> 00:37:15.559
about on boomers that have great businesses
that want nothing to do with social media

512
00:37:15.039 --> 00:37:17.239
that they're going to want to be
in business the next ten years, they

513
00:37:17.239 --> 00:37:22.639
need to embrace it now, and
we end up going into them, going

514
00:37:22.679 --> 00:37:27.320
into the brands and businesses, taking
over their accounts for them and then putting

515
00:37:27.320 --> 00:37:30.679
out all social content that they deserve
and we do all the work for them.

516
00:37:30.920 --> 00:37:35.280
So I've got a lot of different
categories that we do and it just

517
00:37:35.280 --> 00:37:42.000
depends. The beautiful thing is with
aia motivation as the company name we have,

518
00:37:42.119 --> 00:37:45.800
that's the Umbrella Company, but we
also help with mindset theories and being

519
00:37:45.840 --> 00:37:49.360
able to help release a lot of
these traumas that people go through a lot

520
00:37:49.360 --> 00:37:54.039
of these issues. So don my
partner, is known as the Spiritual Alignenness,

521
00:37:54.679 --> 00:37:58.920
and that's what she does all day
long, and she just helps helps

522
00:37:59.360 --> 00:38:04.639
brands into viduals, find their true
self and the empowers themselves. And she's

523
00:38:04.639 --> 00:38:06.920
going to go, well, you
should have said this later because she wants

524
00:38:06.920 --> 00:38:08.480
me to make sure I'm doing it
right. But she is probably the most

525
00:38:08.519 --> 00:38:14.239
amazing person I've ever met in my
life helping people are on mindset and finding

526
00:38:14.280 --> 00:38:17.599
their true strength. And what I
do with that is just take them to

527
00:38:17.639 --> 00:38:21.400
the next level and know to learn
how to market it and learn how to

528
00:38:21.440 --> 00:38:23.760
show it to the world within that
strength. And so there's a lot of

529
00:38:23.800 --> 00:38:29.559
beautiful things that we can do for
companies and individuals. But we've got a

530
00:38:29.559 --> 00:38:32.519
ton of different places we're going to
be going and an around the nation and

531
00:38:32.599 --> 00:38:37.199
we're very excited to help a lot
of people in the process. Wow.

532
00:38:37.639 --> 00:38:38.800
Yeah, Well, we're going to
have to get her on the show too

533
00:38:38.840 --> 00:38:44.159
to talk to us about mindset.
Definitely will important, especially when you're trying

534
00:38:44.159 --> 00:38:46.199
to succeed in something, you got
to have that right mindset to do it,

535
00:38:47.000 --> 00:38:52.440
that that feel that way. Yeah, So tell us if our viewers,

536
00:38:52.559 --> 00:38:54.159
well, before you tell us how
we can reach out to you,

537
00:38:54.559 --> 00:38:59.800
if you have one piece of advice
to leave with our viewers and our listeners,

538
00:39:00.079 --> 00:39:06.039
what would that one piece of advice
be. You are not alone in

539
00:39:06.079 --> 00:39:10.079
anything that you're doing, and as
an individual or a business owners oftentimes you

540
00:39:10.119 --> 00:39:15.760
can feel that way. And there
are people out there like myself and my

541
00:39:15.880 --> 00:39:21.039
company and the people I surround myself
with that can help you in every endeavor

542
00:39:21.079 --> 00:39:25.079
of your business or individual plight that
you're going through. And I want everybody

543
00:39:25.079 --> 00:39:29.519
to understand that just by reaching out, even if it's just a quick phone

544
00:39:29.559 --> 00:39:31.559
call to say hey, I just
wanted to say hello. That's all it

545
00:39:31.599 --> 00:39:36.199
takes. Sometimes other people say I
do not know how to do this certain

546
00:39:36.239 --> 00:39:38.400
situation, how to please help me
fix it? We're here for that too.

547
00:39:39.239 --> 00:39:43.519
So invest in yourself. Invest in
your business by asking for help and

548
00:39:43.559 --> 00:39:46.000
not trying to do it all yourself. And know that there are people out

549
00:39:46.000 --> 00:39:51.360
there that have learned the intricacies of
these things that can help take your business

550
00:39:51.360 --> 00:39:58.400
and individuality to the next level.
Right now, tell us how we can

551
00:39:58.480 --> 00:40:01.760
reach out to you if we want
find out more information. If someone wants

552
00:40:01.800 --> 00:40:09.599
you to help them to get their
business visible or get the right marketing and

553
00:40:09.679 --> 00:40:15.119
branding for it, how can they
reach out to you multiple ways? First,

554
00:40:15.159 --> 00:40:19.000
I'm Iron Ranger zero two three on
every social media platform, give me

555
00:40:19.039 --> 00:40:21.400
a message, tell me you saw
me here, tell me what you need

556
00:40:21.679 --> 00:40:23.519
and we'll work on it. That's
the easy way. But you could also

557
00:40:23.559 --> 00:40:30.320
go to aiamotivation dot com, aiamotivation
dot com and just click on that social

558
00:40:30.360 --> 00:40:35.880
media tab and we'll help you out
with everything. There's a whole bunch of

559
00:40:35.920 --> 00:40:39.199
things out there, but I highly
recommend if you have an Instagram account,

560
00:40:39.239 --> 00:40:43.519
if anybody has an Instagram account,
we have a brand and Business page.

