Streamlining For Success

0:00 The topics and opinions expressed on the following show are solely those of the hosts and their guests, and not those of W four WN Radio It's employees or affiliates. We make no recommendations or endorsements for radio show programs, services, or products mentioned on air or on our web. No liability, explicit or implied shall be extended to W four WN Radio It's employees or affiliates. Any questions or comment should be directed to those show hosts. Thank you for choosing W four WN Radio. I got the time And did you know women represent just three percent of Fortune five hundred CEOs and less than fifteen percent of corporate executive at top companies worldwide. Have you wondered what the secrets are to getting into the top ranks, whether in the private or public sector. Do you want to figure out how to stop being held back in your career? Are passed over for promotion, then you're in the right place. Hi. I'm doctor Mattlanann lewis President and CEO of the Executive Women's Success Institute. I have decades of experience in the military, the federal government, and corporate America,

1:30 and my mission is to help women succeed and tap into their full potential. I want to reach a million plus women around the world to become the leaders they are meant to be. So if you want to move into a management or executive level position, or maybe you are a female veteran transitioning out of the military into business entrepreneurship, then reach out to the Executive Women's Success Institute at three zero one six three three two eight four. Let us get you on the fast track to success. Well, Hello, and welcome to the Success of Women Show, where you can view us on Talk for TV and listen to us on the Women for Women Network. I am doctor Madeline Ann Lewis your host, and my mission is to help women accelerate the path to success. Well, today's topic is streamlining for success, and my guest is Eugenia Oganava. Let me just give you a little bit of background on her and make sure I pronounce her name correctly this time. Eugenia Oganova is a

3:00 business strategist and marketing energetics coach with two decades of experience. She is also a renowned internationally and a self made millionaire. Eugenia has been featured in Fox, NBCCBS, USA Today, brands and in over one hundred other publications specializing in empowering female coaches, personal transformation experts, and holistic professionals. Eugenia's unique approach combines masculine linear strategy with female nonlinear energetics. Her methods helps coaches increase their monthly income by ten thousand to one hundred thousand without added pressure, sacrifice personal needs, or burning out. I'd like to present to you my guest, Miss Eugenia Okanova Oganova Oganova, get it right, Ohganava, Hi, I'm glad to be here. Thank you so much for joining us today.

4:20 I am looking forward with you for sharing some of your nuggets with us. But before we get started, I always give the standard bio on my guests, but then I'd like to ask the guests to just tell us what you want us to know about Eugenia Oganova. Well, thank you. What I would like people to know about me is that my life has always been of service. I started working very early, and I was born with ability to see people's potential. I call it clak wins, you can call it intuition. I mean, there's many different way is to kind of label that.

5:00 But by the time I was fourteen years old, I was already working with paying clients, had my business and was helping people understand their purpose in life and how they can enhance doing what they are doing so that it is more aligned. So my passion has always been to support people, especially women, in bringing wealth to them in a harmonious way. Not by becoming like men when we're chasing and fighting and competing and whatever else, but by using our own unique powers, by leveraging this unique inner badass magic that we have to create wealth in a harmonious way and help other people through it, sort of like helping leaders lead better. So that's kind of the main gist about me.

5:49 Okay. So in assisting coaches to streamline, because coaches are mainly what you work with mostly coaches, So in assisting the coaches to dreamline their business for successful growth, what specific strategies or approaches do you find most effective in doing that? Well, one of the answers to this question. I mean, I've thought of many, but one of them would be don't skip the basics. This is the part that I cannot stress enough because this keeps coming up every time that somebody comes to me and says, well, I've tried everything. I've tried this, I've tried this, I've tried that, and it doesn't work, and then we start looking at it and so many basics have been missed. That that's where I would say that if you want to streamline your success that things go smoothly, really invest in understanding how business works and who you are. And by basics I mean clear message, Like you got to be able to be clear as to what your mission is, what you're saying to whom it is, how you're going to present that, what are the right words that connect with your audience. If that is still unclear, that right there is itself would be a big issue why something in your business doesn't work. And that it's not just for entrepreneurs as an advice, that's even in your career. If you can't clearly articulate the value of yourself, that's going to be an issue. So that's I would start there.

