Streamlining For Success

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W four WN Radio. I got
the time And did you know women represent

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just three percent of Fortune five hundred
CEOs and less than fifteen percent of corporate

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executive at top companies worldwide. Have
you wondered what the secrets are to getting

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into the top ranks, whether in
the private or public sector. Do you

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want to figure out how to stop
being held back in your career? Are

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passed over for promotion, then you're
in the right place. Hi. I'm

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doctor Mattlanann lewis President and CEO of
the Executive Women's Success Institute. I have

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decades of experience in the military,
the federal government, and corporate America,

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and my mission is to help women
succeed and tap into their full potential.

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I want to reach a million plus
women around the world to become the leaders

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they are meant to be. So
if you want to move into a management

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or executive level position, or maybe
you are a female veteran transitioning out of

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the military into business entrepreneurship, then
reach out to the Executive Women's Success Institute

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at three zero one six three three
two eight four. Let us get you

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on the fast track to success.
Well, Hello, and welcome to the

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Success of Women Show, where you
can view us on Talk for TV and

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listen to us on the Women for
Women Network. I am doctor Madeline Ann

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Lewis your host, and my mission
is to help women accelerate the path to

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success. Well, today's topic is
streamlining for success, and my guest is

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Eugenia Oganava. Let me just give
you a little bit of background on her

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and make sure I pronounce her name
correctly this time. Eugenia Oganova is a

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business strategist and marketing energetics coach with
two decades of experience. She is also

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a renowned internationally and a self made
millionaire. Eugenia has been featured in Fox,

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NBCCBS, USA Today, brands and
in over one hundred other publications specializing

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in empowering female coaches, personal transformation
experts, and holistic professionals. Eugenia's unique

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approach combines masculine linear strategy with female
nonlinear energetics. Her methods helps coaches increase

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their monthly income by ten thousand to
one hundred thousand without added pressure, sacrifice

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personal needs, or burning out.
I'd like to present to you my guest,

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Miss Eugenia Okanova Oganova Oganova, get
it right, Ohganava, Hi,

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I'm glad to be here. Thank
you so much for joining us today.

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I am looking forward with you for
sharing some of your nuggets with us.

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But before we get started, I
always give the standard bio on my guests,

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but then I'd like to ask the
guests to just tell us what you

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want us to know about Eugenia Oganova. Well, thank you. What I

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would like people to know about me
is that my life has always been of

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service. I started working very early, and I was born with ability to

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see people's potential. I call it
clak wins, you can call it intuition.

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I mean, there's many different way
is to kind of label that.

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But by the time I was fourteen
years old, I was already working with

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paying clients, had my business and
was helping people understand their purpose in life

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and how they can enhance doing what
they are doing so that it is more

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aligned. So my passion has always
been to support people, especially women,

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in bringing wealth to them in a
harmonious way. Not by becoming like men

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when we're chasing and fighting and competing
and whatever else, but by using our

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own unique powers, by leveraging this
unique inner badass magic that we have to

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create wealth in a harmonious way and
help other people through it, sort of

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like helping leaders lead better. So
that's kind of the main gist about me.

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Okay. So in assisting coaches to
streamline, because coaches are mainly what

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you work with mostly coaches, So
in assisting the coaches to dreamline their business

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for successful growth, what specific strategies
or approaches do you find most effective in

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doing that? Well, one of
the answers to this question. I mean,

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I've thought of many, but one
of them would be don't skip the

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basics. This is the part that
I cannot stress enough because this keeps coming

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up every time that somebody comes to
me and says, well, I've tried

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everything. I've tried this, I've
tried this, I've tried that, and

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it doesn't work, and then we
start looking at it and so many basics

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have been missed. That that's where
I would say that if you want to

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streamline your success that things go smoothly, really invest in understanding how business works

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and who you are. And by
basics I mean clear message, Like you

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got to be able to be clear
as to what your mission is, what

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you're saying to whom it is,
how you're going to present that, what

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are the right words that connect with
your audience. If that is still unclear,

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that right there is itself would be
a big issue why something in your

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business doesn't work. And that it's
not just for entrepreneurs as an advice,

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that's even in your career. If
you can't clearly articulate the value of yourself,

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that's going to be an issue.
So that's I would start there.

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That's one of the basics. Another
basic is visibility. A lot of times,

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I think, especially women, we
miss that. We sort of assume

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that, well, if we're doing
everything right, they will come to us,

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and no, that's not how it
works. You can be doing everything

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right and be the best kept secret
in the universe. So you want to

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actually show up. You want to
bring your gifts out into the world.

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And we'll talk today more about the
ways of doing that. That's more harmonious

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with an individual who's doing it,
but it's still an important factor. So

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if something isn't working, you want
to check with yourself. Am I findable

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by my ideal clients? Because if
you're not findable, that's actually part of

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the problem. You don't have enough
inflow of leads to create a business.

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Another thing that I would say in
the basics would be a great off for

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if you don't have an offer that
you know how to talk about and then

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how to sell, so you need
to selling skills as well, that's not

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going to work as well. So
this is kind of where I would start

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troubleshoot instead of giving up or starting
over every time. Instead, if you're

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doing what you want to be doing, just dig in and learn more.

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Now we all know that not all
proven business strategies work universally. Can you

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share some insight on navigating this challenge
and what coaches can do when facebook strategies

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that don't align. Absolutely One of
the techniques that I use is understanding your

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soul design. What I mean by
that is understanding how you're built in this

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lifetime, how God Universe puts you
together. What are your natural ways?

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What do you like, what you
don't like? What are your gifts?

