THE MESSAGE MASTER

0:00 The topics and opinions expressed on the following show are solely those of the hosts and their guests, and not those of W four WN Radio It's employees or affiliates. We make no recommendations or endorsements for radio show programs, services, or products mentioned on air or on our web. No liability, explicit or implied shall be extended to W four WN Radio It's employees or affiliates. Any questions or common should be directed to those show hosts. Thank you for choosing W four WN Radio. I got the lets and did you know women represent just three percent of Fortune five hundred CEOs and less than fifteen percent of corporate executives at top companies worldwide. Have you wondered what the secrets are to getting into the top ranks, whether in the private or public sector. Do you want to figure out how to stop being held back in your career? Are passed over for promotion, then you're in the right place. Hi. I'm doctor Mattlananne lewis President and CEO of the Executive Women's Success Institute. I have decades of experience in the military, the federal government, and corporate America,

1:32 and my mission is to help women succeed and tap into their full potential. I want to reach a million plus women around the world to become the leaders they are meant to be. So if you want to move into a management or executive level position, or maybe you are a female veteran transitioning out of the military into business entrepreneurship, then reach out to the Executive Women's Success Institute at three zero one three two eight four let us get you on the fast track to success. Well, hello, and welcome to the Success for Women's Show, where you can view us on Talk for TV and listen to us on the Women for Women Network. I am doctor Madeline Ann Lewis your host, and I have a very special guest today. The topic today which we are going to delve deep into, is going to be the message Master and my guest is mister Glenn Rudin. Let me just give you just a little bit of background on my guests. Well, I tell you what, let

3:07 me bring him out and I am going to let him give you his background. So I want to bring because I don't want to take away a whole lot of time from him, because he has a lot of great information that we want to share. So let's bring on to the Successful Women's Show. Mister Glenn Ruden, Well, welcome, welcome to the show. You know, I want to just apologize to you because I did have your back, your buyer in front of me and we got lost in my paperwork here. But anyway, I normally ask my guests to just tell us what they want us to know about themselves. So if you would just let the viewers know what you want them to know about Glenn route terrific. Well listen, first, let me say it's an It's an honor and a thrill to be on the Success for Women Network. I loved that introduction that that I just watched, And from my perspective, you should have a line from your office door stretching around the country of women and maybe some guys trying to sneak in there also to you know, to get on board with your Success for Women network, because, let me tell you, it sounds like just the place people need to be. I tell you what I always say that even though I work a lot with women, men can also benefit from what we do.

4:38 We can be we can be trained, I promise you we could be trained. Yeah, so just out rude give us some idea of what you're all about. Okay, So I've I've spent my career in consumer package goods, writing copy, working on branding, developing and perfecting messaging, and spending that time understanding that when you know you are a particular product, let's say that's sitting on the shelf. You know, if you're a bottle of water, Let's say that's sitting on the shelf, someone's passing by you in a store, and the little label on that package has got to do the job of selling it, making you want to pick it up, making you want to buy it. And what I realized about ten years ago with all this experience that I had, doctor Madeline, and is that people are products. We are products too. The big difference between this and you and I is that you and I were given these voices, and we were given the ability to change our labeling, the ability to do different things with ourselves so that we too have the opportunity to stand up in front of somebody, to stand out and have someone interact with us. So I have spent a career creating products that do that. I've probably developed three four hundred different products in my lifetime for different venues like Disney on ice shows, universal theme parks. The NBA sold to the biggest retailers in the country like Walmart and CVS and Walgreens and

6:12 a whole host of other distribution points like that, and I understand firsthand from going through all those experiences how important it is to be intentional with your message and what you do. And so I come to you today to share the message with people that look. Nine out of ten people that I come in contact with struggle with some portion of their messaging. It might be their appearance, it might be the way they speak, it might be understanding their branding and what they need to be saying about themselves or their companies. But make no mistake about it, it is a widespread issue, and it's one of the things that I see that hold people back. And so I'm tremendously passionate because I know not everybody can be a great speaker like you, but everybody can certainly improve their game now and give themselves a better chance to succeed, get ahead, be entrepreneurial, whatever that challenge is, if they take the time to listen and take the necessary steps to really improve the way they come across for the world. So that's a little snapshot about what I do and passionate I am about helping people in this vein and I can hear it.

