THE MESSAGE MASTER

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The topics and opinions expressed on the
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WN Radio It's employees or affiliates. Any

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questions or common should be directed to
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W four WN Radio. I got
the lets and did you know women represent

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just three percent of Fortune five hundred
CEOs and less than fifteen percent of corporate

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executives at top companies worldwide. Have
you wondered what the secrets are to getting

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into the top ranks, whether in
the private or public sector. Do you

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want to figure out how to stop
being held back in your career? Are

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passed over for promotion, then you're
in the right place. Hi. I'm

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doctor Mattlananne lewis President and CEO of
the Executive Women's Success Institute. I have

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decades of experience in the military,
the federal government, and corporate America,

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and my mission is to help women
succeed and tap into their full potential.

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I want to reach a million plus
women around the world to become the leaders

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they are meant to be. So
if you want to move into a management

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or executive level position, or maybe
you are a female veteran transitioning out of

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the military into business entrepreneurship, then
reach out to the Executive Women's Success Institute

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at three zero one three two eight
four let us get you on the fast

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track to success. Well, hello, and welcome to the Success for Women's

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Show, where you can view us
on Talk for TV and listen to us

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on the Women for Women Network.
I am doctor Madeline Ann Lewis your host,

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and I have a very special guest
today. The topic today which we

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are going to delve deep into,
is going to be the message Master and

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my guest is mister Glenn Rudin.
Let me just give you just a little

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bit of background on my guests.
Well, I tell you what, let

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me bring him out and I am
going to let him give you his background.

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So I want to bring because I
don't want to take away a whole

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lot of time from him, because
he has a lot of great information that

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we want to share. So let's
bring on to the Successful Women's Show.

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Mister Glenn Ruden, Well, welcome, welcome to the show. You know,

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I want to just apologize to you
because I did have your back,

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your buyer in front of me and
we got lost in my paperwork here.

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But anyway, I normally ask my
guests to just tell us what they want

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us to know about themselves. So
if you would just let the viewers know

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what you want them to know about
Glenn route terrific. Well listen, first,

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let me say it's an It's an
honor and a thrill to be on

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the Success for Women Network. I
loved that introduction that that I just watched,

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And from my perspective, you should
have a line from your office door

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stretching around the country of women and
maybe some guys trying to sneak in there

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also to you know, to get
on board with your Success for Women network,

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because, let me tell you,
it sounds like just the place people

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need to be. I tell you
what I always say that even though I

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work a lot with women, men
can also benefit from what we do.

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We can be we can be trained, I promise you we could be trained.

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Yeah, so just out rude give
us some idea of what you're all

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about. Okay, So I've I've
spent my career in consumer package goods,

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writing copy, working on branding,
developing and perfecting messaging, and spending that

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time understanding that when you know you
are a particular product, let's say that's

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sitting on the shelf. You know, if you're a bottle of water,

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Let's say that's sitting on the shelf, someone's passing by you in a store,

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and the little label on that package
has got to do the job of

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selling it, making you want to
pick it up, making you want to

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buy it. And what I realized
about ten years ago with all this experience

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that I had, doctor Madeline,
and is that people are products. We

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are products too. The big difference
between this and you and I is that

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you and I were given these voices, and we were given the ability to

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change our labeling, the ability to
do different things with ourselves so that we

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too have the opportunity to stand up
in front of somebody, to stand out

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and have someone interact with us.
So I have spent a career creating products

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that do that. I've probably developed
three four hundred different products in my lifetime

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for different venues like Disney on ice
shows, universal theme parks. The NBA

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sold to the biggest retailers in the
country like Walmart and CVS and Walgreens and

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a whole host of other distribution points
like that, and I understand firsthand from

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going through all those experiences how important
it is to be intentional with your message

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and what you do. And so
I come to you today to share the

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message with people that look. Nine
out of ten people that I come in

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contact with struggle with some portion of
their messaging. It might be their appearance,

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it might be the way they speak, it might be understanding their branding

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and what they need to be saying
about themselves or their companies. But make

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no mistake about it, it is
a widespread issue, and it's one of

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the things that I see that hold
people back. And so I'm tremendously passionate

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because I know not everybody can be
a great speaker like you, but everybody

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can certainly improve their game now and
give themselves a better chance to succeed,

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get ahead, be entrepreneurial, whatever
that challenge is, if they take the

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time to listen and take the necessary
steps to really improve the way they come

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across for the world. So that's
a little snapshot about what I do and

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passionate I am about helping people in
this vein and I can hear it.

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I can hear it as you're speaking
about it. Now, all of this

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you do under always being creative.
I love that that name. Where did

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that come from? What you know? And do you just work with you?

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I'm sure you work with both men
and women, right, sure?

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Sure, yeah, well so always
been creative. When I started my own

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company, actually it's going to be
it's going to be seventeen years this year

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that seventeen years ago. Number One. I wanted a name that would give

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people a sense for what I do
or what I did. Always be creative.

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I love the creative aspect. I
wanted one that would also work with

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easy initials, because over the course
of time, people do refer to my

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company as ABC. Always been creative. So for me, it was a

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creative challenge to come up with a
creative name that spoke about things that I'm

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passionate about, creativity, creating a
name that was simple for people to understand,

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have an abbreviation that people could use
and rely on, And it's all

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those different things that went into always
been creative, and you know, I've

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never flagged on that one in all
the years that I've been using and I've

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always enjoyed having that as my handle. Wow. Yes, that's very interesting.

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It really caught my eye when I
saw that. So tell me now,

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we're going to just get right down
in the weeds of it here.

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You know, everybody you hear branding, branding. Well, you know,

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I got a brand myself. I
got a brand my company. You know,

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everybody talks about branding. So tell
us what exactly is branding? Well,

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branding, sure, go ahead,
Yeah, the personal branding? Really

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sure. So here's what you need
to think about when when your listeners and

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the people watching this program think about
what their personal brand is. Your personal

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brand is what happens when you have
an interaction with somebody and then you leave

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and you're no longer present with them. What's the impression that you left on

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them? If someone said to them, what was that guy Glenn? Like?