7:13 That's one of the basics. Another basic is visibility. A lot of times, I think, especially women, we miss that. We sort of assume that, well, if we're doing everything right, they will come to us, and no, that's not how it works. You can be doing everything right and be the best kept secret in the universe. So you want to actually show up. You want to bring your gifts out into the world. And we'll talk today more about the ways of doing that. That's more harmonious with an individual who's doing it, but it's still an important factor. So if something isn't working, you want to check with yourself. Am I findable by my ideal clients? Because if you're not findable, that's actually part of the problem. You don't have enough inflow of leads to create a business.

7:57 Another thing that I would say in the basics would be a great off for if you don't have an offer that you know how to talk about and then how to sell, so you need to selling skills as well, that's not going to work as well. So this is kind of where I would start troubleshoot instead of giving up or starting over every time. Instead, if you're doing what you want to be doing, just dig in and learn more. Now we all know that not all proven business strategies work universally. Can you share some insight on navigating this challenge and what coaches can do when facebook strategies that don't align. Absolutely One of the techniques that I use is understanding your soul design. What I mean by that is understanding how you're built in this lifetime, how God Universe puts you together. What are your natural ways?

8:52 What do you like, what you don't like? What are your gifts? What are the difficult things you need to learn? What are the things you need to let go of? When you understand your sole design, you can build your business around that. So to answer why so many strategies seem to work for other people very well but maybe not you. Then you're wondering what's wrong with me? Kind of why is it not working? It's not that there's something wrong with you. It's a lot of times something wrong with a strategy, but not in a strategy sense. A lot of times people think like, oh, that means the strategy is bad. It's like, no, all proven strategies are good. They all do work, but they work differently for different people. And it's actually our job to find what is our natural way. And I'll give you an example, like, if let's say somebody's natural way is to dive deep into something and then dive out and switch gears, they will be really bad at the strategy of posting daily because that's not how they build. So that person should record a lot of content or write a lot of content and then post it kind of by scheduler, you know, daily, instead of literally being there versus design of somebody who's inspirational, intuitive kind of a person. Those might be much better inviting people into their lives by just turning the camera on in their kitchen and talking about some incredible moment that just occurred. So energetics of how you show up is just as important as strategy. And when energetics are not included, when the sole design is ignored, then we try to fit ourselves into a cookie cutter machine, something that somebody else created and it tells us, Okay, these are

10:24 the right ways. And I always tell my clients there is no right way. There's your way, So you need to find your way, and that is actually our responsibility is to find that way for ourselves. No coach, no mentor no book out there can tell you that. They can tell you things that work for other people, and sort of think of it like a buffet and from that bookay, it's your job to figure out what am I hungry for? Like what would work for my digestive system? Right, You wouldn't just go and eat everything that would make you sick. So this is exactly the same thing in business, and women tend to ignore that because we get programmed into being the good girl and looking for the I think. So, then if somebody is doing something right, and especially if they sound maybe a little bit more confident than you, you might think that as like, oh, that means this is the right way. And I would always encourage to if you are picking up a coach, pick somebody who will help you be more. You not need more, absolutely so always that is unique.

11:24 That is absolutely correct. So most of your clients are most of them females that you work with, and I know you work with all clients that are already coaches. Correct, Yes, so the majority of who you work with is females or are they all females? Yeah? I work with women who are coaches, mentors, professionals, healers, anybody who is in a niche where they are. It's called an intangible niche when we are working on helping other peop people with empowerment, mindset, leadership, things like that that are much less maybe like tangible than building somebody's website or something of like more tangible sense. But yes, my focus is always on women because I think that's the most overlooked group, and also because there's not that many marketing strategies and business strategies that are designed for women, most of them designed by men for men, and then women try to adopt them and in doing so feel squished, feel tired, feel exhausted, feel inauthentic, and then we start to doubt ourselves. We start to think there's something wrong with me, that I cannot make this work when he or whoever else that she's following made it work really well. So that's why I always focus on female coaches, because I think finding a way that incorporates your life and your business so that it stops