7:25 I can hear it as you're speaking about it. Now, all of this you do under always being creative. I love that that name. Where did that come from? What you know? And do you just work with you? I'm sure you work with both men and women, right, sure? Sure, yeah, well so always been creative. When I started my own company, actually it's going to be it's going to be seventeen years this year that seventeen years ago. Number One. I wanted a name that would give people a sense for what I do or what I did. Always be creative. I love the creative aspect. I wanted one that would also work with easy initials, because over the course of time, people do refer to my company as ABC. Always been creative. So for me, it was a creative challenge to come up with a creative name that spoke about things that I'm passionate about, creativity, creating a name that was simple for people to understand, have an abbreviation that people could use and rely on, And it's all those different things that went into always been creative, and you know, I've never flagged on that one in all the years that I've been using and I've always enjoyed having that as my handle. Wow. Yes, that's very interesting.

8:41 It really caught my eye when I saw that. So tell me now, we're going to just get right down in the weeds of it here. You know, everybody you hear branding, branding. Well, you know, I got a brand myself. I got a brand my company. You know, everybody talks about branding. So tell us what exactly is branding? Well, branding, sure, go ahead, Yeah, the personal branding? Really sure. So here's what you need to think about when when your listeners and the people watching this program think about what their personal brand is. Your personal brand is what happens when you have an interaction with somebody and then you leave and you're no longer present with them. What's the impression that you left on them? If someone said to them, what was that guy Glenn? Like?

9:35 What was doctor Madeline and like? And they start describing you, hopefully in a positive way, that is really the essence of your personal brand. It's what's left behind when you're no longer in the room. What's the impression that you made. What's the impression you created? What words would people use to describe you? In fact, what words would you use to describe yourself? If you're being intentional about this and you say, this is really how I'd like to be remembered when I leave this meeting, when I leave this networking group, when I leave this Chamber of Commerce meeting, when I leave this trade show. This is how I want people to think of me when they go home and they talk about they met this guy Glenn, they met doctor Madeline Ann. What do you want them to say about you? If that is the essence of your personal brand, And that is why it's so important to create a great first impression and a very intentional impression that's based on what you want it to be. In other words, we don't want to leave that personal brand to what somebody else would want to describe us as we want to be intentional about how we want that to be etched in their minds.

10:45 And so, as a great example, if you show up to a meeting and you're dressed sloppily, what is the impression that you're leaving part of your branding now is when they go away from the meeting and say, well, that person seem nice, but did you see the way they were dressed? Right, So part of the personal brand impression I left. If I showed up dressed sloppily, that go into that personal brand not really ready for prime time, or doesn't really get how important it is to make a great impression. On the other hand, if you show up and you're dressed impeccably before you even say anything, and people are looking around the room and saying, wow, look at that person. They really came with great intention, They really know what kind of impression to make before they even start speaking.

11:28 They look sharp, they look well put together, they look like they put some thought into their wardrobe, they look professional. These are all great adjectives that you want someone to think about when they're talking about your personal brand. So again, just to summarize it, it's the essence of what you leave behind after you make a first impression on the people you come in contact with, and that's why it's so so important. Wow, and you are probably this is the first time that I've heard it, you know, broken down like that where you can actually you now actually know why it is so important, because, like I said, you hear people talk. A lot of people think, at least my personal opinion, a lot of people think that when they say I have to brand, you know, brand myself, they mean they're going to put up a website, get some brochures, and get some cards. Right that. Sometimes that's that's that's what they think that they're you know, branding means, and that is definitely not I mean, that may be a part of it down the road, but that's not what personal branding is now. Those are those are personal. Those are branding assets that you would develop once you really know what kind of impression you want to make on people. But those all come after the fact, right, we really have to spend some time thinking about this, right, you know, so often and I'm sure you've seen this also, people will make the effort.