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What was doctor Madeline and like?
And they start describing you, hopefully

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in a positive way, that is
really the essence of your personal brand.

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It's what's left behind when you're no
longer in the room. What's the impression

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that you made. What's the impression
you created? What words would people use

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to describe you? In fact,
what words would you use to describe yourself?

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If you're being intentional about this and
you say, this is really how

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I'd like to be remembered when I
leave this meeting, when I leave this

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networking group, when I leave this
Chamber of Commerce meeting, when I leave

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this trade show. This is how
I want people to think of me when

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they go home and they talk about
they met this guy Glenn, they met

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doctor Madeline Ann. What do you
want them to say about you? If

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that is the essence of your personal
brand, And that is why it's so

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important to create a great first impression
and a very intentional impression that's based on

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what you want it to be.
In other words, we don't want to

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leave that personal brand to what somebody
else would want to describe us as we

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want to be intentional about how we
want that to be etched in their minds.

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And so, as a great example, if you show up to a

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meeting and you're dressed sloppily, what
is the impression that you're leaving part of

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your branding now is when they go
away from the meeting and say, well,

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that person seem nice, but did
you see the way they were dressed?

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Right, So part of the personal
brand impression I left. If I

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showed up dressed sloppily, that go
into that personal brand not really ready for

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prime time, or doesn't really get
how important it is to make a great

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impression. On the other hand,
if you show up and you're dressed impeccably

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before you even say anything, and
people are looking around the room and saying,

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wow, look at that person.
They really came with great intention,

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They really know what kind of impression
to make before they even start speaking.

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They look sharp, they look well
put together, they look like they put

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some thought into their wardrobe, they
look professional. These are all great adjectives

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that you want someone to think about
when they're talking about your personal brand.

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So again, just to summarize it, it's the essence of what you leave

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behind after you make a first impression
on the people you come in contact with,

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and that's why it's so so important. Wow, and you are probably

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this is the first time that I've
heard it, you know, broken down

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like that where you can actually you
now actually know why it is so important,

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because, like I said, you
hear people talk. A lot of

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people think, at least my personal
opinion, a lot of people think that

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when they say I have to brand, you know, brand myself, they

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mean they're going to put up a
website, get some brochures, and get

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some cards. Right that. Sometimes
that's that's that's what they think that they're

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you know, branding means, and
that is definitely not I mean, that

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may be a part of it down
the road, but that's not what personal

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branding is now. Those are those
are personal. Those are branding assets that

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you would develop once you really know
what kind of impression you want to make

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on people. But those all come
after the fact, right, we really

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have to spend some time thinking about
this, right, you know, so

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often and I'm sure you've seen this
also, people will make the effort.

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They'll show up at seven o'clock in
the morning for the B and I or

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Chamber of Commerce meetings, and look, you're getting up early, you're going

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to go out. Why not make
this great first impression on people. Don't

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get lazy, don't think, oh, they've all met me before. And

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even if you've spent the last five
years like that, there's still time to

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turn that ship around because if you
now start showing up dressed really professionally and

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intentionally prepared for these meetings. The
way you dress, the way you pitch

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your in your elevator pitch, the
way you show up in terms of your

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posture and your confidence. This is
why I love coaching people, because everybody

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has the opportunity to really change the
way we see them if they take the

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time to do that. Of course, look, if you've been showing up

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dressed sloppily for the last five years, it's going to be hard to turn

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that ship around in people's eyes.
But it's never too late to start making

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the kind of impression that you want
to make. Yeah, and it's always

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that first impression that gets them,
of course, right righte. Wow,

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So how can I I develop my
personal brand? That's a great question.

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Also, on my website Always Beencreative
dot com, I actually have a link

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to what I call my personal branding
worksheet. Now, this is a this

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is a worksheet that everybody can get
for free. It's a free download.

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You'll have to give me I guess
your email address. I think that's the

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way that's set up on my website, and you'll pdf And the PDF has

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three different categories of adjectives. You
know, one is about your level of

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professionalism. There's some different categories there, and underneath each one of those categories

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is a list of about twenty different
words that you would start thinking about in

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terms of the way you want to
be thought of when you show up at

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these meetings. So, again the
idea is the first place is I I

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now want to be intentional about what
I'm doing about my brand. I want

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to be taken, let's say seriously. So I'm always going to show up

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early at the very least on time. I'm never going to show up late.

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I'm never going to be shuffling around
and looking unprepared. I'm always going

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to be professional when I show up. I'm always going to be impeccable the

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way I show up. So all
of these different words, you'll end up

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picking about three to six of these
words. You write them, you circle

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them on this document that you'll get
off of my website, and then you

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put that up on the wall and
you say, from now on, every

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time I show up, I'm going
to have these six words that I circled

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in mind everything that I do,
from sending out emails to posting on social

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media, to making personal appearances,
to going to one on one meetings,

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to going to networking meetings. Before
I go out the night before, I'm

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going to look at that list,
I'm going to say, I'm going to

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do my darnness now to make sure
that I fulfill every one of these adjectives

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every time I show up with great
intention and great consistency, and over the

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time you actually start to become that
personal brand that you want to be.

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So there's a couple of things that
people have to keep in mind when we're

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making this kind of impression. We
have to also be consistent with what we're

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doing on our social media. So
if I've got an Instagram or a TikTok

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account, before I put a post
out on there, or on LinkedIn,

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before I put a post out on
there, I've got to put that through

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the filter of all these personal brand
adjectives that I pick for myself and say

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when I put that out. Now, if I'm putting out a photo of

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myself partying, you know, you
know, on the beach on a cruise,

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is that consistent with the personal branding
and the messaging that I want to

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put out for my brand and my
company. Because I would say if it's

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not, then as much as you
might have a good time putting that out

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there, and you might think it's
great to get some of that attention,

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if you were my client, I
would say, you can't do that.