12:56 being this like over here it's a business, and then I need to carve out time for my family or for being able to have some self care, like it's the two separate things. One of my philosophies is that you are the most important thing, the service that comes through you, the gift that comes through you. That's like your commitment must be to that gift. As long as that is so, then the business rotates around that and your life and everything kind of rotates around that. So if you give it high enough commitment point, then everything becomes congruent versus making Like, Okay, business is my commitment, family is my commitment, self care is my commitment. And before long, especially with women, we'll have to make many commitments and then obligations kind of kill us. So instead of going in a direction of too many commitments, make one to the most important thing. So if that like to me, and this is what my clients see as the most important thing, is their mission, Like we call it a sole mission. You can think of it like what God put in your heart, or you can think of it as this is my life purpose like whatever your terms for that is, but something as the bigger meaning why you're here. So if that becomes the main mission, main thing you're committing to, then how can my business serve that instead of how do I serve my business? How can my life and my family and my self care even serve that mission? So then you taking care of you becomes part of Oh, I'm serving my mission by making sure I'm well resourced and relaxed absolutely and you replenished instead of all I'm taking time away from my business in order to take care of myself. So kind

14:28 of like think of it like a pyramid. You want the top of the pyramid to be thinking big enough and worthy enough for you to align your whole life around, and then everything else harmoniously fits into it. Wow, that's a good analogy. I like that. That's a good analogy for that. So tell me when it comes to marketing, positioning, what natural approaches lead to a successful and stream defined business that is also in alignment with the coach goals. Well, one of the things that I kind of started talking about it is commit to your gift, focus on your gift. Out of that also comes out what are you talking about? In my methodology, we call it sole expertise versus skills, So majority of coaches are trained to talk about their skills like this is what I can do, this is what I do, this is what I was training, this is my certification. And I'm sorry to tell you, but nobody cares. This is not something that people buy on. So you always want to uncover what is that unique gift inside your heart? What is it that you meant to bring here? And usually it's a quality, it's not something you had to learn. Like let's say people always tell you secrets and you're not asking them to tell you secrets, they just do. Or people feel so comfortable and relaxed in your presence when maybe they don't with somebody else, or maybe they automatically trust you to go deep with them and tell them something that they might not be able to hear

15:58 from somebody else. My gift is that I'm able to find within very much complex situation something that's the root of the problem. I go straight there, and that saves people like years of pressure and forcing themselves into things that don't really work for them. So that's a gift. But you can't really build a business to say, well, this is what I do. Pay me. So then yes, you do need to have skills, you do need to have like whatever it is that you're actually doing as your offer. But what you want to message about is not the stuff you do. It's this unique thing about you that makes you different. That is your gift. So that's one thing that I would definitely say on that. Another piece is vision.

16:40 You need to make sure that your message speaks to something ahead. It speaks to what's possible, it speaks to the next step or the next level, because if you're only focusing on the problem that's not going to take you very far and will not create as my And one more thing that I think is also one of the most important pieces in market positioning is to position yourself that you actually can get paid. And that means who are you talking to needs to be defined, that those people can afford you. So that's not that I think a lot of times is not talked about because it's assumed that well, if I'm delivering my gift, of course people will just come and yes, plenty will come that would love you, that would be so grateful, but that does not mean that they can afford to pay you. So part of market positioning is figuring out this balancing act between what you're good at and what you can do, and how you're delivering your gift, how you're talking about it, but also who are those people, And before going too far into it, I would say the main part is speak to a premium level client. Premium level client is not necessarily a wealthy person. It's somebody who has higher standards. Usually it's not a beginner who has already been around the block. And whatever the thing that you are delivering to the world So if you're teaching mastery, well, chances are they've read a lot of mastery self help books or something. If you're teaching confidence or career progress, chances

18:12 are they've already done some of that legwork themselves, maybe took a class, maybe had the coach. So those are not people who need to be educated in it's a good idea to get better in confidence, or be self masterful, or love yourself more like, they already get that. So what they want, though, is the next level. They want the next level when it's uniquely customized to them, and for that you need to be an expert. So if you are an expert, if you are somebody with years of experience, then don't talk to people who are at the base level because there are plenty of other coaches who could be helpful to them. It's not necessarily your job to help everybody just because you can. Your job is to help only people that only you can help, and those are the ones that we would call pre clients, And those are the ones that will be able to afford you or will find a way to do so because they will value what you deliver. Absolutely. That is key right there, is to make sure that you are talking to the people that are that will appreciate what you can.