12:56 They'll show up at seven o'clock in the morning for the B and I or Chamber of Commerce meetings, and look, you're getting up early, you're going to go out. Why not make this great first impression on people. Don't get lazy, don't think, oh, they've all met me before. And even if you've spent the last five years like that, there's still time to turn that ship around because if you now start showing up dressed really professionally and intentionally prepared for these meetings. The way you dress, the way you pitch your in your elevator pitch, the way you show up in terms of your posture and your confidence. This is why I love coaching people, because everybody has the opportunity to really change the way we see them if they take the time to do that. Of course, look, if you've been showing up dressed sloppily for the last five years, it's going to be hard to turn that ship around in people's eyes. But it's never too late to start making the kind of impression that you want to make. Yeah, and it's always that first impression that gets them, of course, right righte. Wow, So how can I I develop my personal brand? That's a great question.

14:09 Also, on my website Always Beencreative dot com, I actually have a link to what I call my personal branding worksheet. Now, this is a this is a worksheet that everybody can get for free. It's a free download. You'll have to give me I guess your email address. I think that's the way that's set up on my website, and you'll pdf And the PDF has three different categories of adjectives. You know, one is about your level of professionalism. There's some different categories there, and underneath each one of those categories is a list of about twenty different words that you would start thinking about in terms of the way you want to be thought of when you show up at these meetings. So, again the idea is the first place is I I now want to be intentional about what I'm doing about my brand. I want to be taken, let's say seriously. So I'm always going to show up early at the very least on time. I'm never going to show up late.

15:13 I'm never going to be shuffling around and looking unprepared. I'm always going to be professional when I show up. I'm always going to be impeccable the way I show up. So all of these different words, you'll end up picking about three to six of these words. You write them, you circle them on this document that you'll get off of my website, and then you put that up on the wall and you say, from now on, every time I show up, I'm going to have these six words that I circled in mind everything that I do, from sending out emails to posting on social media, to making personal appearances, to going to one on one meetings, to going to networking meetings. Before I go out the night before, I'm going to look at that list, I'm going to say, I'm going to do my darnness now to make sure that I fulfill every one of these adjectives every time I show up with great intention and great consistency, and over the time you actually start to become that personal brand that you want to be.

16:18 So there's a couple of things that people have to keep in mind when we're making this kind of impression. We have to also be consistent with what we're doing on our social media. So if I've got an Instagram or a TikTok account, before I put a post out on there, or on LinkedIn, before I put a post out on there, I've got to put that through the filter of all these personal brand adjectives that I pick for myself and say when I put that out. Now, if I'm putting out a photo of myself partying, you know, you know, on the beach on a cruise, is that consistent with the personal branding and the messaging that I want to put out for my brand and my company. Because I would say if it's not, then as much as you might have a good time putting that out there, and you might think it's great to get some of that attention, if you were my client, I would say, you can't do that.

17:11 You want to open up a different account or a different persona and do that, okay, But if you're talking about you and your business and your brand, stop, you can't do that. You can't be both of these things. You can't be the class clown in one post and then be taken serious in the next. It's one or the other. Wow. Now, another thing that we hear a lot about is that elevator pitch. I've heard that you have what maybe about thirty seconds to get to be able to tell a person what you do and peak their interests so that they may want to possibly hear more or even do business with you. So if you get into an elevator with them, you haven't to know what they go from the first floor to what the fourth floor or something like that. Tell us what are the keys to an effective elevator speeches? Sure? Well, I mean, look, you know, if you don't do a good job with that elevator pitch, somebody's going to push that emergency button and stop that elevator as soon as they can, to try to get off of the elevator. But sure, the concept for people who don't know that is, yes, imagine yourself getting on an elevator, the doors closed, and now you're standing next to somebody that you really wanted to have an interaction with. Could be a client, could be a potential employer, could be somebody that you wanted to pitch.