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You want to open up a different
account or a different persona and do that,

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okay, But if you're talking about
you and your business and your brand,

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stop, you can't do that.
You can't be both of these things.

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You can't be the class clown in
one post and then be taken serious

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in the next. It's one or
the other. Wow. Now, another

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thing that we hear a lot about
is that elevator pitch. I've heard that

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you have what maybe about thirty seconds
to get to be able to tell a

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person what you do and peak their
interests so that they may want to possibly

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hear more or even do business with
you. So if you get into an

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elevator with them, you haven't to
know what they go from the first floor

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to what the fourth floor or something
like that. Tell us what are the

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keys to an effective elevator speeches?
Sure? Well, I mean, look,

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you know, if you don't do
a good job with that elevator pitch,

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somebody's going to push that emergency button
and stop that elevator as soon as

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they can, to try to get
off of the elevator. But sure,

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the concept for people who don't know
that is, yes, imagine yourself getting

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on an elevator, the doors closed, and now you're standing next to somebody

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that you really wanted to have an
interaction with. Could be a client,

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could be a potential employer, could
be somebody that you wanted to pitch.

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It could be somebody from a social
standpoint. Right, whatever you're going to

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say over the next fifteen to twenty
seconds is going to go a long way

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in determining how much more interaction that
other person wants to have with you.

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And so the idea, and people
get this wrong all the time. The

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idea of the elevator pitch isn't to
sell me anything. The idea of the

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elevator pitch is to get me intrigued, get me interested in wanting to hear

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more. So, for sure,
it can't be more than thirty seconds,

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because when it gets longer than that, people start stop paying attention. They

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their minds start wandering into other things. And so again with the elevator pitch,

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just like your personal brand, just
like your appearance. It's all about

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intentionally managing what you're going to do
and understanding you're not selling anything, No

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one's buying anything. You are just
trying to put a little tidbit of information

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out there so that someone gets a
sense for what it is and says,

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I can see why that would be
interesting to me or someone else. Because

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keep in mind, not everybody,
and I say this is one of my

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most important phrases, not everybody who
hears your elevator pitch is your customer.

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But everybody who hears your elevator pitch
knows someone who is your potential customer.

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And that's why it's so important to
be crystal clear with what you say during

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that pitch, and keeping this in
mind, don't ever start your elevator pitch,

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in my judgment and the way I
coach it with telling me your name,

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your company name, or where you're
from. Those are three devices that

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people use when they are not prepared
to do their elevator pitch, and so

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they fill the airtime up with information
that no one needs and no one has

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to have until such point that they're
interested in what you're saying, and then

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they say by the way, who
are you? Or by the way,

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this is who I am. So
when you're doing that elevator pitch, it's

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super important to have right at the
top of it a question or a fact

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or something you're going to say that's
going to have the person listening say,

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oho, either that was interesting,
I want to hear more, or I

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feel like you're talking directly to me
with what you just said. I want

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to hear more. Right, But
the last thing in the world we want

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to do is confuse somebody. People
get the idea that if I put a

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what I would call a college word
or a couple of college words, or

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make it really complicated, that I'm
going to sound super smart and someone's going

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to want to be working with me
because I'm super smart, and the exact

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opposite thing happens. We, because
we're not that bright, get confused or

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don't understand what you just said,
and it's interesting to you. You know

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what, I don't understand that word
because we don't want to look like we

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don't know what we're talking about,
so we just politely nod and listen and

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say thank you, I really appreciate
that, And you haven't made a connection

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with us, So be careful about
using big words and complicating things because you

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want to keep it super simple.
Wow, so you are known as the

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message master. Tell us how can
someone become an effective speaker? Because I

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know that you work with individuals both
verbally and nonverbally right to get them to

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get their message across. So tell
us how can they become more a more

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effective speaker? Well, okay,
it's a it's a great question, and

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again so many people it's it's one
of the things that that that people in

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our world really struggle with. Not
everybody's a natural like you, you know,

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and and uh, you know,
hopefully people are watching me and they

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think maybe I'm okay at doing this
also. But the but the first thing

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we have to do is we have
to get comfortable standing up and speaking in

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front of other people. So the
first challenge that I invite people to take

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is the next time you're going to
do your elevator pitch, stand up,

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stand up and project confidence about who
you are. Right, let people know

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in the meeting that you mean business. But let's even rewind before you even

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get there being a good speaker.
If you're somebody who's not comfortable with doing

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that in public, now is about
practice, is about taking the time to

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be prepared so that when you do
get your opportunity, whether it's do your

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elevator pitch or tell a story,
you've prepared ahead of time. You know

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what you want to say, You've
already rehearsed it in an empty room by

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yourself. Matter of fact, everybody
out there listening and I know this is

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true, has one of these smartphones. Well, it's time for you to

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record yourself on your smartphone and look
at it. One of the keynote speeches

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that I do is one that's called
would you do business with you? And

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the whole point of that is,
if you were sitting opposite yourself and you

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were listening to your elevator pitch,
if you were listening to yourself tell a

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story, do a sales presentation,
be honest, would you sign on the

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dotted line? Would you shake someone's
hand and say I want to hear more,

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because I would venture to guess that. Again, nine out of ten

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people that I come in contact with
are not there. They're not there,

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and a lot of that is lack
of preparation, not taking the time to

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really understand what it is you're going
to say, when you get the opportunity

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to do that and it shows.
It shows people stand up, they fumpfer,

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they use filler words, ums,
likes oz. They'll either be way

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too short with their elevator pitch,
they'll do something for about ten seconds because

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they're embarrassed and they just want to
sit down and they want to have the

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spotlight shine on somebody else, or
out of nervousness, they'll stand up and

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start talking and talking and talking,
and everybody in the room is looking around