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What are the difficult things you need
to learn? What are the things you

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need to let go of? When
you understand your sole design, you can

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build your business around that. So
to answer why so many strategies seem to

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work for other people very well but
maybe not you. Then you're wondering what's

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wrong with me? Kind of why
is it not working? It's not that

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there's something wrong with you. It's
a lot of times something wrong with a

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strategy, but not in a strategy
sense. A lot of times people think

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like, oh, that means the
strategy is bad. It's like, no,

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all proven strategies are good. They
all do work, but they work

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differently for different people. And it's
actually our job to find what is our

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natural way. And I'll give you
an example, like, if let's say

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somebody's natural way is to dive deep
into something and then dive out and switch

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gears, they will be really bad
at the strategy of posting daily because that's

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not how they build. So that
person should record a lot of content or

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write a lot of content and then
post it kind of by scheduler, you

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know, daily, instead of literally
being there versus design of somebody who's inspirational,

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intuitive kind of a person. Those
might be much better inviting people into

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their lives by just turning the camera
on in their kitchen and talking about some

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incredible moment that just occurred. So
energetics of how you show up is just

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as important as strategy. And when
energetics are not included, when the sole

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design is ignored, then we try
to fit ourselves into a cookie cutter machine,

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something that somebody else created and it
tells us, Okay, these are

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the right ways. And I always
tell my clients there is no right way.

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There's your way, So you need
to find your way, and that

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is actually our responsibility is to find
that way for ourselves. No coach,

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no mentor no book out there can
tell you that. They can tell you

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things that work for other people,
and sort of think of it like a

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buffet and from that bookay, it's
your job to figure out what am I

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hungry for? Like what would work
for my digestive system? Right, You

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wouldn't just go and eat everything that
would make you sick. So this is

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exactly the same thing in business,
and women tend to ignore that because we

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get programmed into being the good girl
and looking for the I think. So,

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then if somebody is doing something right, and especially if they sound maybe

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a little bit more confident than you, you might think that as like,

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oh, that means this is the
right way. And I would always encourage

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to if you are picking up a
coach, pick somebody who will help you

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be more. You not need more, absolutely so always that is unique.

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That is absolutely correct. So most
of your clients are most of them females

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that you work with, and I
know you work with all clients that are

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already coaches. Correct, Yes,
so the majority of who you work with

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is females or are they all females? Yeah? I work with women who

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are coaches, mentors, professionals,
healers, anybody who is in a niche

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where they are. It's called an
intangible niche when we are working on helping

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other peop people with empowerment, mindset, leadership, things like that that are

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much less maybe like tangible than building
somebody's website or something of like more tangible

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sense. But yes, my focus
is always on women because I think that's

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the most overlooked group, and also
because there's not that many marketing strategies and

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business strategies that are designed for women, most of them designed by men for

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men, and then women try to
adopt them and in doing so feel squished,

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feel tired, feel exhausted, feel
inauthentic, and then we start to

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doubt ourselves. We start to think
there's something wrong with me, that I

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cannot make this work when he or
whoever else that she's following made it work

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really well. So that's why I
always focus on female coaches, because I

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think finding a way that incorporates your
life and your business so that it stops

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being this like over here it's a
business, and then I need to carve

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out time for my family or for
being able to have some self care,

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like it's the two separate things.
One of my philosophies is that you are

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the most important thing, the service
that comes through you, the gift that

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comes through you. That's like your
commitment must be to that gift. As

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long as that is so, then
the business rotates around that and your life

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and everything kind of rotates around that. So if you give it high enough

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commitment point, then everything becomes congruent
versus making Like, Okay, business is

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my commitment, family is my commitment, self care is my commitment. And

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before long, especially with women,
we'll have to make many commitments and then

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obligations kind of kill us. So
instead of going in a direction of too

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many commitments, make one to the
most important thing. So if that like

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to me, and this is what
my clients see as the most important thing,

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is their mission, Like we call
it a sole mission. You can

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think of it like what God put
in your heart, or you can think

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of it as this is my life
purpose like whatever your terms for that is,

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but something as the bigger meaning why
you're here. So if that becomes

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the main mission, main thing you're
committing to, then how can my business

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serve that instead of how do I
serve my business? How can my life

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and my family and my self care
even serve that mission? So then you

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taking care of you becomes part of
Oh, I'm serving my mission by making

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sure I'm well resourced and relaxed absolutely
and you replenished instead of all I'm taking

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time away from my business in order
to take care of myself. So kind

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of like think of it like a
pyramid. You want the top of the

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pyramid to be thinking big enough and
worthy enough for you to align your whole

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life around, and then everything else
harmoniously fits into it. Wow, that's

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a good analogy. I like that. That's a good analogy for that.

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So tell me when it comes to
marketing, positioning, what natural approaches lead

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to a successful and stream defined business
that is also in alignment with the coach

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goals. Well, one of the
things that I kind of started talking about

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it is commit to your gift,
focus on your gift. Out of that

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also comes out what are you talking
about? In my methodology, we call

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it sole expertise versus skills, So
majority of coaches are trained to talk about

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their skills like this is what I
can do, this is what I do,

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this is what I was training,
this is my certification. And I'm

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sorry to tell you, but nobody
cares. This is not something that people

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buy on. So you always want
to uncover what is that unique gift inside

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your heart? What is it that
you meant to bring here? And usually

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it's a quality, it's not something
you had to learn. Like let's say

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people always tell you secrets and you're
not asking them to tell you secrets,

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they just do. Or people feel
so comfortable and relaxed in your presence when

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maybe they don't with somebody else,
or maybe they automatically trust you to go

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deep with them and tell them something
that they might not be able to hear

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from somebody else. My gift is
that I'm able to find within very much

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complex situation something that's the root of
the problem. I go straight there,

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and that saves people like years of
pressure and forcing themselves into things that don't

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really work for them. So that's
a gift. But you can't really build

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a business to say, well,
this is what I do. Pay me.

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So then yes, you do need
to have skills, you do need

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to have like whatever it is that
you're actually doing as your offer. But

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what you want to message about is
not the stuff you do. It's this

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unique thing about you that makes you
different. That is your gift. So

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that's one thing that I would definitely
say on that. Another piece is vision.