18:36 It could be somebody from a social standpoint. Right, whatever you're going to say over the next fifteen to twenty seconds is going to go a long way in determining how much more interaction that other person wants to have with you. And so the idea, and people get this wrong all the time. The idea of the elevator pitch isn't to sell me anything. The idea of the elevator pitch is to get me intrigued, get me interested in wanting to hear more. So, for sure, it can't be more than thirty seconds, because when it gets longer than that, people start stop paying attention. They their minds start wandering into other things. And so again with the elevator pitch, just like your personal brand, just like your appearance. It's all about intentionally managing what you're going to do and understanding you're not selling anything, No one's buying anything. You are just trying to put a little tidbit of information out there so that someone gets a sense for what it is and says, I can see why that would be interesting to me or someone else. Because keep in mind, not everybody, and I say this is one of my most important phrases, not everybody who hears your elevator pitch is your customer.

19:56 But everybody who hears your elevator pitch knows someone who is your potential customer. And that's why it's so important to be crystal clear with what you say during that pitch, and keeping this in mind, don't ever start your elevator pitch, in my judgment and the way I coach it with telling me your name, your company name, or where you're from. Those are three devices that people use when they are not prepared to do their elevator pitch, and so they fill the airtime up with information that no one needs and no one has to have until such point that they're interested in what you're saying, and then they say by the way, who are you? Or by the way, this is who I am. So when you're doing that elevator pitch, it's super important to have right at the top of it a question or a fact or something you're going to say that's going to have the person listening say, oho, either that was interesting, I want to hear more, or I feel like you're talking directly to me with what you just said. I want to hear more. Right, But the last thing in the world we want to do is confuse somebody. People get the idea that if I put a what I would call a college word or a couple of college words, or make it really complicated, that I'm going to sound super smart and someone's going to want to be working with me because I'm super smart, and the exact

21:26 opposite thing happens. We, because we're not that bright, get confused or don't understand what you just said, and it's interesting to you. You know what, I don't understand that word because we don't want to look like we don't know what we're talking about, so we just politely nod and listen and say thank you, I really appreciate that, And you haven't made a connection with us, So be careful about using big words and complicating things because you want to keep it super simple. Wow, so you are known as the message master. Tell us how can someone become an effective speaker? Because I know that you work with individuals both verbally and nonverbally right to get them to get their message across. So tell us how can they become more a more effective speaker? Well, okay, it's a it's a great question, and again so many people it's it's one of the things that that that people in our world really struggle with. Not everybody's a natural like you, you know, and and uh, you know, hopefully people are watching me and they think maybe I'm okay at doing this also. But the but the first thing we have to do is we have to get comfortable standing up and speaking in front of other people. So the first challenge that I invite people to take is the next time you're going to do your elevator pitch, stand up,

23:00 stand up and project confidence about who you are. Right, let people know in the meeting that you mean business. But let's even rewind before you even get there being a good speaker. If you're somebody who's not comfortable with doing that in public, now is about practice, is about taking the time to be prepared so that when you do get your opportunity, whether it's do your elevator pitch or tell a story, you've prepared ahead of time. You know what you want to say, You've already rehearsed it in an empty room by yourself. Matter of fact, everybody out there listening and I know this is true, has one of these smartphones. Well, it's time for you to record yourself on your smartphone and look at it. One of the keynote speeches that I do is one that's called would you do business with you? And the whole point of that is, if you were sitting opposite yourself and you were listening to your elevator pitch, if you were listening to yourself tell a story, do a sales presentation, be honest, would you sign on the dotted line? Would you shake someone's hand and say I want to hear more, because I would venture to guess that. Again, nine out of ten people that I come in contact with are not there. They're not there, and a lot of that is lack of preparation, not taking the time to really understand what it is you're going to say, when you get the opportunity to do that and it shows. It shows people stand up, they fumpfer, they use filler words, ums, likes oz. They'll either be way