19:18 You know the value of what you can teach them. That is that is definitely key. What I like to do right now is just a break and show your take a commercial and show your video and so that our audience can also see what you do and how you do it. So if we can take a couple of minutes and do that, take a break, and we'll be right back. If you're a woman with a gift, a coach, a healer, a professional, and you're trying to grow your business or scale to multiple six or even seven figures, I can save you years of pressure and forcing yourself into cookie cut of strategies. I can teach you how to leverage your unique inner magic so that you can sell offers for five thousand, ten thousand, twenty thousand with the ease. You do not need to launch a new program every month. You do not need a huge email list, You do not even need to gradually arrive at the high ticket market.

20:15 Following my conscious Future method, you can own your gifts and become a high end coach. What you do need is the clarity on your gift and how to talk about it so people can understand and want to purchase it. Irresistible high ticket offer and a strategy that makes you find the ball in the world. If you're just starting your business, I can show you how to position your gift in the marketplace and actually make money. If you've been at it for a while, then let's fine tune and scale so that you only do what actually works for you. Go to sol strategywebinar dot com for a free training that will show you how coaches get to sustainable ten k or more per months selling high ticket offers and find clients who love to buy from them offers for five thousand or more. Wow, there is fantastic. I mean, I like the fact that you say that you show them how to own their gifts and also too, you know, when people are starting out, they really don't know. They have an idea of what they want to do, but they really don't know how to put that idea a lot of times out there, so that, like you say, they can make money doing what they want to do. So I love that. That's why I wanted to play your promo videos so the audience and the viewers could get a better understanding of actually what you can do for them. So tell me what in your experience are the most effective offer strategies that contribute to streamlining streamlining success for coaches.

21:48 Well, one of the main things for women is that we never have enough time because we're always running around trying to take care of so many things. So I would say the step one is to find a strategy that fits into your sole design. Step two is to make sure that that strategy is positioned around your gift that you bring into the world and that allows you enough time to me. And this is the way I teach my clients is that if you focus on a high ticket market, you are automatically in a much better position because if you sell one over for ten thousand, that's it. You just made your ten thousand minimum. Let's say for the months if your minimum one hundred thousand, great, sell ten of them. But it's much easier than one hundred appointments for one hundred dollars or something of that sort, or you know, fifty courses for two thousand dollars and so on. So if you start kind of looking at it like, Okay, my strategy needs to be how do I create a high ticket over that is built around my expertise and my gift that I feel in integrity about. I mean, we're not talking about just adding a zero to five hundred dollars program and calling it five thousand, like that's out of integrity. I'm talking about actually building an offer that is worthy of the price that you feel fully internally like yeah, this is like totally if something you should feel like this is less than what it's worth because it's worth so much. Great, now you can sell it.

23:10 Learn how to sell high ticket over that is irresistible. Now, then you have the strategy that allows you space because now your marketing changes. Selling high ticket over is a different kind of promotion and marketing than selling let's say one hundred dollars session or thousand dollars course. So that also streamlines what you do in a world. If you learn to have a good offer and talk about it correctly and then sell it properly, now you have a simplified product suite. It's not about adding more. It's quite often like what I do with my clients is taking out the stuff that they have. They come into me with this everything in a kitchen sink kind of dilemma, like there's so many products and courses and things and everything, and it's like, WHOA, let's simplify that, okay, and we focus on what is one entry point into your world that is absolutely awesome. It could be a questionnaire, assessment, a gift of video training like whoever it is an ebook given, but it has to be something of really high value that really showcases you and creates a mini result that guides them to the next step. The next step could be a VIP day with you, or it could be some pre recorded piece of content which then leads into that high ticket over So you simplify everything else becomes bonuses, becomes free gifts becomes like whatever else that's added to the main pathway. A lot of times people speak of like, oh, I need to build this funnel, you know, and I've learned how to do this,

24:40 and it's like twenty step funnel and funnels are not bad. Funnels are great. Just like I said earlier, all technology, all structures, all proven strategies are good. But as a woman at the stage in the business when you're not like in millions of audience, but you're just sort of a little under six figures, maybe sixty eighty, I kind of want to get two hundred. Do you really need a twenty step funnel? No, you can have one offer, you can have one free gift and pretty much it. You don't even need any technology. You just need you, and you need to step into your inner magic and really be powerful and let the gift shine. And you need visibility. So as long as you put those things together and forward, you can simplify everything else to a bare minimum. Like I've sold my first programs when I didn't even have a website. I didn't even have a PDF print out. I just went and talked and people said, how can I work with you? You're amazing, and I said, great, let's connect. And back then it was even on a phone.