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You need to make sure that your
message speaks to something ahead. It

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speaks to what's possible, it speaks
to the next step or the next level,

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because if you're only focusing on the
problem that's not going to take you

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very far and will not create as
my And one more thing that I think

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is also one of the most important
pieces in market positioning is to position yourself

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that you actually can get paid.
And that means who are you talking to

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needs to be defined, that those
people can afford you. So that's not

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that I think a lot of times
is not talked about because it's assumed that

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well, if I'm delivering my gift, of course people will just come and

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yes, plenty will come that would
love you, that would be so grateful,

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but that does not mean that they
can afford to pay you. So

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part of market positioning is figuring out
this balancing act between what you're good at

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and what you can do, and
how you're delivering your gift, how you're

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talking about it, but also who
are those people, And before going too

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far into it, I would say
the main part is speak to a premium

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level client. Premium level client is
not necessarily a wealthy person. It's somebody

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who has higher standards. Usually it's
not a beginner who has already been around

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the block. And whatever the thing
that you are delivering to the world So

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if you're teaching mastery, well,
chances are they've read a lot of mastery

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self help books or something. If
you're teaching confidence or career progress, chances

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are they've already done some of that
legwork themselves, maybe took a class,

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maybe had the coach. So those
are not people who need to be educated

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in it's a good idea to get
better in confidence, or be self masterful,

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or love yourself more like, they
already get that. So what they

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want, though, is the next
level. They want the next level when

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it's uniquely customized to them, and
for that you need to be an expert.

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So if you are an expert,
if you are somebody with years of

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experience, then don't talk to people
who are at the base level because there

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are plenty of other coaches who could
be helpful to them. It's not necessarily

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your job to help everybody just because
you can. Your job is to help

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only people that only you can help, and those are the ones that we

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would call pre clients, And those
are the ones that will be able to

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afford you or will find a way
to do so because they will value what

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you deliver. Absolutely. That is
key right there, is to make sure

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that you are talking to the people
that are that will appreciate what you can.

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You know the value of what you
can teach them. That is that

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is definitely key. What I like
to do right now is just a break

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and show your take a commercial and
show your video and so that our audience

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can also see what you do and
how you do it. So if we

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can take a couple of minutes and
do that, take a break, and

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we'll be right back. If you're
a woman with a gift, a coach,

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a healer, a professional, and
you're trying to grow your business or

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scale to multiple six or even seven
figures, I can save you years of

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pressure and forcing yourself into cookie cut
of strategies. I can teach you how

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to leverage your unique inner magic so
that you can sell offers for five thousand,

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ten thousand, twenty thousand with the
ease. You do not need to

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launch a new program every month.
You do not need a huge email list,

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You do not even need to gradually
arrive at the high ticket market.

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Following my conscious Future method, you
can own your gifts and become a high

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end coach. What you do need
is the clarity on your gift and how

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to talk about it so people can
understand and want to purchase it. Irresistible

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high ticket offer and a strategy that
makes you find the ball in the world.

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If you're just starting your business,
I can show you how to position

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your gift in the marketplace and actually
make money. If you've been at it

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for a while, then let's fine
tune and scale so that you only do

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what actually works for you. Go
to sol strategywebinar dot com for a free

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training that will show you how coaches
get to sustainable ten k or more per

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months selling high ticket offers and find
clients who love to buy from them offers

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for five thousand or more. Wow, there is fantastic. I mean,

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I like the fact that you say
that you show them how to own their

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gifts and also too, you know, when people are starting out, they

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really don't know. They have an
idea of what they want to do,

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but they really don't know how to
put that idea a lot of times out

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there, so that, like you
say, they can make money doing what

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they want to do. So I
love that. That's why I wanted to

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play your promo videos so the audience
and the viewers could get a better understanding

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of actually what you can do for
them. So tell me what in your

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experience are the most effective offer strategies
that contribute to streamlining streamlining success for coaches.

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Well, one of the main things
for women is that we never have

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enough time because we're always running around
trying to take care of so many things.

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So I would say the step one
is to find a strategy that fits

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into your sole design. Step two
is to make sure that that strategy is

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positioned around your gift that you bring
into the world and that allows you enough

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time to me. And this is
the way I teach my clients is that

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if you focus on a high ticket
market, you are automatically in a much

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better position because if you sell one
over for ten thousand, that's it.

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You just made your ten thousand minimum. Let's say for the months if your

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minimum one hundred thousand, great,
sell ten of them. But it's much

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easier than one hundred appointments for one
hundred dollars or something of that sort,

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or you know, fifty courses for
two thousand dollars and so on. So

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if you start kind of looking at
it like, Okay, my strategy needs

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to be how do I create a
high ticket over that is built around my

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expertise and my gift that I feel
in integrity about. I mean, we're

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not talking about just adding a zero
to five hundred dollars program and calling it

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five thousand, like that's out of
integrity. I'm talking about actually building an

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offer that is worthy of the price
that you feel fully internally like yeah,

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this is like totally if something you
should feel like this is less than what

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it's worth because it's worth so much. Great, now you can sell it.

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Learn how to sell high ticket over
that is irresistible. Now, then

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you have the strategy that allows you
space because now your marketing changes. Selling

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high ticket over is a different kind
of promotion and marketing than selling let's say

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one hundred dollars session or thousand dollars
course. So that also streamlines what you

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do in a world. If you
learn to have a good offer and talk

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about it correctly and then sell it
properly, now you have a simplified product

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suite. It's not about adding more. It's quite often like what I do

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with my clients is taking out the
stuff that they have. They come into

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me with this everything in a kitchen
sink kind of dilemma, like there's so

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many products and courses and things and
everything, and it's like, WHOA,

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let's simplify that, okay, and
we focus on what is one entry point

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into your world that is absolutely awesome. It could be a questionnaire, assessment,

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a gift of video training like whoever
it is an ebook given, but

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it has to be something of really
high value that really showcases you and creates

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a mini result that guides them to
the next step. The next step could

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be a VIP day with you,
or it could be some pre recorded piece

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of content which then leads into that
high ticket over So you simplify everything else

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becomes bonuses, becomes free gifts becomes
like whatever else that's added to the main

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pathway. A lot of times people
speak of like, oh, I need

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to build this funnel, you know, and I've learned how to do this,

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and it's like twenty step funnel and
funnels are not bad. Funnels are

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great. Just like I said earlier, all technology, all structures, all

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proven strategies are good. But as
a woman at the stage in the business

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when you're not like in millions of
audience, but you're just sort of a

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little under six figures, maybe sixty
eighty, I kind of want to get

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two hundred. Do you really need
a twenty step funnel? No, you

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can have one offer, you can
have one free gift and pretty much it.