24:34 too short with their elevator pitch, they'll do something for about ten seconds because they're embarrassed and they just want to sit down and they want to have the spotlight shine on somebody else, or out of nervousness, they'll stand up and start talking and talking and talking, and everybody in the room is looking around saying, is this person ever going to stop talking? We don't even know what they're talking about, right, So those are both sides of that same coin of not being prepared with what you want to say. So it starts there. It literally starts with whether you do it on a Google document or you actually sit down and you pen something in front of you, writing down your thoughts and ideas. Not that you want to be robotic, not that you want to just memorize it and just spill all these words out in a row and sound like you're just doing it from memorization like that, but you want to come across as comfortable with the words you're about to say. And the only way you can do that is to put them on paper, rehearse them over and over again so that when you get the chance, sounding as if you're really professional and doing it. As a matter of fact, I'll just go a little further on this. Think about your elevator pitch as if you were doing a performance in a play. You've got a script, it's thirty seconds long, you should be in costume dress the way you should for the business that you're in, and you've got an audience that you're presenting it to. The next time you're going to do a pitch thing to yourself, it's not going to be a two hour Broadway show, but it's going to be a professionally scripted, organized wardrobe performance, and people in the room will

26:12 take note of the fact that that's how you're looking at it, and that's how you prepared for it. Absolutely wow. Now, one of the things I heard you mentioned as you were talking, you mentioned telling your story. And you know as speakers, you know you hear speakers all the time. Are you here telling a story? So tell us you what is it when you're mining your history for storytelling? Like storytelling gold? What does that mean? Right? Right? That's another one of the a story anyway. Yes, that's that's another one of you know, my catchphrases that I've developed, and it's so so important. One of the things that I do with my client is, you know, when we're trying to figure out why somebody went into a particular business, and by the way, I do this with college students as well, why are you going into the chosen fields you're in, Why are you in the business that you're in, Why did you do it in the first place. Because once you do a great job with that elevator pitch, the next thing that we're going to have to do is be able to tell some stories about why we're in the particular business that we're in.

27:26 And one of the things I like to tell people to do because it's a super important exercise for my clients to go through where I'm now going to force them to look back over their lives and their careers and tell me the different things that they've gone through experience wise at jobs, experience wise in college and high school, different lessons that they learned along the way. It's not your resume. I don't want to know, like in my case that right, you know that I worked at Revlon from nineteen eighty three to nineteen eighty six. What did I learn when I was there? What lesson that I take out of that? What stories can I tell about how I was able to develop packaging for high end goods that we're going to be selling at department stores.

28:11 Because by sharing those kinds of stories, people start to remember things about you, and that's really what we want them to do. We want people to go home and remember aspects of what we do. And it's some of those aspects. For instance, I'll tell a story I won't go into the whole thing now, about how I was in sales training programs when I was ten years old. That's how I launched that. And someone will say, wow, what are you talking about. How in the world were you in a sales training program when you were ten? And the story is really all about how I spent time with my father, who was a root salesman, you know where I grew up in New Jersey, and I would get to go out on the road with him and watch him at his craft of selling to his particular customers. And so once someone says to me, what do you really know about selling? Why are you an expert? On selling.

29:04 I'll tell that story and that will last with people because they'll go on and go, wow, this is a guy who's really been learning how to sell for his entire life, started when he was ten years old. That really gives me some some great heft in terms of the way I'm trying to present myself and the skills and abilities that I have. So what I tell people to do is go back into your history and actually start writing down these stories about these lessons that you learned, and actually build an inventory. I've got about forty five different stories that I can tell, and it's almost like having inventory in a warehouse. Depending on the audience I'm going to go and speak to, I'll look at my list of stories and say this would be a great one to tell to this particular audience. But keep in mind, we've got to take the time to not only write down what the thought about that story was, but what is the actual story. Actually write it out chapter and versus if you were writing a book, and take the time to rehearse that. So when you get the chance to tell that story, it's coming out of you very naturally, professionally and eloquently. Gotcha, you know that that's very interesting. So you mentioned you have all these stories you could tell us, So go ahead and just give us maybe a story about you that can inspire our viewers. Okay, so I'm gonna i'll take you through through through this one. At one point before I owned my own companies, before