561
00:40:44.000 --> 00:40:46.039
Again that group I talked about earlier, over one hundred and fifty people that

562
00:40:46.519 --> 00:40:51.719
our groups are in there that you
can join today and be a part of

563
00:40:51.760 --> 00:40:54.599
it and boost that algorithm. It's
one hundred and fifty dollars lifetime for that.

564
00:40:54.719 --> 00:40:58.199
We just do that one time feed
just to kind of maintain it.

565
00:40:58.639 --> 00:41:01.079
But you get in there, you
can start boosting your algorithm. And we

566
00:41:01.159 --> 00:41:06.039
have literally it's called Brands and Business
tab on AIA motivation that you can go

567
00:41:06.119 --> 00:41:08.639
to click on that sign right up. It's so easy. We want you

568
00:41:08.719 --> 00:41:13.119
to do that and that way you
can elevate your business and we can help

569
00:41:13.199 --> 00:41:16.199
you out with the influence that we've
created. And amazing people in this group

570
00:41:16.239 --> 00:41:19.480
by the way, they all buy
from each other. They're talking about Christmas

571
00:41:19.480 --> 00:41:22.840
gifts and buying each other stuff.
It's incredible. Wow. Well, thank

572
00:41:22.880 --> 00:41:28.000
you so much. It has been
a pleasure to have you here today to

573
00:41:28.039 --> 00:41:31.039
share with us some things that we
can do in our business as for as

574
00:41:31.119 --> 00:41:36.960
of the marketing and the branding,
and again I appreciate you taking time out

575
00:41:37.000 --> 00:41:42.519
of your business schedule to be here. Thank you so much. Absolutely,

576
00:41:42.599 --> 00:41:45.639
it's so grateful to see you and
meet you if there's been senior show,

577
00:41:45.719 --> 00:41:47.639
so it's great to actually talk to
you. Well, thank you, thank

578
00:41:47.719 --> 00:41:52.360
you. So okay, well,
I am now going to let everybody know

579
00:41:52.440 --> 00:41:57.760
what's coming up on the horizons,
some things that we have coming up.

580
00:41:58.639 --> 00:42:05.880
So make sure that you get your
copies of the Own It anthology It's Your

581
00:42:06.280 --> 00:42:12.199
Life, Own It Unapologetically and the
Journal three hundred and sixty five Days to

582
00:42:12.280 --> 00:42:16.480
Transformation. You know, you can
pre order it. To order your copy

583
00:42:16.679 --> 00:42:21.639
of the paperback book, it's twenty
four ninety nine. For the journal,

584
00:42:21.800 --> 00:42:24.039
it's also twenty four ninety nine,
but if you want to get the set

585
00:42:24.119 --> 00:42:29.480
together, it's forty nine ninety nine. So to order, you can go

586
00:42:29.599 --> 00:42:37.000
to info at EXWSI dot com and
let me know that you want to order

587
00:42:37.079 --> 00:42:42.000
either one or both of these books. Make sure to tune into the Black

588
00:42:42.039 --> 00:42:47.639
Business Olympics this month. It is
November twenty seven through December third, And

589
00:42:47.960 --> 00:42:53.440
as you know, the Black Business
Olympics is a fundraiser to provide scholarships and

590
00:42:53.719 --> 00:43:00.320
laptops too high school seniors going to
college and k through twelve twelve entrepreneurs.

591
00:43:00.719 --> 00:43:08.599
The Black Business Olympics showcases black businesses, black business owners and corporations all around

592
00:43:08.639 --> 00:43:14.280
the world. And if you'd like
to be a speaker on the on the

593
00:43:14.280 --> 00:43:21.960
Black Business Olympics, you can email
me at info at EXWSI dot com.

594
00:43:22.360 --> 00:43:27.800
Coming up on the A rise in
also in January twenty fifth through the twenty

595
00:43:28.000 --> 00:43:34.480
seven. Twenty twenty four is my
Show Up to Rise Up Virtual Summit.