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You don't even need any technology.
You just need you, and you

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need to step into your inner magic
and really be powerful and let the gift

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shine. And you need visibility.
So as long as you put those things

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together and forward, you can simplify
everything else to a bare minimum. Like

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I've sold my first programs when I
didn't even have a website. I didn't

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even have a PDF print out.
I just went and talked and people said,

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how can I work with you?
You're amazing, and I said,

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great, let's connect. And back
then it was even on a phone.

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We wouldn't even see each other.
So a lot of pieces of the puzzle

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that you think is very complicated,
they are taught to you incorrectly because they

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taught as something you need, when
in truth this might be something you need

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on a much later stages of business. So any strategy is good, but

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it must be appropriate. If somebody
just starting, their main focus should be

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visibility and understanding who they are and
how to talk about their offer. If

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they are at the place where they're
already close to six figures and they're trying

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to kind of land there. Now
you have to get really good at what

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is your actual high ticket offer and
can you sell it. Most of the

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time sales skills are missing, so
learning how to do that properly, and

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then how to sell from the stage, from presentations, how to sell in

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your posts and in your videos,
so every piece of content leads your audience

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to checking out your offer. That's
an important skill at that stage. And

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again, that stage barely need like
an opt in page and maybe a website

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with one page that describes your offer. You don't need many things that you

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think you need. Once you are
scaling and you're the place where you have

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a proven offer, you know what
market works. You have all the ducks

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in a row, and you just
want more ducks. That's when great.

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Now you have your multi step funnels
and you have evergreen content that automatically posts

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everywhere, and you're evergreen everywhere and
omnipresent. But you don't need to start

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there. A lot of times people
see famous people at that level and assume

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that, oh, I need to
have all of that. The only thing

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you need is self confidence. Clarity
on you gift and go start talking about

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it and ideally you have a high
ticket over that actually stands for what you

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want to bring to the world.
In my book That's coming out Wells by

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Soul Design, I talk a lot
about all these pieces, like literally what

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docs you need to have and what
putting them on the role looks like,

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because so many times people don't even
understand that. So that simplifies it all

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for you. So tell me this. One of the things I noticed that

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you talk about soul design a lot, but I don't think I heard you

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say anything about niche, So do
you? Is for you? Is that

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the same thing you're so designed?
Is that the same as focusing on your

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niche? You know, like a
lot of times when people start business,

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that's the first thing they're told,
you need to figure out what your nichees

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and different things like that. So
for you, is that the same as

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the sole design sold design is like
a filter on your whole life. It's

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not even about business, it's about
you. We are applying it's specifically to

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business. Niche is a market positioning. So when we talked earlier about utilizing

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premium market creating a higher ticket offer, and then looking for a specific client

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that is the type of a person
that can afford your services. That's part

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of the niching. But my view
on a niche is that it's not a

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mental process. It's not something that
you sit there and figuring out mentally.

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You need to start from what is
your sole design as and how you're built?

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What do you love? What your
skills are? You need to understand

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first what you're selling, because you
know, if you're selling let's say a

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program that helps people, I don't
have more confidence, that's just like,

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that's blak that that's very neutral,
that doesn't mean anything. So what are

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your skills? Like if your skill
is you've been in a corporate world really

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really to the top, then I
don't know, had some life threatening conditioned

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illness and you had to leave and
then your whole life got changed, and

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then you come out of that different
and in the process maybe you lost your

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marriage. And then because of this
you understood something in yourself and now you're

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a confidence coach. Now there's a
lot there before I'm a confidence coach,

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for example. So understanding that process
determines your niche. Sole design is not

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really a niche. It's more like
a filter on understanding who you need to

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be talking to. So in that
example, that woman can be talking to

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let's say, corporate professional women who
also have been through either illness of some

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sort or that maybe shook their career
or through a marriage trouble. But they

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are from the corporate direction to begin
with, because that's where all her expertise

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and her soul design naturally leads to. So then from that place, whatever

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it is that she will be delivering, made a big confidence coaching or something

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else, it would naturally be fitting
in with what she already knows because from

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my view, correct niche is somebody
that you know so well, either you

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were them or you were living with
them in your life at some point that

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this is not something where you need
tons of market research in order to understand

391
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them. Because anytime you feel like
you cannot answer a question like what is

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your ideal client thinking about at three
o'clock in the morning, what is it

393
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that they're freaking out about? What
is it that they think they need?

394
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And you know better, you know
that they actually don't need the thing they

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think they need, They need something
else. What is the worry that they're

396
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having about? Why it would not
work for them. What is this specific

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direction that they think that they need
to be going and you know that that

398
00:30:37.519 --> 00:30:41.279
direction is just another detour and it's
not going to get them where they really

399
00:30:41.319 --> 00:30:44.640
want to go. Or even better, when your ideal client says something,

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I really really want this, can
you hear behind the words what they really

401
00:30:48.960 --> 00:30:52.920
want that they're not saying that maybe
themselves they haven't even fully figured out.

402
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Now, if you know your ideal
client that well, you can sell anything

403
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to them, but to understand that
you need to know your soul design and

404
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then from that point you naturally pick
the correct niche who you can speak to,

405
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because you will get them and they
will feel like, oh, she

406
00:31:07.759 --> 00:31:11.200
understands me. I can trust her. Instead of all these techniques about you

407
00:31:11.240 --> 00:31:15.240
know, how do you get your
audience to like you or to trust you?

408
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It shouldn't have to be a technique. You know, we as women,

409
00:31:18.599 --> 00:31:21.079
we do this naturally. Right.
Have you ever said next to somebody

410
00:31:21.079 --> 00:31:23.880
in an airplane and instantly trusted them
and just started conversation and it was pretty

411
00:31:23.880 --> 00:31:29.640
intimate. Yeah, that's because you
know in your vibration, in your energy,

412
00:31:29.720 --> 00:31:33.319
who is the person that you can
trust and who isn't. So our

413
00:31:33.440 --> 00:31:36.720
job is bring that to business.
Like can you be in that type of

414
00:31:36.880 --> 00:31:40.599
energy and vibration that you feel so
natural and so real to people that they

415
00:31:40.640 --> 00:31:42.680
instantly trust you because they know what
you're talking about and they know that you

416
00:31:42.799 --> 00:31:48.440
get them. That means you are
leaving your sole design. That's where the

417
00:31:48.480 --> 00:31:52.640
wealth can come to you naturally and
smoothly, without all these extra bells and

418
00:31:52.640 --> 00:32:00.559
whistles that we are thought we need. Now, how does a deep understanding

419
00:32:01.160 --> 00:32:06.240
of ourselves? How does that contribute
to the growth of our business with ease?