30:37 I really started on the entrepreneurial journey, I was working for for company, making a nice salary as a national sales manager, and one of the customers that I was dealing with said said to me, you know, we're we're looking for an opportunity to work with a company that can do custom product development for us. And as soon as I heard those words, I knew I had a choice. I could either take that opportunity and bring it to the people who ran the company, or I could look at that and say, you know, this might be an opportunity for me to start my own company. How am I going to handle this? So what I said to the customer was the company that you're looking for today, I don't have it today, but if you give me a couple of days, I think I might have an option for you. So from that point on, I went about finding somebody that I knew who was already well established in business, who could potentially fund me, either with seed money or make what I was looking to do. Here a division of his company that was already a successful company, and went had a meeting with him, pitched him on that idea, and the next week came back to that customer and said, you know that company that you were looking for last week that didn't exist, It exists now, this is what it's called, and I would love to be in business with you, And then turned around, resigned from the company that I was working for and started a whole new aspect of my career. So the whole idea of that story is for people who are in the entrepreneurial space and you're waiting

32:08 for the right time for something to happen. The right time doesn't happen, you make it happen. The right time doesn't get handed to you on a silver platter. You have to go out and get it. So I love using that story to give people a sense for how I can speak to them as an entrepreneur, why I appreciate entrepreneurism, and why I'm somebody who doesn't just talk the talk. When the time came and I had to walk away, from a great salary, and I had kids and a family and mortgages and leases and all these different things, and it wasn't the right time. I made it the right time. And so that's an inspirational story for all of you entrepreneurs out there who are sitting on or dreaming of being your own boss and your own person. This should be what you think about when you think is the time right for me? Because I will always say, there's never going to be the perfect time. If you're going by that ring on the Merry go round, you got to grab it when you go by it, because it might not be there when you come back around. Wow.

33:10 Wow. Now you're known as the message master. Why that's, Tay? Why that? Why that? I mean, I know that you help people to with their elevator speech and you help them with the verbal nonverbal, you know, part of becoming an effective speaker. But still why message master? Right? So this goes back about four years ago. I'm not sure if you're familiar with you. You probably are based on the spaces that you work in. The app clubhouse that got so popular right at the top of the pandemic when everybody was shut in and they were home and we were looking for ways to interact with the world. And I got involved in one of the rooms one of the clubs on Clubhouse, and I knew this was the ability that I had, but all of a sudden it became apparent to the people who were listening to me. People would come up on these stages and say, this is the business I'm in, but I don't really know how to describe it. I don't know how to do an elevator pitch, and right on the spot, right on the spot, I was able to help them come up with patchphrases, company names, brand names, ways to speak about themselves, all these different messaging attributes that people really needed help with. And people started saying, Oh, you got to talk to the message master.

34:31 Oh you got to come up on stage. The message master is here now. And I start thinking to myself, I love this handle. People understand it, they get it. It's a good working title for me, and it truly is something that I'm really gifted with helping people do. Maybe because it's some ability that I was born with. Maybe it's all the different experiences I've had working in consumer goods and making presentations and understanding how important it is to be clearly understood. But it's one that I loved and I took it again. Another one there no one handed it to me. I heard that name a number of times that you know what, this is a great handle for me in this space as a coach and a mentor, and I'm going to run with it. And it's clear and concise. I mean, it's it's you know they I know what you mean when you say message master, okay, so that I can understand that. So tell me if you had one piece of advice that you could lead with our viewers and our listeners, what would that advice be. Well, I think there's a couple of things that that I'm going to tap into here. The first one. The first one, of course, is the most important. Are you Are you happy and fulfilled with what you are doing? Does this bring you joy every day?

35:54 Do you feel like you're doing the thing that you were meant to be doing? Because I find so many people are not able to answer that with an affirmative yes. And if you're not, that's number one, right, There's no better time than today to take stock of yourself and make sure that you are doing what you want to be doing. Rather than what somebody else thinks you should be doing. And listen, you don't have to work with me. There's hundreds of coaches out there, doctor Madeline, and as a coach as well, she can help you out. There's a lot of people that can help you figure out what it is you're good at and what it is you should be doing. So that's number one. Number two. If you're already doing something you love but it's not happening the right way, then you also need to reach out to somebody who can help you with the tips and tricks and strategies that you don't know because you haven't been through it already.