25:36 We wouldn't even see each other. So a lot of pieces of the puzzle that you think is very complicated, they are taught to you incorrectly because they taught as something you need, when in truth this might be something you need on a much later stages of business. So any strategy is good, but it must be appropriate. If somebody just starting, their main focus should be visibility and understanding who they are and how to talk about their offer. If they are at the place where they're already close to six figures and they're trying to kind of land there. Now you have to get really good at what is your actual high ticket offer and can you sell it. Most of the time sales skills are missing, so learning how to do that properly, and then how to sell from the stage, from presentations, how to sell in your posts and in your videos, so every piece of content leads your audience to checking out your offer. That's an important skill at that stage. And again, that stage barely need like an opt in page and maybe a website with one page that describes your offer. You don't need many things that you think you need. Once you are scaling and you're the place where you have a proven offer, you know what market works. You have all the ducks in a row, and you just want more ducks. That's when great.

26:52 Now you have your multi step funnels and you have evergreen content that automatically posts everywhere, and you're evergreen everywhere and omnipresent. But you don't need to start there. A lot of times people see famous people at that level and assume that, oh, I need to have all of that. The only thing you need is self confidence. Clarity on you gift and go start talking about it and ideally you have a high ticket over that actually stands for what you want to bring to the world. In my book That's coming out Wells by Soul Design, I talk a lot about all these pieces, like literally what docs you need to have and what putting them on the role looks like, because so many times people don't even understand that. So that simplifies it all for you. So tell me this. One of the things I noticed that you talk about soul design a lot, but I don't think I heard you say anything about niche, So do you? Is for you? Is that the same thing you're so designed? Is that the same as focusing on your niche? You know, like a lot of times when people start business, that's the first thing they're told, you need to figure out what your nichees and different things like that. So for you, is that the same as the sole design sold design is like a filter on your whole life. It's not even about business, it's about you. We are applying it's specifically to business. Niche is a market positioning. So when we talked earlier about utilizing premium market creating a higher ticket offer, and then looking for a specific client that is the type of a person that can afford your services. That's part

28:25 of the niching. But my view on a niche is that it's not a mental process. It's not something that you sit there and figuring out mentally. You need to start from what is your sole design as and how you're built? What do you love? What your skills are? You need to understand first what you're selling, because you know, if you're selling let's say a program that helps people, I don't have more confidence, that's just like, that's blak that that's very neutral, that doesn't mean anything. So what are your skills? Like if your skill is you've been in a corporate world really really to the top, then I don't know, had some life threatening conditioned illness and you had to leave and then your whole life got changed, and then you come out of that different and in the process maybe you lost your marriage. And then because of this you understood something in yourself and now you're a confidence coach. Now there's a lot there before I'm a confidence coach, for example. So understanding that process determines your niche. Sole design is not really a niche. It's more like a filter on understanding who you need to be talking to. So in that example, that woman can be talking to let's say, corporate professional women who also have been through either illness of some sort or that maybe shook their career or through a marriage trouble. But they are from the corporate direction to begin with, because that's where all her expertise and her soul design naturally leads to. So then from that place, whatever it is that she will be delivering, made a big confidence coaching or something else, it would naturally be fitting in with what she already knows because from

29:57 my view, correct niche is somebody that you know so well, either you were them or you were living with them in your life at some point that this is not something where you need tons of market research in order to understand them. Because anytime you feel like you cannot answer a question like what is your ideal client thinking about at three o'clock in the morning, what is it that they're freaking out about? What is it that they think they need? And you know better, you know that they actually don't need the thing they think they need, They need something else. What is the worry that they're having about? Why it would not work for them. What is this specific direction that they think that they need to be going and you know that that direction is just another detour and it's not going to get them where they really want to go. Or even better, when your ideal client says something, I really really want this, can you hear behind the words what they really want that they're not saying that maybe themselves they haven't even fully figured out.