420
00:32:06.640 --> 00:32:10.319
And I know you mentioned the soul
design. What practices do you recommend

421
00:32:10.319 --> 00:32:15.039
for coaches in this regard? Well, first of all, self master is

422
00:32:15.079 --> 00:32:20.160
one of my highest values and I
always teach that to my clients because without

423
00:32:20.240 --> 00:32:22.720
being masterful at yourself, you cannot
help anybody. It's just like an airplane,

424
00:32:22.720 --> 00:32:27.079
put the mask on yourself first before
you help somebody else. So you

425
00:32:27.200 --> 00:32:30.000
need to know who you are,
like, you need to know what your

426
00:32:30.000 --> 00:32:34.400
boundaries are and not just kind of
like find out later and then be upset,

427
00:32:35.079 --> 00:32:37.759
but you need to know ahead of
time what is okay for you,

428
00:32:37.880 --> 00:32:40.720
what isn't You need to have something
in place as to have to handle that

429
00:32:42.000 --> 00:32:45.799
same thing with internal commitment. Emotional
waves happen. We get freaked out,

430
00:32:45.799 --> 00:32:49.880
we get scared, we have doubt, like all the shit that normally exists

431
00:32:49.880 --> 00:32:52.759
out there, that exists in business
too, So what do you do about

432
00:32:52.799 --> 00:32:59.200
it? If you're not self masterful, then you might believe those inner voices.

433
00:32:59.440 --> 00:33:02.279
Oh that mean I really am not
good enough. Oh that means I

434
00:33:02.359 --> 00:33:06.960
am really failing at this because nobody
sign up or something like that. That

435
00:33:07.000 --> 00:33:09.559
does not mean that that is the
truth. It's just your fear talking.

436
00:33:09.960 --> 00:33:14.519
So if every time you listen to
your fear, you sabotage your business,

437
00:33:14.640 --> 00:33:20.319
that's not okay. So that's why
understanding yourself, understanding your emotional patterns,

438
00:33:20.440 --> 00:33:24.400
knowing what your habitual stories are,
rewriting those stories. So as far as

439
00:33:24.400 --> 00:33:28.119
the tools, one of the tools
would be, you know, if you

440
00:33:28.400 --> 00:33:30.440
had to write up the current story, like if you were looking at yourself

441
00:33:30.440 --> 00:33:34.960
from the outside, what's the current
story. Oh, I'm somebody who tries

442
00:33:35.000 --> 00:33:37.799
really hard and things don't always work
out, but I'm persevering through and you

443
00:33:37.839 --> 00:33:40.920
know, and it's like if you
write a whole page of that, you

444
00:33:42.000 --> 00:33:45.039
might notice like, oh my god, I'm proving myself a lot. Oh

445
00:33:45.079 --> 00:33:46.559
my god, I'm making it way
harder than it needs to be. Like,

446
00:33:46.720 --> 00:33:52.839
so you notice what is in your
current story. My methodology is called

447
00:33:52.920 --> 00:33:57.759
conscious future method for that reason.
It's creating your future consciously. So now

448
00:33:57.759 --> 00:34:00.720
take another page and write your future
identity, your future story. In that

449
00:34:00.880 --> 00:34:05.519
story, who is she? And
I don't mean somebody like from the moon

450
00:34:05.599 --> 00:34:07.480
or a different alien from a different
planet. I mean it's still you.

451
00:34:07.840 --> 00:34:13.079
But maybe she doesn't freak out when
email comes up because she assumes that,

452
00:34:13.159 --> 00:34:15.519
of course it's somebody either signing up
or inquiring about her program, not some

453
00:34:15.639 --> 00:34:20.599
trouble that's coming in. Of course, maybe she has no problem talking because

454
00:34:20.719 --> 00:34:22.880
she knows that right words will just
come through her. She just trusts that

455
00:34:22.920 --> 00:34:27.360
if she's grounded and you know,
present, it will all work out.

456
00:34:27.599 --> 00:34:30.000
Of Course, she knows that she
can help her clients, because my god,

457
00:34:30.039 --> 00:34:32.400
she's got years of expertise. So
all the doubts and whatever, those

458
00:34:32.440 --> 00:34:36.079
are just little lies that float around
in my mind, but they don't mean

459
00:34:36.079 --> 00:34:38.599
anything. And so on. So
write a different story. Now you have

460
00:34:38.679 --> 00:34:43.119
two papers, the old story and
a new story. Burn the old one.

461
00:34:43.840 --> 00:34:47.079
Do a little ritual or whatever you
do, but get that thing done

462
00:34:47.239 --> 00:34:51.760
and focus on a new one.
Make that as real as possible. To

463
00:34:51.800 --> 00:34:53.559
the point of what kind of a
cup of tea she has, Like,

464
00:34:53.639 --> 00:34:57.880
does she still drink like ten typs
of coffee, you know, cups of

465
00:34:57.880 --> 00:35:00.639
coffee every day, or maybe she
doesn't. Maybe she has one and then

466
00:35:00.639 --> 00:35:05.400
she has tea. Does she run
around her house and russies, does she

467
00:35:05.519 --> 00:35:08.400
hustle or does she feel like she's
a queen and of course people come in,

468
00:35:08.440 --> 00:35:12.360
and of course she has conversation and
she holds space kind of like she

469
00:35:12.400 --> 00:35:15.599
holds court in her kingdom. So
look for these little things, even like

470
00:35:15.599 --> 00:35:19.800
what kind of clothes she wears.
Is she walking about in a you know,

471
00:35:19.920 --> 00:35:22.079
sweatshirt and you know, maybe underwear
that has a hole in it,

472
00:35:22.239 --> 00:35:27.760
or is she wearing something that's really
you know, showcasing who she is even

473
00:35:27.800 --> 00:35:32.079
though nobody will see it. Maybe
it's little things that matter because we create

474
00:35:32.199 --> 00:35:36.960
our own story. So the more
you're able to do that, the more

475
00:35:37.000 --> 00:35:43.159
you master yourself. Because you're now
focusing because universe follows our focus, right,

476
00:35:43.199 --> 00:35:46.480
whatever your intention is, that that's
where attention of you and of your

477
00:35:46.519 --> 00:35:52.199
clients will go. So if your
attention is on am I good enough?