36:51 Don't keep staying in the same place if you can have somebody else help you with things you just don't know Aboutnumber three, if you're in that space already and you're doing what you want to be doing, don't get bogged down in things that you're not meant to be doing. My particular case, I'm good with numbers, but i don't love accounting work. So I've got an accountant. That's just how it is, and that's just how it needs to be. So make sure you're spending your precious time the most valuable resource we all have doing what you're great at, and when you need help in these other areas that are not your areas of expertise, find the people who can help you and make you that much more efficient in terms of what you're doing.

37:37 Hopefully, those are three really good pieces of advice that people can take, think about and take action on. Absolutely. And also they shouldn't forget that you have the tool on your website that can help them with their elevator, pitch correct with what with their personal brand, with the personal brand? Okay, ll tell us, do you have anything coming up? Are you going to be somewhere where people maybe can come and hear you speak, or do you have any training, any anything coming up on the horizon that you'd like us to know about. Well, I would say this that right now I don't have anything in particular scheduled where we're I do have something scheduled over the summer. I don't have the specifics with me here right now, but right on my website, if you go to always beencreative dot com, there is a link there to set up a free thirty minute call with me, And I promise you that that phone call in one way, shape or another will be life changing for you because we're really going to take the time.

38:42 I'm going to take the time to listen to you, take a look at your business, take a look at your website. Here your ideas and thoughts about what you want to be doing, and in those thirty minutes, I will give you my very best advice on the next steps you should be taking. And they're not necessarily taking those steps with me, but I will tell tell you what you should be doing with those next steps. And as I say to people who do that, every one of those phone calls is enlightening, it's eye opening, and it's life changing. So that's what I would say is the number one thing. If you like what you're hearing from me, if you're enjoying this kind of content, that's exactly what you're going to get if I get the opportunity to connect with you. And I love the opportunity of connecting with people out there because that's how we grow our businesses, that's how we grow our networks by getting to know as many different people who are doing as many different things as they can. And to go back on what I said earlier, you're not going to know everybody that I know, But once you make a connection with me, you have no idea who I could potentially introduce you to. And by the same token, I have no idea who you could potentially introduce me too, because, let's say, in my particular case, I'm always looking for speaking opportunities to speak passionately about these topics that I love so much. So if somebody's out there and they've got an opportunity for me to do that, I'd love to have a thirty minute chat with you about that as well. Absolutely so, tell us again how they can reach out to you. Where are you, Where can they find you? What's your email, your website? Give us all of that against

40:13 sure, absolutely well, number of different things. First of all, the easy one always been creative dot com. You see my name right up here, Always beencreative dot com is my website. You can interact with me there. You can subscribe to my newsletter, you can get that free branding pdf. There's I think a free ebook up there. Also on mistakes people are making with their sales pitches, that's number one, number two, as far as I know, I'm the only Glenn rudin two ends in Glenn r u dn LinkedIn. You can find me Glenn Underscore Rudin Underscore message Master on Instagram. I am constantly posting on LinkedIn on Instagram, so if you want to interact with me that way, you can see the different tips and bits I'm putting out based on either tips that I'm giving directly to the camera or clips of appearances that I've had on podcasts and things like that, and you can email me directly. Glenn. Two ends had always beencreative dot com and I answer dms in my Instagram. I answer messages within LinkedIn. I'm very open and forthcoming with wanting to interact and get the good word out to everybody that you too can be your own message master. You've got the ability to do this. You might need some help, and you might need some pointers, but there's no reason for you to suffer from what I would call communication anxiety any longer. We can help you get over that hurdle, get over that

41:44 hump and at least be comfortable with telling your story and doing what you need to do so the world knows how to interact with you, and you've got the ability to communicate what your value is to the world got absolutely well. Thank you, thank you so much. We appreciate you coming on and sharing the success nuggets with us. It has been a pleasure, and you know, make sure you keep keep in touch. Let us know if you do have anything coming up that you might want us to put out there for you. Just connect. I'll throw one more thing up there. My book is available on Amazon. It's called A Brand in Your Hand and it happens to be the business world's first fully rhyming, full color book on branding and messaging.