30:52 Now, if you know your ideal client that well, you can sell anything to them, but to understand that you need to know your soul design and then from that point you naturally pick the correct niche who you can speak to, because you will get them and they will feel like, oh, she understands me. I can trust her. Instead of all these techniques about you know, how do you get your audience to like you or to trust you? It shouldn't have to be a technique. You know, we as women, we do this naturally. Right. Have you ever said next to somebody in an airplane and instantly trusted them and just started conversation and it was pretty intimate. Yeah, that's because you know in your vibration, in your energy, who is the person that you can trust and who isn't. So our job is bring that to business. Like can you be in that type of energy and vibration that you feel so natural and so real to people that they instantly trust you because they know what you're talking about and they know that you get them. That means you are leaving your sole design. That's where the wealth can come to you naturally and smoothly, without all these extra bells and whistles that we are thought we need. Now, how does a deep understanding of ourselves? How does that contribute to the growth of our business with ease?

32:06 And I know you mentioned the soul design. What practices do you recommend for coaches in this regard? Well, first of all, self master is one of my highest values and I always teach that to my clients because without being masterful at yourself, you cannot help anybody. It's just like an airplane, put the mask on yourself first before you help somebody else. So you need to know who you are, like, you need to know what your boundaries are and not just kind of like find out later and then be upset, but you need to know ahead of time what is okay for you, what isn't You need to have something in place as to have to handle that same thing with internal commitment. Emotional waves happen. We get freaked out, we get scared, we have doubt, like all the shit that normally exists out there, that exists in business too, So what do you do about it? If you're not self masterful, then you might believe those inner voices.

32:59 Oh that mean I really am not good enough. Oh that means I am really failing at this because nobody sign up or something like that. That does not mean that that is the truth. It's just your fear talking. So if every time you listen to your fear, you sabotage your business, that's not okay. So that's why understanding yourself, understanding your emotional patterns, knowing what your habitual stories are, rewriting those stories. So as far as the tools, one of the tools would be, you know, if you had to write up the current story, like if you were looking at yourself from the outside, what's the current story. Oh, I'm somebody who tries really hard and things don't always work out, but I'm persevering through and you know, and it's like if you write a whole page of that, you might notice like, oh my god, I'm proving myself a lot. Oh my god, I'm making it way harder than it needs to be. Like, so you notice what is in your current story. My methodology is called conscious future method for that reason. It's creating your future consciously. So now take another page and write your future identity, your future story. In that story, who is she? And I don't mean somebody like from the moon or a different alien from a different planet. I mean it's still you.

34:07 But maybe she doesn't freak out when email comes up because she assumes that, of course it's somebody either signing up or inquiring about her program, not some trouble that's coming in. Of course, maybe she has no problem talking because she knows that right words will just come through her. She just trusts that if she's grounded and you know, present, it will all work out. Of Course, she knows that she can help her clients, because my god, she's got years of expertise. So all the doubts and whatever, those are just little lies that float around in my mind, but they don't mean anything. And so on. So write a different story. Now you have two papers, the old story and a new story. Burn the old one. Do a little ritual or whatever you do, but get that thing done and focus on a new one. Make that as real as possible. To the point of what kind of a cup of tea she has, Like, does she still drink like ten typs of coffee, you know, cups of coffee every day, or maybe she doesn't. Maybe she has one and then she has tea. Does she run around her house and russies, does she hustle or does she feel like she's a queen and of course people come in, and of course she has conversation and she holds space kind of like she holds court in her kingdom. So look for these little things, even like what kind of clothes she wears. Is she walking about in a you know, sweatshirt and you know, maybe underwear that has a hole in it, or is she wearing something that's really you know, showcasing who she is even though nobody will see it. Maybe it's little things that matter because we create our own story. So the more you're able to do that, the more you master yourself. Because you're now focusing because universe follows our focus, right,