478
00:35:52.239 --> 00:35:53.840
You know? Is my hair okay? Am I saying the right thing?

479
00:35:54.519 --> 00:35:58.760
Then that's what people would notice instead
of whatever the message is. But if

480
00:35:58.800 --> 00:36:00.719
your attention is on a message,
you can have your hair a mess or

481
00:36:00.960 --> 00:36:05.000
something got explode on the background,
and it's still going to work and people

482
00:36:05.039 --> 00:36:07.559
will still want to work with you. Not to say that you know you

483
00:36:07.639 --> 00:36:10.000
need to be a mess, but
to say that, look at what priorities

484
00:36:10.000 --> 00:36:15.880
are, And that means internally,
are you more committed to your vision,

485
00:36:15.920 --> 00:36:20.519
to your mission, to this gift
that's in you and then serving through it,

486
00:36:20.719 --> 00:36:22.559
or are you more committed to your
bs, to all the fears,

487
00:36:22.599 --> 00:36:24.760
to all the doubts, Because a
lot of times people say, well,

488
00:36:24.840 --> 00:36:29.159
of course I want my business to
work, and then we start looking at

489
00:36:29.159 --> 00:36:34.320
their everyday life and they speaking to
themselves in such a mean, judgmental voice

490
00:36:34.719 --> 00:36:37.880
that they would never speak like that
to their child, let's say, or

491
00:36:37.039 --> 00:36:42.199
their friend, and it's like whah. So you're more committed to being right

492
00:36:42.400 --> 00:36:46.079
in quotes by proving that you're not
good enough or proving that it will not

493
00:36:46.199 --> 00:36:50.960
work out, which is kind of
counterproductive if you think if you actually want

494
00:36:50.960 --> 00:36:55.400
the other thing. So realizing those
internal currents and really being honest with yourself

495
00:36:55.519 --> 00:37:00.440
is super important. And another piece
I would say is gratitude. So focus

496
00:37:00.519 --> 00:37:05.119
on what did work instead of what
did not. Even if what worked is

497
00:37:05.159 --> 00:37:08.000
one percent doesn't matter, you better
make that one percent the biggest thing there

498
00:37:08.079 --> 00:37:13.239
is, as if that's the only
thing you see, because next day that

499
00:37:13.480 --> 00:37:16.679
is what the universe will build on
for you. That's how the wealth energetics

500
00:37:16.760 --> 00:37:21.079
work. So if you focus on
everything that didn't work, next day it

501
00:37:21.079 --> 00:37:24.840
we'll just keep not working. So
make sure you master where your focus goes.

502
00:37:25.039 --> 00:37:28.519
And one of the best ways to
do that is before you go to

503
00:37:28.559 --> 00:37:32.320
bed, make sure you write down
ten things that went well, doesn't matter

504
00:37:32.400 --> 00:37:36.840
how little they were, Like you
were not stuck in traffic, or parking

505
00:37:36.880 --> 00:37:39.679
spot appeared wherever you were driving,
or you emailed somebody with a question and

506
00:37:39.719 --> 00:37:44.239
they responded right away you didn't have
to wait, or you were looking for

507
00:37:44.280 --> 00:37:46.960
this specific email and you actually found
it. Like little things matter. Doesn't

508
00:37:46.960 --> 00:37:50.840
have to be huge, but at
least ten I mean if you have more

509
00:37:50.920 --> 00:37:54.039
grade, but at least ten every
night before you go to bed, that

510
00:37:54.199 --> 00:37:59.800
it doesn't even matter if they're important, but that way you're going to program

511
00:38:00.119 --> 00:38:06.320
were energetics to deliver good things for
you the next day. Wow, that

512
00:38:06.559 --> 00:38:10.840
is interesting. Ten things that went
right. I have to try that.

513
00:38:12.159 --> 00:38:15.320
I have to try that today.
Ye, how that works out? So

514
00:38:15.400 --> 00:38:22.199
tell me. You mentioned both linear
and non linear strategies in your coaching.

515
00:38:22.760 --> 00:38:29.719
Tell me a little bit about that
and how do you incorporate these strategies to

516
00:38:29.840 --> 00:38:34.360
help your clients with their success.
Yeah. The linear strategies are things like

517
00:38:34.679 --> 00:38:38.360
step by step and quick decision making
and follow through on your decision. So

518
00:38:38.400 --> 00:38:43.840
that's what makes you trustworthy. That
is a must in any business. Without

519
00:38:43.840 --> 00:38:46.000
that, you don't really have a
business discipline of some sort, right when

520
00:38:46.000 --> 00:38:51.920
you're self disciplined. The second part, the non linear, that's your intuition,

521
00:38:52.360 --> 00:38:57.119
that's understanding your soul design. And
that also is this internal mastery.

522
00:38:57.119 --> 00:39:00.199
We just looked at a little bit
when we put those two together, because

523
00:39:00.360 --> 00:39:02.639
they kind of have to be married. Right, When you have too much

524
00:39:02.679 --> 00:39:07.039
of the masculine strategy without the feminine
side, you're going to feel dry and

525
00:39:07.199 --> 00:39:12.039
rigid and exhausted because you're stuck in
stuff that doesn't fit well, like an

526
00:39:12.039 --> 00:39:15.039
outfit that's not tailored to your shoes
that are sized too small and it's hard

527
00:39:15.119 --> 00:39:17.079
to open them. I mean,
how far can you walk in the shoes

528
00:39:17.079 --> 00:39:20.760
that are too small? Right,
it's just not going to happen. On

529
00:39:20.800 --> 00:39:24.159
another hand, that's where resistances happened
and avoidances. On another hand, if

530
00:39:24.199 --> 00:39:29.800
you go too much into I'm just
going to intend and pray and meditate and

531
00:39:29.880 --> 00:39:32.639
stay open and hope that it will
all work out. That's also obviously not

532
00:39:32.719 --> 00:39:37.519
a strategy. Right. So this
is where people like assume that referrals will