42:32 So it's written like a doctor Seuss book, all written in rhymes, but it's serious topics like your elevator pitch, your personal brand, things like that. So you can find this up on Amazon. It's a three dollars digital book, but if you wanted to get the hard cover version that's got all these great images in there. There's one about how when you're doing your elevator pitch, you're really up on stage and just really quickly, I'll say, let's see stand up and project the most confident you. The points you are making will come shining through. Do this with passion and show that you care. Make eye contact, but you don't have to stare. Okay, thank you so much, appreciate you, and we will definitely be looking at that book on Amazon so that we because I'd like to make sure I get a copy of those things so that I can look at them myself. So again, thank you for joining us today. We really appreciate you taking time out of your busy schedule to be here with us. Terrific. Thank you.

43:37 Thank you so much for having me as a guest. I can't wait to watch the program. Alrighty, thank you. Okay, So now I'm gonna let everybody know what's coming up upcoming events that I have, and that is, of course, I am doing another Show Up to Rise Up Virtual Summit, which is going to be scheduled for September twenty through the twenty eighth, twenty twenty four. So if you are interested in being a speaker on the platform, you can go to www dot speak at show Up to RiseUp Summit dot com. That's www dot show Up to Rise Up Summit dot com, or just email me at info at EXWSI dot com for more information about becoming a speaker on the Show Up to Rise Up Virtual Summit, which will be September twenty six through twenty eight. Also make sure to tune into the next Black Business Olympics, which is going to be June twenty fourth through the thirtieth, twenty twenty four. The Black Business Olympics, as you know, is a fundraiser to provide scholarships and lock laptops to high school seniors going to college and K through twelve entrepreneurs. The Black Business Olympics showcases black business, black business owners and corporations all around the world. And also if you'd like

45:07 to be a speaker to showcase your business on that network, you can email me again at info at EXWSI dot com. I will also be speaking on that Thursday, which is June twenty seventh at seven pm, So tune in, mark your calendar and start working on getting your passport because if you don't already have one, you're definitely gonna need to get one or renew the one that you have. Why because the next show up to Rise Up Women's Retreat is going to be is being planned for April twenty twenty five, and the location is the Hotel Emotions Resort and At Resort and Spot in the Dominican Republic.

45:54 So if you want to be kept up to date or to be placed on the list to attend. You can email me at info at exwsi dot com. And if you have not viewed my TEDx talk that I did in Vancouver, Canada, make sure to do so. The topic is show up to Rise Up and you can watch it on YouTube by just putting my name in the search box doctor Madlin and Lewis, or you can email me for the direct link at info at EXWSI dot com and I'll be glad to send it to you. I'm excited because as up today, it's at two hundred four thousand, six hundred and eighty three views. So I just want to thank everybody who's watched it, who supported it, continue to share, like and comment on the video because as you know, I want to reach a million plus, so just keep pushing it out there. I really appreciate it.

46:57 And finally, I am of contry being writer to the onw It magazine where I share nuggets and resources every month. Own It magazine is a resource for personal, professional and business development, so make sure to get in on a subscription or an annual subscription to the magazine. You can go to my website www dot e X w SI dot com and you can also subscribe. There's also a link on there if you want to get the annual subscription or if you want to be featured on the cover, you can also do that too. Don't forget to make sure to share this episode. It's been great, we had some great information. I would like to thank my guests again, mister Ruben, mister Glenn Rudin, and my viewers and my listeners for join me today. This has been the successful women's show. I am doctor Madelinann Lewis and if you'd like to reach out to me again, it's at info at EXWSI dot com or go to my website www dot exwsi dot com.

48:17 And while you're there, make sure you download my free three part video series on three things every woman should do to position herself for executive leadership. You can also sign up for my online course which is Cracked the Career Code how to Lead with Confidence, Charisma and Credibility. To sign up for the course, go to www dot crack thecreercode dot com. You can also find me on all the social media sites. Don't forget to subscribe to our channel, the YouTube channel and the talk for TV channel and like and definitely shared this episode with others. Again, this is a successful women's show. We're here every week. I am your host, Doctor Madeline and Lewis helping women to accelerate the path to success. Again thanks to my guests mister Glenn Ruden, and my viewers and my listeners. I love you all to life and as always, be well and stay safe out there. Got the