35:43 whatever your intention is, that that's where attention of you and of your clients will go. So if your attention is on am I good enough? You know? Is my hair okay? Am I saying the right thing? Then that's what people would notice instead of whatever the message is. But if your attention is on a message, you can have your hair a mess or something got explode on the background, and it's still going to work and people will still want to work with you. Not to say that you know you need to be a mess, but to say that, look at what priorities are, And that means internally, are you more committed to your vision, to your mission, to this gift that's in you and then serving through it, or are you more committed to your bs, to all the fears, to all the doubts, Because a lot of times people say, well, of course I want my business to work, and then we start looking at their everyday life and they speaking to themselves in such a mean, judgmental voice that they would never speak like that to their child, let's say, or their friend, and it's like whah. So you're more committed to being right in quotes by proving that you're not good enough or proving that it will not work out, which is kind of counterproductive if you think if you actually want the other thing. So realizing those internal currents and really being honest with yourself is super important. And another piece I would say is gratitude. So focus on what did work instead of what did not. Even if what worked is one percent doesn't matter, you better make that one percent the biggest thing there is, as if that's the only thing you see, because next day that

37:13 is what the universe will build on for you. That's how the wealth energetics work. So if you focus on everything that didn't work, next day it we'll just keep not working. So make sure you master where your focus goes. And one of the best ways to do that is before you go to bed, make sure you write down ten things that went well, doesn't matter how little they were, Like you were not stuck in traffic, or parking spot appeared wherever you were driving, or you emailed somebody with a question and they responded right away you didn't have to wait, or you were looking for this specific email and you actually found it. Like little things matter. Doesn't have to be huge, but at least ten I mean if you have more grade, but at least ten every night before you go to bed, that it doesn't even matter if they're important, but that way you're going to program were energetics to deliver good things for you the next day. Wow, that is interesting. Ten things that went right. I have to try that.

38:12 I have to try that today. Ye, how that works out? So tell me. You mentioned both linear and non linear strategies in your coaching. Tell me a little bit about that and how do you incorporate these strategies to help your clients with their success. Yeah. The linear strategies are things like step by step and quick decision making and follow through on your decision. So that's what makes you trustworthy. That is a must in any business. Without that, you don't really have a business discipline of some sort, right when you're self disciplined. The second part, the non linear, that's your intuition, that's understanding your soul design. And that also is this internal mastery.

38:57 We just looked at a little bit when we put those two together, because they kind of have to be married. Right, When you have too much of the masculine strategy without the feminine side, you're going to feel dry and rigid and exhausted because you're stuck in stuff that doesn't fit well, like an outfit that's not tailored to your shoes that are sized too small and it's hard to open them. I mean, how far can you walk in the shoes that are too small? Right, it's just not going to happen. On another hand, that's where resistances happened and avoidances. On another hand, if you go too much into I'm just going to intend and pray and meditate and stay open and hope that it will all work out. That's also obviously not a strategy. Right. So this is where people like assume that referrals will just come or that if they meant to do it, it will happen, and that without the business strategy also doesn't work. So you have to marry the two sides. That means like, look for the energetics when you're doing the correct actions. So let's say if you're posting something online and it's supposed that men to talk about this vision you for your ideal client and how amazing it would be if they utilize your offer, and then with the cold auction, let's say come to work with you. What does it look like in you energetically If you're posting that and internally thinking oh that's not really a good post. Oh well, nobody's gonna reply, Oh, nobody's gonna see that.

40:15 Oh what if it doesn't work, well, then why are you bothering at all? So make sure that internally you get yourself into this like mini prayer or mini alignment with like, hey, this is meant for somebody. Somebody's gonna see it. It's gonna be magical. Something magical is gonna happen, if not right away, later, but this is I'm contributing to my cosmic bank account by putting that post out there. Great now click post button. So apply both sides on everything you do. Okay, absolutely, So tell me if you had one piece of advice that you would leave with our viewers and our listeners, what would that piece of advice be. If you have a dream, it's real and it's meant to be for you, because this is the law of quantum entanglement. If there's something that you can envision and feel and see and like, oh, I can see myself at that level, and then that comes up and says, oh no, but who you think you are? Like that that's too old. They're like, no, that's not going to happen for you or whatever. Believe the vision because that means in a quantum field, somewhere there is an option that that exists already. That's why you're feeling it. You literally couldn't be feeling it if it didn't exist. So there's just are you willing to do what it takes?