533
00:39:37.599 --> 00:39:40.400
just come or that if they meant
to do it, it will happen,

534
00:39:42.320 --> 00:39:45.800
and that without the business strategy also
doesn't work. So you have to marry

535
00:39:45.840 --> 00:39:51.920
the two sides. That means like, look for the energetics when you're doing

536
00:39:51.960 --> 00:39:57.480
the correct actions. So let's say
if you're posting something online and it's supposed

537
00:39:57.519 --> 00:40:01.000
that men to talk about this vision
you for your ideal client and how amazing

538
00:40:01.039 --> 00:40:05.000
it would be if they utilize your
offer, and then with the cold auction,

539
00:40:05.079 --> 00:40:07.679
let's say come to work with you. What does it look like in

540
00:40:07.760 --> 00:40:12.960
you energetically If you're posting that and
internally thinking oh that's not really a good

541
00:40:12.960 --> 00:40:15.599
post. Oh well, nobody's gonna
reply, Oh, nobody's gonna see that.

542
00:40:15.760 --> 00:40:19.960
Oh what if it doesn't work,
well, then why are you bothering

543
00:40:20.000 --> 00:40:24.199
at all? So make sure that
internally you get yourself into this like mini

544
00:40:24.239 --> 00:40:29.000
prayer or mini alignment with like,
hey, this is meant for somebody.

545
00:40:29.079 --> 00:40:31.760
Somebody's gonna see it. It's gonna
be magical. Something magical is gonna happen,

546
00:40:31.800 --> 00:40:36.199
if not right away, later,
but this is I'm contributing to my

547
00:40:36.280 --> 00:40:39.599
cosmic bank account by putting that post
out there. Great now click post button.

548
00:40:40.280 --> 00:40:47.760
So apply both sides on everything you
do. Okay, absolutely, So

549
00:40:49.000 --> 00:40:53.679
tell me if you had one piece
of advice that you would leave with our

550
00:40:53.760 --> 00:41:00.920
viewers and our listeners, what would
that piece of advice be. If you

551
00:41:00.000 --> 00:41:04.480
have a dream, it's real and
it's meant to be for you, because

552
00:41:04.760 --> 00:41:08.480
this is the law of quantum entanglement. If there's something that you can envision

553
00:41:08.519 --> 00:41:12.320
and feel and see and like,
oh, I can see myself at that

554
00:41:12.440 --> 00:41:15.760
level, and then that comes up
and says, oh no, but who

555
00:41:15.840 --> 00:41:16.800
you think you are? Like that
that's too old. They're like, no,

556
00:41:16.880 --> 00:41:21.599
that's not going to happen for you
or whatever. Believe the vision because

557
00:41:21.800 --> 00:41:24.440
that means in a quantum field,
somewhere there is an option that that exists

558
00:41:24.480 --> 00:41:28.599
already. That's why you're feeling it. You literally couldn't be feeling it if

559
00:41:28.639 --> 00:41:32.079
it didn't exist. So there's just
are you willing to do what it takes?

560
00:41:32.199 --> 00:41:35.760
Are you willing to show up and
be visible? Are you willing to

561
00:41:36.039 --> 00:41:39.920
shed layers of conditioning and programming and
limitations to actually step up and be the

562
00:41:39.960 --> 00:41:43.920
thing that you're in vision? If
you are, then absolutely it can be

563
00:41:44.000 --> 00:41:46.880
yours. So never give up on
those inner dreams. There you go.

564
00:41:47.719 --> 00:41:52.039
So, if our viewers and our
listeners wanted to reach out to you,

565
00:41:52.880 --> 00:41:58.760
how can they do so? And
you also mentioned an upcoming book. Is

566
00:41:58.800 --> 00:42:04.280
that out yet or can you let
us know when its coming out? So

567
00:42:04.480 --> 00:42:07.280
if you go to my website,
which is my name Eugenioganava dot com,

568
00:42:07.440 --> 00:42:12.159
you will see all sorts of information
about my services and the book will also

569
00:42:12.199 --> 00:42:15.320
be there so you can click on
that and purchase once it's available. And

570
00:42:15.840 --> 00:42:21.280
the thing that I was talking about
earlier, as in understanding how this process

571
00:42:21.400 --> 00:42:25.920
work. Utilizing soul design and wealth
energetics in solid business strategies together, go

572
00:42:25.960 --> 00:42:30.679
to sol strategywebinar dot com. That
will be a free training that will explain

573
00:42:30.719 --> 00:42:35.719
to you that in a much more
detail than I can do here. Absolutely,

574
00:42:36.159 --> 00:42:39.159
thank you so much. You appreciate
you taking time out of your schedule

575
00:42:39.199 --> 00:42:45.480
to come and share some great nuggets
with us. We definitely, as I

576
00:42:45.480 --> 00:42:49.880
said, appreciate it because I know
that your schedule is busy. It took

577
00:42:49.920 --> 00:42:54.239
me a while to even get you
get you here, so definitely appreciate you

578
00:42:54.320 --> 00:43:00.679
coming. Thank you again for joining
us, and hey, just keep doing

579
00:43:00.719 --> 00:43:05.760
what you're doing because I love it. It's great. And you know I'm

580
00:43:05.800 --> 00:43:09.280
passionate about helping women anyway, So
just keep uplifting them and keep moving them

581
00:43:09.320 --> 00:43:15.199
forward. Thank you, Thank you, take care. Okay, So just

582
00:43:15.239 --> 00:43:20.800
want to let you know what's coming
up next, the events that's coming up

583
00:43:20.880 --> 00:43:24.920
next. Again, I want to
make sure to let you know to get

584
00:43:24.960 --> 00:43:31.679
your copies of the on It anthology
It's your Life on It Unapologetically and the

585
00:43:31.800 --> 00:43:38.599
Journal three hundred and sixty five Days
to Transformation. To get your the paperback,

586
00:43:39.559 --> 00:43:44.480
it's twenty four ninety nine. For
the journal, it's also twenty four

587
00:43:44.559 --> 00:43:47.599
ninety nine, but if you buy
both of them together, it's forty nine

588
00:43:47.559 --> 00:43:52.239
to ninety nine. To order your
copies, you can email me at info