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saying, is this person ever going
to stop talking? We don't even know

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what they're talking about, right,
So those are both sides of that same

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coin of not being prepared with what
you want to say. So it starts

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there. It literally starts with whether
you do it on a Google document or

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you actually sit down and you pen
something in front of you, writing down

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your thoughts and ideas. Not that
you want to be robotic, not that

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you want to just memorize it and
just spill all these words out in a

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row and sound like you're just doing
it from memorization like that, but you

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want to come across as comfortable with
the words you're about to say. And

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the only way you can do that
is to put them on paper, rehearse

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them over and over again so that
when you get the chance, sounding as

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if you're really professional and doing it. As a matter of fact, I'll

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just go a little further on this. Think about your elevator pitch as if

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you were doing a performance in a
play. You've got a script, it's

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thirty seconds long, you should be
in costume dress the way you should for

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the business that you're in, and
you've got an audience that you're presenting it

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to. The next time you're going
to do a pitch thing to yourself,

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it's not going to be a two
hour Broadway show, but it's going to

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be a professionally scripted, organized wardrobe
performance, and people in the room will

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take note of the fact that that's
how you're looking at it, and that's

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how you prepared for it. Absolutely
wow. Now, one of the things

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I heard you mentioned as you were
talking, you mentioned telling your story.

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And you know as speakers, you
know you hear speakers all the time.

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Are you here telling a story?
So tell us you what is it when

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you're mining your history for storytelling?
Like storytelling gold? What does that mean?

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Right? Right? That's another one
of the a story anyway. Yes,

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that's that's another one of you know, my catchphrases that I've developed,

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and it's so so important. One
of the things that I do with my

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client is, you know, when
we're trying to figure out why somebody went

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into a particular business, and by
the way, I do this with college

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students as well, why are you
going into the chosen fields you're in,

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Why are you in the business that
you're in, Why did you do it

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in the first place. Because once
you do a great job with that elevator

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pitch, the next thing that we're
going to have to do is be able

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to tell some stories about why we're
in the particular business that we're in.

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And one of the things I like
to tell people to do because it's a

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super important exercise for my clients to
go through where I'm now going to force

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them to look back over their lives
and their careers and tell me the different

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things that they've gone through experience wise
at jobs, experience wise in college and

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high school, different lessons that they
learned along the way. It's not your

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resume. I don't want to know, like in my case that right,

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you know that I worked at Revlon
from nineteen eighty three to nineteen eighty six.

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What did I learn when I was
there? What lesson that I take

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out of that? What stories can
I tell about how I was able to

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develop packaging for high end goods that
we're going to be selling at department stores.

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Because by sharing those kinds of stories, people start to remember things about

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you, and that's really what we
want them to do. We want people

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to go home and remember aspects of
what we do. And it's some of

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those aspects. For instance, I'll
tell a story I won't go into the

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whole thing now, about how I
was in sales training programs when I was

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ten years old. That's how I
launched that. And someone will say,

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wow, what are you talking about. How in the world were you in

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a sales training program when you were
ten? And the story is really all

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about how I spent time with my
father, who was a root salesman,

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you know where I grew up in
New Jersey, and I would get to

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go out on the road with him
and watch him at his craft of selling

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to his particular customers. And so
once someone says to me, what do

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you really know about selling? Why
are you an expert? On selling.

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I'll tell that story and that will
last with people because they'll go on and

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go, wow, this is a
guy who's really been learning how to sell

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for his entire life, started when
he was ten years old. That really

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gives me some some great heft in
terms of the way I'm trying to present

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myself and the skills and abilities that
I have. So what I tell people

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to do is go back into your
history and actually start writing down these stories

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about these lessons that you learned,
and actually build an inventory. I've got

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about forty five different stories that I
can tell, and it's almost like having

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inventory in a warehouse. Depending on
the audience I'm going to go and speak

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to, I'll look at my list
of stories and say this would be a

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great one to tell to this particular
audience. But keep in mind, we've

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got to take the time to not
only write down what the thought about that

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story was, but what is the
actual story. Actually write it out chapter

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and versus if you were writing a
book, and take the time to rehearse

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that. So when you get the
chance to tell that story, it's coming

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out of you very naturally, professionally
and eloquently. Gotcha, you know that

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that's very interesting. So you mentioned
you have all these stories you could tell

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us, So go ahead and just
give us maybe a story about you that

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can inspire our viewers. Okay,
so I'm gonna i'll take you through through

385
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through this one. At one point
before I owned my own companies, before

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I really started on the entrepreneurial journey, I was working for for company,

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making a nice salary as a national
sales manager, and one of the customers

388
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that I was dealing with said said
to me, you know, we're we're

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looking for an opportunity to work with
a company that can do custom product development

390
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for us. And as soon as
I heard those words, I knew I

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had a choice. I could either
take that opportunity and bring it to the

392
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people who ran the company, or
I could look at that and say,

393
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you know, this might be an
opportunity for me to start my own company.

394
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How am I going to handle this? So what I said to the

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customer was the company that you're looking
for today, I don't have it today,

396
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but if you give me a couple
of days, I think I might

397
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have an option for you. So
from that point on, I went about

398
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finding somebody that I knew who was
already well established in business, who could

399
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potentially fund me, either with seed
money or make what I was looking to

400
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do. Here a division of his
company that was already a successful company,

401
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and went had a meeting with him, pitched him on that idea, and

402
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the next week came back to that
customer and said, you know that company

403
00:31:48.359 --> 00:31:52.599
that you were looking for last week
that didn't exist, It exists now,

404
00:31:52.039 --> 00:31:56.200
this is what it's called, and
I would love to be in business with

405
00:31:56.279 --> 00:32:00.200
you, And then turned around,
resigned from the company that I was working

406
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for and started a whole new aspect
of my career. So the whole idea

407
00:32:04.839 --> 00:32:08.640
of that story is for people who
are in the entrepreneurial space and you're waiting

408
00:32:08.720 --> 00:32:13.599
for the right time for something to
happen. The right time doesn't happen,

409
00:32:13.799 --> 00:32:16.279
you make it happen. The right
time doesn't get handed to you on a

410
00:32:16.279 --> 00:32:20.240
silver platter. You have to go
out and get it. So I love

411
00:32:20.519 --> 00:32:23.799
using that story to give people a
sense for how I can speak to them

412
00:32:23.920 --> 00:32:30.920
as an entrepreneur, why I appreciate
entrepreneurism, and why I'm somebody who doesn't

413
00:32:31.000 --> 00:32:35.279
just talk the talk. When the
time came and I had to walk away,

414
00:32:35.279 --> 00:32:38.279
from a great salary, and I
had kids and a family and mortgages

415
00:32:38.359 --> 00:32:42.559
and leases and all these different things, and it wasn't the right time.