596
00:43:34.840 --> 00:43:38.559
To find out more about the event
or to be a speaker at the event,

597
00:43:38.679 --> 00:43:46.280
you can email me at info at
EXWSI dot com. And as you

598
00:43:46.400 --> 00:43:51.760
know, we're also going to be
coming coming soon will be our You'll be

599
00:43:51.800 --> 00:43:57.559
able to join the Women Show Up
to Rise Up Network and the mission of

600
00:43:57.599 --> 00:44:01.719
the Women Show Up to Rise Up
Network will be to empower connect all women

601
00:44:01.760 --> 00:44:07.440
in their career, business, professional
and personal lives so that they can gain

602
00:44:07.559 --> 00:44:15.719
resources, they can increase their revenue
and accelerate their personal business and career growth

603
00:44:15.760 --> 00:44:23.159
through unlimited opportunities. And again we're
going to be having our women's retreat for

604
00:44:23.320 --> 00:44:28.639
twenty twenty four, the Show Up
to Rise Up Women's Retreat. We are

605
00:44:28.760 --> 00:44:35.239
heading out to see this for next
year, We're going on the Carnival Pride

606
00:44:35.679 --> 00:44:43.280
and it's going to be a seven
night cruise departing out of Baltimore September twenty

607
00:44:43.440 --> 00:44:50.639
ninth through October fifth, and we're
going to the Bahamas for fun, sun

608
00:44:50.920 --> 00:44:55.360
and relaxation. So to find out
more about the show up to Rise Up

609
00:44:55.400 --> 00:45:02.920
Women's twenty twenty four Retreat, you
can also email me at info at EXWSI

610
00:45:04.039 --> 00:45:07.360
dot com. And as you know, I keep telling you if you have

611
00:45:07.519 --> 00:45:13.559
not viewed my TEDx talk that I
did at Vancouver, Canada, make sure

612
00:45:13.760 --> 00:45:19.000
that you do so. To view
the talk, you can go to YouTube

613
00:45:19.599 --> 00:45:22.480
the YouTube channel, put in my
name in the search box, doctor Madlin

614
00:45:22.599 --> 00:45:27.159
and Lewis, and the video will
come right up. If you'd like me

615
00:45:27.239 --> 00:45:30.599
to send you the direct link,
I'll be glad to do so. Just

616
00:45:30.760 --> 00:45:37.760
email me and ask me for the
direct link at info at EXWSI dot com.

617
00:45:37.800 --> 00:45:40.840
And as you know, I am
still excited because right now, as

618
00:45:40.920 --> 00:45:45.960
of today, the video has hit
one hundred ninety three thousand, eight hundred

619
00:45:45.960 --> 00:45:52.079
and sixty three views, and you
know I am pushing for one million plus.

620
00:45:52.360 --> 00:45:58.039
So keep watching, keep sharing,
keep liking, keep commenting, and

621
00:45:58.119 --> 00:46:01.159
I also want to thank those of
you that I have already done. So

622
00:46:01.159 --> 00:46:07.039
finally, I am a contributing writer
to the on It magazine where I share

623
00:46:07.599 --> 00:46:13.480
success nuggets, I share articles and
own it magazine is a resource for personal,

624
00:46:13.519 --> 00:46:17.519
professional and business development. So make
sure that you get a subscription,

625
00:46:19.320 --> 00:46:22.400
and to do so, you can
also go on my website to get your

626
00:46:22.480 --> 00:46:31.000
subscription, which is www dot exwsi
dot com. Again, I want to

627
00:46:31.280 --> 00:46:36.719
thank you to my guest. I
want to thank my guests Sean dot for

628
00:46:36.880 --> 00:46:40.800
coming today and sharing such great nuggets
with us. I also want to thank

629
00:46:40.880 --> 00:46:45.559
my viewers and my listeners for joining
me today. This is the success for

630
00:46:45.639 --> 00:46:52.559
Women's show. I am doctor Madeline
and Lewis your host and if you'd like

631
00:46:52.679 --> 00:46:55.960
to reach out to me, I
am on all the social media platforms and

632
00:46:57.000 --> 00:47:02.960
you can also email me of course
at info at exwsi dot com or go

633
00:47:04.079 --> 00:47:09.400
to my website www dot exw si
dot com. And while you're there,

634
00:47:09.880 --> 00:47:15.840
make sure to download my free three
part video series on three things every woman

635
00:47:15.960 --> 00:47:23.239
should do to position herself for executive
leadership. Or you can also sign up

636
00:47:23.280 --> 00:47:29.559
on my online course which is Cracked
the Career Code how to Lead with Confidence,

637
00:47:29.920 --> 00:47:35.519
Charisma and Credibility. To sign up
for the course, go to www

638
00:47:35.639 --> 00:47:43.079
dot crackthcreercode dot com. Don't forget
to subscribe to our channel, the YouTube

639
00:47:43.159 --> 00:47:47.280
channel and the Top four TV channel. Again, I want to thank my

640
00:47:47.400 --> 00:47:53.039
guests Dot Sean dot and my viewers
and my listeners for joining me. This

641
00:47:53.119 --> 00:47:59.199
is the successful women's show. We
are here every week. I'm your host,

642
00:47:59.480 --> 00:48:05.880
doctor Atlin and Lewis helping women to
accelerate the path to success. Thank

643
00:48:05.920 --> 00:48:10.280
you again for joining me. I
love you all to life and as always,

644
00:48:10.840 --> 00:48:23.719
be well and stay safe out there. I got the eye of the time and