589
00:43:52.320 --> 00:44:00.599
at EXWSI dot com or go to
my website www dot EXWSI dot com and

590
00:44:00.719 --> 00:44:07.039
the links are on the website.
Make sure that you tune in next week

591
00:44:07.440 --> 00:44:12.440
to the Black Business Olympics. It's
going to be December eighteenth through the twenty

592
00:44:12.480 --> 00:44:19.159
fourth, and the Black Business Olympics
is a fundraiser to provide scholarships and laptops

593
00:44:19.199 --> 00:44:24.079
to high school seniors going to college
and two K through twelve entrepreneurs. The

594
00:44:24.119 --> 00:44:31.400
Black Business Olympics showcases black businesses,
black business owners and corporations all around the

595
00:44:31.440 --> 00:44:36.480
world. And if you'd like to
be a speaker on the Black Business Olympics,

596
00:44:36.639 --> 00:44:42.719
you can email me at info at
EXWSI dot com and just put in

597
00:44:42.880 --> 00:44:47.440
the subject line black Business Olympics speaker
and I will reach out to you.

598
00:44:49.360 --> 00:44:53.840
Also, we have the Show Up
to Rise Up Women's Summit coming up January

599
00:44:53.880 --> 00:44:59.800
twenty fifth through the twenty seventh,
and if you want to find out more

600
00:45:00.280 --> 00:45:05.400
that event, you can email me
again at exw SI dot com. Or

601
00:45:05.440 --> 00:45:08.000
if you want to be a speaker
at the Show Up to Rise Up Summit,

602
00:45:08.320 --> 00:45:16.079
just email me at info at ex
WSI dot com. Also, we

603
00:45:16.360 --> 00:45:22.719
will be having our retreat in twenty
twenty four and the details will follow.

604
00:45:22.760 --> 00:45:27.320
And if you want to keep up
to date on the Show Up to Rise

605
00:45:27.400 --> 00:45:34.440
Up Women's Retreat again, you can
email me at info at EXWSI dot com.

606
00:45:34.760 --> 00:45:37.719
I want to make sure to let
you know and also to thank those

607
00:45:37.760 --> 00:45:42.280
of you out there that have already
done so. To make sure that you

608
00:45:42.400 --> 00:45:46.840
view my TEDx talk that I did
in Vancouver, Canada. The topic the

609
00:45:46.880 --> 00:45:52.280
title is Show Up to Rise Up. You can watch it on YouTube and

610
00:45:52.960 --> 00:45:55.320
if to see it, just put
in my name on the search box doctor

611
00:45:55.360 --> 00:46:00.199
Madelinie and Lewis, or you can
send me an email for the direct link

612
00:46:00.280 --> 00:46:06.480
and you can email me at info
at EXWSI dot com and I'll send you

613
00:46:07.360 --> 00:46:12.800
the link. I'm very excited because
the video is still moving and getting out

614
00:46:12.840 --> 00:46:16.360
there. It's at one hundred and
ninety three thousand, nine hundred and ten

615
00:46:16.559 --> 00:46:22.599
views. So thank you all in
advance for your support, those of you

616
00:46:22.800 --> 00:46:27.719
that have watched it, that have
shared it, that have continued to comment

617
00:46:27.840 --> 00:46:31.280
on it. I definitely appreciate you, and for those of you that will

618
00:46:31.280 --> 00:46:36.400
be watching it, thank you in
advance. Also, I am a contributing

619
00:46:36.880 --> 00:46:44.800
writer for the own IT magazine and
where I share an article and nuggets every

620
00:46:44.880 --> 00:46:51.840
month on IT magazine is a resource
for personal and professional and business development,

621
00:46:51.960 --> 00:46:55.000
so make sure if you'd like to
get a subscription, you can go to

622
00:46:55.079 --> 00:47:02.840
my website which is www dot EXWSI
dot com Ford Subscription or to UH.

623
00:47:02.880 --> 00:47:08.039
If you want to just get a
digital copy to see how the magazine flows,

624
00:47:08.199 --> 00:47:13.400
you can email me and I'll send
you a digital copy of it.

625
00:47:14.280 --> 00:47:22.880
So I want to thank again my
guests, Miss Eugenia Oganaba for being a

626
00:47:22.960 --> 00:47:28.400
guest on the show. I also
want to thank my viewers and my listeners

627
00:47:28.440 --> 00:47:31.360
for being here today. And as
always, if you want to reach out

628
00:47:31.360 --> 00:47:36.039
to me, you can reach me
on any of the social media platforms,

629
00:47:36.079 --> 00:47:40.719
and of course you can always email
me at info at exw si dot com

630
00:47:42.239 --> 00:47:46.840
or go to my website www Dot
e xw SI dot com. And while

631
00:47:46.840 --> 00:47:52.960
you're there, make sure you download
my free three part video series on three

632
00:47:52.000 --> 00:47:59.000
things every woman should do to position
herself for executive leadership. You can also

633
00:47:59.079 --> 00:48:04.039
sign up for my online course which
is Cracked the Career Code how to Lead

634
00:48:04.119 --> 00:48:07.519
with Confidence, Charisma and Credibility.
To sign up for the course, go

635
00:48:07.599 --> 00:48:15.159
to www dot crackthcreercode dot com.
I also would like for you to make

636
00:48:15.199 --> 00:48:21.119
sure that you share this episode,
that you like this episode, that you

637
00:48:21.320 --> 00:48:25.119
like the YouTube channel, and also
make sure that you like the subscribe I

638
00:48:25.119 --> 00:48:30.599
should say, to the YouTube channel
and subscribe to the Talk four TV channel.

639
00:48:30.840 --> 00:48:35.800
Again, this is the success of
women's show. We're here every week.

640
00:48:36.159 --> 00:48:40.280
I am your host, doctor Madeline
and Lewis helping women to accelerate the

641
00:48:40.440 --> 00:48:45.760
path to success. Thank you again
to my guests for joining me. Thank

642
00:48:45.800 --> 00:48:50.400
you to my viewers and my listeners. I love you all to life and

643
00:48:50.559 --> 00:49:05.039
as always, be well and stay
safe out there. Got them and you

644
00:49:09.159 --> 00:49:16.400
up than its sham and you Ma