416
00:32:42.920 --> 00:32:45.599
I made it the right time.
And so that's an inspirational story for all

417
00:32:45.640 --> 00:32:51.160
of you entrepreneurs out there who are
sitting on or dreaming of being your own

418
00:32:51.240 --> 00:32:55.039
boss and your own person. This
should be what you think about when you

419
00:32:55.119 --> 00:32:59.720
think is the time right for me? Because I will always say, there's

420
00:32:59.759 --> 00:33:02.319
never going to be the perfect time. If you're going by that ring on

421
00:33:02.359 --> 00:33:06.480
the Merry go round, you got
to grab it when you go by it,

422
00:33:06.519 --> 00:33:10.160
because it might not be there when
you come back around. Wow.

423
00:33:10.440 --> 00:33:17.079
Wow. Now you're known as the
message master. Why that's, Tay?

424
00:33:17.200 --> 00:33:21.920
Why that? Why that? I
mean, I know that you help people

425
00:33:22.119 --> 00:33:28.240
to with their elevator speech and you
help them with the verbal nonverbal, you

426
00:33:28.279 --> 00:33:36.279
know, part of becoming an effective
speaker. But still why message master?

427
00:33:37.000 --> 00:33:39.640
Right? So this goes back about
four years ago. I'm not sure if

428
00:33:39.680 --> 00:33:44.039
you're familiar with you. You probably
are based on the spaces that you work

429
00:33:44.079 --> 00:33:47.759
in. The app clubhouse that got
so popular right at the top of the

430
00:33:47.799 --> 00:33:52.640
pandemic when everybody was shut in and
they were home and we were looking for

431
00:33:52.720 --> 00:33:57.359
ways to interact with the world.
And I got involved in one of the

432
00:33:57.759 --> 00:34:01.400
rooms one of the clubs on Clubhouse, and I knew this was the ability

433
00:34:01.400 --> 00:34:06.880
that I had, but all of
a sudden it became apparent to the people

434
00:34:06.880 --> 00:34:09.000
who were listening to me. People
would come up on these stages and say,

435
00:34:09.000 --> 00:34:12.679
this is the business I'm in,
but I don't really know how to

436
00:34:12.679 --> 00:34:15.639
describe it. I don't know how
to do an elevator pitch, and right

437
00:34:15.679 --> 00:34:17.599
on the spot, right on the
spot, I was able to help them

438
00:34:19.119 --> 00:34:23.199
come up with patchphrases, company names, brand names, ways to speak about

439
00:34:23.239 --> 00:34:29.320
themselves, all these different messaging attributes
that people really needed help with. And

440
00:34:29.360 --> 00:34:31.559
people started saying, Oh, you
got to talk to the message master.

441
00:34:31.639 --> 00:34:35.719
Oh you got to come up on
stage. The message master is here now.

442
00:34:35.760 --> 00:34:38.320
And I start thinking to myself,
I love this handle. People understand

443
00:34:38.360 --> 00:34:43.719
it, they get it. It's
a good working title for me, and

444
00:34:43.880 --> 00:34:47.760
it truly is something that I'm really
gifted with helping people do. Maybe because

445
00:34:47.800 --> 00:34:54.119
it's some ability that I was born
with. Maybe it's all the different experiences

446
00:34:54.199 --> 00:35:00.960
I've had working in consumer goods and
making presentations and understanding how important it is

447
00:35:00.000 --> 00:35:04.960
to be clearly understood. But it's
one that I loved and I took it

448
00:35:05.119 --> 00:35:07.519
again. Another one there no one
handed it to me. I heard that

449
00:35:07.639 --> 00:35:10.559
name a number of times that you
know what, this is a great handle

450
00:35:10.599 --> 00:35:15.280
for me in this space as a
coach and a mentor, and I'm going

451
00:35:15.320 --> 00:35:17.440
to run with it. And it's
clear and concise. I mean, it's

452
00:35:17.599 --> 00:35:22.440
it's you know they I know what
you mean when you say message master,

453
00:35:22.639 --> 00:35:28.719
okay, so that I can understand
that. So tell me if you had

454
00:35:29.199 --> 00:35:34.199
one piece of advice that you could
lead with our viewers and our listeners,

455
00:35:34.599 --> 00:35:40.280
what would that advice be. Well, I think there's a couple of things

456
00:35:40.320 --> 00:35:45.239
that that I'm going to tap into
here. The first one. The first

457
00:35:45.280 --> 00:35:49.039
one, of course, is the
most important. Are you Are you happy

458
00:35:49.480 --> 00:35:53.880
and fulfilled with what you are doing? Does this bring you joy every day?