41:32 Are you willing to show up and be visible? Are you willing to shed layers of conditioning and programming and limitations to actually step up and be the thing that you're in vision? If you are, then absolutely it can be yours. So never give up on those inner dreams. There you go. So, if our viewers and our listeners wanted to reach out to you, how can they do so? And you also mentioned an upcoming book. Is that out yet or can you let us know when its coming out? So if you go to my website, which is my name Eugenioganava dot com, you will see all sorts of information about my services and the book will also be there so you can click on that and purchase once it's available. And the thing that I was talking about earlier, as in understanding how this process work. Utilizing soul design and wealth energetics in solid business strategies together, go to sol strategywebinar dot com. That will be a free training that will explain to you that in a much more detail than I can do here. Absolutely, thank you so much. You appreciate you taking time out of your schedule to come and share some great nuggets with us. We definitely, as I said, appreciate it because I know that your schedule is busy. It took me a while to even get you get you here, so definitely appreciate you coming. Thank you again for joining us, and hey, just keep doing what you're doing because I love it. It's great. And you know I'm

43:05 passionate about helping women anyway, So just keep uplifting them and keep moving them forward. Thank you, Thank you, take care. Okay, So just want to let you know what's coming up next, the events that's coming up next. Again, I want to make sure to let you know to get your copies of the on It anthology It's your Life on It Unapologetically and the Journal three hundred and sixty five Days to Transformation. To get your the paperback, it's twenty four ninety nine. For the journal, it's also twenty four ninety nine, but if you buy both of them together, it's forty nine to ninety nine. To order your copies, you can email me at info at EXWSI dot com or go to my website www dot EXWSI dot com and the links are on the website. Make sure that you tune in next week to the Black Business Olympics. It's going to be December eighteenth through the twenty fourth, and the Black Business Olympics is a fundraiser to provide scholarships and laptops to high school seniors going to college and two K through twelve entrepreneurs. The Black Business Olympics showcases black businesses, black business owners and corporations all around the world. And if you'd like to be a speaker on the Black Business Olympics,

44:36 you can email me at info at EXWSI dot com and just put in the subject line black Business Olympics speaker and I will reach out to you. Also, we have the Show Up to Rise Up Women's Summit coming up January twenty fifth through the twenty seventh, and if you want to find out more that event, you can email me again at exw SI dot com. Or if you want to be a speaker at the Show Up to Rise Up Summit, just email me at info at ex WSI dot com. Also, we will be having our retreat in twenty twenty four and the details will follow.

45:22 And if you want to keep up to date on the Show Up to Rise Up Women's Retreat again, you can email me at info at EXWSI dot com. I want to make sure to let you know and also to thank those of you out there that have already done so. To make sure that you view my TEDx talk that I did in Vancouver, Canada. The topic the title is Show Up to Rise Up. You can watch it on YouTube and if to see it, just put in my name on the search box doctor Madelinie and Lewis, or you can send me an email for the direct link and you can email me at info at EXWSI dot com and I'll send you the link. I'm very excited because the video is still moving and getting out there. It's at one hundred and ninety three thousand, nine hundred and ten views. So thank you all in advance for your support, those of you that have watched it, that have shared it, that have continued to comment on it. I definitely appreciate you, and for those of you that will be watching it, thank you in advance. Also, I am a contributing writer for the own IT magazine and where I share an article and nuggets every month on IT magazine is a resource for personal and professional and business development, so make sure if you'd like to get a subscription, you can go to

46:55 my website which is www dot EXWSI dot com Ford Subscription or to UH. If you want to just get a digital copy to see how the magazine flows, you can email me and I'll send you a digital copy of it. So I want to thank again my guests, Miss Eugenia Oganaba for being a guest on the show. I also want to thank my viewers and my listeners for being here today. And as always, if you want to reach out to me, you can reach me on any of the social media platforms, and of course you can always email me at info at exw si dot com or go to my website www Dot e xw SI dot com. And while you're there, make sure you download my free three part video series on three things every woman should do to position herself for executive leadership. You can also sign up for my online course which is Cracked the Career Code how to Lead with Confidence, Charisma and Credibility. To sign up for the course, go to www dot crackthcreercode dot com. I also would like for you to make sure that you share this episode, that you like this episode, that you like the YouTube channel, and also make sure that you like the subscribe I

48:25 should say, to the YouTube channel and subscribe to the Talk four TV channel. Again, this is the success of women's show. We're here every week. I am your host, doctor Madeline and Lewis helping women to accelerate the path to success. Thank you again to my guests for joining me. Thank you to my viewers and my listeners. I love you all to life and as always, be well and stay safe out there. Got them and you up than its sham and you Ma