459
00:35:54.559 --> 00:35:58.760
Do you feel like you're doing the
thing that you were meant to be

460
00:35:58.880 --> 00:36:04.719
doing? Because I find so many
people are not able to answer that with

461
00:36:04.840 --> 00:36:07.920
an affirmative yes. And if you're
not, that's number one, right,

462
00:36:08.079 --> 00:36:14.519
There's no better time than today to
take stock of yourself and make sure that

463
00:36:14.679 --> 00:36:19.119
you are doing what you want to
be doing. Rather than what somebody else

464
00:36:19.239 --> 00:36:22.079
thinks you should be doing. And
listen, you don't have to work with

465
00:36:22.159 --> 00:36:25.639
me. There's hundreds of coaches out
there, doctor Madeline, and as a

466
00:36:25.679 --> 00:36:29.760
coach as well, she can help
you out. There's a lot of people

467
00:36:29.800 --> 00:36:32.199
that can help you figure out what
it is you're good at and what it

468
00:36:32.280 --> 00:36:36.679
is you should be doing. So
that's number one. Number two. If

469
00:36:36.719 --> 00:36:40.719
you're already doing something you love but
it's not happening the right way, then

470
00:36:40.760 --> 00:36:45.599
you also need to reach out to
somebody who can help you with the tips

471
00:36:45.920 --> 00:36:50.960
and tricks and strategies that you don't
know because you haven't been through it already.

472
00:36:51.639 --> 00:36:55.639
Don't keep staying in the same place
if you can have somebody else help

473
00:36:55.679 --> 00:37:01.320
you with things you just don't know
Aboutnumber three, if you're in that space

474
00:37:01.360 --> 00:37:07.400
already and you're doing what you want
to be doing, don't get bogged down

475
00:37:07.639 --> 00:37:10.639
in things that you're not meant to
be doing. My particular case, I'm

476
00:37:10.639 --> 00:37:15.079
good with numbers, but i don't
love accounting work. So I've got an

477
00:37:15.079 --> 00:37:17.559
accountant. That's just how it is, and that's just how it needs to

478
00:37:17.599 --> 00:37:23.559
be. So make sure you're spending
your precious time the most valuable resource we

479
00:37:23.679 --> 00:37:28.760
all have doing what you're great at, and when you need help in these

480
00:37:28.800 --> 00:37:32.039
other areas that are not your areas
of expertise, find the people who can

481
00:37:32.079 --> 00:37:36.920
help you and make you that much
more efficient in terms of what you're doing.

482
00:37:37.199 --> 00:37:39.760
Hopefully, those are three really good
pieces of advice that people can take,

483
00:37:40.199 --> 00:37:45.440
think about and take action on.
Absolutely. And also they shouldn't forget

484
00:37:45.480 --> 00:37:52.039
that you have the tool on your
website that can help them with their elevator,

485
00:37:52.079 --> 00:37:57.400
pitch correct with what with their personal
brand, with the personal brand?

486
00:37:57.480 --> 00:38:01.119
Okay, ll tell us, do
you have anything coming up? Are you

487
00:38:01.360 --> 00:38:07.199
going to be somewhere where people maybe
can come and hear you speak, or

488
00:38:07.800 --> 00:38:13.880
do you have any training, any
anything coming up on the horizon that you'd

489
00:38:13.920 --> 00:38:17.679
like us to know about. Well, I would say this that right now

490
00:38:17.719 --> 00:38:22.719
I don't have anything in particular scheduled
where we're I do have something scheduled over

491
00:38:22.760 --> 00:38:27.320
the summer. I don't have the
specifics with me here right now, but

492
00:38:27.559 --> 00:38:30.519
right on my website, if you
go to always beencreative dot com, there

493
00:38:30.599 --> 00:38:34.639
is a link there to set up
a free thirty minute call with me,

494
00:38:34.719 --> 00:38:37.519
And I promise you that that phone
call in one way, shape or another

495
00:38:37.639 --> 00:38:42.400
will be life changing for you because
we're really going to take the time.

496
00:38:42.480 --> 00:38:45.880
I'm going to take the time to
listen to you, take a look at

497
00:38:45.920 --> 00:38:47.920
your business, take a look at
your website. Here your ideas and thoughts

498
00:38:47.960 --> 00:38:51.960
about what you want to be doing, and in those thirty minutes, I

499
00:38:52.000 --> 00:38:55.480
will give you my very best advice
on the next steps you should be taking.

500
00:38:55.639 --> 00:39:00.000
And they're not necessarily taking those steps
with me, but I will tell

501
00:39:00.000 --> 00:39:02.519
tell you what you should be doing
with those next steps. And as I

502
00:39:02.559 --> 00:39:07.480
say to people who do that,
every one of those phone calls is enlightening,

503
00:39:07.519 --> 00:39:09.519
it's eye opening, and it's life
changing. So that's what I would

504
00:39:09.519 --> 00:39:14.119
say is the number one thing.
If you like what you're hearing from me,

505
00:39:14.239 --> 00:39:16.960
if you're enjoying this kind of content, that's exactly what you're going to

506
00:39:16.960 --> 00:39:21.440
get if I get the opportunity to
connect with you. And I love the

507
00:39:21.440 --> 00:39:25.360
opportunity of connecting with people out there
because that's how we grow our businesses,

508
00:39:25.360 --> 00:39:30.400
that's how we grow our networks by
getting to know as many different people who

509
00:39:30.440 --> 00:39:32.559
are doing as many different things as
they can. And to go back on

510
00:39:32.639 --> 00:39:37.599
what I said earlier, you're not
going to know everybody that I know,

511
00:39:37.719 --> 00:39:40.159
But once you make a connection with
me, you have no idea who I

512
00:39:40.159 --> 00:39:45.039
could potentially introduce you to. And
by the same token, I have no

513
00:39:45.159 --> 00:39:49.440
idea who you could potentially introduce me
too, because, let's say, in

514
00:39:49.480 --> 00:39:54.199
my particular case, I'm always looking
for speaking opportunities to speak passionately about these

515
00:39:54.239 --> 00:39:58.679
topics that I love so much.
So if somebody's out there and they've got

516
00:39:58.760 --> 00:40:00.840
an opportunity for me to do that, I'd love to have a thirty minute

517
00:40:00.920 --> 00:40:07.440
chat with you about that as well. Absolutely so, tell us again how

518
00:40:07.480 --> 00:40:09.719
they can reach out to you.
Where are you, Where can they find

519
00:40:09.760 --> 00:40:13.760
you? What's your email, your
website? Give us all of that against

520
00:40:13.800 --> 00:40:16.480
sure, absolutely well, number of
different things. First of all, the

521
00:40:16.519 --> 00:40:22.400
easy one always been creative dot com. You see my name right up here,

522
00:40:22.480 --> 00:40:27.639
Always beencreative dot com is my website. You can interact with me there.

523
00:40:27.760 --> 00:40:31.679
You can subscribe to my newsletter,
you can get that free branding pdf.

524
00:40:31.760 --> 00:40:36.159
There's I think a free ebook up
there. Also on mistakes people are

525
00:40:36.159 --> 00:40:40.239
making with their sales pitches, that's
number one, number two, as far

526
00:40:40.239 --> 00:40:45.440
as I know, I'm the only
Glenn rudin two ends in Glenn r u

527
00:40:45.559 --> 00:40:52.480
dn LinkedIn. You can find me
Glenn Underscore Rudin Underscore message Master on Instagram.

528
00:40:52.519 --> 00:40:57.960
I am constantly posting on LinkedIn on
Instagram, so if you want to

529
00:40:58.000 --> 00:41:00.599
interact with me that way, you
can see the different tips and bits I'm

530
00:41:00.639 --> 00:41:07.599
putting out based on either tips that
I'm giving directly to the camera or clips

531
00:41:07.679 --> 00:41:10.679
of appearances that I've had on podcasts
and things like that, and you can

532
00:41:10.719 --> 00:41:15.960
email me directly. Glenn. Two
ends had always beencreative dot com and I

533
00:41:16.119 --> 00:41:22.719
answer dms in my Instagram. I
answer messages within LinkedIn. I'm very open

534
00:41:22.880 --> 00:41:28.239
and forthcoming with wanting to interact and
get the good word out to everybody that

535
00:41:28.400 --> 00:41:32.280
you too can be your own message
master. You've got the ability to do

536
00:41:32.320 --> 00:41:35.960
this. You might need some help, and you might need some pointers,

537
00:41:36.280 --> 00:41:39.840
but there's no reason for you to
suffer from what I would call communication anxiety

538
00:41:39.960 --> 00:41:44.800
any longer. We can help you
get over that hurdle, get over that

539
00:41:44.880 --> 00:41:49.119
hump and at least be comfortable with
telling your story and doing what you need

540
00:41:49.159 --> 00:41:52.760
to do so the world knows how
to interact with you, and you've got

541
00:41:52.800 --> 00:41:59.679
the ability to communicate what your value
is to the world got absolutely well.

542
00:41:59.760 --> 00:42:04.119
Thank you, thank you so much. We appreciate you coming on and sharing

543
00:42:04.559 --> 00:42:09.599
the success nuggets with us. It
has been a pleasure, and you know,

544
00:42:09.880 --> 00:42:13.760
make sure you keep keep in touch. Let us know if you do

545
00:42:13.880 --> 00:42:17.519
have anything coming up that you might
want us to put out there for you.

546
00:42:17.599 --> 00:42:22.159
Just connect. I'll throw one more
thing up there. My book is

547
00:42:22.159 --> 00:42:27.280
available on Amazon. It's called A
Brand in Your Hand and it happens to

548
00:42:27.360 --> 00:42:32.119
be the business world's first fully rhyming, full color book on branding and messaging.

549
00:42:32.159 --> 00:42:36.840
So it's written like a doctor Seuss
book, all written in rhymes,

550
00:42:36.920 --> 00:42:40.639
but it's serious topics like your elevator
pitch, your personal brand, things like

551
00:42:40.679 --> 00:42:45.000
that. So you can find this
up on Amazon. It's a three dollars

552
00:42:45.119 --> 00:42:50.599
digital book, but if you wanted
to get the hard cover version that's got

553
00:42:50.639 --> 00:42:53.840
all these great images in there.
There's one about how when you're doing your

554
00:42:53.880 --> 00:42:58.280
elevator pitch, you're really up on
stage and just really quickly, I'll say,

555
00:42:58.519 --> 00:43:02.239
let's see stand up and project the
most confident you. The points you

556
00:43:02.280 --> 00:43:07.800
are making will come shining through.
Do this with passion and show that you

557
00:43:07.960 --> 00:43:14.519
care. Make eye contact, but
you don't have to stare. Okay,

558
00:43:14.559 --> 00:43:21.159
thank you so much, appreciate you, and we will definitely be looking at

559
00:43:21.199 --> 00:43:24.960
that book on Amazon so that we
because I'd like to make sure I get

560
00:43:24.960 --> 00:43:30.039
a copy of those things so that
I can look at them myself. So

561
00:43:30.159 --> 00:43:34.280
again, thank you for joining us
today. We really appreciate you taking time

562
00:43:34.320 --> 00:43:37.159
out of your busy schedule to be
here with us. Terrific. Thank you.

563
00:43:37.239 --> 00:43:39.440
Thank you so much for having me
as a guest. I can't wait

564
00:43:39.519 --> 00:43:45.039
to watch the program. Alrighty,
thank you. Okay, So now I'm

565
00:43:45.039 --> 00:43:50.920
gonna let everybody know what's coming up
upcoming events that I have, and that

566
00:43:51.199 --> 00:43:54.519
is, of course, I am
doing another Show Up to Rise Up Virtual

567
00:43:54.639 --> 00:44:00.920
Summit, which is going to be
scheduled for September twenty through the twenty eighth,

568
00:44:01.400 --> 00:44:07.599
twenty twenty four. So if you
are interested in being a speaker on

569
00:44:07.639 --> 00:44:14.639
the platform, you can go to
www dot speak at show Up to RiseUp

570
00:44:15.159 --> 00:44:21.639
Summit dot com. That's www dot
show Up to Rise Up Summit dot com,

571
00:44:22.000 --> 00:44:29.480
or just email me at info at
EXWSI dot com for more information about

572
00:44:29.679 --> 00:44:34.880
becoming a speaker on the Show Up
to Rise Up Virtual Summit, which will

573
00:44:34.920 --> 00:44:40.039
be September twenty six through twenty eight. Also make sure to tune into the

574
00:44:40.079 --> 00:44:45.639
next Black Business Olympics, which is
going to be June twenty fourth through the

575
00:44:45.719 --> 00:44:49.400
thirtieth, twenty twenty four. The
Black Business Olympics, as you know,

576
00:44:49.639 --> 00:44:55.239
is a fundraiser to provide scholarships and
lock laptops to high school seniors going to

577
00:44:55.320 --> 00:45:01.880
college and K through twelve entrepreneurs.
The Black Business Olympics showcases black business,

578
00:45:02.239 --> 00:45:07.519
black business owners and corporations all around
the world. And also if you'd like

579
00:45:07.559 --> 00:45:13.559
to be a speaker to showcase your
business on that network, you can email

580
00:45:13.599 --> 00:45:20.079
me again at info at EXWSI dot
com. I will also be speaking on

581
00:45:20.119 --> 00:45:24.639
that Thursday, which is June twenty
seventh at seven pm, So tune in,

582
00:45:25.280 --> 00:45:30.920
mark your calendar and start working on
getting your passport because if you don't

583
00:45:30.119 --> 00:45:36.400
already have one, you're definitely gonna
need to get one or renew the one

584
00:45:36.440 --> 00:45:40.480
that you have. Why because the
next show up to Rise Up Women's Retreat

585
00:45:42.000 --> 00:45:45.599
is going to be is being planned
for April twenty twenty five, and the

586
00:45:45.679 --> 00:45:53.719
location is the Hotel Emotions Resort and
At Resort and Spot in the Dominican Republic.

587
00:45:54.039 --> 00:45:58.079
So if you want to be kept
up to date or to be placed

588
00:45:58.119 --> 00:46:04.840
on the list to attend. You
can email me at info at exwsi dot

589
00:46:04.880 --> 00:46:09.000
com. And if you have not
viewed my TEDx talk that I did in

590
00:46:09.119 --> 00:46:15.679
Vancouver, Canada, make sure to
do so. The topic is show up

591
00:46:15.719 --> 00:46:20.960
to Rise Up and you can watch
it on YouTube by just putting my name

592
00:46:21.079 --> 00:46:24.639
in the search box doctor Madlin and
Lewis, or you can email me for

593
00:46:24.840 --> 00:46:31.320
the direct link at info at EXWSI
dot com and I'll be glad to send

594
00:46:31.320 --> 00:46:37.320
it to you. I'm excited because
as up today, it's at two hundred

595
00:46:37.440 --> 00:46:40.960
four thousand, six hundred and eighty
three views. So I just want to

596
00:46:40.960 --> 00:46:46.519
thank everybody who's watched it, who
supported it, continue to share, like

597
00:46:46.719 --> 00:46:52.119
and comment on the video because as
you know, I want to reach a

598
00:46:52.199 --> 00:46:57.159
million plus, so just keep pushing
it out there. I really appreciate it.

599
00:46:57.719 --> 00:47:01.599
And finally, I am of contry
being writer to the onw It magazine

600
00:47:01.599 --> 00:47:07.199
where I share nuggets and resources every
month. Own It magazine is a resource

601
00:47:07.239 --> 00:47:14.360
for personal, professional and business development, so make sure to get in on

602
00:47:14.400 --> 00:47:19.280
a subscription or an annual subscription to
the magazine. You can go to my

603
00:47:19.400 --> 00:47:30.039
website www dot e X w SI
dot com and you can also subscribe.

604
00:47:30.400 --> 00:47:36.119
There's also a link on there if
you want to get the annual subscription or

605
00:47:36.199 --> 00:47:40.320
if you want to be featured on
the cover, you can also do that

606
00:47:40.440 --> 00:47:47.559
too. Don't forget to make sure
to share this episode. It's been great,

607
00:47:47.599 --> 00:47:52.599
we had some great information. I
would like to thank my guests again,

608
00:47:52.360 --> 00:47:59.599
mister Ruben, mister Glenn Rudin,
and my viewers and my listeners for

609
00:47:59.719 --> 00:48:04.239
join me today. This has been
the successful women's show. I am doctor

610
00:48:04.280 --> 00:48:07.159
Madelinann Lewis and if you'd like to
reach out to me again, it's at

611
00:48:07.599 --> 00:48:17.159
info at EXWSI dot com or go
to my website www dot exwsi dot com.

612
00:48:17.159 --> 00:48:22.840
And while you're there, make sure
you download my free three part video

613
00:48:22.960 --> 00:48:29.519
series on three things every woman should
do to position herself for executive leadership.

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You can also sign up for my
online course which is Cracked the Career Code

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00:48:34.760 --> 00:48:39.159
how to Lead with Confidence, Charisma
and Credibility. To sign up for the

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00:48:39.239 --> 00:48:46.039
course, go to www dot crack
thecreercode dot com. You can also find

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00:48:46.079 --> 00:48:52.960
me on all the social media sites. Don't forget to subscribe to our channel,

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00:48:52.400 --> 00:49:00.599
the YouTube channel and the talk for
TV channel and like and definitely shared

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00:49:00.679 --> 00:49:05.920
this episode with others. Again,
this is a successful women's show. We're

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00:49:05.960 --> 00:49:10.639
here every week. I am your
host, Doctor Madeline and Lewis helping women

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to accelerate the path to success.
Again thanks to my guests mister Glenn Ruden,

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and my viewers and my listeners.
I love you all to life and

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as always, be well and stay
safe out there. Got the